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Executive Dossier

GuneetMonga , opportunities & innovation with OPPO

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5 years ago

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MUMBAI: Academy award winner and BAFTA nominee, GuneetMonga needs no introduction. An ace producer, she has been assiociated with films like The Lunchbox, Masaan, Gangs of Wasseypur, What Will People Say and Period. End of Sentence. However, her journey to the top has not been that simple. 

Western Mumbai’s ever bustling suburb, Versova, is home to several production houses, casting companies, and wannabe stars. At the edge of the sea, the borough  commands high rentals  and harbours even higher hopes for wannabes, perfectly epitomising the Mumbai film industry.
 
On one side of the main road, the place is crowded with luxury high-rises of  actors and filmmakers and on the opposite side are rows of small cottages, shops, offices, and even gourmet restaurants and cafés. Adjoining the array of small cafés is the barely detectable office of Sikhya Entertainment, the company founded by Guneet Monga and the CEO of which she currently is. .

At 36, Guneet Monga has emerged as one of India’s most recognised producers, who makes strides by refusing to stick to the conventional Bollywood formula. She is currently post-producing two of her projects SooraraiPottru and Pagglait and is looking forward to make a film set in space by next year. 

Busy as she is, Monga took time to be part of a promotional and marketing campaign with global smart device brand Oppo with the theme of  #GoBeyondBoundaries around the new phone model Reno4Pro. It showcases her journey of going beyond the boundaries and leveraging technology to create a difference through her movie production business.Oppo used her as their icon because it wants consumers to go beyond their comfort zone to find their true calling and achieve true greatness just like Guneet has done and just like the brand has done with its latest device Reno4Pro. The phone maker hopes that users will find a holistic experience with the Reno4Pro which will also allow them to” sense the infinite” possibilities of expressing themselves.

Indiantelevision.com’s Shikha Singh got into a tete a tete with Guneet  to understand what's driving her these days and her relationship with Oppo.. Excerpts from the interview: 
‎
How have you pushed boundaries in your career to achieve what you have today?

After working for over a decade making movies, what I have realised is that filmmaking is a long-drawn process which might take over a year or two, hence it is very important for me to show up every day, no matter what. The journey of a film from its inception to release is long and full of challenges, so we must make sure that we put our best foot forward.

Starting early in my life was testing. But, now in hindsight, I feel very fortunate to have started out young, as it has offered different perspectives and shaped me to make balanced business decisions. 

Having a humble beginning from Delhi, it has only been my passion and perseverance for telling stories that has brought me this far. I have just started out, so any celebration feels premature, I have many dreams yet to fulfil and we have a long way to go from here. I’m excited for the journey!

I believe success lies outside the comfort zone. It's a sum total of finding opportunities, as small as they may seem, and stringing them together with a larger vision.

How does the brand Oppo relate to you?

Oppo, has innovation at its core and has continuously believed in pushing boundaries. I identify with their brand values and have always embodied the same values in my work. With the focus of building a stronger resonance with the consumers Oppo’s latest campaign showcases how the journey to greatness starts by breaking free from the pre-existing notions and stepping out of their comfort zone. Leading the way, Oppo’s #GoBeyondBoundaries campaign further aims to empower and inspire the people of India to push limits and sense the infinite possibilities like India's first Oppo Reno4 Pro. 

The campaign had a seamless narrative combining the product and the philosophy, which instantly connected with me. The way it celebrates ambition of pushing the boundaries and making a personal connection was very well done. Its message of getting out of your comfort zone and reaching out to people to form a deeper connection is what I would like to tell today’s youth as well — to keep striving and continue to reach out will take you on a road less travelled and help you shape your own unique journey.

Oppo as a brand has always celebrated innovation and believed in pushing the boundaries. These philosophies are something I deeply apply in my own way of living and working as well. I have strived to break the stereotype in the world of movies, and Oppo is doing the same with their technology. Giving the consumers a world of endless opportunities.

Sikhya Entertainment has films such as Gangs of Wasseypur, Peddlers, The Lunchbox, Masaan and Zubaan to its credit. What is your next move?

We have two feature films in post-production stage – Suriya starrer SooraraiPottru and Sanya Malhotra starrer Pagglait. Over the last year, we have expanded across platforms. Apart from features, we have also released podcasts for Audible Suno.  My dream project is to make a film set in space and I aspire to make it next year. This one will be for all the girls who dream!

