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Diwali rush for concepts, slots and TRPs

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Indian television‘s Hindi general entertainment space is at its aggressive best.As the market is about to enter its ‘harvest‘ season — with the big stakes game of Diwali placed just a month away — there is a thunderstorm brewing on the programming battlefront.

Late last month, when Zee TV pointed a finger at Star India, making a serious charge of copyright infringement, the incident had given away the plot of the big fight coming up. Zee Telefilms issued a notice to Star demanding it withdraw all activities around its upcoming soap, tentatively titled Betiyaan, claiming ownership of the concept. Zee said it was in fact gearing up to launch its big ticket soap Ghar Ki Lakshmi Betiyann, produced by Creative Eye.

Star dismissed Zee‘s charges, asserting that the show‘s writer Rekha Modi had registered the titles and the concept with various copyright bodies well before Zee made its own registration.

According to market sources, the issue finally got resolved through an out-of-court settlement. Zee retained its original title Ghar Ki Lakshmi Betiyann title, whereas Star chose the name Betiyaan apni yaa…Paraaya Dhan.

Now, compare the storylines, as offered by both the channels:

Betiyaan apni yaa…Paraaya Dhan is the story of six daughters and one son born into a Zamindar family of Neelkanth Chanda Rana. It is the story of a father who rebukes his daughters because for him they are a burden. They have come into his life only for want of a son. Krishna, the eldest daughter and the protagonist, is based on Lord Krishna‘s character and personifies his depth of wisdom and understanding. A simple, honest and principled girl, she is the balancing factor amongst her sisters. Paraaya Dhan may be considered the story of many a home in India where it is believed that a son will take the family name further and a daughter is Paraya Dhan, states a Star India release.

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According to the Zee official communiqué, Ghar Ki Lakshmi Betiyann is Zee TV‘s steadfast attempt to address the ever-persistent issue of gender discrimination in our country. The show highlights certain myths that exist in our society today. States Zee TV programming head Ashvini Yardi on the Ghar Ki Lakshmi Betiyann, “With Ghar Ki Lahsmi… we are trying to highlight the serious issue of gender inequity that is prevalent in our society.”

And it is again strategies and counter strategies. On 19 September, Zee TV conducted a press conference to announce its plans to launch Ghar Ki Lakshmi Betiyann — set in a Gujarati household — on 25 September. On 18 September, Star made the smart move of talking to the media about its October launch Paraaya Dhan well in advance. Apart from the plot, what was revealed was the time slot of 9 pm, Monday to Thursday. The result: Star could let the market know about the development a day in advance.

What makes both these Betiyaan shows keenly fought properties? With Ghar Ki Lakshmi Betiyann, Zee TV is attacking one of the two most crucial time slots of Star Plus – 10 pm, where the long running soap Kahaani Ghar Ghar Ki is playing. Letting the Zee TV do what it had done in the 9 pm – 10 pm slot (with success stories Saath Phere & Kassamh Se) would be suicidal for Star Plus and the channel understands that fact very well.

Kahaani Ghar Ghar Ki is an old show with a dedicated viewership and we are confident of the soap overcoming any new challenge in its way. But we will make efforts to protect the show. I am not hinting that we will be doing stunts to keep the viewer glued. We will be taking liberties that the story line would allow and accordingly, we will be creating twists and turns in the plot to fight competition,” Star India senior creative director Shailja Kejriwal says.

“The main strength of Ghar Ki Lakshmi… is its content and we have full faith in it. The soap is very important for us. Creative Eye is producing the show; it has been placed in the 10 pm time slot; and more importantly, we believe that the concept is very unique but very relevant. No counter strategy would be able to stop this soap,” retorts Zee TV‘s Yardi. She adds that Zee wouldn‘t be resorting to any exercise such as simultaneous premiere on its network channels to expand the viewership.

And one show that will be making its best efforts for not getting caught in this exchange of fire would be Sony‘s brand new celebrity dance show Jhalak Dikhhla Jaa. Reason: Jhalak.. again has been placed in the crucial slot of 10 pm, Wednesday and Thursday.

It seems the leading channels are almost done with their key Diwali arrangements. With the introduction of Ghar Ki Lakshmi… in the 10 pm slot, Zee TV has revamped its 10 – 11 pm slot. L‘il Champs will now air Friday-Saturday at 10 pm. Shabaash India has been shiifted to the Monday -Tuesday 10.30 pm slot, while Johny Aala Re will now air on Wednesdays and Thursdays at 10.30 pm.

Star One is meanwhile revamping its prime time band as well, with the entry of Nach Baliye 2 on 25 September (placed in the 8:30 pm slot) and the launch coincides with the Ghar Ki Lakshmi… launch in terms of dates. In October, two other soaps Saathi Re and Betiyaan apni yaa…Paraaya Dhan will mark the launch of new primetime programming band, with Saathi Re airing at 8:30 pm followed by Betiyaan apni yaa…Paraaya Dhan at 9 pm.

After Jhalak.., Sony‘s Diwali plans would revolve around two upcoming properties: a prime time soap Kaajaal and a reality-based show titled Big Boss. Though the channel is yet to reveal its plans about these two shows, indications are that they will be placed in the 9 to 10 pm slot.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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