NEW DELHI: Dish TV India has moved beyond broadcasting into the living room device market, unveiling its first integrated smart TV line, branded VZY. The launch marks a decisive pivot for the country’s largest DTH operator, which has been in Indian homes for more than 22 years.
VZY—short for Vibe, Zone & You—is pitched not as just another television but as an “entertainment universe”. Select models come with a built-in Dish TV set-top box, fusing live TV with OTT streaming.
“Entering the integrated Smart TV segment is a bold step into a future where content, technology, and convenience converge. This is more than a television. It is a universe where live TV, OTT, smart features and design converge,” said chief executive and executive director Manoj Dobhal.
Added chief revenue officer Sukhpreet Singh: “The modern Indian family is digital-first and experience-driven, seeking a screen that transforms everyday viewing into a curated, immersive experience—one that goes beyond being just a television. VZY delivers exactly that: a integrated entertainment universe that puts choice, convenience, and quality in the consumer’s hands.”
The VZY range spans 32-inch HD screens to 55-inch 4K UHD QLEDs, with Dolby Vision, HDR10 and up to 350 nits brightness. All sets run on Google TV 5 (Android 14), with built-in Chromecast, AirPlay, voice remotes and Dolby Audio, with premium models adding Dolby Atmos. Storage goes up to 32GB with 2GB RAM.
Prices are pitched across segments with sweeteners such as Rs 0 down payment and 0 per cent EMI.
Distribution will cover metros as well as tier-2 and tier-3 markets, through both retail and online platforms.
With VZY, Dish TV is betting on India’s hunger for convergence: a single screen that marries satellite reliability with the streaming age.