Do you think it is a great time for independent cinema? Also, what are the challenges for independent content creators.

I think it is a great time for content creators- independent, mainstream, digital, you name any medium or scale. Audience base has expanded and so has consumer appetite for different content. With OTT and deeper data/internet penetration, viewers are exposed to an array of content. This generates more avenues for content creators. These times are certainly exciting for independent movie makers as their work is travelling faster and farther. 

Independent content creators mainly faced challenges due to lack of a strong platform to not just present their work but also market it. With OTT players expanding, that has changed a little. However, the new challenge is to sustain the quality of what they are offering. Audiences have more choices than ever and it is important to be able to get them hooked and sustain their attention. There is always something better waiting to attract the viewer and it is just a click away.

Please Read More: Indian content creators must find out right stories to reach global audiences

How OTT has opened new avenues for directors, producers or content creators? How has the opportunity increased by the launch of OTT?

Yes, absolutely. As we now have high speed internet in most parts of the country, we have seen an explosion in creators and viewers. They are already using various platforms like Youtube, Instagram etc. in much higher numbers now. Platforms have grown more than 500 per cent  + in the past couple of years in India. I do feel It will only further scale higher from here. There is also an incredible growth in OTTs and that leads to a direct need for more content. It's definitely an exciting time for content creators.  A number of production houses today are partnering with each other or with OTT platforms to co-create content, jointly gaining from the expertise that each player brings to the table.

For weeks now, films have been bearing the brunt of cinema complex/hall closures. As the lights are going out on live events, shoots and movie premiers, the only silver lining amidst all this is the rise of the popularity of OTT. The halting of productions may have dried up the content line, but streaming hasn’t stopped via the OTT platforms across the country. At the same time, ad-spends have gone down significantly due to a knock-on effect of the recessionary impact on financial services, e-commerce and automotive industries.

You have gone to great extent from raising money to crowd-funding and self-financing to bring the right content on TV screens? It is assumed that producers are always rich, but what about creative producers who are working for the right content.

To me, stories drive those conversations and convictions that lead to innovative ways to generate revenue.  In the process, the idea is to never lose sight of the story we all set out to tell in the first place. To answer your question & given the current scenario, we would see further democratization of this business, which in turn empowers my approach to film making.

As a producer, I have always followed my gut. Making a film takes a year or two and one has to continue to feel it will stand the test of time and stay relevant when it does release.

I am grateful that I have been able to build a solid business with making independent films that have travelled globally. We now have a much wider audience base to cater to. I don’t think anyone can ever say what will work or not, it’s always an intuition that you follow and allow it to grow over a period of time.

Please Read More: Oscar-winning executive producer Guneet Monga joins MUBI India as content advisor

Please tell us about your upcoming anthology ZindagiInshort?

Earlier this year we released Zindagi In Short, an anthology of 7 short films, which was a direct-to-OTT release in collaboration with Flipkart Video. The short films are helmed by TahiraKashyapKhurrana, PunarvasuNaik, Vijayeta Kumar, Rakesh Sain, GautamGovind Sharma, SmrutikaPanigrahi and Vinay Chhawal.

They are one of the first start-up companies in India and incubated many young engineers and business graduates to work in an e-commerce company and with ZindagiinShort, they are helping a young brigade of talented directors to fly in the film industry.I am extremely excited and thrilled that, as producers, Flipkart and I can provide a platform for the aspiring filmmakers. This was a very inspired and charged space where everyone came in and worked. The upcoming Flipkart Original also stars Deepak Dobriyal, SwaroopSampat, Shishir Sharma, Aisha Ahmed, Rima Kallingal, IshaTalwar and Manjot Singh.

Being India’s first woman to win an academy award, what would be your advice to the youth of India be, so that they can also go beyond boundaries and achieve more in life?

I’ve always been very ambitious and have used films as a platform for exchange of ideas and encourage free spirit. In the ten years that I have been a producer I have faced plenty of challenges, from not being taken seriously in an industry. I realised my line of work needs a risk-taking nature and I took some bold steps early on. I believe it’s important to chase and follow your dreams and never give up hope and really see through when you believe in. All I’d tell another young woman starting off as producers is to show up every day and keep working. Keep believing.
 

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Executive Dossier

Game on, fame on as Good Game hunts India’s first global gaming star

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1 week ago

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January 27, 2026

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MUMBAI: Game faces on, pressure high India’s gaming ambitions are levelling up. Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with a bold mission: to crown the country’s first Global Gaming Superstar.

