GECs
Into the mind of a TV network programmer
How does a programmer really know he/she has hit the bull‘s eye with a story? Thinking of concepts and genres all the time; he/she could be toying with ten elusive ideas at one time.And when the time comes, might well chuck all the scripts in favour of an eleventh one.
It was with this end in mind that Indiantelevision.com decided to pick the brains of the people who bring the likes of Tulsi, Jassi and Simran into our homes. Some of them could well be referred to as the best programming brains in the country; professionals who have a natural flair for conceiving the right mix.
| Mass entertainment channels (DD, Star Plus, Sony, Zee, Sahara) continued to dominate television space both in viewership and revenue in 2004, according to TAM Media Research. Hindi entertainment channels account for 40 per cent of the country‘s TV viewership and 52 per cent of total advertisement revenue |
In a series of free wheeling conversations, these creative powerhouses reveal their likes, dislikes and offer their take on the programming paradigm shifts that have and are impacting the Hindi entertainment television landscape.
As Star India‘s Deepak Segal puts it, “Most of it is really on gut feel. But, yes – the rejection rate of stories and scripts is also very, very high.” Then there are those like SET India‘s Tarun Katial who, along with gut feel, also swear by qualitative market research. Whereas Markand Adhikari feels the Indian audiences are not really ready for something new.
Before getting into some serious programmerspeak, a quick scan down memory lane of the shows that left their imprint on Hindi entertainment television is in order. Years back we had chartbusters like Hum Log and Buniyaad, which took the country by storm. Then came what was arguably the biggest TRP chartbuster of all time, Ramayan. After that however, it has been private C&S television that has set the agenda. There was the era of Tara and Amaanat on Zee TV, then came the subtle themes like Saans and Sailaab.
Cut to 2000 with the super success of KBC and then of course came in the Balaji K series that have endured even after the ultimate game show ended its run.
So what could the next big thing be?
While content remains king on the general entertainment channels; the search is also constantly on for the next big concept cutting across all SECs and markets. And with other niche channels eating into their pie, the task seems to be getting tougher. At the end of the day, they have to produce programming that brings in audiences and revenues. So, where does the buck stop?
In terms of content, the buck clearly stops at the programming head. He/she would funnel all the programming coming on to the channel along with a team of producers and creative professionals. With a large-scale perspective on content, a sense of creativity, the programming head should also be alert to strategy, business and advertising angles. The role can actually get very fuzzy at times. Many feel the thinking and preferences of a programming head can often be seen in the final look of the channel.
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“We‘ve definitely evolved as an industry” Deepak Segal – Executive VP Content and Communications, Star India Read On |
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“I‘ve trained myself to like what the viewer likes” Tarun Katial – Business Head, SET India Read On |
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“We have definitely progressed technically but conceptwise we‘ve gone back in time” Markand Adhikari – Vice Chairman and Managing Director, SAB TV Read On |
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“TV is a progressive medium and content is the main driver” Karuna Samtani – COO, SaharaOne Read On |
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“India is too volatile a market to easily predict any definite trend” Ashwini Yardi – Vice President, Programming, Zee TV Read On |
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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