Kids
Kids content companies eye Mipcom
MUMBAI: A host of new exhibitors from the kids entertainment sector will make their presence felt at the television trade event MipJunior and Mipcom next month in Cannes, France.
The list includes Skechers Entertainment Zevo-3, Technicolor Pete and Pickles, CreaCon Entertainment City of Friends and 41 Entertainment Blake : Double Identity.
In addition, Saban Brands Power Rangers returns to MipJunior and Mipcom with international television distributor MarVista Entertainment, as part of a major relaunch of the Power Rangers brand.
Mipcom 2010 will feature animation studios and children’s entertainment companies, with a combined presence of more than 1,680 animation buyers, making it the world’s largest exhibition and global acquisition marketplace for kids programming.
The 13th edition of MIPJunior, the international showcase for children‘s and youth TV programme screenings, will this year host over 1000 new programmes in its digital library. The event takes place from 2-3 October.
CreaCon Entertainment CEO Carl Christian Hamre says, “The screening process and facilities at MipJunior are so important for both broadcaster and rights owner, providing quality comprehensive screening time for the buyer and for the vendor and real-time feedback on who has viewed the series and their reaction” .
Out of the many companies targeting kids’ entertainment this year, Mipcom Opening Night Party and Internet Zone sponsor Saban Brands aims to make a big splash with the 18th season of the Power Rangers, along with television distributor MarVista Entertainment, sponsor of the MipJunior Networking Lunch.
Saban Brands president Elie Dekel says, “We are thrilled to have Saban Brands at this year’s Mipcom. The wide world of television comes to Mipcom every year ¬— it’s where we can meet our partners and forge new alliances. And especially this year, as we re-launch the Power Rangers, there is no better place to do business than Mipcom.”
Produced by Method Animation‘s Aton Soumache, the new animated production of Le Petit Prince will world-premiere before MipJunior’s Closing Cocktail on 3 October. Soumache says, “The kids‘ animation market has gone through tremendous changes over the past years. Kids watch more and more high-quality programmes while overall quality of the programmes is increasing. Mipcom is a must-be place for the animation market and for Method Animation. It is the perfect place to feel new trends, the shape of the market and the financing opportunities.”
Also on 3 October, Sesame’s Street’s Bert and Ernie are inviting MipJunior’s attendees to a special presentation of ARD/NDR’s Sesamstrasse’s Carrot for Two, co-produced with Sesame Workshop.
Mipcom director Laurine Garaude says, “The kids’ entertainment sector is extremely dynamic. The number of animation exhibitors at Mipcom has risen 12 per cent in five years and we will welcome over 680 exhibiting companies this year, new sponsors and key newcomers. We are thrilled to see so many animation and kids’ programming companies attending Mipcom and MipJunior this year.”
With 95 years of experience in entertainment innovation, Technicolor is nevertheless a newcomer company at MIPJunior 2010. Technicolor’s VP Animation Steven Wendland says, “Technicolor is so excited to enter the original content business that we proudly plan to showcase our very first property, Pete and Pickles at this year’s MipJunior”.
12 Korean kids’ entertainment companies, including Roi Visual and SAMG Animation, will be present at MipJunior. The inaugural, What’s new in Korea venue, sponsored by Korea Culture and Content Agency, will provide MipJunior delegates with the opportunity to discover new partnership, co-production and content opportunities with their Korean counterparts.
On the conference front, Disney Channel’s series Hannah Montana co-creator, writer and executive producer Michael Poryes will give a keynote address at MipJunior on 3 October.
Skechers Entertainment senior VP creative development Kristen Van Cott will lead the Case Study conference Creating a Family Brand held on 2 October. Van Cott says, “For a producer to be able to grab the attention of today‘s kid viewers, content needs to tell a good story, offer compelling graphics and be interactive. The programming at Mipcom is remarkably diverse, yet the most successful shows all share those qualities. This market is essential to Skechers Entertainment as we introduce our branded content to the world.”
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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