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Tag: Zydus Cadila

  • FICCI elects Harshavardhan Neotia as president

    FICCI elects Harshavardhan Neotia as president

    NEW DELHI: Ambuja Neotia Group chairman Harshavardhan Neotia took over as the president of the Federation of Indian Chambers of Commerce & Industry (FICCI) at the conclusion of the Chamber’s 88th Annual General Meeting.

     

    Neotia was conferred with the ‘Padma Shri’ by the President of India in 1999 for his outstanding initiative in social housing.

     

    Additionally, Zydus Cadila – Cadila Healthcare chairman and managing director Pankaj R. Patel has been elected as senior vice president, whereas Edelweiss Group chairman and CEO Rashesh Shah has been elected as vice president.

  • Rana Barua joins Contract Advertising as COO

    MUMBAI: Rana Barua, the former Chief operating officer (COO) of Law and Kenneth, has joined Contract Advertising India in the same position.

    Barua succeeds Umesh Shrikhande, who recently left to pursue other opportunities. He will partner the senior leadership team at Contract to ensure the best value proposition for clients.

    JWT South Asia CEO Colvyn Harris said, “Rana has diverse management experience with a proven track record that makes him an ideal choice for Contract, one of India‘s leading independent integrated advertising agencies. I am confident that Rana with his experience across advertising and integrated brand solutions will ensure that Contract continues to be a very successful agency.”

    Barua said, “I am excited with the opportunity of being a part of the Contract story. It is a wonderful time for our industry as it continues to evolve so rapidly. Contract is uniquely positioned to take advantage of this and I am confident I will be able to facilitate this process by partnering with the senior management team.”

    In his 19 years of experience Barua has served varied roles like COO of RED FM and the head of marketing for Radio City where he successfully repositioned the radio station to make it amongst the top two stations in the country.

    He started his career in advertising having worked at HTA (JWT), Ogilvy, McCann and Y&R. His category experience includes working with brands like Renault, eBay, ING Life, Godrej, Reckitt Benckiser, J&J, Gillette Parker, Microsoft, HP, Tata Tea, Zydus Cadila, Levers, Tata AIG & AIA, Marico, Virgin Atlantic, and ITC.

  • Rotomac appoints Ignite Mudra as branding and creative partner

    Rotomac appoints Ignite Mudra as branding and creative partner

    MUMBAI: Rotomac Pens has appointed Ignite Mudra to handle branding and creative duties for its corporate and writing instruments brands.


    The agency’s approach on how will they get a brand agnostic consumer show discernment towards brands has won them the business.


    Ignite Mudra head Sudarshan Banerjee said that in this market most of the purchases are ‘brand agnostic’ since the consumer doesn’t really pay too much attention to the brand of pen he uses.


    Sudarshan Banerjee said, “The brand is a leader in its business and has a strong residual image in the consumer’s mind. We’re sure that there’ll be some truly exciting work on Rotomac very soon.”


    Rotomac president Rahul Kothari said, “The last decade has been truly exciting with the entry of many players and competition heating up in a big way. The market itself is undergoing a tectonic shift with increasing literacy and evolving tastes of the Indian consumer. Our interactions with Ignite Mudra have cemented our belief that they are the ideal partner to drive exponential growth for brand Rotomac in the coming years.”


    Ignite Mudra, has built brands for entrepreneurial ventures in the past three decades, such as Reliance (Vimal), Rasna, Dhara, Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon), Electrotherm (YObykes), and Zydus Cadila (Nutralite, Sugar Free, Everyuth).