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Digital media pips news channels at the post

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NNES: News is a hard business and it’s only set to get tougher with the proliferation of digital and social media.

Till recently, the 250 news channels across the globe were faced with the task of offering factual news and engaging with their audiences. As if that wasn’t enough, they have to now contend with stiff competition from digital players as well. 

So the big question confronting them is: “How to innovate in order to keep both television and online audiences?”

Day two of Mipcom saw a session titled ‘Programming and engaging in the digital age’ where speakers threw light on new methods and tools of audience engagement. 

The session was moderated by the Association for International Broadcasting chief executive Simon Spanswick with speakers including BuzzFeed president and COO Jon Steinberg; CNN International VP and general manager, digital Peter Bale; Facebook director of partnerships Andrew Mitchell; Al Jazeera Media Network, new media department manager Moeed Ahmad; and Winther Productions creator and producer of Dining with the Enemy Gry Winther.

Spanswick kicked off the session saying: “Almost a third of all UK adults use the internet for news, and similar statistics are coming out from other territories.” 

Mitchell stressed the importance of Facebook and Instagram as platforms to share content produced by broadcasters. “We introduced API here in Mipcom. This will allow more meaningful content and facilitate communication. Facebook is a great tool for growth, allowing people to connect and share content. Facebook has more hard news than soft news. We tend to remember the funny stuff, but it’s the more meaningful stuff that sticks with you,” he said.

Forty per cent of BuzzFeed’s traffic comes from Facebook, said Steinberg, adding: “In all, 70 per cent of people come to us through various social networking sites. We have 120 full-time writers, doing original content.” Speaking of BuzzFeed’s partnership with CNN, Steinberg said: “The channel gives us video footage which is then remixed and re-cut in shorter, shareable format for YouTube and a younger audience.”

Steinberg opined that social platforms have made things easier for international news organisations. “The stories spread fast as well as powerfully on social networks,” he said.
While Ahmad echoed Mitchell’s sentiments saying hard news was being shared more than soft news. “The lack of sharing for particular verticals is not because of that vertical, it’s because of poor journalism,” he said.

Speaking of Al Jazeera’s online news channel AJ+, he said: “Even today, YouTube has more entertainment than news content. However, AJ+ is an independent destination. We are building teams at a number of locations including New Delhi and Doha among others. The new channel aims at providing clarity through content.”

As for CNN’s digital strategy, Bale said: “The channel will give the background for breaking news rather than simply breaking the information. You will hear the story from the real people.”

A common observation was that no one wanted to read an old story on social media which is why something new and catchy had to be written. Mitchell said: “Channels will also have to think, ‘Why will someone share content?’. Consumers will not share old and boring news. They will share what is heartwarming, new and fresh content or something which they feel is important for friends.” He informed that Facebook was now crunching data to spot linkbait and ensure that they don’t appear in people’s news feeds. “We are now tracking how quickly people return to Facebook after clicking on the news link. We are also trying to cut down on spammers,” he said.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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NCP’s Sunetra Pawar to be Maharashtra’s next deputy chief minister

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MUMBAI: Sunetra Pawar, wife of the late Ajit Pawar, will take oath as Maharashtra’s deputy chief minister on Saturday, media reports say, two days after his death in a plane crash.

According to reports, the Nationalist Congress Party (NCP) has summoned a legislature party meeting at 2pm on Saturday, where Sunetra Pawar, a Rajya Sabha member, is expected to be elected as leader. She is then likely to be sworn in as deputy chief minister at around 5pm at Raj Bhavan, as preparations are underway at the governor’s residence.

Ajit Pawar, Maharashtra’s deputy chief minister and a veteran NCP leader, died when a chartered Learjet 45 carrying him and four others crashed near Baramati on 28 January. The aviation regulator confirmed that all on board were killed when the aircraft burst into flames during a second landing attempt.

The sudden loss of one of Maharashtra’s most experienced politicians has prompted swift consultation among NCP leaders. Party figures, including working president Praful Patel, have been involved in talks on succession and organisational continuity. Reports suggest that several senior leaders support Sunetra Pawar’s elevation, viewing it as a unifying choice at a fraught moment.

According to party allies, Sunetra Pawar may also be considered for additional responsibilities within the state government. Some sources indicate that she would oversee portfolios such as excise and sports, while the finance brief could move to chief minister Devendra Fadnavis. Observers see this as a pragmatic division of duties intended to balance governance and political stability.

The transition unfolds against the backdrop of wider speculation over the future of the NCP, including talks about reconciling rival factions that split in recent years. Close aides of Ajit Pawar had been exploring avenues to bring the party’s different strands back together before his death, and that conversation may now gain fresh impetus.

Ajit Pawar’s demise has left a notable vacuum in Maharashtra politics. As a long-serving deputy chief minister, he had overseen key portfolios, including finance and planning, and played a central role in the state’s coalition government. His unexpected death has triggered intense reflection among allies and critics alike on both his legacy and the path ahead.

As Maharashtra prepares for Sunetra Pawar’s swearing-in, the NCP faces its most urgent test in years: turning tragedy into cohesion and navigating a new chapter in state leadership.

 

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Binoy Prabhakar takes charge as chief content officer at Firstpost

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NEW DELHI: According to media reports, Firstpost has appointed senior journalist Binoy Prabhakar as its new chief content officer, bringing seasoned editorial expertise on board as the digital news platform embarks on its next phase of growth.

Prabhakar joins from Hindustan Times, where he spent nearly three years as chief content officer, shaping editorial strategy and guiding content for a rapidly evolving digital audience.

Earlier, he served as editor at Moneycontrol and CNBCTV18.com, and spent over a decade at The Economic Times in senior editorial roles. His career also includes leadership positions at Network18, The Indian Express and The Times of India.

A fellow of the Tow Knight Center for Entrepreneurial Journalism in New York, Prabhakar combines newsroom experience with a keen understanding of digital storytelling.

At Firstpost, he is expected to strengthen editorial depth, sharpen the platform’s voice, and drive content innovation as readers increasingly look for clarity in a crowded news landscape.

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