Viacom acquires Quizilla.com for MTV Networks

MUMBAI: MTV Networks, a division of Viacom Inc has acquired Quizilla.com, an online, user-generated community of original teen authors, aged 14 and above, who create and share quizzes, fiction, non-fiction, poetry, polls, and other content.

The website was acquired from Gorilla Nation Media and will now become part of the Nickelodeon/MTVN Kids and Family Group. Ranked as a top-five destination for female teens, Quizilla.com drew 3.1 million unique visitors globally last month, according an official release.

“Quizilla.com is a terrific destination and another interactive and creative online environment that we‘re adding to MTV Networks‘ portfolio of targeted digital brands,” said MTV Networks chairman and CEO Judy McGrath.

“This marks another great step forward with our strategy of continuing to transform MTVN into a global, multi-platform entertainment company that engages our diverse audiences wherever, whenever and however they want.”

The acquisition of Quizilla.com follows MTV Networks’ deals to buy Shockwave.com, AddictingGames.com and NeoPets.com. They joined a stable of online brands that includes The-N.com, Nick.com, ParentsConnect.com and TurboNick.

“The acquisition of Quizilla combined with The-N.com and NeoPets will further deepen our already strong connection with our audience and provide them with new ways to experience our content on The N as well as the ability to create and share their own creative ideas and passions through Quizilla,” said Nickelodeon and MTVN president Cyma Zarghami. “This is a great complement to our portfolio of brands that super serve preschoolers, kids, teens, parents and families overall.”