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Tag: Zoop

  • Zoop by Titan rebrands to connect with new-age kids

    Zoop by Titan rebrands to connect with new-age kids

    Mumbai: Kids’ watch brand Zoop from Titan Watches India unveiled its brand identity by drawing design inspiration from the world of ‘modern imagination’ and encouraging children to express themselves in fun and fascinating ways.

    With this revamp, the brand is reaching out to young storytellers in an effort to connect with kids who are utilising new-age mediums and technology to express their creativity and talent.

    As part of its rebranding initiative, Zoop announces the launch of “Hello Imaginators,” a nation-wide hunt for the next set of imaginators, in association with the World Cadet Chess Champion 2022 in the under-8 category, Charvi Anilkumar, on the occasion of Children’s Day.

    From a children’s brand that bubbled with gleeful energy, Zoop has transformed its brand identity into one that is modern and innovative while being fun and fashionable at the same time. Zoop, in response to the changing preferences and evolving aspirations of children, presents a visual world in the form of a creative imagination playground to daydreamers, allowing them to express themselves.

    Titan Company Ltd. marketing head of watches and wearables division Sirish Chandrashekar said, “We are excited to launch Zoop with innovative messaging that will connect deeply with the new-age kids. Introducing vividness and magic with its transformation, the brand acts as a badge of creative imagination for kids who think beyond the boundaries to create a world they imagine by using advanced technology. We have also launched the “Hello Imaginators” programme for the same, to recognise the young imaginators from across the country who truly represent what the brand stands for and encourage them to pursue their desired fields.”

    “I am thrilled to be associated with the “Hello Imaginators” programme by Zoop. Just like me, there are so many children in India who are dreaming big, striving every day to make their dreams come true across different fields. This is a wonderful initiative by Titan to recognise and reward such talents and bring them to light,” added Anilkumar.

    “Hello Imaginators” programme is inviting applications from kids between seven and 14 years of age who have excelled in fields such as the arts, academics, sports, social studies, science, and technology. The top three winners of the programme will be granted a scholarship worth Rs 50,000 each, along with other Zoop goodies. The programme is live at https://www.titan.co.in/zoop-hello-imaginators-2022, and children from all over India can participate by clicking on the link.

    The winners will be announced on 15 January 2023.

  • Alpenliebe celebrates 25 years of Sweet Indulgence in India

    Alpenliebe celebrates 25 years of Sweet Indulgence in India

    New Delhi: Alpenliebe – the iconic candy brand from the house of the global confectionary group Perfetti Van Melle marks 25 glorious years in India. One of India’s most-loved candy brands, Alpenliebe has been helping consumers create sweet memories with its delectable portfolio of deposited candies, filled candies and lollipops.

    Introduced in 1995, Alpenliebe made way into the hearts of consumers with its unique deposited candy technology and innovative pillow-pack packaging. Its rich and smooth taste established a strong emotional bond with consumers, true to the brand essence of ‘bringing hearts closer’. Apart from the core offering of caramel candy, Alpenliebe has been extended into multiple formats across the years – Deposited lollipop (2003), Filled caramel candy (Creamfills, 2006), Liquid filled fruit candy (Mangofillz, 2009) and into deposited Jellies in 2012.   

    To mark this milestone Alpenliebe packs will carry a special commemorative logo throughout the year. Alpenliebe has also planned a consumer engagement contest to help Alpenliebe families create sweet memories. The campaign would be supported by a special TVC aired on TV and digital mediums. As part of the contest, 25 lucky winners stand a chance to win Holiday vouchers worth Rs 1 lakh. Participants can also win  Zoop by Titan watches every 25 minutes during the contest period.

    Link to the TVC – Alpenliebe 25yrs TVC

    Speaking on the occasion, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India said, “It has been a great innings for Alpenliebe in India especially on the back of product innovations and memorable campaigns over the years. We have created a strong, innovative product and marketing playbook which caters to the ever evolving consumer needs under the brand portfolio. 25 years later, we can take pride in saying that Alpenliebe has been successful in delighting consumers with its variants and flavours, and the core essence has remained relevant and engaging.”

