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Big Fight in Hindi news turf

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iding high on the claim of carrying ‘exclusive’ and ‘breaking’ stories, news channels are rating their success stories. The route is not through digging a story from the rubles of Nandigram or Singur but the passing game of the pot of gold begins with high end stories on the World Cup, Shilpa Shetty winning the Big Brother title or being kissed by Richarsd Gere and the great Indian Abhi-Ash wedding.

Indiantelevision.com’s analysis of Hindi news channels using Tam data (HSM, C&S 15 + years) during the six-month period beginning January 2007 throws up some interesting insights into the genre while the battle among the players intensifies.

The reigning Hindi news channel in the category during this period is TV Today’s flagship channel Aaj Tak. The channel has held on to its top position. With a six month average of 21.3 per cent (Tam C&S 15 + years, HSM), it has topped the chart with a share of 23 in January. But it has yielded ground in June and has shared the top slot in this month with a 19 per cent share.

Meanwhile, Aaj Tak’s sister concern Tez has managed to be consistent in its performance with an average of 4 per cent for the period. 

Second in the ratings game performance is Star News which has been consistent and stable across the period. Securing the second spot in the January to May period, Star news has gripped the market with 17 per cent share. However, in the month of June, it soared to the very top, sharing position with Aaj Tak. Star News clocked a six month average of 16.8 per cent.

But a closer look at the half-yearly score card (January -June 2007) of news channels across the Hindi speaking belt reveals grave concerns for some players.

One that has seen the slide is NDTV India. From January to June, the relative market share has been dipping considerably. From a 13 per cent market share in January, the channel reached 9 in June, while the six-month average stood at 10.8 per cent, which does not even place the channel among the top three.

Explains NDTV group CEO Narayan Rao, “It is a short term passing phase. In the long term for any news channel it is credibility and authencity that matters. Whatever the situation is, we never opted to go down a certain route. We still have the same philosophy as we had when we conceived the channel.” 

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The channel had the guts to stay out of sensationalism which was grabbing eyeballs. “News can be of any kind. It depends on the channel’s ideology to present the same story without sensationalising it. We strive to get the hard core stories. Dibang who was our managing editor, on his special request, is now sent on special assignment. He will travel across India and bring core issues into light,” Rao says.

NDTV’s hope is that sensationalism would ease out in the long run. Says Rao, “Undoubtedly the differentiating factor is how we package the content. We never want to titillate the viewer but rather have a impact on him. On 14 and 15 August, when all the news channels were showing the footage of the gory fake encounter in Allahabad, we edited the video and showed it only for a limited number of times. This makes a difference in the long run.”

As a rule, somebody’s loss is somebody’s gain. Giving tough competition to the other news channels, India TV has upped its status in the ranks. Holding 11 per cent share in January (Tam C&S 15 + years, HSM), the channel jumped up to 16 cent and 15 per cent in May and June to clutch the second position in the respective months.

Is Hindi journalism in the electronic media going the tabloid way?

A media observer says, “The division is like the caste system in India. When the bigger channels show anything exclusive, people say the channel deserved it. Yet, people call it ‘tabloidisation’ when a smaller channel shows anything of that sort.”

The news is not so good for Zee News. A matter of concern is that Zee News has not been able to go beyond the third spot. In the January to June period, Zee News’ has been hovering around 13 to 11 per cent (Tam C&S 15 + years, HSM). However in the month of June, the channel lost its long held third position to IBN 7.

IBN 7, a later entrant into the space, has been working hard to get into the top league. The channel leaped into the competition in the months of May and June with 12 per cent each, prior to which it accounted for merely 9 per cent of the market in the month of January.

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Says IBN 7 managing editor Ashutosh, “We were the first to expose the Nithari case. It was us first who brought to light the first case of cannibalism in India.”

“These days hardcore news is disappearing from the channel. It is not that all the news channels are here to do moral lesson stories. The news stories are selected on the basis of popularity. However, we at IBN 7 have always invested in the hardcore stories. This is the USP of the channel,” he explains further.

The other channels in the fray have not been able to stand the heat of the competition in the Hindi speaking belt. Whatever the reasons may be, the Hindi heartland fails to be satisfied by the likes of DD News, Sahara Samay Rashtriya and Janmat (now re-positioned as Live India).

The figures of the government run DD News tells a sad story. Starting as low as three in the month of January, DD News could only manage a mere four per cent in June.

Lagging further behind is Broadcast Initiatives’ Janmat with an average of 1.83 per cent over the six month period. Following its recent re-positioning from a ‘views’ channel to adopting the live news approach, the challenge ahead will be to make its mark in the market.

Sahara Samay Rashtriya has also been losing its existing hold in the market with a share of 7 per cent in January, slipping down to 5 in the month of May.

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Currently obsessed with the three C’s – crime, cricket and cinema – another C (for comedy) has become the new found love of Hindi news channels.

Meanwhile, the deadly Content Code proposed by the information and broadcasting ministry is threatening to whack news channels going astray. Facing much opposition from these channels, the restrictions of the Content Code might, in fact, turn the tables of the numbers game or even determine whether tabloidisation or credible and authentic journalism is what will rule the roost.

Once the ‘big brother’ steps in, it will be interesting to see the strategy each news channel churns out to outdo competition and be ahead of the game.

But that is another story we will have to wait for as the government is coming under increasing pressure to bow down on the Content Code.

Graphs by Roshnni

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News Broadcasting

Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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News Broadcasting

Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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