Kids

‘Galli Galli Sim Sim’ to launch on 15 August on Cartoon Network

Published

20 years ago

August 8, 2006

MUMBAI: Turner International India Pvt. Ltd and Sesame Workshop will launch Galli Galli Sim Sim – the Indian version of Sesame Street – on 15 August. The preschool educational series will premiere on Cartoon Network at 1 pm.

In the first season, the series comprising 65 episodes of 30 minutes each will be aired in Hindi, with usage of some English words.

Galli Galli Sim Sim will address topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits, and appreciating cultural plurality.

With the launch of Galli Galli Sim Sim, Turner aims to create a new dimension in the realm of young kids‘ programming by introducing the concept of using mass media to promote joyful, fun-filled learning through the theory – “Seekhne ka Mastana Andaaz.”

Galli Galli Sim Sim aims to revolutionise kids‘ programming in India with its well- researched content that will help in developing social, emotional and cognitive skills in children, and be the catalyst to encourage children to pursue educational goals.

Turner International India Pvt. Ltd managing director Anshuman Misra said, “Having shaped kids‘ television in India, with the launch of the leading kids‘ channel, Cartoon Network, and subsequently the successful launch of Pogo, we, once again, aim to set a new benchmark in the industry with Galli Galli Sim Sim. As the leading kids‘ entertainment player, we have consciously decided to focus on educational development as we realise our social responsibility towards shaping the future of our next generations. The social and emotional development of children is largely influenced by television today, and there is no doubt, that this is the best medium to communicate effectively with children.”

“Harnessing the power of television, we aim to make Galli Galli Sim Sim an integral part of the lives of young children in India. Our aim is to reach out to almost every home, extending the reach of the series through the electronic medium and other multi-media initiatives. We are making a bold run at engaging millions of young children and we are confident that this unique series will change the face of kids‘ education in India,” he added.

Sesame Workshop executive vice president Daniel Victor said, “Sesame Workshop‘s mission is to create innovative engaging content that maximises the educational power of media to help children reach their highest potential. We at Sesame Workshop are very excited about the launch of the Indian series. The series celebrates the vibrant cultural heritage of India with its uniquely adapted content, muppet characters, and a diverse human cast representing the commonalities and diversities of Indian society. We are optimistic that the Indian version of Sesame Street, Galli Galli Sim Sim will make a meaningful difference to the lives of children in the country.”

Miditech president Niret Alva added, “We are delighted to have partnered with Turner and Sesame Workshop in producing this path breaking series that aims to create a new genre in TV programming for kids in India. It has been a very exciting and enriching experience for all of us at Miditech to produce this series that celebrates the cultural diversity of India. We have ensured that the portrayal of each of the characters and muppets is unique and meaningful as it is designed to create a long lasting impact on the lives of children.”

Galli Galli Sim Sim, set in an “Indian Galli,” represents the reality of daily life for the widest possible range of Indian children and families. The series is targeted towards children between the age group of two to six years, transcends socio-economic barriers and will feature animated segments and live-action films, with music, stories, and art drawn from various elements of Indian culture and regions of the country.

The Indian Muppet characters – Googly, Chamki, Aanchoo and Boombah have been specially created with Indian characteristics and elements. Along with them, a thought out human cast is also present.

Taking the cause of spreading education and empowering children beyond the realm of television, Turner along with Sesame Workshop plan to undertake on-ground initiatives to reinforce the educational messages of the series and extend the project‘s reach and impact.

In keeping with this, Turner today flagged off a “Galli Galli Sim Sim Literacy Yatra” to reach out to more and more children in India. This Yatra from New Delhi, recreating the magic of the show, will travel to various cities such as Lucknow, Bhopal and Mumbai, distributing educational material to children. The yatra will finally culminate in Mumbai on 8 September, coinciding with World Literacy Day. Additional plans to continue outreach activities will be coordinated by Sesame Workshop India, NGO.

Funding for the development phase of Galli Galli Sim Sim was provided through the support of the United States Agency for International Development (USAID) and ICICI Bank. Moving forward, the producers of the series will look to combine the strengths and resources of the public and private sectors for local development initiatives.

Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

Published

1 month ago

January 20, 2026

indiantelevision.com Team

MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

Kids

Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

Published

2 months ago

January 9, 2026

indiantelevision.com Team

MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

Kids

Sony tightens grip on Peanuts with $457 million stake buy

Published

2 months ago

December 22, 2025

indiantelevision.com Team

JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.