    Commenting on the milestone and the launch, Rohit Kapoor, Director – Marketing, Perfetti Van Melle India said, “It has been an amazing journey for the Alpenliebe where the brand played the role of creating the category. Alpenliebe’s superior indulgent experience, category first innovations and heart-warming communication done over the years managed to win consumer preference. We would like to thank our consumers for trusting us with their love. This milestone besides celebrating Alpenliebe’s 25 years of Indian journey in India also celebrates the journey of the brand going beyond just being a candy but being a connector – for families and relationships. The current campaign is another attempt to engage with our consumers and provide them an opportunity to deepen the family bond”

  • Q2-17: Ad exp up, gold hedging helps Titan’s numbers

    Q2-17: Ad exp up, gold hedging helps Titan’s numbers

    BENGALURU: The Titan Company Limited (Titan) which believes in delivering value through brands had higher advertising spends (ad spends) in the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago (y-o-y) quarter Q2-16. The company’s ad expense in the current quarter was up 9.4 percent y-o-y at Rs 98.08 crore as compared to the Rs 89.64 crore in Q2-16.

    The company’s bottomline (Profit after tax- PAT) increased 23.5 percent y-o-y to Rs 180.76 crore in Q2-17 as compared to Rs 146.35 crore. Total comprehensive income (TCI) in the current quarter was increasedfurther by a gain of Rs 100.26 crore due hedging instruments for gold price hedging, the unutilized portion of which Titan recognised as an expense head in its profit and loss statement. TCI in Q2-17 was 89.7 percent higher y-o-y at Rs 269.37 crore as compared to Rs 141.97 crore in Q2-16.

    Segment Performance

    Titan has 4 revenue segments – watches having five majorwatch brands –Titan, Xylus, Nebula, Sonata, Fastrack, and three point of sales brands – World of Titan, Helios and Fastrack; Jewellery with Tanishq, Zoya, Gold Plus from Tata and sub brand Mia; Eyewear under the Titan EYE+, Fastrack, Glares and Cabana brandsand ‘Other’ such as precision engineering among others.

    Titan’s Jewellery business is its major revenue generating stream that contributes more than70 percent to the company’s revenue.  In the current quarter, jewellery business revenue was almost flat (grew 0.2 percent, grew by Rs 4.79 crore) y-o-y to Rs 1,987.51 crore (74.3 percent of net sales) from Rs 1982.72 crore (73.9 percent of net sales). The company says that performance of the diamond studded jewellery segment was much better than plain gold segment.

    The company’s Watches division is the next major division in terms of revenue contribution. Revenues from watches declined5.2 percent (reduced by Rs 28.75 crore) y-o-y to Rs 52.369 crore (19.6 percent net sales) from Rs 552.44 crore (20.6 percent net sales).  Titan explains the reason for the decline in a release that says the Watches division continued to exhibit a decent performance in the domestic market but the overall business declined due to lack of growth in some of its international markets as well as its service business which went through re-structuring.

    Titan’s Eyewear business which contributes about 3 to 4 percent to the company’s revenue, reported 6.6 percent (increased by Rs5.86 crore) y-o-y growth in revenue to Rs95.19 crore (3.6 percent of TIO) from Rs 89.33 crore (3.3 percent of TIO).

    Titan’s TIO in the current quarter was also flat (declined 0.2percent, reduced by Rs5.57 crore) y-o-y to Rs 2,675.77 crore from Rs 2,681.34 crore.

    Advertisement spend trends

    Please refer to fig A below for Titan’s Ad expenses over a nineteen quarter period starting Q4-12 (quarter ended March 31, 2012) until the current quarter. It may be noted that Titan has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    During the nineteen quarter period under consideration in this report, Titan’s Ad spends were the highest in Q1-16, both in absolute rupees and in terms of percentage of TIO. Lowest Ad spends during the same period in absolute rupees and in terms of percentage of TIO waslowest in Q4-13 at Rs 66.63 crore and 2.5 percent of TIO respectively.

    Also, during the nineteen quarter period under consideration in this report, Titan’s ad spends show a linear increasing trend in terms of absolute rupees as indicated by the broken blue trend line, while ad spends in terms of percentage of TIO show a slow linear decline as indicated by the broken maroon line in Fig A.

    public://TITAN-AD.jpg

    Company Speak

    Titan Managing Director Bhaskar Bhat said, “This was an extremely good quarter for the Company with respect to profits. All businesses of the company recorded profits in the quarter. The Jewellery business had an extremely good studded jewellery activation and the Watches business launched its second smart watch, Juxt Pro. All our retail channels grew. The festive season has commenced very well. For the Dussehra to Diwali festive period, Tanishq registered a growth of 39 percent over last year. In watches, for the same period, our World of Titan stores grew by 14 percent and Helios stores by 11 percent in retail sales.”

