Applications
Multiscreen device usage growing in the US
MUMBAI: QuickPlay Media, which provides managed solutions for the distribution of premium video to IP-connected devices, has revealed the results of its annual independent Market Tools survey focused on mobile TV and video consumption in the United States.
Conducted with current US mobile subscribers, the survey results show growing interest in multiscreen services, with the smartphone continuing to be the primary device for consumption of mobile video. However, tablets continue to drive extended viewing of long-form video entertainment.
The 2012 Market Tools survey found increased interest and adoption of mobile TV and multiscreen services with 57 per cent of respondents reporting that they are interested in a multiscreen video service, up from 48 per cent in 2011.
35 per cent of respondents reported trying a mobile TV and/or video service with 27 per cent of respondents reporting they currently use mobile TV and/or video services. Of those users:
– 72 per cent have been mobile TV and video users for a year or less; and
– 81 per cent of users indicate that that they watch more mobile TV and/or video on their mobile phone or tablet than a year ago.
Viewing preferences: The survey showed a high level of usage and changing preferences for mobile programming. 43 per cent of current users consume mobile TV and video at least once per week with 23 per cent of users reporting daily usage.
In addition:
– 48 per cent of current users most often use the service at home, far more than other reported locations: “between activities” (13 per cent), at work (10 per cent), while in transit (8 per cent) and while waiting in line (8 per cent).
– 38 per cent of current users report TV episodes as their most frequently watched programming, followed by sports at 28 per cent and news at 19 per cent.
– 51 per cent of current users expressed a preference for live programing for sports (30 per cent) and TV episodes (21 per cent), whereas 34 per cent prefer an on-demand format.
The role of the tablet and WiFi in mobile entertainment: For those who currently use mobile TV and/or video services, 63 per cent use mobile phones and 33 per cent use tablets as their primary device for watching mobile video content.
In addition:
– 91 per cent of those respondents who own an iPad or similar tablet device have watched a TV programme or full-length movie on their tablet, up from 68 per cent in 2011; and
– 75 per cent who are tablet owners who have viewed full-length content have a WiFi only device, which is how most users indicated that they connect to access their TV or video content.
Bundled services are most popular payment option for mobile video: Bundled services are the primary payment mechanism for mobile TV and video services with most respondents preferring subscription models to pay-per-use pricing models:
– 51 per cent of those who currently use a mobile TV and/or video service pay for it as part of a service bundle from their provider;
– 31 per cent of current mobile TV and/or video users report that they pay an additional subscription fee for their service; and
– Respondents in general prefer a subscription service (38 per cent) for mobile TV and video services (e.g. unlimited TV programs for a set monthly fee) compared to a pay-per-episode (13 per cent) or a pay-per-season (5 per cent) payment model.
– Cost continues to be the primary barrier of usage for mobile TV and video services, according to those who haven’t tried a mobile TV/video service (32 per cent).
Competition heats Up among multiscreen providers: The study provided a clear indication of the growing role of Over-the-Top (OTT) providers as competitors to established mobile operators and TV service providers. When asked who they use as their primarily provider for mobile TV and video services, 34 per cent report it is their OTT provider, 34 per cent report it is their TV service provider and 28 per cent of respondents report it is their mobile operator.
Other noteworthy results from the survey include:
– Only 20 per cent of respondents recall viewing ads on their device while using a mobile TV and/or video service.
81 per cent of these respondents highlighted the lack of ad variety as they report seeing the same ads either played across the entire TV service (47 per cent) or across the individual channel (34 per cent).
– 74 per cent of respondents are interested in viewing mobile TV and/or video channels that integrate social media such as Facebook or Twitter.
QuickPlay Media president, CEO Wayne Purboo said, “As the market matures, consumers are increasing both their consumption of mobile video and the number of devices on which they access entertainment. This demand presents a significant opportunity for TV service providers to grow their customer base by offering multiscreen services in attractive bundles. However, to manage the complexities of delivering high volumes of content across a broad array of devices, we are seeing a growing number of providers looking for managed service options in order to do so securely and cost effectively.”
Applications
Moltbook, the AI-only social network, sparks hype, doubt and fear
CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.
The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.
Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.
The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.
Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.
Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.
Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.
Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.
For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.
Applications
Apple appoints Avtar Ram Singh as head of international marketing
CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.
“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.
The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.
His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.
Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.
Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.
Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.
Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.
At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.
The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.
In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.
Applications
Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans
MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.
The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.
The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.
Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.
“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.
The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.
With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.
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