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Tag: Zumba

  • Cartoon Network and POGO collaborate with Sucheta Pal for a fun Zumba® Session with School kids in Mumbai

    Cartoon Network and POGO collaborate with Sucheta Pal for a fun Zumba® Session with School kids in Mumbai

    MUMBAI: For the 14th edition of the annual School Contact Programme (SCP), India’s favourite kids’ channels, Cartoon Network and POGO collaborated with Sucheta Pal, Ambassador, Zumba® Fitness to engage with school kids at Holy Name High School, Colaba in Mumbai.

    Sucheta Pal and Ben 10 brought together the magic of Zumba® Kids at Cartoon Network’s SCP with ‘Be Fit’ as the focus this year. The fitness session helped kids understand the importance of physical activities in their daily lives, in Cartoon Network style. On the other hand, Sucheta with her friend superhero from Dholakpur Bheem highlighted the significance of friendship as the duo came together for another fun Zumba® Kids session to promote POGO’s SCP theme ‘Friends Forever’. Students were overjoyed to see their favourite toons as they danced with them to learn new Zumba techniques to get fit and stay healthy.

    Keeping the fun quotient high, Sucheta Pal created an immersive experience for students, inspired by various dance forms such as hip-hop, salsa, belly dance, bhangra etc.

    “It's an opportunity to encourage the future leaders of our country to live a healthy lifestyle. This is an effort through a fun fitness format of Zumba®️ kids that we wish to start encouraging our little ones at a young age so that they continue to be fit through their teenage years and adult good.” said Sucheta Pal, Ambassador, Zumba®️ Fitness. 

    It was an interactive, exciting and fun-filled afternoon which saw over 500 school kids participating for the event.

  • Gaia Good Health’s #ThingsYouGiveUp trends on social media

    Gaia Good Health’s #ThingsYouGiveUp trends on social media

    MUMBAI: Health food brand Gaia Good Health took social media by storm with its latest digital campaign #ThingsYouGiveUp, which was created by Xebec Digital.

     

    The campaign #ThingsYouGiveUp saw people share stories with the brand about the various things they give up in pursuit of their dreams and ambitions.

     

    The social media chatter created by the campaign resulted in a nationwide trend for two days.

     

    Speaking about the campaign, Gaia Good Health CEO Dolly Kumar said, “Today’s individual is aspiring and does not mind giving up health on occasions to meet daily targets and achieve dreams. But there is always a room to compensate by making those smart choices. That’s where Gaia wanted to fit in.” 

     

    Xebec Digital CEO Sowmya Iyer added, “The idea was to make people realise that in this faced-paced life, health knowingly unknowingly does take a beating. That’s where Gaia as a health brand ran a contest on twitter asking people to share their stories where they have given things up to achieve their goals.”

     

    “The contest was designed in such a way that people started realising how they neglect health. The brand started receiving stories of confessions and resolutions to walk the path to good life,” said Kumar.

     

    As the brand asked people to share their story of compromises, its social pages saw people confessing and then realising the importance of health through the #ThingsYouGiveUp campaign.

     

     The ball was set rolling on 1 December as people started identifying with the campaign and Gaia’s handle started receiving tweets like “Skipped breakfast to make it to work on time,” “Gave up Zumba lessons for studies” and “Gave up spending time with my family for work,” among others.

  • Gaia Good Health’s #ThingsYouGiveUp trends on social media

    Gaia Good Health’s #ThingsYouGiveUp trends on social media

    MUMBAI: Health food brand Gaia Good Health took social media by storm with its latest digital campaign #ThingsYouGiveUp, which was created by Xebec Digital.

     

    The campaign #ThingsYouGiveUp saw people share stories with the brand about the various things they give up in pursuit of their dreams and ambitions.

     

    The social media chatter created by the campaign resulted in a nationwide trend for two days.

     

    Speaking about the campaign, Gaia Good Health CEO Dolly Kumar said, “Today’s individual is aspiring and does not mind giving up health on occasions to meet daily targets and achieve dreams. But there is always a room to compensate by making those smart choices. That’s where Gaia wanted to fit in.” 

     

    Xebec Digital CEO Sowmya Iyer added, “The idea was to make people realise that in this faced-paced life, health knowingly unknowingly does take a beating. That’s where Gaia as a health brand ran a contest on twitter asking people to share their stories where they have given things up to achieve their goals.”

     

    “The contest was designed in such a way that people started realising how they neglect health. The brand started receiving stories of confessions and resolutions to walk the path to good life,” said Kumar.

     

    As the brand asked people to share their story of compromises, its social pages saw people confessing and then realising the importance of health through the #ThingsYouGiveUp campaign.

     

     The ball was set rolling on 1 December as people started identifying with the campaign and Gaia’s handle started receiving tweets like “Skipped breakfast to make it to work on time,” “Gave up Zumba lessons for studies” and “Gave up spending time with my family for work,” among others.

  • Brandmovers launch new Puma digital campaign with Chitrangada

    Brandmovers launch new Puma digital campaign with Chitrangada

    MUMBAI: Brandmovers, the global digital creative agency today unveiled its first fitness centric campaign titled ‘Chitrangada Singh’s Gear Up buddies for Puma and Jabong.com’. The campaign can be seen at http://www.jabong.com/gearupbuddy.

    Brandmovers conceptualised, produced and developed this campaign in the form of an interactive video on fitness routines, for all fitness lovers. The video is live on the website of Jabong.com and would enable online users to experience interesting exercises such as running, zumba and crossfit.
    Watch the Video: Chitrangda Singh’s Fitness Workout #GearUpBuddy

     Brandmovers’ new Puma campaign includes three instructors along with Chitrangada who are known as Chitrangda Singh’s ‘Gear Up’ buddies and will train the viewers in zumba, crossfit and running. This video gives users the ability to change between exercises, while the people on screen switch into different Puma fitness gear. The most annotated YouTube video in history with over 1700 annotations, this exclusive video also gives users an option to know more about the particular fitness gear by clicking on it, and directing them to Jabong.com if they want to purchase.

    “With Puma’s first of its kind digital fitness campaign, we are trying to create online engagement by making people a part of the video experience rather than witness it. The concept of Chitrangda’s ‘Gear Up’ buddies is designed for people who like to stay fit. The campaign will attract and involve people, making them shop online at the same time”, said Brandmovers India co-founder and CEO Suvajyoti Ghosh.

    “The trend of e-commerce players partnering with retail brands is yet to evolve. We wanted to create an edgyimmersive brand experience that is shareable and linked to online sales on an e-Commerce website.” he added.

    Brandmovers has also brought in additional User-Generated Content (UGC) in this campaign by beginning a hunt for the fourth fitness expert, reaching out to bloggers and fitness-holics, who will get a chance to feature in the next edition of the interactive video as Chitrangada’s ‘Gear Up’ buddy.