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Not just couch potatoes

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While watching television is the main source of entertainment for millions of Indians, the sheer number of channels and programs from which one has to choose makes for a rather mind-boggling exercise. But don’t fret for there’s help in the form of a new platform where people with similar viewing preferences can exchange views and stay updated with the latest developments.

Founded by BIT-Meerut B.Tech graduates Rabi Gupta and Ashish Kumar in May this year, iCouchApp helps television viewers engage with the programs they are watching, get TV program alerts, and have loads of fun while they are at it.

Audiences are attracted more towards a product that has official link-ups explain Ashish and Rabi

Television enthusiasts Rabi and Ashish wanted more from TV shows than just nicely packaged programs, which is why they entered the domain with iDubba, a platform designed to bridge the gap between television and audiences. “We launched iDubba last year and it basically worked as a TV guide. Like viewers could set alerts for their favourite shows, movies, etc,” says Rabi, who not only was not satisfied with the existing shows but also curious to know more about them.

Within sometime of launching iDubba, the duo noticed a change in the behaviour of their users, who started interacting on the platform about their likes and dislikes with respect to certain shows. “We came to the conclusion that while TV audience requires information, they also want an interactive platform. And that was the germ from where we started working on the iCouch app,” says Rabi about the genesis of the application, which has now found popularity among more than 25,000 android phone users.

With very few contacts in the television industry, the duo first ran the idea through Zee Café and found it was taken in good spirit. “The channel was in the process of launching the new season of their popular show, Grey’s Anatomy and tied up with us for the same,” reveals Rabi.

Zee Café found it an exhilarating idea as it would help them expand their viewer base. Business head Zee – niche channels Anurag Bedi says: “The rate at which various communication vehicles are seeing a decline, this initiative was taken to give the viewers a personalised bite into their TV viewing experience. This differentiated app has been developed in a creative and nimble way to get viewers talking about the show real time. With majority of the urban population now making a shift to smartphones, creating such an app was an obvious choice for engagement for this kind of a show,” adding that the app was meant to unite all fans of Grey’s Anatomy on a common platform and keep them glued to the show.”

    
Before taking their plan ahead, Rabi and Ashish interacted with different TV channels to understand their problems in engaging with audiences. “It basically required building a kind of trust with the TV audience. Audiences are attracted more towards a product that has official link-ups. So we made sure to promote the app on the TV screen as a ticker while the show was on air,” says Rabi, adding that since the app is still new, their associations with channels are free of monetary give and take.

After Zee Café, History Channel followed suit, partnering with iDubba for their series Ancient Aliens.

Says A+E Networks TV18 VP and head marketing Sangeetha Aiyer: “We’re always on the lookout for ideas and activities which can help increase the overall engagement and help make the process of receiving viewer feedback more efficient. In this case, we were looking to integrate the social interactions with television directly, and iCouch solved this problem efficiently. Apart from being a novel experience for our viewers, it helped us receive direct feedback from the viewers – something that regular social interaction was not equipped to deliver efficiently.”

Social analytics data derived from audience interactions helped the channel to analyse the mood and reception more accurately. “While the App helped us engage with viewers, the ticker playing live during the telecast helped the App accrue more downloads, making it a truly symbiotic relationship for both parties,” says Aiyer, highlighting that the business arrangement between both parties is pretty basic and their prime objective at the moment is to increase engagement.
Rabi and Ashish were able to generate funds from many people in the industry like Ashok Kurien and Rajan Anandan.

Currently, the app is really popular with audiences and is promoting few non-partner shows like Kaun Banega Crorepati and Bigg Boss Season 7 that are helping the duo increase their user base. “These are non-partner shows but they have become really popular and have picked up a lot of traction because of the interesting concept,” says Rabi, who has huge plans for the app in future. “It is not just exciting for viewers but broadcasters too. In the time to come, we are going to build a lot of things inside the app which would amplify engagement,” he concludes.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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NCP’s Sunetra Pawar to be Maharashtra’s next deputy chief minister

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MUMBAI: Sunetra Pawar, wife of the late Ajit Pawar, will take oath as Maharashtra’s deputy chief minister on Saturday, media reports say, two days after his death in a plane crash.

According to reports, the Nationalist Congress Party (NCP) has summoned a legislature party meeting at 2pm on Saturday, where Sunetra Pawar, a Rajya Sabha member, is expected to be elected as leader. She is then likely to be sworn in as deputy chief minister at around 5pm at Raj Bhavan, as preparations are underway at the governor’s residence.

Ajit Pawar, Maharashtra’s deputy chief minister and a veteran NCP leader, died when a chartered Learjet 45 carrying him and four others crashed near Baramati on 28 January. The aviation regulator confirmed that all on board were killed when the aircraft burst into flames during a second landing attempt.

The sudden loss of one of Maharashtra’s most experienced politicians has prompted swift consultation among NCP leaders. Party figures, including working president Praful Patel, have been involved in talks on succession and organisational continuity. Reports suggest that several senior leaders support Sunetra Pawar’s elevation, viewing it as a unifying choice at a fraught moment.

According to party allies, Sunetra Pawar may also be considered for additional responsibilities within the state government. Some sources indicate that she would oversee portfolios such as excise and sports, while the finance brief could move to chief minister Devendra Fadnavis. Observers see this as a pragmatic division of duties intended to balance governance and political stability.

The transition unfolds against the backdrop of wider speculation over the future of the NCP, including talks about reconciling rival factions that split in recent years. Close aides of Ajit Pawar had been exploring avenues to bring the party’s different strands back together before his death, and that conversation may now gain fresh impetus.

Ajit Pawar’s demise has left a notable vacuum in Maharashtra politics. As a long-serving deputy chief minister, he had overseen key portfolios, including finance and planning, and played a central role in the state’s coalition government. His unexpected death has triggered intense reflection among allies and critics alike on both his legacy and the path ahead.

As Maharashtra prepares for Sunetra Pawar’s swearing-in, the NCP faces its most urgent test in years: turning tragedy into cohesion and navigating a new chapter in state leadership.

 

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Binoy Prabhakar takes charge as chief content officer at Firstpost

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NEW DELHI: According to media reports, Firstpost has appointed senior journalist Binoy Prabhakar as its new chief content officer, bringing seasoned editorial expertise on board as the digital news platform embarks on its next phase of growth.

Prabhakar joins from Hindustan Times, where he spent nearly three years as chief content officer, shaping editorial strategy and guiding content for a rapidly evolving digital audience.

Earlier, he served as editor at Moneycontrol and CNBCTV18.com, and spent over a decade at The Economic Times in senior editorial roles. His career also includes leadership positions at Network18, The Indian Express and The Times of India.

A fellow of the Tow Knight Center for Entrepreneurial Journalism in New York, Prabhakar combines newsroom experience with a keen understanding of digital storytelling.

At Firstpost, he is expected to strengthen editorial depth, sharpen the platform’s voice, and drive content innovation as readers increasingly look for clarity in a crowded news landscape.

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