Applications
Global mobile content, services market to top $150 billion by 2011
MUMBAI: Research firm Informa Telecoms and Media predicts that the mobile web will herald dramatic growth in revenues in the mobile content and services market. The global mobile content, services market is expected to top $150 billion by 2011 |
Despite falling average revenues per user (Arpu) for mobile operators, the mobile content and services market will continue to grow dramatically as services and applications reach maturity and new services begin to gain traction, according to Informa Telecoms and Media. The latest edition of Informa‘s Mobile Content and Services report reveals that the introduction of a whole host of new players into the value chain presents new opportunities for growth in the mobile content and services market, whilst simultaneously posing a threat to mobile operators who face losing control of the billing relationship with their customers. The mobile web heralds a new age: Mobile handset and network technology has now evolved to a point where true mobile web access is possible. Informa anticipates that by 2011, just under half of all mobile subscribers worldwide will use mobile browsing, a trend it sees developing with new operator offerings such as T-Mobile‘s ‘Web n Walk‘ service and 3‘s ‘X-Series‘ services. Despite this, messaging, headed by SMS will continue to dominate the overall revenues for the market, generating over half the total revenue in 2011 (from 67% in 2006). |
Informa Telecoms and Media senior analyst Daniel Winterbottom who wrote the report says, “Advanced mobile content and services have been slow to take off, but this should not be confused with the deepening relationship that we have with our mobile phones. We may not be buying as many games, full-track downloads or multimedia messages as operators would like, but we are spending a huge amount of time sending and reading text messages and organising our lives using the phone‘s address book, clock, alarm and calendar functions”. “Over time, users will warm to other data services as well. The mobile web is a prime example: Wap failed to take off when it was first launched, but five years on, more and more users have become comfortable with accessing news or other information on their mobile phones.” The mobile entertainment space will also see significant innovation and development. Several technologies, such as mobile music, have been available for a number of years but the increased availability of high-speed data networks (such as 3G and HSDPA) is giving further appeal to these services. Mobile music will be a major contributor to the revenues achieved in the mobile entertainment market in the next five years, although its overall share of the market will fall from 40 per cent in 2006 to 36 per cent in 2011 as new forms of entertainment such as mobile TV and video services begin to gain consumer interest. Games, gambling, personalisation and adult content will all see significant growth, as the overall mobile entertainment market grows from US$18.84 billion in 2006 to US$38.12 billion in 2011. Evolving services: The report investigates a number of other areas which will see growth in the next five years: User-Generated Content, the big story of the Internet in 2006, will continue to extend to the mobile space as new applications begin to extend communities to users on the move, and provide further means for mobile users to contribute content whilst on the move. Informa forecasts that the user-generated and communities will be worth US$13.17 billion by 2011. M-Commerce faces a number of challenges and has already hit a few stumbling blocks. Whilst payments for digital content ‘on-portal‘ continue to function, the growth in off-portal content and the migration to the mobile web will open up the market to other players. Google and eBay are both vying hungrily for this space. Using the mobile as a vector for physical payments, however, has proven more complex and whilst the technology, in terms of Near Field Communications chips embedded in handsets, is readily available, it has been a struggle to prove demand outside of the Far East. Informa estimates that the worldwide market for m-commerce was US$359 million in 2006, coming mostly from the Asia-Pacific region. Mobile TV will continue to be the focus of much excitement from mobile operators as broadcast services using a range of different technologies are rolled out across Europe. It remains to be seen if consumers will be as excited about the services, and how operators will manage the issues of advertising and pricing which will be critical to the success of the service. Operator strategies: The shape of the mobile content market is defining the evolution of the mobile operator as a business entity. The report investigates alternate approaches that are being taken by different operators, from those remaining ‘pure play‘ mobile, diversifying into new vertical markets or business applications, to those converging into a one stop communications house. It gauges how these strategies will pan out and where each strategy is likely to take hold in different regions. “The arrival of the mobile web on the mobile handset over in 2007 and beyond will see users embracing the same content they take for granted on their PCs. Operators need to ensure they are firmly locked into this value chain or risk missing out on what will be an enormous market by 2011,” concluded Winterbottom. |
Applications
Moltbook, the AI-only social network, sparks hype, doubt and fear
CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.
The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.
Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.
The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.
Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.
Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.
Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.
Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.
For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.
Applications
Apple appoints Avtar Ram Singh as head of international marketing
CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.
“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.
The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.
His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.
Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.
Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.
Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.
Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.
At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.
The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.
In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.
Applications
Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans
MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.
The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.
The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.
Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.
“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.
The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.
With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.
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