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BJP spokesperson M A Naqvi

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From being a junior minister to former information and broadcasting minister Sushma Swaraj few years back, Mukhtar Abbas Naqvi has come a long way to become one of the young Turks for the Hindu-dominated Bharatiya Janata Party, which has been accused to be having allegedly an agenda against the minorities of the country.

Though many had thought that the political career of this Muslim leader from Uttar Pradesh would be short-lived after he was shunted out of the government to the party, Naqvi has proved skeptics wrong. Not only has he risen up within the party ranks as one of the general secretaries and a party spokesperson, he was also nominated to the Rajya Sabha by the BJP soon after.

As part of an integral part of the media cell of the BJP, Naqvi is hopping from one TV studio to another these days in the run up to the general elections. In this interview with indiantelevision.com’s Anjan Mitra in his Delhi residence, Naqvi discusses some of the issues relating to the party’s media and communication strategy for the elections.

Excerpts:

On the broad media strategy of the party for the general elections…
The party is totally geared up for the elections and though some of the things are yet to be fine-tuned, our strategy this time embraces both traditional and new media. Some of the initiatives can already be seen. The total strategy hinges on issues like development, foreign affairs, national security and a sound economy. In short, India Shining. This time we’d fight
the elections from the sky (through satellite channels) as also on the ground.

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On the people behind the media strategy…
Every decision is taken with the consent of Prime Minister AB Vajpayee and his deputy LK Advani. But there are certain senior leaders who are core to the strategy. People like party president Venkaiah Naidu and leaders like Pramod (Mahajan), Arun (Jaitley), finance minister Jaswant Singh, Gujarat chief minister Narendra Modi and Sushmaji (Swaraj). Of course, there are inputs from every nook and corner of the party, but the details are fine-tuned by these people.

On the type of media spend that has been that has earmarked for the general elections.

The full budget is not yet ready and it’d be difficult also to put a figure to it. In our party such things work at various levels. There is a central media budget, while the state units have their separate funds too. Full information on this is still to come to the party headquarters.

But I must point out that media speculations on the BJP’s advertising and media budget have put figures on the higher side.

(A recent news report in a business daily had stated that BJP alone may end up spending close to one billion rupees on its media and communications plan)

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“Technology has made us feel that Internet is a medium that should be tapped”

On whether TV channels too would form an integral part of the plan…
TV channels certainly would form an important part of the plan, but we feel that satellite TV’s reach is between 30-35 per cent only. Keeping that in mind, we’d have to use the medium innovatively. Moreover, there is a feeling within the party that taking airtime on news channels only would not serve the purpose. The mass-based entertainment channels too would have to be added to increase the reach of the message.

But, at this moment, the details of the channels have not been finalized as we are still awaiting a directive from the Election Commission and would also have to wait for the final outcome of the issue of advertising on the electronic medium.

On the break-up of media share of various segments
Roughly TV would take up 15 per cent of the media budget, while another 25 per cent would go to the print medium. The rest would be made of other media and initiatives like the Internet, SMS (over cellular phones), promotional stuff aired via video vans, outdoor hoardings (wherever permitted), audio cassettes and cinema halls. The last would be tapped in a big way and some 200 cinema halls round the country have already been identified for this purpose.

On the two major new areas being tapped for media…
Technology has made us feel that Internet is a medium that should be tapped. The hows, whys and whens are being worked upon by the techno-savvy ones. (Pramod Mahajan and his team, including his one time OSD, Ajay Singh and Sudhanshu Mittal, are said to be the techno-savvy ones who are coming up with ways to exploit technology and the Net.)

The second major area could be TV, if the controversies are ironed out.

On outside professional help being taken this time…
As always, the core idea comes from within the party that is given a shape and articulated by advertising agencies. There are several of them, including a Mumbai-based firm headed by one Mr Khandelwal, working with us. But most of the catchy lines have been coined in-house till now.

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On whether surrogate advertising, targeting opposition politicians like Sonia Gandhi is in good taste…
I think everybody is to be blamed. The opposition too has been flooding the media with surrogate advertising questioning the government’s achievements. Whether something is good or bad is subjective and depends on various factors.

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Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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