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English GECs: Localisation and variety the road ahead

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For the English general entertainment genre, 2007 was the year when they looked at increasing variety in their offerings and breaking out of a mould.

The aim was also to increase relevance in some cases through local shows. Besides, the channels brought in the latest shows at the same time as their US premieres.

Tam data for C&S 15+ shows that among the three channels – AXN, Star World and Zee Café – AXN‘s channel share has been well over 50 per cent. In August, it touched a peak of 66 per cent. Zee Café has managed to close the gap on Star World to an extent. In March, Star World‘s channel share was 34 per cent versus 24 per cent for Zee Café. In April, the gap came down, and for the month May Zee café overtook Star World. Its share was 21 per cent versus 15 per cent for Star World.

Since then while Star World has been ahead, the gap was close. This was until September. After that, the gap widened again. In December, while Star World has a share of 29 per cent Zee Café has a share of 13 per cent.

In terms of the top 20 shows, AXN has got 16 in that list. The top entry interestingly enough is a film Spiderman 2. Other shows that made it include Guinness World Records, Ripley‘s Believe it or Not and David Blaine.

Still, it is not as though all was smooth for the leader. In January, AXN was banned for a month by the I&B Ministry for what it termed as “objectionable content.” The ministry had taken issue with the channel repeatedly telecasting such programmes such as World‘s Sexiest Commercials. The ministry found these programmes to be against good taste or decency that could adversely affect public morality.

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AXN India business head Sunder Aaron puts on a brave face, saying that no corrective measures were really required as all programming conforms to Indian norms and guidelines for content. “As with any new season, we had new television series and programmes which we refreshed the channel‘s schedule with,” says Aaron.

In terms of the highlights of 2007, Aaron notes that there was a strong mix of local and international fare. “We had the gorgeous Sameera Reddy host the second AXN Action Awards. This is an on-air award show that felicitates the action heroes from Bollywood.

“We also satiated the viewers‘ needs with the premiere of the internationally acclaimed series –Damages and new seasons for the loyal fans of CSI: Miami, Alias and CSI: NY.”

AXN also strengthened its focus on the reality genre. The highlight here was the second season of The Amazing Race Asia. To break out of the mould, the channel aimed to showcase diverse content within the reality genre. So the likes of Top Chef, Top Design and So You Think You Can Dance were featured.

To hook viewers to its fare, two timeslots were created. “The Reality Stash” slot showcases reality content from 9 – 10 pm. This is followed by “Elite Weekdays,” showcasing international drama series at 11 pm.

Aaron adds that the non-primetime band has grown in importance for the channel. “Our scheduling of programmes across non-primetime is also well-thought-out, keeping in mind the viewing pattern of our target audience.”

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He offers the example of “Elite Weekends” which is the non-primetime slot on Saturday and Sunday from noon to 3 pm. The aim is to allow the dedicated fan base to sit back and enjoy catching up on their favourite international series which they have missed out over the week. “We have, therefore, ensured they get to watch all the series back to back and have clearly positioned the band as – ‘Catch all the week‘s action on AXN Elite Weekends‘.”

As always localisation plays a key role for the channel. Besides the earlier mentioned The Amazing Race Asia initiative, the channel also finished the shoot Magic Asia. This showcased two street magicians Chris Korn and JB Benn. Aaron notes that the show actually touches a chord with the real spirit of Mumbai and is slated to go on air in March this year. One show done at a pan-Asian level was the boxing show The Contender Asia. The show produced by the czar of reality television Mark Burnett emulates the original concept with Muay Thai fighters.

Over the years, localisation has been playing a huge role in positive brand-building as it showcases the channel‘s endeavour to identify and fulfill the viewers‘ needs. The main value is in sustaining a loyal fan base besides helping manage and create an ideal mix of original and acquired content that facilitates long-term brand-building.

Aaron attributes AXN being ahead constantly to firstly having a clear brand positioning. “I think that we follow the very basic principle of being absolutely clear of our target audiences‘ needs and showcasing the kind of content that they wish to see. We have also been dynamic enough to not get stuck in a mould and constantly showcase fresh and innovative programming. This prompted our move to broadbase our reality offerings. We have also been the only international channel to create so many original productions.”

For Zee Café, the strategy has been different in that it decided not to focus much on local shows. In the past, it had done shows like Bombay Talking but the channel‘s business head Neil Chakravarti feels that Indian audiences are not ready for Indian fiction. The focus rested on showcasing the latest from the US. Since September, it started to bring in shows from the US at the same time as their premiere there.

The aim was also to pick and choose shows that Indians would find the most relevant. Therefore, four of the shows including The Big Bang Theory and Aliens in America have South Asian characters. The new programming strategy had been decided after six months of intensive research among Indian viewers who said they learnt a lot about new shows from the internet or sites like YouTube. They did not want to wait several months or years later to watch them.

