ITV

Tag: Zoom TV

  • Celebrated playback Singer Nikhita Gandhi Takes the Stage on #WeekendLive with Zoom TV & Oaksmith® Gold Glasses

    Celebrated playback Singer Nikhita Gandhi Takes the Stage on #WeekendLive with Zoom TV & Oaksmith® Gold Glasses

    Riding on the success of past weekends, Zoom TV and Oaksmith® Gold Glasses bring #WeekendLive this Sunday, featuring a well known playback singer Nikhita Gandhi .

    #WeekendLive is a collaborative effort between the leading entertainment channel Zoom TV, and new to India’s very happening music and performances scene, Oaksmith® Gold Glasses (@OaksmithGoldIndia on Facebook & Instagram). As many live shows cancel, platforms like #WeekendLive are pioneering efforts to build a work-from-home culture for the artists, and giving roots to an emerging format for live music with #StayHome – House Concerts.

    #WeekendLive leverages the “Live” feature of popular social media platforms like Instagram and Facebook, as some of India’s top talents perform from the safety of their homes, straight to that of their audiences.

    This week’s artist is the incredibly talented and versatile playback singer Nikhita Gandhi whose interest in music began with her friendship with the famous pop and jazz musician Usha Uthup, who is a family friend. This dentist turned singer has lent her voice to a number of Bollywood movies and also shot to fame after performing A R Rahman’s song "Ladio", earning critical acclaim and appreciation for her art. She has been a part of some big blockbuster movies and has sung in films like Jagga Jasoos, Sanju, Manmarziyaan, Stree, Luka Chuppi to name a few. Along with being a Bollywood playback singer, Nikhita also has her own band and recently launched a single – ‘For Now’, in an attempt to promote Indie artists. 

    In the recent past, Nikhita has also bagged some prominent awards and has been nominated for her notable work at various prestigious awards like Filmfare, Zee Music Awards, etc.  This weekend get ready to sway and groove to some melodious soundtracks performed by the ever gracious Nikhita Gandhi.

    Going by the response to last few editions, #WeekendLive has been a hit, with over 20 million viewers watching the riveting performances – by Indian Ocean, India's most celebrated and iconic rock band, Deveshi Sahgal, the very talented sufi singer, the iconic Rajasthani folk musician and internationally renowned, Kutle Khan Project, the very versatile singer songwriter Jasleen Aulakh , the leading Indie-Rock Band Faridkot and Legendary rock band Parikrama, Eminent Sufiyana Vocalist Dhruv Sangari, Illustrious guitarist singer Dhruv Visvanath, Indian Folk band Swarathma, Pop Singer and Songwriter Kamakshi Khanna and Renowned Sufi Singer and music composer Sonam Kalra.

  • Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

    Zoom TV along with Oaksmith Gold Glasses brings virtual live music concert

    MUMBAI: At a time when music enthusiasts are craving live concerts, Zoom TV and Oaksmith Gold Glasses introduced #WeekendLive, one of India’s leading #StayHome concerts that bring renowned music artists to the safety of the viewer’s home. So far, nine #WeekendLive concerts have garnered a viewership of over 20 million on Zoom TV and Facebook Live, featuring a diverse range of artists and genres sharing riveting performances.

    #WeekendLive started as a collaborative effort between Oaksmith Gold Glasses by Beam Suntory and a music channel Zoom TV to bring joy and entertainment to music lovers within the safety of their homes. The format of these #StayHome concerts consists of leading artists performing from their homes with a livestream across Facebook for viewers to enjoy.

    Beam Suntory India marketing head Rishi Walli says, “#WeekendLive is an initiative that we started during the lockdown period to provide an opportunity for live artists to perform virtually, as well as providing much-needed weekend entertainment for everyone staying at home.”

    It is indeed a difficult time for all of us but our aim is to add in some comfort and provide a familiar experience every Sunday to all music lovers through a diverse set of talented artists performing live from their homes. We are extremely elated that the platform is getting such a warm response and the viewership is increasing tremendously week on week,” says Walli.

