Connect with us

Kids

Cartoon Network to explore Indian talent for ‘Snaptoons’

Published

on

MUMBAI: Kid‘s channel Cartoon Network has announced a pan Asian initiative titled Snaptoons – Short New Asia Pacific Cartoons, by scouting for emerging talent across its key markets in Asia, is slated to kick off on 18 October.


The network is looking to invest in funding, backing and developing new and original ideas that lend itself to animation, is targeted at kids and must either have a universal or regional appeal. Thus, Cartoon Network is looking for poets, artists, amateurs, professionals, students, individual animators, animation studios, to send in their pitches and see their creations come to life.


This programme will identify scripts and shortlist 30-40 entries for what they call a ‘bible synopsis‘ by the end of this year. From these pitches, ten will be green lit and each will be developed into full pilot episodes of 7-10 minutes each. The commissioned ten will have their world premiere on Cartoon Network across the Asia Pacific feeds. Depending on the response, these will be created into a feature film or full series episodes.


Turner Entertainment Networks Asia, Inc (TENA) creative director Arnab Chaudhuri threw light on the concept of a ‘bible synopsis‘ with reference to a half hour animated series Class of 3000. This will be launched next year wherein Outkast‘s Andre Benjamin is the central character. Chaudhuri will be heading operations for Snaptoons in India.


Forseeing potential in the animation industry and expecting it to soar up to Rs 950 million by 2009, Turner Entertainment Networks Asia, Inc (TENA) senior vice president and general manager Ian Diamond said, “Being the vanguards of original production, both live action and animation, it is our duty to raise the bar and create a platform for local animated productions.”
 
 
 
 
 
Diamond added, “It is our responsibility to provide a platform for Indian talent to rightfully take a place on the global animation stage. Snaptoons is a serious, ongoing initiative designed to connect, discover and nurture creative brilliance that exists throughout Asia and will showcase the enormous potential that abounds in the region. This initiative will forge a relationship between that talent and Cartoon Network‘s extensive global production infrastructure to help develop the next generation of ground breaking animation.”


A similar project was conducted in the US titled ‘World Premiere Toons‘ which identified the creators of the Power Puff Girls, Johhny Bravo and Dexter. “This approach has been extremely successful at a global level; toon icons such as The Powerpuff Girls, Courage The Cowardly Dog and many more, were born out of a similar campaign, and today, they are firmly entrenched in the animation hall of fame. This unique opportunity is an ongoing partnership between Cartoon Network and the local talent and I look forward to creating the next global Cartoon Network hit from this country,” says Diamond.


Chaudhuri added, “For the network and the brand the ‘Characters are King‘ and now we are looking for the next generation of creators.”


The broad parameters that creators could keep in mind while developing the concept would be to ensure that their concept is kid related, is character driven with a good dose of comic action. Additionally, in terms of design and creative vision it should be fun, funny, fearless and importantly, should have the potential to be commissioned as full series and/ or a feature film.


The two channels from the Turner stable (Cartoon Network and Pogo) according to Diamond have clocked a 22 per cent growth in ad sales revenue and currently Cartoon Network secures a 30 per cent market share in the kids genre, while Pogo marked 23 per cent. Diamond sees India as having immense potential and it optimistic about India‘s contribution to this new initiate.


For more information on the programme, the participants can visit the Snaptoons website on www.SNAPTOONS.org. The deadline for enteries is 31 December 2006

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

Published

on

MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

Advertisement

The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

Continue Reading

Kids

Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

Published

on

MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

Advertisement

The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

Continue Reading

Kids

Sony tightens grip on Peanuts with $457 million stake buy

Published

on

JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

Advertisement

President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds

×