    Note:(1)Titan has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    (2) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Q2-17: Ad exp up, gold hedging helps Titan’s numbers

    Q2-17: Ad exp up, gold hedging helps Titan’s numbers

    BENGALURU: The Titan Company Limited (Titan) which believes in delivering value through brands had higher advertising spends (ad spends) in the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago (y-o-y) quarter Q2-16. The company’s ad expense in the current quarter was up 9.4 percent y-o-y at Rs 98.08 crore as compared to the Rs 89.64 crore in Q2-16.

    The company’s bottomline (Profit after tax- PAT) increased 23.5 percent y-o-y to Rs 180.76 crore in Q2-17 as compared to Rs 146.35 crore. Total comprehensive income (TCI) in the current quarter was increasedfurther by a gain of Rs 100.26 crore due hedging instruments for gold price hedging, the unutilized portion of which Titan recognised as an expense head in its profit and loss statement. TCI in Q2-17 was 89.7 percent higher y-o-y at Rs 269.37 crore as compared to Rs 141.97 crore in Q2-16.

    Segment Performance

    Titan has 4 revenue segments – watches having five majorwatch brands –Titan, Xylus, Nebula, Sonata, Fastrack, and three point of sales brands – World of Titan, Helios and Fastrack; Jewellery with Tanishq, Zoya, Gold Plus from Tata and sub brand Mia; Eyewear under the Titan EYE+, Fastrack, Glares and Cabana brandsand ‘Other’ such as precision engineering among others.

    Titan’s Jewellery business is its major revenue generating stream that contributes more than70 percent to the company’s revenue.  In the current quarter, jewellery business revenue was almost flat (grew 0.2 percent, grew by Rs 4.79 crore) y-o-y to Rs 1,987.51 crore (74.3 percent of net sales) from Rs 1982.72 crore (73.9 percent of net sales). The company says that performance of the diamond studded jewellery segment was much better than plain gold segment.

    The company’s Watches division is the next major division in terms of revenue contribution. Revenues from watches declined5.2 percent (reduced by Rs 28.75 crore) y-o-y to Rs 52.369 crore (19.6 percent net sales) from Rs 552.44 crore (20.6 percent net sales).  Titan explains the reason for the decline in a release that says the Watches division continued to exhibit a decent performance in the domestic market but the overall business declined due to lack of growth in some of its international markets as well as its service business which went through re-structuring.

    Titan’s Eyewear business which contributes about 3 to 4 percent to the company’s revenue, reported 6.6 percent (increased by Rs5.86 crore) y-o-y growth in revenue to Rs95.19 crore (3.6 percent of TIO) from Rs 89.33 crore (3.3 percent of TIO).

    Titan’s TIO in the current quarter was also flat (declined 0.2percent, reduced by Rs5.57 crore) y-o-y to Rs 2,675.77 crore from Rs 2,681.34 crore.

    Advertisement spend trends

    Please refer to fig A below for Titan’s Ad expenses over a nineteen quarter period starting Q4-12 (quarter ended March 31, 2012) until the current quarter. It may be noted that Titan has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    During the nineteen quarter period under consideration in this report, Titan’s Ad spends were the highest in Q1-16, both in absolute rupees and in terms of percentage of TIO. Lowest Ad spends during the same period in absolute rupees and in terms of percentage of TIO waslowest in Q4-13 at Rs 66.63 crore and 2.5 percent of TIO respectively.

    Also, during the nineteen quarter period under consideration in this report, Titan’s ad spends show a linear increasing trend in terms of absolute rupees as indicated by the broken blue trend line, while ad spends in terms of percentage of TIO show a slow linear decline as indicated by the broken maroon line in Fig A.

    public://TITAN-AD.jpg

    Company Speak

    Titan Managing Director Bhaskar Bhat said, “This was an extremely good quarter for the Company with respect to profits. All businesses of the company recorded profits in the quarter. The Jewellery business had an extremely good studded jewellery activation and the Watches business launched its second smart watch, Juxt Pro. All our retail channels grew. The festive season has commenced very well. For the Dussehra to Diwali festive period, Tanishq registered a growth of 39 percent over last year. In watches, for the same period, our World of Titan stores grew by 14 percent and Helios stores by 11 percent in retail sales.”