    The pioneering platform has witnessed performances from artists across various music genres, ranging from pop-rock and indie blue to Sufi and Rajasthan folk. Artists such as Indian Ocean, Kutle Khan, Jasleen Aulakh, FaridKot, Deveshi Sahgal, Parikrama, Dhruv Sangari, Shruv Vishvanath and Vasu Dixit from Swarathma have already been a part of #WeekendLive concerts and the coming week will see a performance from Kamakshi Khanna.

    Indie rock band FaridKot says, “The band is delighted to have been a part of the #WeekendLive journey. Thanks to this unique platform that brings music lovers together, we were able to connect with our fans even while live performances seem a distant possibility.”

    Singer-songwriter Jasleen Aulakh says, “I would like to thank #WeekendLive for having given me this opportunity. Performing for an altogether new but extremely responsive audience was a truly invigorating experience. Unprecedented times call for unprecedented measures and this web concert from the comfort of my own home was something new for me but very enjoyable indeed.”

    Delhi based Frog Ideas is the digital agency that designed the campaign look. FrogIdeas founder and CEO Jatin Modi says, "It's important for a consumer brand to keep their fans engaged. Our aim was to collaborate with Oaksmith to produce premium, lifestyle content that broke away from virtue signalling. The idea was an industry first, giving audiences access to world-class performances and artists, combining that with the social distancing message. The result was the development of a richer social engagement format #WeekendLive.”

  • Myntra aims to boost engagement on app with first-ever digital fashion reality show ‘Fashion Superstar’

    Myntra aims to boost engagement on app with first-ever digital fashion reality show ‘Fashion Superstar’

    MUMBAI: Bangalore-based fashion e-tailer Myntra has come up with a first-of-its-kind digital fashion reality show, Fashion Superstar, in association with Zoom Studios, to change the way India shops. With this, the company is planning to turn ‘catalogue-led fashion’ into ‘content-led fashion’, Myntra-Jabong head Amar Nagaram stated.

    The show, which airs its first episode on 17 September, will go live on the Myntra App and Zoom TV, and will be judged by Bollywood actress Sonakshi Sinha and celebrity stylist Shaleena Nathani. It will capture the journey of 10 social media influencers as they compete through a variety of fashion styling and digital content creation tasks to showcase their penchant for fashion and social media. The show has been produced in association with Banijay India.

    Speaking about hosting the show on the new and improved Myntra app, which in future will get more and more personalised content, Nagaram said that while their content was always running on Zoom TV, they had ambitions of making it available on their app for the longest time.

    He said, “We started by introducing video catalogues on our app. Today, we have 33-35 per cent of our products in a video catalogue format. And we noticed that doing this increased the engagement time on our app. Today, we are just next to the social media platforms on the basis of average time spent on an app; with an engagement time of 20 minutes.”

    However, they were trying to figure how video content could be used in a more versatile manner in accordance with the shopping experience that the app provided.

    Nagaram further shared, “With influencer-led marketing taking the center-stage, we are now sure how to shape the user behavior using video. And that’s why we started this show.”

    With the show, Nagaram’s focus is not on driving sales but to further increase the engagement on the Myntra app.

    “We are measuring the engagement on the basis of time spent by the user and not by the revenue because that would be the metric of how good the content is coming on the platform. I can post a content, which user might click and buy the product, but if people are not watching the entire content we have a problem with it,” Nagaram said.

    On being asked about getting advertisers on board, Nagaram pointed out that Myntra engaged with select partners to sponsor some parts of the choice. This was a conscious shows given that it was their first fairway into the content space and the team wanted to execute it to perfection.

    With brands like Liva and Libas in tow, Myntra aims to showcase ‘meaningful collaborations’ throughout the course of its new show.

  • Star Plus leads in traditional entertainment media brand category: Study

    Star Plus leads in traditional entertainment media brand category: Study

    MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

    The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.

    According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.

    “India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.

    Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.

    Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.

    The top 10 new age media brands collectively clocked over 206 million video views just in October.

  • Star Plus leads in traditional entertainment media brand category: Study

    Star Plus leads in traditional entertainment media brand category: Study

    MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

    The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.

    According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.

    “India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.

    Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.

    Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.

    The top 10 new age media brands collectively clocked over 206 million video views just in October.

