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Ketchum Sampark forays into digital media

Published

14 years ago

November 23, 2011

MUMBAI: Ketchum Sampark, the Indian affiliate of global communications network Ketchum today announced the launch of its digital media business Ketchum Sampark Digital. Aimed at garnering market share in the emerging digital media business, Ketchum Sampark Digital will offer full-service interactive strategy, web design, video production and multimedia development to help companies tell their stories and build engagement with their audiences on digital media (internet and mobile).

Ketchum Sampark MD NS Rajan said, “The launch of Ketchum Sampark Digital reflects the emerging significance of engaging with consumers through prolific use of digital domains. There has been a distinct shift in usage patterns wherein consumers look beyond email and casual surfing to complete engagement and internet as the media of choice for information. We are initially launching our digital business with a team of young social media experts and progressively build a bandwidth of skills and digital capabilities including a team of interactive strategists, digital designers and producers.”

Ketchum Digital partner, global director Jonathan Kopp said, “Globally, Ketchum Digital has created innovative digital media solutions for clients including FedEx, Kodak, ConAgra, Absolut amongst many other industry-leading companies. With the launch of Ketchum Sampark Digital India joins other Ketchum Offices and digital experts around the globe in the Ketchum Global Digital Network bringing digital social media solutions from around the world for our clients everywhere.”

The company will offer products and services catering to digital media. The Indian team will be trained on the systems and processes. “Digital will grow in importance. The growth curve ahead will be big given the spread of mobile in India. Digital is blurring the lines in traditional communications. The distinctions between advertising, marketing, public relations no longer exist in the social media space.”

He also notes that the difference between paid media and earned media is disappearing as well in the digital realm. Paid media refers to advertising while earned media refers to when a journalist or a blogger feels the content is worth writing about and writes from the point of view of a brand.

“The consumer in the digital space though who uses things like RSS feeds does not make a distinction. Each line of content is the same no matter where it comes from. This has created a level playing field. So it is the quality of content that drives conversation. Our aim is to create compelling content for clients which fuel the art of conversation.”

The aim of the agency is to listen to conversation, understand how the client is perceived by customers and then become a part of the conversation by adding value to what is a shared experience. Now communication is no longer top down but bottom up. For a brand to succeed in the digital space transparency is very important. The brand needs to be authentic and very clear about what it stands for and what its message is. The aim of Ketchum Sampark Digital is to help brands be more responsive and personal.

He is clear that all companies need to be in the digital space. “Companies cannot afford to sit out of the social web. Some companies think that digital is only important for them if they are consumer facing. However my experience shows that there is opportunity in the B2B sector as well. Mistakes will be made as digital media is still an evolving beast. It is important to tread judiciously, do your homework. You have to experiment, adapt and learn as you go along,” Kopp said.

He spearheaded Barak Obama‘s social media campaign during the US Presidential Election in 2008. Things have changed though since then. Three years back it was about driving traffic to a site. Now with the explosion in social media it is about getting your message across to places where people are having conversations. “Your message has to be available in places where people are ready to hear it.”

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Moltbook, the AI-only social network, sparks hype, doubt and fear

Published

2 weeks ago

February 3, 2026

indiantelevision.com Team

CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.

The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.

Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.

The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.

Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.

Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.

Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.

Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.

For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.

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Apple appoints Avtar Ram Singh as head of international marketing

Published

2 weeks ago

February 2, 2026

indiantelevision.com Team

CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.

“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.

The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.

His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.

Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.

Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.

Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.

Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.

At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.

The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.

In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.

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Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans

Published

2 weeks ago

January 30, 2026

indiantelevision.com Team

MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.

The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.

The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.

Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.

“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.

The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.

With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.