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Is crime genre the fuel running Sony?

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MUMBAI: Once upon a time, it ruled the roost but a look at recent TAM ratings tells another story. Why is it that a pioneer like Sony is currently languishing among the bottom three GECs? According to media experts, the answer lies in the kind of content the channel is airing.

A majority of them feel fiction is critical to a GEC, which is exactly what Sony lacks. “Without focusing on any fiction-based shows, a GEC cannot survive. In other words, daily soap operas are the bread and butter for a GEC,” says a producer who didn’t wish to be named.

Yes, Sony had hit shows like Jassi Jaisi Koi Nahin and Boogie Woogie (reality) but that’s in the past. Over the last couple of years, the channel has failed to gain traction as far as fiction is concerned.

Many may counter this saying Sony has two shows which can beat fiction-based ones by a huge margin: Crime Patrol and CID. The duo is among the channel’s longest running shows. To give statistics, CID garnered 7,048 TVTs in week 40 of TAM TV ratings while Crime Petrol registered 3,882 TVTs.

Are we saying the crime genre is the fuel running Sony?

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MUMBAI: Once upon a time, it ruled the roost but a look at recent TAM ratings tells another story. Why is it that a pioneer like Sony is currently languishing among the bottom three GECs? According to media experts, the answer lies in the kind of content the channel is airing.

A majority of them feel fiction is critical to a GEC, which is exactly what Sony lacks. “Without focusing on any fiction-based shows, a GEC cannot survive. In other words, daily soap operas are the bread and butter for a GEC,” says a producer who didn’t wish to be named.

Yes, Sony had hit shows like Jassi Jaisi Koi Nahin and Boogie Woogie (reality) but that’s in the past. Over the last couple of years, the channel has failed to gain traction as far as fiction is concerned.

Many may counter this saying Sony has two shows which can beat fiction-based ones by a huge margin: Crime Patrol and CID. The duo is among the channel’s longest running shows. To give statistics, CID garnered 7,048 TVTs in week 40 of TAM TV ratings while Crime Petrol registered 3,882 TVTs.

Are we saying the crime genre is the fuel running Sony?

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Says BPN (Brand Programming Network) CEO Suresh Balakrishna: “CID and Crime Petrol have been airing for years and it won’t be wrong to say that the shows own this genre. A viewer expects to see crime shows on Sony, they have owned that genre and nobody has got into the genre the way the channel has.”

Some experts agree that the way Star Plus is known for its fictional shows and Colors for its reality shows, viewers tend to expect crime from Sony. Others feel to focus on one particular genre, say crime, can definitely give the channel the required padding but GECs’ bread and butter is fiction shows.

“I think the biggest problem that Sony is facing is to do with its image. It has never had fiction which has done well whereas non-fiction has worked brilliantly for the channel. Ideally, they should go back to the old model of non-fiction,” suggests a city-based media planner, adding: “It is not suffering as far as distribution is concerned or marketing is. The problem lies in the content. If it changes the content mix, the channel will definitely be able to garner better GVTs. But of course, that would mean investing a lot of time, ideas and energy. But if they invest, then it may work out.”

Focusing on the content, planners state the example of Channel V which changed its strategy from being music to a fiction. Correspondingly, Sab TV till six years back had a mix bag of shows whereas now it is known for its comedy shows.

However, a soap opera director begs to differ: “Sony has done lot of experiments. And I am getting a positive feeling for Desh ki Beti…Nandini and I think it will be able to click with the audience.” Yet, he is quick to point out that the channel hasn’t done anything like Jassi in a long time and even Bade Achche Lagte Hai isn’t working anymore.

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Says Sunshine Productions’ Sudhir Sharma: “Sony is known for semi-urban sensibilities shows such as Jassi and Bade Achche Lage Hai and in this space, the channel must explore. It will be good for them.”

The channel is betting big on the recently launched Kaun Banega Crorepati 7 but TAM ratings haven’t been too encouraging. Whether Sony should get its act together on fiction shows or continue to concentrate on non-fiction (crime) is something the channel will have to work out.

In the meantime, the recent revamp and maybe Boogie Woogie, which is returning to the channel after a decade-long gap, may just help Sony get its groove back…

Says BPN (Brand Programming Network) CEO Suresh Balakrishna: “CID and Crime Petrol have been airing for years and it won’t be wrong to say that the shows own this genre. A viewer expects to see crime shows on Sony, they have owned that genre and nobody has got into the genre the way the channel has.”

Some experts agree that the way Star Plus is known for its fictional shows and Colors for its reality shows, viewers tend to expect crime from Sony. Others feel to focus on one particular genre, say crime, can definitely give the channel the required padding but GECs’ bread and butter is fiction shows.

