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Dish TV pumps up the volume on interactive services, marketing

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NEW DELHI: The Indian DTH market is all set to explode with Dish TV going ballistic with services and marketing activities ahead of Tata Sky’s imminent launch.
 
Though Dish TV terms it as sheer coincidence that it’s unveiling a host of value-added services and as well as coming out with a media campaign over the last two days, the timing seems to be just correct.


“We had planned our value added service from before and it’s purely a coincidence that our consumer-awareness campaign, which broke a few days ago in the media, comes ahead of Tata Sky’s proposed launch,” Dish TV CEO Sunil Khanna told Indiantelevision.com today.
 
Apart from a 360 degree approach through a media campaign — goodbye to cable problems. Hello Digital! — country’s first DTH platform Dish TV is also set to unveil a host of services from Monday onwards.
 
Leading the pack of new initiatives is interactivity, which will come via Zee News.


The digi-boxes of Dish TV would now allow the unique experience of interactive viewing. Consumers can surf while watching TV for detailed stories, headlines and weather reports.


How does this work? A subscriber of Dish TV wants to see whether Indian tennis sensation Sania Mirza has won her latest match or not and cannot wait for the sports segments to come in the news bulletin.


So while a news bulletin is on on Zee News, a few presses of the buttons can take the viewer straight to the sports section for the Sania news story even as the main news bulletin continues.


“Such interactive facilities will give Dish viewers more convenience, but will also mean the broadcaster‘s (Zee News in this case) having to upload more feeds than usual to give the interactivity features a momentum,” Khanna said.


By the end of next week, Zee News’ interactivity on Dish would be completed for all subscribers, he assures.


Apart from news, Dish TV is also planning to go interactive with sports, starting with Zee Sports.


Sports interactivity will involve freezing of shots from a particular angle, getting player details immediately without having to wait for the sports channel providing it and statistics about the game in progress and sports in general.


The interactivity on Zee Sports will start with the Indian cricket board-recognised tri-nation series involving India, Australia and another country at a neutral ground from mid-September for which Zee has the telecast rights.


“At this point of time only Zee Sports will go interactive, but we are talking to Sony Entertainment TV India for introducing the features for the ICC Champions Trophy that will air on Max,” Khanna said.


Dish now has all the sports channel presently available on Indian cable networks, which include ESPN, Star Sports and Ten Sports. It also has some niche sports channels not beaming to cable subscribers.


Asked which other channels can go interactive, Khanna opined that globally interactivity works best with news and sports programming.


Next on the list is a dedicated gaming channel for people of all age groups. At any given point of time it will have eight games, which will be updated on a monthly basis.


Hassle free and simple, PlayJam software would start downloading on set top boxes of subscribers from early next week onwards.


The whole process will take a few days to be completed for all of the 1.25 million DTH subscribers of Dish.


According to Dish TV AVP (interactive services) Manish Chawla, three to four games are likely to be added every month with the overall number of games available remaining at eight presently.


The electronic programming guide had always been available to Dish subscribers, but from next week it will get fully activated with programming details of over 100 channels at one’s fingertips.


The EPG will store three days’ information, which is likely to help viewers plan their viewing, Chawla explained as proper setting of the EPG will send out alerts before a particular programme starts.


With Tata Sky (a joint venture between the Tatas and Rupert Murdoch’s Star) also planning to start its services soon, there will be hectic action in the Indian DTH market.


Hong Kong based Media Partners Asia (MPA) says that India remains the most significant and accessible cable and satellite (C&S) opportunity in the Asia Pacific region.


India began commercial DTH operations in October 2003 and by December 2004 reported over three million subscribers. MPA said India is poised to become Asia’s leading cable market by 2010, the largest satellite market by 2008 and the most lucrative pay TV market by 2015.

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Moltbook, the AI-only social network, sparks hype, doubt and fear

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CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.

The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.

Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.

The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.

Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.

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Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.

Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.

Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.

For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.

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Apple appoints Avtar Ram Singh as head of international marketing

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CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.

“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.

The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.

His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.

Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.

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Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.

Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.

Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.

At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.

The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.

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In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.

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Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans

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MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.

The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.

The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.

Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.

“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.

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The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.

With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.

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