News Broadcasting

Balajis bright new sparks

Published

12 years ago

September 9, 2013

MUMBAI: Even as television channels churn out soap operas in a bid to outdo each other, more and more youngsters are finding themselves dreaming of making it big in films and television.
Glamour struck as these young guns are, more often than not, they are not really equipped to deal with the big, bad world that lurks beneath the shiny surface.

This is where companies like Balaji Spark aim to step in to handhold and nurture the new talent. “Our philosophy is about nurturing. We want to do everything a parent does for a child,” exults Balaji Motion Pictures CEO Tanuj Garg about Balaji’s new talent management arm.

With its mission to identify and manage new talent, Spark will represent both on-screen and directorial talent discovered and launched by BMPL and Balaji Telefilms in films and television, respectively. The unit will be under BMPL, and will be helmed by Firoz Engineer, who will report into Garg.

Spark’s job will also be about guiding new talent, managing their image and PR among other things. Garg clarifies that among the hundreds of applications Balaji receives every day, its casting directors single out only such talent that they feel is worth grooming. “We are not looking at 100 people or so. It is just going to be a handful of them, who we will oversee so that there is some kind of class and pedigree involved,” he says.

With the likes of Yash Raj Films and Viacom18 Media too having established units offering similar services, what would differentiate Spark from the rest? “We clearly don’t look at ourselves as agencies or brokers because we don’t think that’s the way talent is managed or launched. Some of the biggest names in the industry have been launched by us, and we continue to do so. It is our responsibility to help them and not use them as commodities,” quips Garg.

Spark is all about about parenting and not deal making like others, says Tanuj Garg
Indeed, actors such as Smriti Malhotra-Irani, Sakshi Tanwar, Ram Kapoor, Prachi Desai, Rajeev Khandelwal, Shweta Tiwari, Sushant Singh Rajput, Ronit Roy, Hiten Tejwani, Urvashi Dholakia and more recently, Rajat Tokas and Paridhi Sharma of Jodha Akbar fame, rose from the Balaji stable to achieve iconic status. Garg points out that currently, Spark will focus on the selected lot of actors instead of searching for newer faces. “We don’t want to disturb the applecart and lure people to come to us. We might do that later but as of now, our immediate plans are to nurture the talent we want to launch in TV or films,” he says.

Spark will have a simple fee structure where it gets management fee, which is a certain price of the deal. All value-added services like paperwork, PR etc. will be part of the deal. Spark will get anything between 10-25 per cent of the deal, which is in keeping with industry standards. The contract timeframe will be a minimum of three years, though it may vary from deal to deal.
Elaborating on Spark’s low intensive business model, Garg says: “Consumers don’t have to know about us. What matters is people in the industry know us for they will consume our talent.”

Hats Off Production’s JD Majethia agrees. “Take the example of Sushant Singh Rajput; if he didn’t have the push of Balaji, do you think he would have been where he is today? Balaji has launched so many faces and since there are so many opportunities, it is bound to set new limits,” he says.

Beyond Dreamz’s Yash Patnaik too feels Spark will only benefit the industry as new talent will get an umbrella where they can get groomed and hone their skills.

Not just budding youngsters, Spark will also be managing Balaji head honcho Ekta Kapoor. “People want her for shows, as speaker or to host them. She is a brand to reckon with, and she has realised it is high time she came out if there is an interesting and exciting offer. So we will be handling her,” says Garg excitedly.

Spark plans to partner with other entities across the nation to work with its artists to recognise the right opportunities for them in terms of brand and cause endorsements, performances and appearances on various shows and events.

With a record-breaking career graph thus far, we are sure, Balaji will only forge ahead with this venture…

Up Next

ABP ananda makes history by becoming the first television channel to strike gold at the emvies 2013

Don't Miss

News X strengthens leadership with new hires

Click to comment

News Broadcasting

Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

Published

1 week ago

February 4, 2026

indiantelevision.com Team

KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

News Broadcasting

Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

Published

1 week ago

February 4, 2026

indiantelevision.com Team

NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

News Broadcasting

Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

Published

1 week ago

February 4, 2026

indiantelevision.com Team

MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.