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Tag: Zydus Wellness Ltd

  • Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Mumbai: Complan, a health food drink from Zydus Wellness Ltd announced a new “I’m Complan Boy/Girl” campaign featuring Bollywood superstar Madhuri Dixit and acclaimed South Indian actress Sneha. In the new communication Madhuri & Sneha are highlighting the criticality of Protein for growing kids and recommending Complan, which has 63 per cent more protein than other leading kid’s health food drinks, as the best solution. Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

    In the new communication, Madhuri & Sneha are shown talking to mothers and their kids during the school annual day function. They share with the audience that doctors emphasised protein critically in growing years of their kid’s and routine daily food is not always enough to cater to kid’s daily protein needs. They recommend Complan because its scientifically developed composition has 63 per cent more protein than the leading kid’s health food drink along with 34 vital nutrients. Hence Complan gives 2X faster growth and supports memory and concentration. The ad ends with brand’s the most recalled iconic tagline “I’m Complan Boy/Girl.”

    Speaking about the Complan’s newly-launched campaign, Zydus Wellness CEO, Tarun Arora said, “Complan is an iconic brand in children’s health food drink category and contains 100 per cent milk protein. Over the years we have highlighted to mothers the need to provide the right quantity of good quality protein for full growth of kids. Madhuri & Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth & development. Because of this credibility, we decided to partner with them to help educate mothers about the criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”

    Speaking about association with Complan, Madhuri Dixit said, “I’m delighted to be associated with this iconic brand because I’m a ‘Complan mom’. As a mother, I can understand the challenges of other mothers in providing optimum nutrition to their kids for their proper growth. Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and growth of their kids do not get compromised.”

    Speaking about association with Complan, Sneha said, “ Complan as a brand brings a smile to my face because it reminds me of the iconic “I’m Complan Boy/Girl” commercial that I used to watch on TV myself. Now I’m really delighted to associate with the new version of “I’m Complan Boy/Girl” campaign as a “Complan Mom”. With this new campaign, we are providing a solution to every mother for their challenge to provide the right nutrition for their growing kids.”    

    The TVC has been conceptualised by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

  • Zydus reports 4.9 per cent sales growth in Q2

    Zydus reports 4.9 per cent sales growth in Q2

    MUMBAI: Zydus Wellness Ltd reported a growth of 9.3 per cent in gross sales for the second quarter ending 30 September 2020. The total income from top line sales was reported at Rs 3,420 million, up by 4.9 per cent (y-o-y). 

    PBT before exceptional items was down by 63.1 per cent to Rs 74 million (y-o-y). However, the same was up by 27 per cent before GST budgetary support that ceased for Sitarganj plant from January 2020 onwards.

    During the quarter gone by, key brands namely, Sugar Free, Everyuth Scrub and Everyuth Peel Off, Glucon D and Nycil continued to hold strong positions in their respective categories.

    The company continued to grow the categories and increase market share of its brands with new offerings and expanding its reach through e-commerce channels and building brand advocacy during the quarter.

    Glucon-D ImmunoVolt was launched to tap the heightened need of Immunity products for kids. The product is fortified with Vitamin C, Vitamin D, and Zinc to boost immunity. Complan was launched in an economical and handy 75 gram sachet priced at Rs 30 per pack. Sugar Free has seen brisk sales in the e-commerce channel and has grown at more than 100 per cent versus the corresponding quarter last year on this channel. The quarter also witnessed the launch of Everyuth Aloe Vera & Cucumber Gel in face moisturizers segment.   

    During the quarter, the wellness brand completed preferential issue and QIP issue of equity shares by raising Rs 3,499 million and Rs 6,500 million respectively from the above issuance, the proceeds of which will be used towards redemption of non-convertible debentures. As a part of a strategic initiative to pare down the debt, the company bought back its own non-convertible debentures of Rs 11,050 million which will help the company reduce the debt burden and deleverage the balance sheet. In the process of buying back its own non-convertible debentures of Rs 11,050 million, the company has paid a one-time debenture redemption premium of Rs 980 million which is recorded as an exceptional item in the financials for the quarter.

    The completion of buy back of non-convertible debentures will result in lower interest cost and shall have a positive impact on the earning per share (EPS) of the company over a period of time.

  • Nutralite launches digital campaign for mayonnaise range

    Nutralite launches digital campaign for mayonnaise range

    MUMBAI: Nutralite’s latest campaign is an interactive YouTube video by India’s favourite master chef Sanjeev Kapoor inviting users to choose their ingredients and guide him on making the recipe. The video will have multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe in this interactive recipe video.

    The campaign is conceptualised and executed by Tonic Worldwide.

    Tonic Worldwide CEO and co-founder Chetan Asher said, “The spreads category is extremely challenging with brands that have deeper pockets and are well established. The need of the hour in this campaign was to ensure not just awareness of the new range but also encourage usage by showcasing recipes which are actually chosen and made by them.”

    Zydus Wellness Ltd Marketing Head Sachin Dingankar, “Many mothers love to cook, but doing that along with one of the best chefs in the country is surely a valuable experience. Using YouTube as the prime medium, the very idea of moving forward with a recipe according to the user’s preferences is unique. Along with this, the campaign has also provided a real-time picture of Nutralite Mayo’s functionality, which further drives through the impact of this campaign.”

    Sanjeev Kapoor gives the audience different choices for ingredients and the Nutralite Mayo variant that they would like him to use in the recipe seeds the product usage.