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Trai Tariff Order not based on any study or rationale: Counsel
NEW DELHI: The Telecom Regulatory Authority of India (Trai) has neither conducted any study nor been able to justify the share of multi-system operators (MSOs) and local cable operators (LCOs) under the digital addressable system, according to counsel for stakeholders challenging the sector regulator‘s Tariff order.
Counsel Rajan Bakshi on behalf of United Cable Operators Welfare Association, and C S Vaidyanathan on behalf of MSO Indusind Media & Communications Ltd (IMCL) told the Telecom Disputes Settlement and Arbitration Tribunal (Tdsat) that the decision of fixing the revenue shares of MSOs and LCOs appeared to be an ad hoc decision.
According to the Trai tariff order, charges collected from the subscription in the basic service tier of 100 free to air channels for Rs 100 will be in the ratio of 55:45 and that of paid channels or bouquet of paid channels will be a maximum of Rs 150 and shall be shared in the ratio of 65:35 between MSO and the local cable operator respectively.
Bakshi pointed out that the argument given by Trai in its reply was that LCOs could download channels under the conditional access system (CAS) but the entire work of downloading had gone to MSOs under the digital addressable system. But this was erroneous for two reasons: the LCOs never downloaded these channels even earlier, and the work of seeding set-top boxes (STBs), maintaining these boxes and the service to the subscribers, collecting bills etc. still remained with the LCO and therefore his share of work had not come down.
He said under the Tariff order of 2006, the share of the LCO had been Rs 77 which had later been raised to Rs 82. Against this, the LCO will earn Rs 45 in the basic service tier (BST) and Rs 52.50 in the bouquet of paid and FTA channels.
In addition, he said that the MSO will also get to keep the carriage fee and that will not be shared with the LCO.
He said while he had no problem with the MSO keeping the carriage fee, his revenue could not be reduced to half or even less arbitrarily. He said this amounted to Trai trying to help the MSOs and the broadcasters.
During his arguments, Vaidyanathan said that a deep reading of the Tariff Order will show that while the “right hand has given the carriage fee to the MSO, the left hand has taken it away”. He said this showed “total lack of application of mind”.
While stressing that the MSOs were not for delaying DAS, he said tariff should have been fixed after proper research and study.
He said MSOs had been asked to initially give 200 television channels and later expand this to 500, without making a study of what the viewer wanted to see. Most viewers did not see more than ten channels. He described this as “micro-management without study”.
He also wanted to know why there was a regulation for 100 channels in the BST when no such stipulation had been placed on the direct-to-home (DTH) players.
Furthermore, there was no clarity on placement fee, and the revenue share between the broadcaster and the MSO.
Justifying the 65:35 share in the bouquet of FTA and paid channels, Trai had said that the extra ten per cent was meant to help the MSO pay the broadcaster.
Stressing that the regulator should be a facilitator, Vaidyanathan said at one stage in response to a remark from the bench that Trai appeared to be working to eliminate the LCOs.
Arguments on both the matters will continue tomorrow.
Tdsat will also hear petitions by MSOs Digicable Networks (India) Pvt. Ltd., Mumbai, and Delhi Distribution Company, New Delhi.
Chaiperson Justice S B Sinha and member P K Rastogi had listed the matter for 24 August but it could not be taken up for pressure of work. However, Tdsat decided to hear the matter today when it was mentioned by counsel late last week.
Tdsat has permitted news broadcasters NDTV, Time Global (holding company of Times Now), India TV, TV Today, Total TV, News Broadcaster‘s Association (NBA), Indian Broadcasting Foundation (IBF), and other broadcasters to be a party to it.
Meanwhile, the deadline for the first phase of digitisation in the four metros has been postponed by four months to 1 November.
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Moltbook, the AI-only social network, sparks hype, doubt and fear
CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.
The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.
Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.
The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.
Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.
Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.
Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.
Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.
For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.
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Apple appoints Avtar Ram Singh as head of international marketing
CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.
“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.
The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.
His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.
Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.
Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.
Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.
Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.
At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.
The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.
In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.
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Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans
MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.
The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.
The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.
Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.
“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.
The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.
With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.
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