Applications
Short Code Council to regulate licensing for VAS
NEW DELHI: The Telecom Regulatory Authority of India has recommended that licencees of telecom licences may provide application services and additional facilities in case of any value addition or upgradation that the technology permits subject to intimation to the licensor and the Authority at least 15 days in advance before the introduction of these services or additional facilities.
In its recommendations on ‘Application Services’ (Value added services), the Authority has said this should be included in the terms and conditions of existing licences as well as in the proposed licences under unified licencing regime.
The licensee cannot provide any other application service which otherwise requires a separate licence.
Trai has also recommended setting up of a Short Code Council (SCC) for allocation of Short codes to telecom service providers/licensees and licenced application service providers/content providers.
The Authority has defined Application Services as: “Enhanced services, in the nature of non-core services, which either add value to the basic tele services or can be provided as standalone application services through telecommunication network, the basic services being standard voice calls, voice/non-voice messages, fax transmission and data transmission.”
Application Service Providers should be covered under licensing through authorisation.
Short codes will be allotted centrally through an online web based system in accordance with the National Numbering Plan. Short codes will be allotted to both ASPs and TSPs independently.
The Short Code Council will also centrally manage the details of short codes allotted, type of service provided under short code, tariff for the service and hosting details for application services, which can be used by customers for discovering the services interactively.
Application service provider can launch the service only after online approval by the SCC. If the ASP/TSP/content provider wishes at a later date to run a new, modified or additional application/content on the same short code, TSP/ASP/ content provider will update the same online for obtaining revised approval.
Appropriate fee, one time and recurring charges, should be charged for allocation of common short code by Short code Council so that only the genuine and serious content provider/ application service provider/entity should seek the same.
The service through allocated short code should be made operational within three months of allocation and intimated online about the date of operationalisation of the common short code by the concerned Application Service Provider/ entity/telecom access service provider. If no such information is updated online within three months by TSP/ASP/content provider for declaring the service operational, it shall be presumed that the common short code has not been made operational and non-utilisation of short code for a period of more than three months will be subject to cancellation of short code and reallocation to other applicants.
Telecom service providers should open the common short code within a fortnight after the code is approved by the Short Code Council and update this information online with Short Code Council.
The orders/ directions/ regulations of the Department of Telecom or Trai from time to time as the case may be will be applicable in this regard.
The Authority recommends that for spreading awareness regarding utility application services in rural and remote areas, awareness campaign for NeGP initiated by Department of Information Technology (DIT) should be utilised.
Development of application services in Indian regional languages should be encouraged through suitable incentives.
The expansion of these services will contribute in enhancing the lifestyle and capability of customers as well as providing an additional revenue stream of telecom service providers.
The paper has been issued because a need was felt for this considering the enhanced market potential for application services due to rollout of 3G & BWA services, deployment of 4G services in the coming years, implementation of National Broadband Plan and migration to Next Generation Networks (NGN).
The Mobile Value Added Service (MVAS) market in India is rapidly growing and has great revenue potential. The revenue estimated from mobile application services is around 11 per cent of the total revenue of mobile telecom service providers, which excludes revenues from SMS which is 7 per cent of total revenue of mobile telecom service providers. The revenue from application services is expected to reach 31 per cent (inclusive of SMS and data access) of the mobile telecom service providers‘ revenue by the year 2015.
Growth in mobile application services is fuelled by the continuous improvement in quality of handsets and their falling costs, younger generation of mobile users and innovative content/applications and packaging.
With the ongoing rollout of 3G/BWA services, it is expected that higher data transfer rates would facilitate more data intensive applications and services. This growth in applications and services is going to be a win-win situation for the mobile telecom service providers, application service providers/content aggregators, consumers, handset manufacturers, content developers/ authors/ creators and others associated in the application services value chain.
A Consultation Paper on “Mobile Value Added Services” had been issued on 21 July 2011 and comments received from stakeholders. Open House Discussions were held at Bangalore on 24 November 2011. Based on the written submissions of the stakeholders, the discussions in open house and prevailing international practices relevant to our country the Authority has finalised the recommendations.
Traditionally Value Added Services (VAS) have been defined as enhanced services, which add value to the standard or core tele-services offering like voice calls and fax transmission. Examples of value added services include call related services like call waiting, call forwarding, multi party conferencing, voice mail; email, SMS, MMS etc.
However, currently various Application Services (AS) are also being provided through telecommunications network. While services like SMS, MMS on mobile phones, and data access and call related services both on wireline and wireless were usually considered value added services, but in recent years SMS, MMS, call related services and data access have more and more become standard services, and VAS therefore has beginning to exclude those services.
Many more applications and services are being offered on telephone and these services continue to evolve with changing technologies. However, the term VAS continues to be used for all kinds of applications being offered through telecommunications network.
Since most of the services offered pertain to content or application services, the term VAS needs to include all kinds of content and applications provided on telecommunications network apart from traditional value added services. In view of the fact that value added services have evolved to Application Services the recommendations will be for Application Services.
In India, SMS, Ringtones and Caller Ring Back Tones (CRBT) constitute bulk of the revenue from value added services provided by mobile telecom operators presently. However, there are innumerable application services like gaming, video and audio streaming, stock quotes, news, cricket updates, tele-voting, chatting, etc that are getting popular.
Each service differs in content, cost and demand and is customised for different segment of consumers. With the introduction of 3G and Broadband Wireless Access (BWA) services this is going to change in a big way as high bandwidth multimedia content services, mobile TV, online gaming and utility applications like e-governance, e-commerce, e-education, e-health will push the demand for applications and services as well as innovations in applications and services products offering.
Applications
Moltbook, the AI-only social network, sparks hype, doubt and fear
CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.
The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.
Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.
The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.
Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.
Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.
Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.
Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.
For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.
Applications
Apple appoints Avtar Ram Singh as head of international marketing
CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.
“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.
The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.
His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.
Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.
Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.
Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.
Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.
At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.
The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.
In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.
Applications
Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans
MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.
The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.
The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.
Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.
“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.
The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.
With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.
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