  • Cupid strikes English entertainment channels this Valentine’s Day

    Cupid strikes English entertainment channels this Valentine’s Day

    MUMBAI: English entertainment channels are cupid struck this Valentine’s Day as they prep to dish out a unique line-up for entertaining the audience on 14 February.

    As the week culminates with Valentine’s Day, channels have been enabling their viewers in expressing and showcasing their love with a special line up of shows.

    Let’s take a look on what various channels are doing this Valentine’s Day.

    9X Media

    9X Media began celebrating love by airing a special Valentine’s ident and multiple shows across all the channels starting 10 February. The Switch Off Karo Sab, Switch On Some Love campaign was conceptualised by 9X Jhakaas head of brand innovation and VP of programming Rohan Rane. The lyric of the track is composed by 9XM and 9X Tashan cluster programming head Baljinder Mahant.

    In addition to this, 9XO and 9X Jalwa have lined up special programs on 14 February. Popular animated characters Bade – Chote have joined Tinder and will be providing the singles in town a chance to win free gifts and movie tickets through ‘swipe right and win’ surprise on the popular dating app. Other two special shows include Love-a-thon on 9XO Media and Jalwa Pyaar Ka Panchnama on 9X Jalwa.

    Jalwa Pyaar Ka Panchnama will feature songs depicting different stages of love on 13 and 14 February. Adding to it, the channel will also showcase romantic songs of Yash Chopra on 13 and 14 February at 7 pm, whereas 9XO’s Love-a-thon will play songs expressing various stages of a relationship.

    ZoOm TV

    ZoOm TV, taking the celebration a notch higher, will be playing cupid for its viewers by airing special episodes of Request Kiya Hai, where viewers can send messages to their loved ones through song dedications. The show will be high on the celebrity quotient as well featuring celebrities like Aditya Roy Kapoor, Katrina Kaif and Sonam Kapoor.  

    Adding to it, the channel also aired two other shows namely Cut It and Yaar Mera Superstar to keep viewers entertained. Yaar Mera Superstar featured the cast of Fitoor in conversation with host of the show Garima Kumar. The channel will also play Top 100 romantic songs from 9 to 14 February. On the other hand, the Valentine’s Day special of Planet Bollywood will be aired on 14 February. 

    FX HD

    FX HD will treat its binge watchers by airing season two marathon of Golden Globe winning show The Affair from 10 am on 14 February on FX and FX HD.

    Zee Studio

    The channel is going to enthral its viewers by introducing Valentine Playbook. The line up will showcase romantic titles such as Pretty Woman, Sweet Home Alabama, When In Rome, How To Loose A Guy In 10 Days, Love Is All You Need, A Little Bit Of Heaven and The Bounty Hunter.

    Zee Café

    The channel will premiere a marathon of Red Band Society on 13 and 14 February at 12 pm. It will also engage viewers in a unique way by revealing the fun side of fans with a Dubsmash video on the title track of Pretty Little Liars. The most entertaining Dubsmash video will be featured in Zee Café in March.

    Romedy Now

    For Valentine’s Day, Romedy Now has lined up special movies on 14 February from 9 am to 11 pm. Films like Hitch, Along Came Polly, My Best Friend’s Wedding, Addicted To Love and 50 First Dates are lined up. The line-up also includes the romantic musical comedy Begin Again, which will be aired at 9 pm.

    AXN HD

    The channel will air season 11 of Supernatural comprising 13 episodes on 14 February from 9 am to 9 pm.

    Colors Infinity

    The channel will be airing back to back power packed episodes of Arrow season 4 on 14 February from 9 am onwards.

    Vh1

    Vh1 will celebrate Valentine’s Day with Vh1 Coupling where it will air romantic videos of couples, who dared to celebrate love on screen. The episode will be aired on 14 February at 8 am.

    Comedy Central

    Comedy Central viewers can gear up to binge on back-to-back rib tickling series namely A-Z, Awkward, Whitney, Guys with Kids and Marry Me on 14 February from 11 am onwards.

    SONY PIX

    The channel will air 11 movies on 14 February from 6am to 4am. The Pink Panther 2 will be aired at 6am, Horns will be aired at 12:04pm, The Amazing Spider Man will be aired at 12:54am, Friends With Benefits will be on air at 5:37pm, Freaky Friday will be on air at 3:12 am on 15 February. 

