Applications
Interra Systems quality assurance tools aim to revolutionise OTT workflows
The Broadcast India Show’s opening day at the Jio World Convention Centre in Mumbai buzzed with excitement, as the broadcast media and infotainment sectors came together to celebrate innovation. In an industry where rapid technological advancements shape the future of content delivery, the event stands out as a rare opportunity to experience these cutting-edge developments firsthand. For more than 30 years, the Broadcast India Show has not only showcased groundbreaking advancements in infotainment technology but also fostered meaningful connections between attendees and the innovators driving these changes.
In a rapidly evolving digital landscape, where quality control in broadcasting and streaming is becoming a cornerstone of content delivery, Interra Systems stands at the forefront. With a legacy spanning over two decades, the company has earned its stripes by championing the advancement of video and audio quality assurance. To dive deeper into their strategies and challenges, we sat down with Bibhas K Samanta, head of sales and presales for India & MENA at Interra Systems, to discuss how they navigate this dynamic industry.
“We specialise in identifying what is inside the video quality,” Samanta begins, setting the stage for an in-depth look at the company’s unique approach. According to him, any entity utilising video or audio—from small cinema houses to large post-production studios—has a potential need for Interra’s products. Whether it’s a niche film production or a global OTT platform, video quality assurance is vital across the spectrum. “Everyone who is using any audio or video needs some quality checking tool, and they could be our potential clients.”
Differentiating in a crowded market
When asked how Interra’s offerings stand apart from other automated quality control (QC) systems, Samanta emphasises the company’s deep industry roots and technological capabilities. “Interra has been in the market for about 24 years,” he notes, “and if you talk about the highest number of quality checks, we are number one.” The company supports all major video and audio formats, with its solutions being deployed globally in over 700 client locations. This extensive experience allows them to understand and anticipate client needs accurately, offering superior performance and seamless workflow integration.
Impact of shifting workflows
The industry’s shift towards IP and OTT workflows presents both challenges and expanded opportunities. With the majority of traditional television channels migrating to OTT, Samanta sees an increased demand for quality assurance tools that can cater to both live and on-demand content. “For us, it is not really shrinking; it is rather an expanded opportunity,” he explains. As clients transition from file-based workflows to more dynamic OTT environments, the need for quality control solutions only intensifies, ensuring content meets audience expectations across various platforms.
Addressing challenges in a competitive market
Samanta acknowledges that while OTT offers immense potential, it is not without its hurdles. “In OTT, it is very difficult to make money,” he admits, citing intense competition for viewers’ attention and limited revenue models for smaller operators. This financial constraint creates a challenging sales environment for advanced technology solutions. To address this, Interra adapts its approach based on the client’s size and financial capabilities. “We work pretty much on a one-to-one basis,” Samanta says, providing tailored solutions that can grow alongside the client’s business.
Staying ahead in an ever-changing industry
As the media landscape evolves, staying updated on emerging technologies and trends is crucial. For Interra Systems, this involves a combination of close collaboration with clients and active participation in industry forums. “Whenever any new codec or decoder is getting developed, we are part of that,” says Samanta, underscoring the company’s commitment to innovation. This proactive approach ensures that their solutions are always at the cutting edge, meeting the demands of a rapidly changing market.
Interra’s portfolio also includes ‘Vega’, a product widely used for developing new codecs and decoders. Through these innovations, the company works hand-in-hand with clients to co-create technologies that benefit both parties. “It’s a win-win situation for everyone,” Samanta concludes, reflecting the collaborative ethos that drives the company’s success.
Applications
Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans
MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.
The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.
The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.
Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.
“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.
The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.
With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.
Applications
Meta forecasts up to $135 billion capex in 2026
CALIFORNIA: Meta Platforms is going all in. The Instagram and Facebook owner has sharply raised its capital expenditure for 2026 to between $115 billion and $135 billion, nearly double last year’s spend, signalling CEO Mark Zuckerberg’s aggressive push toward artificial superintelligence. Investors cheered, sending shares higher, buoyed by robust advertising growth.
Speaking to analysts, Zuckerberg called 2026 a “pivotal year” for Meta, highlighting the focus on delivering highly personalised AI capabilities while reshaping internal operations.
The spend surge is driven by infrastructure costs, higher depreciation from AI data centres, and rising operating expenses linked to compute-intensive workloads. Meta has secured capacity deals with external providers including Alphabet, CoreWeave and Nebius, though capacity constraints are expected through much of the year, according to chief financial officer susan li.
Meta’s fourth-quarter performance underpinned confidence in the strategy. Advertising revenue, still the core engine, jumped 24 per cent year on year to $58.14 billion, up from $46.78 billion a year earlier. Strong ad cash flows helped the company beat earnings expectations and issue a first-quarter revenue forecast of $53.5–$56.5 billion, well above analyst estimates.
Despite the ad boom, capital expenditure surged 49 per cent, contributing to a decline in operating margin as infrastructure costs accelerated. Meta has been able to fund its AI ambitions largely through advertising, which benefits from AI-driven improvements in targeting and campaign automation. New monetisation channels on WhatsApp and Threads, and competition in short-form video via Instagram Reels, have further strengthened the ad engine.
