DesiMartini.com inks deal with Zapak.com

MUMBAI: DesiMartini.com, the social networking site from Firefly eVentures, has stitched a deal with Zapak.com wherein the latter will power the exclusive gaming section on DesiMartini.com.

“Since its relaunch late last year, we are looking at providing users with content and applications that engage them and promote interaction. The partnership with Zapak will help us engage all the gaming enthusiasts on DesiMartini.com. This will also help Zapak expand its reach and cater to its core audience. It‘s a win-win for both the properties,” says Firefly eVentures business head Amit Garg.

Firefly eVentures is the new media arm of the HT Media Group.

The gaming section will feature more than 70 games across genres including action, puzzle, strategy, racing and sports. The section will be updated with new games on a regular basis as per user demand and popularity.”Zapak.com is one of the stickiest online youth destinations. DesiMartini.com is a social networking platform that also targets the youth. Today‘s youth is hooked to both gaming and social networking in a big way. We therefore believe that both of us complement each other and with such tie-ups we can cross-leverage on each others‘ audience and content,” says Zapak Digital Entertainment COO Rohit Sharma.