  • Cupid strikes English entertainment channels this Valentine’s Day

    Cupid strikes English entertainment channels this Valentine’s Day

    MUMBAI: English entertainment channels are cupid struck this Valentine’s Day as they prep to dish out a unique line-up for entertaining the audience on 14 February.

    As the week culminates with Valentine’s Day, channels have been enabling their viewers in expressing and showcasing their love with a special line up of shows.

    Let’s take a look on what various channels are doing this Valentine’s Day.

    9X Media

    9X Media began celebrating love by airing a special Valentine’s ident and multiple shows across all the channels starting 10 February. The Switch Off Karo Sab, Switch On Some Love campaign was conceptualised by 9X Jhakaas head of brand innovation and VP of programming Rohan Rane. The lyric of the track is composed by 9XM and 9X Tashan cluster programming head Baljinder Mahant.

    In addition to this, 9XO and 9X Jalwa have lined up special programs on 14 February. Popular animated characters Bade – Chote have joined Tinder and will be providing the singles in town a chance to win free gifts and movie tickets through ‘swipe right and win’ surprise on the popular dating app. Other two special shows include Love-a-thon on 9XO Media and Jalwa Pyaar Ka Panchnama on 9X Jalwa.

    Jalwa Pyaar Ka Panchnama will feature songs depicting different stages of love on 13 and 14 February. Adding to it, the channel will also showcase romantic songs of Yash Chopra on 13 and 14 February at 7 pm, whereas 9XO’s Love-a-thon will play songs expressing various stages of a relationship.

    ZoOm TV

    ZoOm TV, taking the celebration a notch higher, will be playing cupid for its viewers by airing special episodes of Request Kiya Hai, where viewers can send messages to their loved ones through song dedications. The show will be high on the celebrity quotient as well featuring celebrities like Aditya Roy Kapoor, Katrina Kaif and Sonam Kapoor.  

    Adding to it, the channel also aired two other shows namely Cut It and Yaar Mera Superstar to keep viewers entertained. Yaar Mera Superstar featured the cast of Fitoor in conversation with host of the show Garima Kumar. The channel will also play Top 100 romantic songs from 9 to 14 February. On the other hand, the Valentine’s Day special of Planet Bollywood will be aired on 14 February. 

    FX HD

    FX HD will treat its binge watchers by airing season two marathon of Golden Globe winning show The Affair from 10 am on 14 February on FX and FX HD.

    Zee Studio

    The channel is going to enthral its viewers by introducing Valentine Playbook. The line up will showcase romantic titles such as Pretty Woman, Sweet Home Alabama, When In Rome, How To Loose A Guy In 10 Days, Love Is All You Need, A Little Bit Of Heaven and The Bounty Hunter.

    Zee Café

    The channel will premiere a marathon of Red Band Society on 13 and 14 February at 12 pm. It will also engage viewers in a unique way by revealing the fun side of fans with a Dubsmash video on the title track of Pretty Little Liars. The most entertaining Dubsmash video will be featured in Zee Café in March.

    Romedy Now

    For Valentine’s Day, Romedy Now has lined up special movies on 14 February from 9 am to 11 pm. Films like Hitch, Along Came Polly, My Best Friend’s Wedding, Addicted To Love and 50 First Dates are lined up. The line-up also includes the romantic musical comedy Begin Again, which will be aired at 9 pm.

    AXN HD

    The channel will air season 11 of Supernatural comprising 13 episodes on 14 February from 9 am to 9 pm.

    Colors Infinity

    The channel will be airing back to back power packed episodes of Arrow season 4 on 14 February from 9 am onwards.

    Vh1

    Vh1 will celebrate Valentine’s Day with Vh1 Coupling where it will air romantic videos of couples, who dared to celebrate love on screen. The episode will be aired on 14 February at 8 am.

    Comedy Central

    Comedy Central viewers can gear up to binge on back-to-back rib tickling series namely A-Z, Awkward, Whitney, Guys with Kids and Marry Me on 14 February from 11 am onwards.