Meta also projected total expenses for 2026 between $162 billion and $169 billion, reflecting infrastructure costs and rising employee compensation as the company hires aggressively for AI roles in a tight talent market.
“2026 will redefine how Meta works as AI reshapes teams and productivity,” zuckerberg said, underscoring the company’s commitment to superintelligence, a theoretical stage where machines outperform humans across a broad range of tasks.
Market watchers said investors appear comfortable with Meta’s high-stakes strategy, noting that generative AI returns may take time, but the company’s advertising cash flows are strong enough to absorb heavy spending. The outlook contrasts with Microsoft, which also ramped up capital expenditure but saw shares fall amid modest cloud growth.
Meta is charging full throttle into 2026, betting big on AI while keeping the ad engine roaring — and the world is watching.
Applications
Spotify paid out over $11bn to music industry in 2025; eyes artist-first push in 2026
SWEDEN: Spotify paid out more than $11bn to the global music industry in 2025, cementing its position as the single largest annual payer to music creators in history and setting the stage for a renewed push to help artists break through in an increasingly crowded market.
“I’m proud to share that, last year alone, Spotify paid out more than $11bn to the music industry,” said Charlie Hellman, head of music at Spotify, in a note published on the Spotify for Artists blog. The figure marks a year-on-year increase of over 10% from 2024, significantly outpacing growth across other industry income streams.
Independent artists and labels accounted for half of all royalties paid out during the year, reinforcing the platform’s growing role as a revenue engine beyond major labels.
“Big, industry-wide numbers can feel abstract,” Hellman said, “but that growth is showing up in tangible ways.” He pointed to a structural shift in music economics, noting that there are now more artists earning over $100,000 a year from Spotify alone than were ever stocked on record-store shelves at the height of the CD era.
Despite what Hellman described as “rampant misinformation about how streaming is working today”, Spotify now contributes roughly 30 per cent of recorded music revenue worldwide. In 2025, Spotify’s payouts grew by more than 10%, while other industry income sources expanded by closer to 4%, making the platform the primary driver of industry revenue growth.
That growth, Hellman said, is ultimately fan-led. More than 750 million people globally now pay for music streaming across all platforms each month. As audiences expanded, Spotify also raised subscription prices. With nearly two-thirds—almost 70%—of its revenue paid back to rightsholders, rising platform revenues translated directly into higher payouts for artists.
“The other third is our fuel,” Hellman said, referring to Spotify’s retained revenue. That capital is reinvested into product innovation designed to convert more listeners into paying subscribers and deepen fan engagement.
The challenge, however, is visibility. With more than 100,000 new songs released every day, emerging artists are competing not only with each other but with the entire recorded history of music. Spotify’s priority for 2026, Hellman said, is helping new artists “cut through the noise and form real connections with fans”.
A key pillar of that strategy is artist storytelling. As artificial intelligence floods the internet with content, Spotify is betting that human context will become more valuable, not less. The platform is expanding features that explain who artists are, what inspires them, and how songs come together.
An upcoming feature, SongDNA, will allow fans to explore the creative networks behind tracks—such as Addison Rae’s collaboration with Luka Kloser and Elvira Anderfjärd—and trace those links into wider catalogues, including Kloser’s work with Ed Sheeran and Anderfjärd’s with Alec Benjamin.
Video is another focus area, with Spotify leaning into authenticity over polish. Live takes, rehearsals and behind-the-scenes studio moments are being positioned as fan-building tools. For pop group Katseye, early backstage Clips on their Countdown Page helped drive momentum ahead of the release of Beautiful Chaos.
Trust and identity protection form the second pillar. Spotify is preparing new systems for artist verification, song credits and identity protection to counter impersonation, scams and low-quality AI-generated content designed to siphon royalties.
“AI is being exploited by bad actors,” Hellman said, adding that protecting authentic creativity is critical to maintaining trust among listeners and rightsholders.
Human editorial curation remains central to Spotify’s discovery engine. While algorithms personalise listening, editorial playlists offer cultural signals that can change careers. Leon Thomas, for example, landed on playlists such as RADAR and RNB X after pitching through Spotify for Artists, reaching listeners in more than 180 countries.
In 2026, Spotify plans to introduce new editorial programmes aimed at sustaining momentum for emerging artists, alongside greater visibility for the editors themselves through video and storytelling.
Live music is the final frontier. Spotify has already helped generate more than $1bn in ticket sales through its partners by matching artists with their most engaged fans. New tools launching in 2026 are designed to convert streams into sold-out rooms.
“You’ve built communities, taken risks, and kept going even when the path felt uncertain,” Hellman said. “It’s our job to make sure Spotify works as hard as you do.”
With unprecedented competition colliding with unprecedented opportunity, Spotify is placing a clear bet: scale alone is not enough. The next phase of streaming, it argues, will be won by those who help artists turn attention into careers.
And in 2026, Spotify wants to be the loudest ally in the room.
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