Star World‘s focus, meanwhile, rested partly on the tried and tested shows like Desperate Housewives, Heroes and Ugly Betty. Complementing this were special events like Miss World and the Grammy Awards.

Star World tried to break out of the mould as well. To identify the need of the market it revamped its schedules. For instance, it created an afternoon slot for youth/women with shows like Bold and the Beautiful, General Hospital, etc. The block is called essential afternoons. Star VP content and communication Prem Kamath says, “We‘ve seen a change in the genre preference for English entertainment wherein comedy is the flavour of the season.”

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“We have strengthened our late prime slot with male skewed programming starting 11 pm. We believe that the day prime/early prime bands are equally important, there is a definite audience in these bands and our endeavour is to bring in quality programming to build these slots. For example we have a line-up of the best of comedy shows during weekday evenings,” adds Kamath.

When asked as to whether Star World took any preventive measure to ensure that it did not suffer a similar fate like AXN, he maintains that Star World has a social responsibility and has stringent internal censorship guidelines prior to broadcast.

In terms of local initiatives, Star World has the property Koffee With Karan. The channel is exploring other local concepts.
Kamath says that on the advertising front, clients belonging to different categories like telecom, computers, mobile phones, electronics, financial, automobile, net portals are with it.

“English entertainment is evolving in India and more new audiences are tuning in to the genre. Clients find English entertainment a very important differentiator in the content arena and a strong association for their brands with evolved audiences. We have new launches every month and give a variety of programming mix to our viewers and advertisers that give a light viewing environment,” avers Kamath.

At the same time, he concedes that it is really challenging to retain clients amidst a bouquet of channels in the English genre per se at the time of evaluating a media plan.

Star World offers customised packages to advertisers in partnership with their media agencies based on their brand brief. Packages consist of the shows that are associated with advertisers for sponsorships and a mix of other programmes that have synergies with the brand environment and commercial creatives. All sponsored programmes consist of sponsors commercials to derive strong brand connect with the association. RODP and ROS also form a certain component in the overall package.

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From general to more specific entertainment:

As digitisation grows, more players are looking to enter this space. Last year, this genre got a new entrant in BBC Entertainment. As of now though the channel is only available on Tata Sky. The channel brings shows from the UK such as Spooks. The British sensibility is the starting point for this channel in terms of its USP. The programming strategy is such that there are horizontal and vertical strips.

In the evening, it is more family oriented. There are shows like the comedy My Family, My Life In Film so that viewership is widespread across the family. Later on, it gets more specific with shows like Waking the Dead which the channel says is a more realistic version of CSI. Murder mysteries are solved using the latest forensics technology and old-fashioned police methods.

At the same time, English entertainment will move from general to more specific. For instance, later this year, AXN is expected to launch another channel called AXN Beyond. The focus is on science fiction and the supernatural.

US media conglomerate NBC Universal, through its tie-up with NDTV, will launch two channels Sci Fi and Universal. The former specialises in science fiction, fantasy, horror and paranormal programming; the latter has movies and TV series in the thriller, drama, horror, crime and investigation genres.

More specific entertainment could come from E! which might launch in India this year. This channel focuses on Hollywood extensively through news and specials around the industry. The challenge for it is to find a distribution partner.

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Viacom has a JV with TV18. If digitisation moves at the expected speed, one could see the likes of the male channel Spike TV entering the country. Comedy Central might also figure in the scheme of things. So expect a lot of activity in this space.

English Entertainment

The end of Freeview? Britain debates switching off aerial tv by 2034

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UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.

For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.

Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.

But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.

“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”

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Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.

Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.

Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.

The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.

Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.

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Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.

“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.

The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.

The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.

Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.

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This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.

Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.

Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.

That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.

“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”

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Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.

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English Entertainment

Christian Vesper steps down as Fremantle’s global film and drama CEO

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LONDON: Christian Vesper is leaving Fremantle after ten years as ceo, global film and drama, ending a tenure that turned the company into an internationally recognised centre of excellence for drama and film. Since joining in 2016, Vesper expanded Fremantle’s scripted footprint, overseeing or exec producing over 80 films and series in the last five years, with the 100th slated for release in 2026.

Vesper shepherded hits including Bugonia, Pillion, Queer, Maria, The Chronology of Water, Picnic at Hanging Rock, The Luminaries, On Becoming a Guinea Fowl, and the upcoming Rachel Weisz starrer Séance on a Wet Afternoon. Festival favourites and critical darlings under his watch include Without Blood (Angelina Jolie, Salma Hayek), M. Son of the Century (Joe Wright, Luca Marinelli), Faithless (Tomas Alfredson, Frida Gustavsson), Cannes winner My Father’s Shadow, and The Listeners (Janicza Bravo, Rebecca Hall). He also set up the Fox revival of Baywatch.