    Note:(1)Titan has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    (2) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Q2-2016: Ad exp down 30.5 percent; watches sales grow, jewellery pulls down Titan’s numbers

    Q2-2016: Ad exp down 30.5 percent; watches sales grow, jewellery pulls down Titan’s numbers

    BENGALURU: Last quarter (Q1-2016) Titan Company Limited (Titan) spent the highest amount towards advertisement (Ad spend) both in terms of absolute rupees and percentage of Total Income from Operations (TIO) at Rs 128.84 crore and 4.8 percent of TIO.  This quarter (quarter ended September 30, 2015, Q2-2016, current quarter), Titan reduced its Ad Exp by 15.4 percent YoY to Rs 89.52 crore (3.3 percent of TIO as compared to Rs 105.83 crore (2.9 percent of TIO) and reduced Ad exp QoQ by 30.5 percent from the figures mentioned above for Q1-2016.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    Segment Performance

    Titan has 4 revenue segments – watches having the brands –Titan, Xylus, Nebula, Sonata, Fastrack and Zoop; Jewellery with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; Eyewear under the Titan EYE+ brand and ‘Other’ such as precision engineering among others.

    Titan’s Jewellery business is its major revenue generating stream that contributes more than 70 percent to the company’s revenue.  In the current quarter, jewellery business revenue reduced 32.9 percent (declined by Rs 1,000 crore) YoY to Rs 1,929 crore (72.7 percent net sales) from Rs 2,929 crore (82.2 percent of net sales). The company’s Watches division is the next major division in terms of revenue contribution. Revenues from watches grew 4.4 percent (increased by Rs 23 crore) YoY to Rs 546 crore (20.6 percent net sales) from Rs 523 crore (14.7 percent net sales).  Titan explains the reason for the decline in a release that says that retail sentiment has been extremely poor in this quarter and that the watches division, backed by activations for both Titan and Fastrack brands grew in income by 4.4 percent. A new sub-brand ‘SF’ by Sonata in the adventure sports segment was launched during the current quarter.

    Titan’s Eyewear business which contributes just 2 to 3 percent to the company’s revenue, reported 14.3 percent (increased by Rs 11 crore) YoY growth in revenue to Rs 88 crore (3.3 percent of TIO) from Rs 77 crore (2.2 percent of TIO). On a YTD basis, (6 months of the current fiscal), Titan says that the decline in profits from this segment is due to higher Sales promotion and Advertising costs in the first quarter.

    As a consequence of the huge decline in revenue from Jewellery sales, Titan’s TIO in the current quarter fell 25.6 percent (reduced by Rs 919.59 crore) YoY to Rs 2,673.48 crore from Rs 3,593.07 crore. Net Sales fell 25.5 percent (reduced by Rs 910 crore) YoY to Rs 2655 crore from Rs 3565 crore. Qoq, the TIO decline was much lower at 1.3 percent from Rs 2708.59 crore. QoQ, net sales in the current quarter reduced by 1.2 percent (reduced by Rs 32 crore) as compared to Rs 2,687 crore.

    Advertisement spend trends

    Please refer to fig A below for Titan’s Ad expenses over a fifteen month period starting Q4-2012 (quarter ended March 31, 2012) until the current quarter.

    As mentioned above, during the fifteen quarter period under consideration in this report, Titan’s Ad spends were the highest in the previous quarter (Q1-2016), both in absolute rupees and in terms of percentage of TIO. Lowest Ad spends  during the same period in absolute rupees and in terms of percentage of TIO were in Q4-2103 at Rs 66.63 crore and 2.5 percent of TIO respectively.

    During the fifteen quarter period under consideration in this report, Titan’s ad spends show a linear increasing trend in terms of absolute rupees as indicated by the broken blue trend line, while ad spends in terms of percentage of TIO show a slow linear decline as indicated by the broken maroon line in Fig A.

    Please refer to Figure B below. As mentioned above, the company’s TIO in Q2-2016 fell 25.2 percent YoY and reduced 1.3 percent QoQ. During the fifteen quarter period under consideration in this report, TIO shows a linear increasing trend as indicated by the broken orange trend line in the figure below.

    PAT in Q2-2016 at Rs 145.39 crore (5.8 percent margin) reduced 39.4 percent YoY from Rs 239.98 crore (7.3 percent margin) and reduced 3.8 percent QoQ from Rs 151.06 crore (6 percent margin). PAT in absolute rupees and in terms of percentage of TIO (margin) show a linear increasing trend as indicated by the broken military green and broken grey trend lines in the figure below during the fifteen month period under consideration in this report.

