Applications
Digitisation is irrevocable: JS Sarma
CHENNAI: During his keynote address at the third edition of the Federation of the Indian Chamber of Commerce and Industry‘s (Ficci) two day Media and Entertainment Business Conclave (MEBC 2011) Telecom Regulatory Authority of India (Trai) chairman JS Sarma said, that the world is changing and we are moving to a digitise world. We are looking at everything becoming digitised.
“By digitizing TV, etc, we are taking important baby steps that would lead to faster growth in our economy over the next few years. When we talk of digitisation, we must understand that this is something irrevocable and we must adjust to what is going to come. In the film world for instance, digitisation is virtually taking place. I think Ra.One was released in 1000 screens at the same time, as opposed to the earlier method of taking films on a cycle,” Sarma said.
“Digitisation is significant for broadcasters, the cable operators including MSOs‘ and the government. It enables broadcasters to come up with better means of distribution and gives them better business opportunities and enables them to think in terms of HD and for cable operators it offers the ability to reach out to the people and offer them content of their choice. For the government it means better revenue collection. Better revenue collection also means that you also do not tend to overcharge the industry,” explained Sarma.
Sarma said that he had reasons to believe that the Unified License would come into being and would enable anybody to offer directly all telecom services except wireless.
He said that he knew that cable operator industry is concerned about the non-uniformity of the taxation due to the propensity of the local state governments to tax at will. Digitisation would help improve things, he added.
Speaking about the challenges of digitisation, Sarma that it could probably be done faster than the sunset date because it is not difficult and also it is aided by the National Broadcast Plan (NBP). Trai wanted both digitisation and a broadband optic fiber network in the country which is being realised on ground.
Once there is an optic fiber network, there is immense capacity and an information highway and Sarma encouraged broadcasters to get into this business. Though the NBP was not looking at present at cities, the NBP recommended by Trai called for fiber to home in all cities having a population of more than a million people, fiber to hubs in all cities with lesser than 1 million population up to 10,000 people and node to the smaller towns and villages.
As far as cities are concerned, Sarma informed that in a few months time, any entity, be it a telecom service provider or MSO could get into an agreement with a city government through a collaborative initiative or a public private partnership. Optic fiber on every road would offer a tremendous opportunity for offering services other than those being given by broadcasters.
Sarma said further that people are no longer depending upon one box – the television, but to three screens or convergence. Different types of applications are required, not only in terms of device, but in terms of requirements like financial, knowledge. He said that cable operators should stop thinking that they would be dealing with only TV channels, which would be only one of the mediums for delivery of data.
Allaying the fears of a number of people who felt that digitisation would result in job losses, Sarma said that it would offer plenty of opportunities.
Concluding his keynote, Sarma said that certain issues needed to be looked into. These included getting the STB‘s for complete digitisation.
Samra also assured that by February 2012, there would be some finality about the broadcasters concern about having a ‘must carry clause‘.
Sarma said that we need to quickly and efficiently transform ourselves and if India has to play its role on the world stage and if we have to leave behind a better society for our children, then the status quo need to be changed.
Applications
Moltbook, the AI-only social network, sparks hype, doubt and fear
CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.
The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.
Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.
The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.
Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.
Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.
Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.
Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.
For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.
Applications
Apple appoints Avtar Ram Singh as head of international marketing
CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.
“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.
The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.
His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.
Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.
Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.
Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.
Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.
At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.
The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.
In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.
Applications
Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans
MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.
The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.
The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.
Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.
“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.
The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.
With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.
-
News Broadcasting2 weeks agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
News Headline1 month agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
iWorld5 months agoBillions still offline despite mobile internet surge: GSMA
-
Applications2 months ago28 per cent of divorced daters in India are open to remarriage: Rebounce
-
iWorld2 weeks agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
Hollywood1 week agoThe man who dubbed Harry Potter for the world is stunned by Mumbai traffic
-
News Headline2 months agoGame on again as 2025 powers up a record year and sets the stage for 2030
-
I&B Ministry3 months agoIndia steps up fight against digital piracy


