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Jaya TV: Taking The Leap

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At Jaya TV, KP Sunil is preparing for a bigger role. As head of news, he is eagerly waiting for the news and current affairs channel to launch in a market that is occupied only by Sun News.

The question is: When? Run by close associates of Tamil Nadu chief minister Jayalalitha, insiders say it is bound to happen before the state elections that are due in May 2006. But Jaya TV had hatched plans for the last few years of floating such a channel. So will it take birth this time?

Matters are moving. Permission has been obtained to run a teleport and a second channel. “We are only awaiting approval from Wireless Protocol Clearance for the channel. The teleport should be operational within six months,” says Jaya TV vice president of administration and legal S Ranganathan.

A bouquet of channels is what Jaya needs if it has to do serious combat against Sun Network which has a fleet of four strong Tamil language channels – Sun TV, Sun News, movie channel KTV and Sun Music. Even Raj Television Network has two channels – Raj TV and Raj Digital Plus.

Jaya Plus will primarily be a news and current affairs channel but have small doses of talk shows and quiz programmes. And it will be politically aligned towards Jayalalitha. Admits Sunil, who will head the news channel: “No channel including CNN is neutral. The channel will be as politically neutral as Sun News or Doordarshan is.”

Sunil believes the channel can have a different positioning and still gather in audiences. “We will have 7-8 fresh news bulletins. Unlike the other news channels, we will have no repeat telecast of the same news. In between, we will have district level news,” he says.

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How big will the team be? “We are already 150 people. We will add another 20 per cent staff,” says Sunil.

The bouquet will not end there. Plans are on to apply uplinking permission for a third channel. “Once we have our teleport, it will be viable to have more channels in the bouquet,” says Ranganathan.

The company is also pushing for growth in overseas markets. Recently, a deal was signed with Malaysia’s Astro All Asia Network to provide programmes. ATN channel in Canada is also carrying Jaya TV’s programmes. Besides, the channel is available on Pehla direct-to-home (DTH) platform since late last year. “We are likely to have more subscription revenues from overseas markets in future,” says Ranganathan.

The company’s earnings from advertising have grown by Rs 100 million last fiscal. Says Jaya TV vice president marketing K Balaswaminathan, “We touched Rs 600 million in the last financial year.” But this is far below what Sun earns.

The challenge for flagship general entertainment channel Jaya TV is to grow the audience share. The channel is banking on a new SMS-based live interactive game show, which is likely to be launched in the prime time as a weekly in August.

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Gameshows, in fact, have been Jaya’s trumpcard. Jackpot, anchored by popular actress Khushbu, is the most successful show and has been running for the last three years. “Though the original Zee TV show Family Fortunes ran only for one year, we have the Tamil version delivering for us,” says Balaswaminathan.

The production cost of Jackpot is in the range of Rs 80,000 to Rs 1,00,000, according to a source. The new gameshow will cost around that range, he adds.

Movies is another area where Jaya TV is planning to be aggressive. The company has acquired rights to two blockbuster movies released this year, Mumbai Xpress and Sachien. “The cost of movies has gone up while there is a limit on the revenue realisation. But we have got to run the race. Movies can be seen as investments,” says Jaya TV vice president programmes and operations Murali Raman.

Adds Balaswaminathan: “We have a variety of programming. We have talk shows and game shows. We do not rely only on daily soaps.” No wonder while Sun has 13 soaps daily, Jaya TV telecasts only six.

That is forced in a way, as Sun has a strong line-up of soaps. Jaya’s strategy is to tap the viewer segment which is more bent on non-soap programmes like game shows and comedies. Last year, the channel launched a talk show Achamillai Achamillai with popular actress Lakshmi as anchor.

One major property added to the programming line up as part of Jaya TV’s makeover last year was dubbed Hollywood movies. Jaya TV telecasts Hollywood blockbusters on Saturdays at 9:30 pm. For a 90-minute movie, Jaya TV’s ad inventory could be approximately 1200 seconds. The channel charges Rs 4000 for a 10-second slot, says Balaswaminathan.

Events is something Jaya TV is planning to return to. Last year, the channel had no event-based programming line up.

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For over five years, Jaya TV may have found the going tough as a lone channel. But will the task get easier even after forming a bouquet to take on Sun Network? A senior executive in the company sums it up the best way: “We will have to take a long and bumpy ride before we can even know the answer.”

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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