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“I think the biggest problem that Sony is facing is to do with its image. It has never had fiction which has done well whereas non-fiction has worked brilliantly for the channel. Ideally, they should go back to the old model of non-fiction,” suggests a city-based media planner, adding: “It is not suffering as far as distribution is concerned or marketing is. The problem lies in the content. If it changes the content mix, the channel will definitely be able to garner better GVTs. But of course, that would mean investing a lot of time, ideas and energy. But if they invest, then it may work out.”

Focusing on the content, planners state the example of Channel V which changed its strategy from being music to a fiction. Correspondingly, Sab TV till six years back had a mix bag of shows whereas now it is known for its comedy shows.

However, a soap opera director begs to differ: “Sony has done lot of experiments. And I am getting a positive feeling for Desh ki Beti…Nandini and I think it will be able to click with the audience.” Yet, he is quick to point out that the channel hasn’t done anything like Jassi in a long time and even Bade Achche Lagte Hai isn’t working anymore.

Says Sunshine Productions’ Sudhir Sharma: “Sony is known for semi-urban sensibilities shows such as Jassi and Bade Achche Lage Hai and in this space, the channel must explore. It will be good for them.”

The channel is betting big on the recently launched Kaun Banega Crorepati 7 but TAM ratings haven’t been too encouraging. Whether Sony should get its act together on fiction shows or continue to concentrate on non-fiction (crime) is something the channel will have to work out.

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In the meantime, the recent revamp and maybe Boogie Woogie, which is returning to the channel after a decade-long gap, may just help Sony get its groove back…

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Crime

IN10 Media Network’s Ishara ropes in Ravi Kishan for ‘Crime Files’

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Mumbai: Amidst the frequent headlines featuring heinous crimes, Ishara, the general entertainment channel under the IN10 Media Network umbrella, is shedding light on these grim stories through its new crime show – Crime Files – Rahe Khabardar! Bane Hoshiyar! – aiming to raise awareness among viewers.

The show, hosted by actor Ravi Kishan, who will serve as the guiding presence throughout the series in the role of the ‘sutradhar’, will present crime narratives from various corners of the country, urging people to remain vigilant in their daily lives. Each episode will lead viewers through peculiar and captivating cases that have occurred within our society – spanning from commonplace situations to more intricate, contemporary issues like online scams, and beyond.

The distinctive feature of this crime show lies in its storytelling, where human tales, relationships, optimism, and trust are shattered as crime infiltrates ordinary lives. The narrative centers around characters who are relatable and grounded, reflecting us and the world we live in.

Expressing his thoughts on hosting the show, Kishan, who has portrayed various characters and delved into the minds of many people over the last 31 years of being an actor said, “As an informed citizen of this nation, it is not only my responsibility but everyone’s duty to acknowledge the escalating crime rate and educate people to combat it, thereby fostering a crime-free society. Crime is an unfortunate reality, and I want to use this platform to raise awareness and inspire change. I was delighted to come on board as the show’s host, as I believe I can encourage people to be more observant of their surroundings and take action to save lives. I request people to tune in and fight against crime.”

In line with the brand’s commitment to delivering top-notch content across various genres, this show will further enrich the channel’s offerings. Crime Files – Rahe Khabardar! Bane Hoshiyar! will broadcast every Monday to Friday at 10:00 pm on the channel, starting 30th October 2023.

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Crime

The Q set to bring new show ‘Jurm Ka Chehra’

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Mumbai: Hindi general entertainment channel, The Q has announced the launch of its first crime fiction show “Jurm Ka Chehra”. The show will premiere on 4 September at 9 p.m and will subsequently air on weekends at the same time.

The channel held a virtual audition for the show on the short video platform Chingari. Chingari users were asked to send in their auditions to The Q in the form of showreels and monologues directly on the platform. The auditions were held over 20 days with an age no bar approach. “Over 47,000 users participated for a role in the show garnering over a billion impressions,” the channel said in a statement.

The show will be hosted by Kinshuk Vaidya and will feature Chingari users ‘The Girish’ from Nanded, ‘Rubulrox’ from Assam, ‘Pornima Garg’ from Lucknow, and ‘Rajesh Singhal’ from Rajasthan.

“The Q has constantly leveraged the strength and reach of the digital ecosystem to keep audiences entertained and engaged at all times irrespective of platform. We have always ensured, we have a Zara Hatke approach to everything we do,” said The Q, chief operating officer, Krishna Menon. “The digital space is evolving and it is home to very talented creators who are truly deserving. We have constantly explored new means of engaging with this ecosystem and have brought stories to The Q that are unique, and compelling. Our association with Chingari is in line with our vision and we are excited about the response we have received on this direct outreach.”