    Company Speak

    Titan Managing Director Bhaskar Bhat said, “This was an extremely challenging quarter for the company and we witnessed an income decline of 25 percent. While our watches business witnessed a growth of low single digit at 4.4 percent the jewellery business had a difficult quarter with a decline over last year. The industry saw a tough period with gold imports declining significantly. The decline in jewellery sales was also on account of discontinuation of our Golden Harvest Scheme. The Eyewear business continues to register double digit growth. All our brands are working on new product and marketing campaigns for the festive season ahead.”

  • Q1-2016: Titan ad spends up 30% at Rs 128.84 crore

    Q1-2016: Titan ad spends up 30% at Rs 128.84 crore

    BENGALURU: Titan Company Limited (Titan) spent the highest amount in absolute rupees and in terms of per centage of Total Income from operations (TIO) towards advertisements in the quarter ended 30 June, 2015 (Q1-2016), during a 14 quarter period that has been considered in this report. The company‘s ad spend in the current quarter at Rs 128.84 crore (4.8 per cent of TIO) was 29.8 per cent more than the Rs 99.25 crore (3.4 per cent of TIO) in Q1-2015 and 60.4 per cent more than the Rs 80.30 crore (3.2 per cent of TIO) in the immediate trailing quarter.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    Businesses and Brands

    Titan has three revenue segments – watches comprising the brands –Titan, Xylus, Nebula, Sonata, Fastrack and Zoop; Jewellery with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Other’ such as eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    Segment Performance

    Titan’s watches business in Q1-2016 recorded a growth of 9.1 per cent with income of watches business growing from Rs 444.19 crores to Rs 484.54 crores. The Jewellery income in Q1-2016 was Rs 2072.03 crores as against Rs 2325.27 crores, a decline of 10.9 per cent. The company says that jewellery business continues to face regulatory pressures that have an adverse impact on sales. Titan’s Eyewear business grew by 19.7 per cent from Rs 89.21 crores last year to Rs 106.77 crores in Q1-2016. The company’s other businesses including Precision Engineering grew by 36.3 per cent, to Rs 46.85 crores in the current quarter.

    The companys says that it has put together plans to stimulate demand for all its product categories through innovative advertising campaigns and new product launches in the coming quarters.

    Retail expansion continued with a net addition of 22 stores across all its businesses in Q1-2016, ending the period with a retail area of over 16.2 lakh square feet nationally. Titan’s retail chain is now 1223 stores strong, as on 30 June, 2015 and is expanding with growth plans in place for all its retail businesses – watches, jewellery and eyewear.

    Advertisement spend trends

    Please refer to Fig A below. As mentioned above, during the fourteen quarter period starting Q4-2014 until Q1-2016, Titan’s ad spends were the highest in the current quarter, both in absolute rupees and in terms of percentage of TIO. Lowest ad spends in absolute rupees and in terms of percentage of TIO was in Q4-2103 at Rs 66.63 crore and 2.5 per cent of TIO respectively during the same period.

    During the fourteen quarter period under consideration in this report, Titan’s ad spends show a linear increasing trend in terms of absolute rupees as indicated by the broken blue trend line, while ad spends in terms of percentage of TIO show a slow linear decline as indicated by the broken maroon line in Fig A.

    Please refer to Figure B below. The company’s TIO in Q1-2016 fell 6.3 per cent to Rs 2708.59 crore as compared to the Rs 2891.44 crore in Q1-2015 but was 8.5 per cent more than the Rs 2496.19 crore in Q4-2015. During the fourteen quarter period under consideration in this report, TIO shows a linear increasing trend a indicated by the broken orange trend line in the figure below.

    PAT in Q1-2016 at Rs 151.06 crore (six per cent margin) declined 14.8 per cent as compared to the Rs 177.27 crore (6.1 per cent margin) and was 29.8 per cent lower than the Rs 215.09 crore (9.6 per cent of TIO) in Q4-2015. PAT in absolute rupees and in terms of percentage of TIO (margin) show a linear increasing trend as indicated by the broken military green and broken grey trend lines in the figure below.

    Company speak

    Titan managing director Bhaskar Bhat said, “The first quarter this year has been an extremely challenging one. Retail sales for both our core businesses watches & jewellery, have been below expectations due to reduced walk-ins. May and June, in particular were poor months. Rural demand too was affected due to lower realizations and monsoon conditions. With good monsoon in sight and festive season ahead, we look forward to a better year ahead. ”

  • Titan joins hands with Marvel to launch Iron Man 3 Watches

    BENGALURU: Zoop, the children’s brand of watches from Titan Industries Limited, has joined hands with Marvel Comics Group. With this collaboration Zoop will launch Iron Man 3 collection that is inspired by the popular character in the Marvel Studio feature.

