Mumbai: adidas has unveiled the new Real Madrid home jersey for the 2023/24 season, celebrating the minimalist hue and simple aesthetic that has connected fans and players of the club for the past 121 years of their storied history.
The all-white jersey has become synonymous with Madridistas; a colour and approach to design that instantly invokes a sense of connection with Real Madrid fans across the world. Elegantly simple, the predominantly block colour home jersey is punctuated only by a yellow and navy layered crew neck flat knit collar, completed with a bold navy stripe running vertically down its side.
In a never seen before update for this season, the Real Madrid 23-24 home kit features the club’s iconic slogan “¡Hala Madrid!” on the collar – a battle cry commonly chanted by Madridistas cheering on their side from the terraces.
“This season, we’ve given fans of Real Madrid – one of the most elegant clubs in the world on and off the pitch – a jersey that is luxurious in its simplicity. Each element and design aspect is created with intention and built to create an impactful visual shorthand between fan and athlete,” said adidas Football VP- design Sam Handy. “The white hues that have adorned Real Madrid kits since its inception are a powerful emotive trigger for those who share it, and this latest release really is a true celebration of that.”
Both the on-field version of the shirt and the fan version are made with 100 per cent recycled materials. The on-field version of the shirt is optimised with HEAT.RDY technology which, using advanced Materials, maximises airflow so players can feel cool.
The fan version comes with an AEROREADY variant, which uses sweat-wicking and absorbent materials to keep the body feeling dry.
To continue the celebration of the jersey and its ability to unite, the latest drop is marked with a ‘family photo’. This brings together members of Real Madrid’s men’s and women’s football teams, its women’s basketball athletes, representatives from its youth academies, and players from its Genuine team who compete in the LaLiga Genuine.
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