Blending esports with mainstream entertainment, the show brings together competitive gaming, creativity and on-camera performance in a format that tests more than just joystick skills. Contestants will be judged on gameplay, screen presence and their ability to perform under pressure, reflecting how gaming has evolved from pastime to profession and pop culture currency.

Fronting the show are three high-profile ambassadors: actor and entrepreneur Samantha Ruth Prabhu, Indian cricket star Rishabh Pant, and gaming creator Ujjwal Chaurasia. The winner will take home Rs 1 crore ($100,000) among the largest prize pools for any Indian reality show along with the chance to represent India on a global stage.

Backed by a planned annual investment of up to Rs 100 crore, Good Game is also courting brand partners, promising a minimum reach of 500 million among India’s core youth audience. The creators position the show as a bridge between entertainment and interactive culture, offering long-format content, community engagement and commercial scale.

Auditions are now open to Indian citizens aged 18 and above, inviting amateur and professional gamers, creators and performers alike. Shortlisted candidates will be called for in-person auditions in Mumbai on 14 and 15 February, and in Delhi on 28 February and 1 March 2026.

With big money, big names and even bigger ambition, Good Game signals a shift in how India views gaming not just as play, but as performance, profession and prime-time spectacle.

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Digital

SpotDraft hires new CMO and CFO to fuel global push for its AI contract platform

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2 months ago

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December 3, 2025

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INDIA: SpotDraft has strengthened its senior ranks as it gears up for faster global expansion, naming Alon Waks as chief marketing officer and Amit Sharma as chief financial officer. The appointments follow the firm’s $54 million Series B round earlier this year and mark a push to scale across the Americas, EMEA and India.

The AI-powered contract-lifecycle-management platform has posted 100 per cent year-on-year growth in customer acquisition, counting Apollo.io, IPSY, Mixpanel, Oyster and Panasonic among its global clients. The firm processes more than one million contracts annually, with volumes up 173 per cent and nearly 50,000 monthly active users.

Waks, a veteran of Kustomer, Bizzabo, CreatorIQ, LivePerson and ZoomInfo, will steer global marketing and category positioning as legal teams adopt AI-driven tools. Sharma, who has led finance across scaling tech firms since 2016, will guide financial strategy, investor relations and market expansion.

Both hires aim to sharpen SpotDraft’s bid for a larger slice of the fast-growing legal-tech market, expected to exceed $63 billion by 2032. Co-founder and chief executive Shashank Bijapur said the company is focused on scaling go-to-market operations in the Americas, deepening leadership in EMEA, and accelerating AI capabilities for general counsels and legal-operations leaders.

Clients report shorter deal cycles and better alignment between legal and business teams. “What used to take weeks now happens in days,” said Abnormal Security senior legal operations manager Susan Koenig. DeepL head of legal operations André Barrow, said SpotDraft has helped reframe legal “from a cost centre to a generator of revenue”.

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Executive Dossier

Outdoor Ads Get Smarter as LOC8 Shifts OOH from Visibility to Attention

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2 months ago

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November 28, 2025

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MUMBAI: Out-of-home ads were once the wallflowers of marketing seen by everyone, noticed by few. But in an age where attention has become the world’s most fought-over currency, even billboards are getting a brain upgrade. Enter LOC8, OSMO’s AI-powered attention engine, quietly reshaping the old OOH playbook by measuring not just who could have looked at an ad, but who actually did. The shift is subtle but seismic: impressions are out, impact is in and data, not gut instinct, is calling the shots.

In a landscape where marketers question every rupee spent outdoors, LOC8 is turning lampposts, flyovers and traffic islands into precision-mapped attention laboratories. By crunching dwell time, visibility zones, perceptual size and real-world obstructions, the platform is dragging OOH into a future where creativity meets computer vision and where the best ideas aren’t just eye-catching, but eye-measured. From automotive facelifts to FMCG novelty and real estate trust-building, the message is clear, outdoor has stopped shouting and started listening. Indian Television Dot Com explores more about it in an Interview interview with OSMO co-founder Nipun Arora.

On how OSMO is shifting outdoor advertising from a visibility-led medium to an attention-led one through LOC8. 

