MUMBAI: CNBC Awaaz, the Hindi business news channel of TV18 Broadcast, has launched a new brand campaign to mark its seventh anniversary. The new campaign, launched across TV, print and online mediums, establishes its new brand tagline ‘Waqt se Pehle, Kismat se Zyaada!‘ (Ahead of time and more than destiny).
The campaign has been conceptualised by McCann Erickson, while the TVCs have been produced by Bootpolish Productions.
The new tagline of the channel represents the thinking and motto of the channel‘s viewers. These are the people who have gone beyond time and before destiny to achieve what they deserve. These are the people who personify CNBC Awaaz – Waqt se Pehle, Kismat se Zyaada.
CNBC-TV18 and CNBC Awaaz CEO Anil Uniyal said, “From being an out-and-out business and financial channel, CNBC Awaaz is progressing to become a growth tool which creates value and fuels ambitions in its viewers. At CNBC Awaaz, it‘s all about bringing life to business – and business to life.”
CNBC Awaaz editor Sanjay Pugalia added, “CNBC Awaaz has increased the business audience genre in India multi-fold in its seven year journey and on our seventh anniversary; this achievement is perhaps what makes us most proud. The underlying spirit remains dedicated to sustainable wealth creation. From creating and nurturing entrepreneurs to enabling investors, we will continue to work towards creating a more empowered nation. The creation of an informed investor in every home is what CNBC Awaaz shall be dedicating the next many years too as well. The focus shall also be on fostering entrepreneurship, nurturing thought leadership and empowering those who are building the nation.”
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