Vesper forged a formidable slate of first-look and creative collaborations with global talent, including Emma Stone and Dave McCary’s Fruit Tree Production; Kristen Stewart, Dylan Meyer and Maggie McLean’s Nevermind Pictures; Pablo and Juan de Dios Larraín’s Fabula; Rachel Weisz and Polly Stokes’ Astral Projection; Edward Berger’s Nine Hours; Johan Renck and Michael Parets’ Sinestra Films; Sarah Condon’s Fair Harbour; and Richard Yee and Krishnendu Majumdar’s Me+You Productions.

Based in London, Vesper reported to Andrea Scrosati, group coo and ceo continental Europe, who will now oversee the film and drama division on an interim basis alongside the wider leadership team.

Scrosati said: “Christian’s vision has built the credibility of our drama and film slate. With him at the helm, we delivered consistent success and critical acclaim. We appreciate that he now wishes to focus on new horizons, and we all wish him well.”

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Vesper said: “After 10 years, the time is right to step down. Fremantle has been a huge part of my life. I’m proud of what we’ve achieved — the 100th film this year underlines the progress made. We’ve built a dedicated, talented team, and I know they will take our film and drama business to even greater heights. Now is the perfect moment for my next adventure.”

Before Fremantle, Vesper spent 14 years at Sundance TV overseeing scripted projects and co-productions including Rectify, The Honorable Woman, The Last Panthers, Top of the Lake and Deutschland 83. He also held roles at HBO, iFilm, October Films and USA Films.

From festival acclaim to awards galore — four academy awards, two golden globes, five baftas, eight cannes winners, seven venice winners including the golden lion — Vesper leaves Fremantle’s film and drama operations in a position of strength, a legacy of ambition, vision and global impact, and a company poised for even bigger hits.

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English Entertainment

Paramount extends deadline on Warner Bros. hostile bid

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NEW YORK: Paramount Skydance has gone on the offensive against Warner Bros Discovery, calling its amended merger with Netflix an admission of weakness and still a bad deal.

In a sharply worded filing late on January 22, Paramount said the revised Netflix agreement “falls well short” of its own $30-per-share all-cash offer and urged WBD shareholders to vote it down at a forthcoming special meeting. The company has also extended its tender offer to February 20, buying time as it presses for regulatory clearance.

At the heart of the attack is money and certainty. Under the Netflix transaction, WBD shareholders would receive $27.75 a share in cash, assuming the group can offload $17bn of debt on to the spun-out Discovery Global business. If that assumption fails, the payout shrinks, dollar for dollar.

Paramount argues it almost certainly will fail. Based on leverage levels at Versant Media, a close peer, Discovery Global could sustain only about $5.1bn of net debt. That would push roughly $11.9bn back on to WBD’s studios and streaming arm, cutting the implied cash consideration from Netflix to about $23.20 a share.

WBD’s own advisers appear to share the scepticism. Discounted cash-flow analyses valued Discovery Global’s equity as low as $0.72 a share. Paramount has previously pegged it at between zero and 50 cents. Yet WBD is asking shareholders to approve the Netflix deal without disclosing the final capital structure of Discovery Global, despite admitting they “will not know or be able to determine” the actual merger consideration at closing.

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Paramount says that rush is no accident. Once approved, the Netflix deal would shut the door on what it calls a value-maximising alternative, a $108.4bn enterprise-value transaction, all cash, with far less regulatory baggage than Netflix’s $82.7bn-equivalent proposal.

That baggage matters. Paramount warns that a Netflix-WBD tie-up would further entrench market concentration, handing Netflix an estimated 43 per cent of global subscription video-on-demand customers. Prices would rise, creators would lose leverage and cinemas would suffer, it argues. Regulators, especially in Europe where Netflix already dominates and HBO Max is its main rival, are unlikely to be persuaded by Netflix’s attempt to define the market as including YouTube, TikTok and Instagram.

By contrast, Paramount pitches its own bid as pro-competitive, bolstering theatrical output and strengthening Hollywood’s creative ecosystem.

The gloves also come off on governance. Paramount says the WBD board publicly defended the original Netflix deal even as it renegotiated it, refused to engage with Paramount once talks with Netflix reopened and continues to withhold “highly material” information while racing to a vote.

Shareholders appear to be listening. As of late on January 21, more than 168.5m WBD shares had been tendered into Paramount’s offer.

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The message from Paramount is blunt. The Netflix deal is smaller, shakier and riskier. The cash is on the table, the clock is ticking and shareholders now have a choice to make.
 

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