Traditional OOH has long been measured by visibility and impressions i.e how many people could see an ad. OSMO, through its proprietary AI platform LOC8, is shifting that narrative more towards likelihood of being noticed. Using computer vision and machine learning, LOC8 analyzes real-world video data to measure visibility zones, obstructions, dwell time and perceptual size; bringing precision to how attention is quantified outdoors. It moves the focus from mere impressions to quality of impressions, making OOH a data-verified, attention-led medium comparable to digital in accountability. 

On how marketers can use LOC8’s dwell-time, visibility and perception insights to craft more effective, emotionally resonant OOH campaigns. 

LOC8 helps brands understand how people truly experience outdoor media how long they look, from what distance, and under what conditions. By quantifying dwell time, visibility duration, and perceptual size; marketers can plan campaigns that align with real human viewing behavior. This empowers creative and strategy teams to design emotionally resonant storytelling where messaging, visual hierarchy and placement are optimized for how people actually notice and process OOH creatives. 

About what LOC8 has revealed through campaigns like Renault Triber and Namaste India on how categories such as auto, FMCG and real estate use attention metrics to drive outcomes. 

Each category uses attention data differently but all share one common goal: to convert outdoor visibility into measurable engagement. 

• Automotive | Renault Triber

For the new Renault Triber facelift, bold creative met data-led planning through LOC8. By analyzing on-ground video data, LOC8 measured real audience attention across placements factoring in visibility zones, obstructions, traffic speed and perceptual size. This enabled Renault to identify corridors that delivered maximum reach, saliency and engagement, optimizing media efficiency and ROI.  

• FMCG | Namaste India

In OOH, innovation is the hook and assets are the bait. But bait often hides the hook. With Loc8’s attention metrics, we ensured the bait wasn’t a hurdle, rather it became the perfect stage for innovation to deliver its full impact! The insight proved that creative novelty, when validated by attention data, drives deeper engagement and measurable brand lift. 

• Real Estate

For luxury and real estate campaigns targeting HNI/UHNI audiences, attention patterns differ especially between front and rear passengers, who are often the core audience segment for premium sites. LOC8’s ability to distinguish rear vs. front visibility plays a critical role here. It helps identify sites that offer longer viewing windows and stronger perceptual dominance from the rear seat where decision-makers are most likely seated making it a key differentiator for premium and trust-led categories. Together, these insights prove that auto optimizes for impact, FMCG for recall, and real estate for trust visibility showing how attention metrics adapt to category goals while ensuring measurable outcomes.

On how attention analytics will shape the future of brand storytelling and media planning as OOH becomes more digitised and data-driven.  

 As outdoor digitizes, attention analytics will inform not just where to advertise but how stories are told in public spaces. This evolution transforms OOH from a static broadcast channel into a dynamic attention ecosystem, where creativity is optimized through evidence-based insight.

On how LOC8’s data-led framework helps marketers quantify OOH impact and make outdoor a more accountable, ROI-driven medium. 

LOC8 bridges the gap between intuition and evidence. By quantifying metrics like visibility duration, attention opportunity index, and visual saliency rank, it allows brands to benchmark site performance and justify investment. This data-led approach brings transparency, comparability and ROI measurement to a medium historically driven by perception. 

On how OSMO ensures AI and computer vision enhance creativity rather than reduce it to numbers.

OSMO believes that technology should enhance creativity, not overshadow it. LOC8’s attention models reveal what naturally draws the human eye helping creative teams refine design cues, contrast, and visual hierarchy for greater impact. By merging art and science, LOC8 empowers creativity with intelligence. 

About the creative best practices and design cues LOC8 has uncovered regarding what truly captures consumer attention outdoors. 

LOC8’s visual cognition analysis has surfaced clear patterns across campaigns:

• High contrast and minimal messaging outperform cluttered designs.

• Motion cues draw significantly longer dwell times.

• The first two seconds are critical, creatives must establish focus instantly.

• Contextual alignment between the creative and its environment increases attention by over 30%.

These learnings offer a scientific foundation for creative effectiveness helping brands design OOH that’s visually magnetic and emotionally memorable. 

On how attention metrics will integrate into omnichannel planning where OOH, digital and social work together for unified brand impact. 

Attention can become the unifying KPI across OOH, digital and social to creates seamless storytelling continuity, where outdoor triggers digital engagement. The future of omnichannel planning lies in attention-led integration ensuring that campaigns don’t just reach audiences everywhere but truly capture and hold their focus.
 

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