“You never know where the next big creator will be spotted. He or she just needs to be identified. Collaborations are always a refreshing manner to bring out talent from diverse walks of life, irrespective of the platform. We are proud of our association with The Q and feel privileged to offer such opportunities to our creators that can do justice to their talent and help them become rightfully famous. We look forward to creating many such refreshing properties for our creators,” said Chingari, co-founder and chief operating officer, Deepak Salvi.

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“Jurm Ka Chehra” will create awareness about modern age crimes in society ranging from common day-to-day identifiable situations to more complex situations such as cybercrimes, and online frauds, said the channel.

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Crime

Zee TV’s new weekend detective drama costs 50% more to produce

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MUMBAI: Women empowerment is Zee TV’s new motto as it embraces the recently adopted brand philosophy – ‘Aaj Likhenge Kal’. Its latest weekend primetime show Detective Didi will attempt to inspire the girls of India by showing how Bunty Sharma chooses a bold career of a detective in a male-dominated field.

Produced by Manik Bedi and Ila Bedi Dutta, the show is both set and shot in the bylanes of Delhi. Bedi, who has previously produced Hitler Didi, says that the investment is also 50 per cent more because of the location change. “The entire crew has been brought from Mumbai for the shoot. It’s an expensive experiment,” he says. The shooting schedule is one year and so planning is being done three months in advance.

The local police are supporting the shoot as they cover iconic Delhi locations like Chandni Chowk, Jama Masjid, India Gate and Parliament House. “We are mobilising in a way that it is similar to shooting in Mumbai,” he adds.

Zee TV deputy business head Deepak Rajadhyaksha says that the character demanded Delhi due to its different socio-cultural ethos and to give authenticity to the adventures. He agrees that shooting cost is higher but the channel can manage it.

Following up Detective Didi’s new time slot of 8-9 pm on weekend, the channel will be opening more such slots. “There is no recipe for success and this show is a big experiment. What we can control are understanding sentiments, requirements and the aspirations and to portray them effectively through the shows,” says Rajadhyaksha.

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Similar shows on other channels target the 9 pm slot but Zee didn’t want to cater to a pure crime audience but rather those that can be relatable to and viewed by families. A few years ago, the channel experimented with Neeli Chhatri Waale at this time which took a dive in ratings after the initial hype. “Our new programming strategy is to provide three different entertainment types from 8-11/11.30 pm,” reveals Rajadhyaksha. If Didi makes a mark in one year, the channel may give the producers a longer lifeline. This is also Zee’s first attempt at a detective drama on the weekend.

Rajadhyaksha says that Didi’s storytelling is different from others because of two episodes making one story. That leaves room for just the weekend slot. Bedi says this is better for producers since one topic will be explored on two consecutive days and so the recall value is higher. Zee TV was the one to decide the time slot for the show, which begins on 9 December. Bedi also explains that the success of a show doesn’t solely depend on the time slot, though that is a major factor.

In the show, Bunty is assisted by a second character Bhim Singh Bhullar and it will attempt to be hilarious as the duo takes different routes to solve cases. Dutta says that Bunty is the reflection of many ambitious Indian women who don’t forget their family responsibilities. “She isn’t a professional detective. She is an amateur with an uncanny knack for spotting crime and arresting it in time. The emotional aspects of a situation help her in cracking a case.”

The earlier name for the show was Delhi Crime Diaries but that would have made it Delhi-specific, says Dutta. Instead, the producers thought of using the common term ‘didi’ to make it relatable to the audiences.

Detective Didi is being sponsored by Bagh Bakri Mili Chai, Flamingo Knee Cap and Pillsbury Cookie cake, special partner – Combiflam Icy hot. It is hunting for a title sponsor.

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Didi follows the lives of special agent Bhim Singh Bhullar and private detective Bunty’s journey, amidst their professional assignments, making way for some lighter moments while they investigate the city’s most baffling criminal cases. While Bhim is a jolly cop from the Delhi crime branch who investigates staying well within the rule book, Bunty takes matters into her own hands as she has no faith in the capabilities of the police. In the chase for who solves the case first, Bhim and Bunty, a man and a woman who can’t stand each other, fight tooth and nail to catch criminals and solve many interesting cases. Brilliant at their work and having their own individual strengths, they employ distinctly different methods while solving the same cases. But, when both Bunty and Bhim work together as a unit despite their differences, they seem to successfully solve cases with relative ease. Playing the dynamic character of Bunty Sharma is actor Sonia Balani while Manish Goplani will be seen stepping into the pivotal role of Bhim Singh Bhullar.

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