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Tag: Zoozoo

  • Zoozoo man moves on from Ogilvy – a note from Piyush Pandey

    MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey writes:

    It is not at all easy for me, as I inform you that Rajiv Rao moves on from Ogilvy India to become a film maker. It has been Rajiv’s dream to make films for the last four years. I have nothing but a deep sense of gratitude to Rajiv, that he respected my request to stay on to help make a better and stronger Ogilvy. There are not too many in this business who make a sacrifice of this magnitude.

    Rajiv joined Ogilvy in 1999 with his partner V. Mahesh. And shortly thereafter, they started blazing new trails.

    In 2002, I had the joy of partnering him as a copywriter to create the legendary ‘Second hand smoke kills’ campaign for Cancer Patients Aid Association. This campaign won India’s first double Gold at Cannes.

    Whenever the Orange/Hutch/Vodafone history is written, Rajiv Rao’s name will feature in golden letters. Every piece of work on these brands has Rajiv’s personal stamp on it.

    The ‘silent killer’, Rajiv has always displayed phenomenal leadership skills without saying very much. Along with Mahesh, he led Ogilvy Bangalore from 2003 to 2006 and gave the office a renewed energy. In 2009 Rajiv and Abhijit Avasthi took on the role of National Creative Directors and raised the bar up many notches of creativity at Ogilvy India. And since 2015, Rajiv has played the role alone and compensated for his partner.

    Loved and admired by one and all in the industry, nationally and internationally, Rajiv is one of the finest creative people and the gentlest giant I have met in my life.

    I am sure Rajiv will be no less a film maker than the creative leader he has been. We will stay connected in more ways than one.

    Meanwhile, Rajiv will continue as Ogilvy India’s National Creative Leader till Sonal takes over and a smooth transition is complete.

    I will refrain from being personal and just say, “Thank you Rajiv. You are a true son of Ogilvy India. Keep the flag flying.”

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

  • ZooZoos as TV stars this IPL!

    ZooZoos as TV stars this IPL!

    MUMBAI: Those waiting with bated breath for the Indian Premiere League (IPL) have one more reason to hoot. The funny eggheads of the balloon bellies, gibberish and idiosyncratic ways will be back and how!

     

    Vodafone’s ZooZoos, which first appeared during IPL 2009, will take charge for the fifth time this season. This time round, they will be seen participating in television shows of different hues even as they peddle the mobile services provider’s value-added products.

     

    The latest campaign, also created by Ogilvy & Mather, comprises 10 TVCs depicting the ZooZoos in a creative and engaging manner; each promoting a unique Vodafone product/service.

     

    O&M national creative director Rajiv Rao, who, along with his team, started working on the creatives in March this year, said, “Television has become a part of popular culture so we thought of using it as the background. However, it is a challenge for the whole team to keep reinventing ZooZoos and whether we succeed in conveying the brand’s message through these films.”

     

    The first two TVCs releasing on 16 April revolve around two product propositions of Vodafone – Choose your Number and Chhota Credit – and feature a reality TV show and a quiz show, respectively.

     

    Will this result in a ZooZoo overkill? “The street hawkers started selling ZooZoo merchandises at least a month back. This is proof enough of how much people love these characters. On the digital front, the ZooZoos have millions of fans and since they come once a year, I think it’s quite the opposite of overdose,” said Rao.

     

    According to Vodafone India brand communications and insights senior vice president, Ronita Mitra, “Like every year, this year too, Vodafone India has planned a high decibel 360-degree campaign around IPL. The ZooZoos are back during IPL 2014 to communicate Vodafone’s differentiated customer experience that offers unique products and services to make the customer’s life simple and convenient.”

     

    Mitra added that apart from TV, Vodafone’s campaign during IPL 2014 would be supported by OOH, digital and other mediums.