    Speaking about the association, Titan & Retail, VP, Ajoy Chawla said, “To connect with kids it’s important to be a part of their world. Zoop’s proposition ‘Be Cool’, its many exciting collections and this latest association with Marvel is an attempt to be true to this philosophy. This unique association with global brands like Marvel will present to our little consumers a range of exciting products that are inspired by their favourite Superheroes.”

    “Iron Man, one of Marvel‘s most iconic characters resonates with families and the kids’ audiences alike. This year, to bring the theatrical experience alive, we have launched an exciting range of products inspired by Iron Man and giving the India fans an amazing opportunity to own products that features their favourite Super Hero”, said Disney UTV, Consumer Products and Retail, MD, Roshini Bakshi.

    Zoop looks to take advantage of the new Iron Man release and hopes this would attract the kids to grab this opportunity of owning this new range. The collection priced at Rs 895 comprises of eight special edition watches for young boys and girls, in bold colours of red, blue & yellow.

  • Titan’s Zoop launches ‘Madagascar 3’ collection

    MUMBAI: Zoop, the children‘s brand of watches from Titan, has launched the Madagascar 3 collection inspired by the characters in the new DreamWorks Animation SKG feature, ‘Madagascar 3: Europe‘s Most Wanted‘.

    The collection comprises 20 watches for young boys and girls, inspired by Alex, Marty, Melman, Gloria, the Penguins and the Monkeys.

    Titan senior manager marketing Somprabh Singh said, “The Madagascar movie franchise is very popular among children across all age groups. All the characters in â€?Madagascar 3: Europe‘s Most Wanted‘ are very lively, adventurous and lovable in nature. The collection from ZOOP personifies the adventurous and funny personas of these characters, giving kids a chance to carry their favorite character with them at all times.”

    The watches come in colors such as eclectic blue, red and pink, and are priced attractively between Rs 395 and Rs 695. The dials are inspired by various facets of the characters while the straps come in colors made of non-abrasive material.

    The deal was put together by DreamWorks Animation‘s licensing agent in India Dream Theatre. The previous collections launched by Titan Zoop in association with DreamWorks Animation include the Puss in Boots and Shrek collections.

    Dream Theatre CEO, founder Jiggy George said, “We are delighted to work with Titan, the leader for watches in India and look forward to a stunning range of watches that engage, entertain and connect with audiences”.

  • Endemol raises stake in Dutch NL Film & TV to 51 per cent

    Endemol raises stake in Dutch NL Film & TV to 51 per cent

    MUMBAI: Endemol N.V. has increased its stake in Dutch company Nijenhuis en de Levita Holding B.V. (NL Film & TV) from 40 per cent to 51 per cent.

    NL Film & TV is led by the creative duo Johan Nijenhuis and Alain de Levita, which focuses exclusively on scripted television drama, comedy and feature films.By increasing its stake in NL Film & TV, Endemol will be able to strengthen the cooperation between the two companies and make NL Film & TV a full member of the Endemol Group. The intensified relationship will allow NL Film & TV’s to further exploit its intellectual property in scripted programming internationally .

    Since its establishment in 2001, NL Film & TV created and produced scripted TV series, such as Costa!, Zoop, Hartslag, Lieve Lust and Keyzer & De Boer Advocaten, for several Dutch broadcasters. In addition, it produced Dutch feature-film hits like Full Moon Party, Ellis in Glamourland and Zoop In Africa.

    “We are excited to be part of the global network of Endemol which gives us the opportunity to further expand abroad,” said de Levita.

    “A good format must first prove itself locally. When it has true potential, it can be understood and enjoyed by audiences all over the world. Our scripted series and feature films can already be seen in more than six countries. Endemol offers us a strong platform to further exploit our formats internationally,” added Nijenhuis.

    Endemol chairman and CEO Joaquim Agut Bonsfills said, “Growth of scripted programming is one of Endemol’s key strategic priorities. Therefore, we are very pleased that Johan and Alain, two of the most talented and successful people in the Dutch scripted TV entertainment industry over the past few years, and their team are keen to intensify cooperation.”

    NL Film & TV’s turnover in 2005 was approximately EUR 15 million. The company currently employs a staff of 10. Endemol has an option to further increase its stake in the future.