    SONY PIX

    The channel will air 11 movies on 14 February from 6am to 4am. The Pink Panther 2 will be aired at 6am, Horns will be aired at 12:04pm, The Amazing Spider Man will be aired at 12:54am, Friends With Benefits will be on air at 5:37pm, Freaky Friday will be on air at 3:12 am on 15 February. 

  • Times TV Network to launch another entertainment channel?

    Times TV Network to launch another entertainment channel?

    MUMBAI: Thanks to the new government, the Times Television Network has reasons to rejoice.

    The network had applied for a number of channel licences to the Information & Broadcasting Ministry which included for both entertainment and news channels.

    “Thanks to the quickness of the current government, we have got the three news licences, which were old applications,” says the network managing director and CEO MK Anand while adding that a number of licences are still pending.

    The three news channel licences are for Times Now 2, Times Now 3 and ET Now 3.

    The network currently has Times Now, ET Now, Zoom TV, Movies Now and Romedy Now channels in its kitty.

    Anand goes on to say that though the new licences have been awarded, the current plan will go on as it is. “These licences don’t impact our current strategy or my plans for the network.”

    After the Telecom Regulatory Authority of India (TRAI) came out with its deaggregation paper, a number of networks have applied for new licences while some have even launched a new set of channels.

    The year also saw the launch of three new Hindi entertainment channels – Zindagi, Sony Pal and Epic. TTN is the only network which doesn’t have a Hindi general entertainment channel to its list.  And with a few entertainment licenses applied by TTN pending with the MIB, one can see possibilities of a new GEC entrant in the market.

     

  • Omar Qureshi bids adieu to Zoom

    Omar Qureshi bids adieu to Zoom

    MUMBAI: Times Television Network (TTN) has announced the official departure of Zoom TV’s editor in chief and creative head Omar Qureshi. He was part of Zoom for over six years and had played a role in building its unique properties. Qureshi also hosted Zooming with Omar which was a movie review based show.

     

    Speaking on the move, Zoom vice president and product head Sunder Venketraman said, “Omar has constantly driven the team to showcase compelling Bollywood content for our audience. His contribution has been exemplary and we wish him luck and all the very best in his future endeavors.”

     

    Recently the channel celebrated a decade of its existence. The channel conducts entertainment news, features, countdowns, music, trends, celebrity interviews and reviews. The Bollywood channel is available across 58 countries worldwide besides heavy presence in the social media space on platforms like facebook and twitter making it a one stop shop for everything related to Bollywood.
     

     

  • Zoom TV launches responsive website Zoomtv.in

    Zoom TV launches responsive website Zoomtv.in

    MUMBAI: Bollywood channel Zoom has ramped up its internet presence with a new responsive website Zoomtv.in.


    Developed by Times Internet, the new website brings together the best of Bollywood entertainment content and technology to deliver it seamlessly across all devices and platform.


    A responsive website automatically adapts and resizes itself according to the resolution of a device. Hence a single site is displayed in different visual formats with flexible images and fluid grids. In today’s world of multi-screen experiences, like phones, tablets, and computers, responsive sites automatically adjust to give the best experience for each one.


    The content on the website has also undergone a strong refresh. Besides regular channel programming, the site will feature exclusive videos and unused footages from the channel to offer depth to its video content. Insider gossips, photos, blogs and articles by Zoom Star anchors and reporters will also form core content on the site. Movie trailers, promos, stills and first reports will offer variety to Bollywood fans.


    Zoom has put a major focus on reinvigorating its digital products to provide its users with readily accessible content which is relevant, fresh, multiple-format and available on all platforms.


    Times Internet CEO Satyan Gajwani said, “Times Internet prides itself in developing cutting edge digital platforms. This is our first responsive design product for the market, complemented with a very strong technology platform. As consumption becomes multi-screen, ZoOmTV.in is well positioned to serve content across devices.”


    Zoom TV CEO Avinash Kaul said, “We have been, and continue to be, very serious about the digital presence of zoOm and that’s what‘s made zoOm. The Worlds No. 1 Bollywood Destination”. We are revolutionising the way we cover and distribute Bollywood content across platforms in relevant ways that inform and entertain our users at all times.”