Mumbai: Zomato, India’s food ordering and delivery platform, has joined forces with the acclaimed Bollywood actor Vicky Kaushal to pay a special tribute to India’s first Field Marshal, Sam Manekshaw. Known for his stellar performance on screen, as part of the collaboration, Vicky Kaushal, in a unique twist, will be seen stepping into a different role for a day, playing, crafting, and sending orders on Zomato.
In Zomato’s latest ad film, Zomato users are greeted with notifications written by Vicky Kaushal himself. From creating personalized breakfast requests to exploring pizza preferences, such as the choice of pineapples as toppings, the actor embodies the commanding nature of his character. Creating a seamless connection between the film and the Zomato platform, the actor also encourages people to watch “Sam Bahadur” in theaters. This collaboration extends beyond the screen to social media content that captivates audiences, tailored notifications that tantalize taste buds, visually appealing app banners, and cityscape hoardings. Zomato and Vicky Kaushal offer users a distinctive fusion of delightful orders and engaging stories, transforming every interaction into an enjoyable experience.
As part of the celebrations, Zomato also hosted a special secret screening of Sam Bahadur for its delivery partners in Delhi. Vicky Kaushal, portraying reel-life Sam, graced the screening as a surprise for the 200 delivery partners who attended it.
Mumbai: Sandwizzaa, a legacy Sandwich brand of Mumbai, spanning 37 years, is spreading love throughout Mumbai on the occasion of World Sandwich Day. In a heartwarming gesture, the brand’s CEO Sachin Lele has joined hands with the delivery team of Zomato riders to personally hand-deliver sandwiches as a token of gratitude for the enduring support of Mumbaikars and celebrate the hardworking nature of the city. He also handed them gift vouchers in return of their love towards the brand.
This extraordinary initiative not only showcases Sandwizzaa’s deep-rooted love for Mumbai but also its unwavering connection to the heart of the city. Having witnessed Mumbai’s growth and transformation over the years, from a modest street shop to an iconic Quick Service Restaurant (QSR) chain, Sandwizzaa continues to symbolise the spirit of Mumbai, having risen within the city from a 40 Sq.ft shop to 18 outlets. The brand film captures the CEO taking to the streets to deliver happiness. It also epitomizes the brand’s commitment to serving Mumbaikars, one fresh and tasty sandwich at a time.
In parallel with this heartwarming endeavor on World Sandwich Day, Sandwizzaa posted a CGI brand video that beautifully captures Mumbai’s love for the Jumbo Sandwiches. They displayed their best selling Sandwiches rising above the picturesque view of the evergreen Gateway of India, the historic CST Station, the iconic Bandra-Worli Sea link and the OG Air India Towers in accordance to how the brand has grown from the streets of Mumbai to becoming Mumbai’s best sandwich.
The CGI video celebrates the brand’s connection with Mumbai and indulging the city in the celebration of World Sandwich Day.
“Over the course of more than three decades, we have diligently honed the craft of sandwich-making and providing our customers with a delightful experience, each and every time. On this World Sandwich Day, we extend an invitation to you to enjoy the unique flavors, top quality, and innovation that has earned us the title of “Mumbai’s Best Sandwich. We are humbled by the love the city has given us and we hope to serve them bigger, better and maximum.” said Swastik Foodmart Pvt Ltd CEO Sachin Lele.
Sandwizzaa has been the top pick for many people in Mumbai, providing a wide range of sandwiches and enjoyable experiences that match the preferences of its customers. Whether it’s the classic flavors, commitment to quality, or focus on using fresh and healthy ingredients, Sandwizzaa has consistently delivered top-notch sandwiches.
To Celebrate World Sandwich Day, Sandwizzaa is offering Free sandwiches of your choice throughout the day on purchase of any beverages of your choice. The offer is applicable on dine-ins and takeaway.
Mumbai: Short-form video content on social media is Google and Metas’ answer to TikTok, which disrupted the video-sharing industry during the pandemic. Though TikTok became big and was used hugely by brands in the USA, India got YouTube Shorts & Instagram Reels to do the same. Before launching globally in mid-2020, Instagram reels attracted billions of daily views. One year later, in 2021, these short video-sharing platforms surpassed 5 trillion views globally. Thus, what was originally only watched for leisure has become integral to every business’s marketing strategy.
Brands understood that video creation enables organizations & startups to:-
1. To increase brand awareness
2. To promote sales
3. To grow the social media community
4. To educate customers
5. To enhance brand strength
According to a 2022 report by Wyzowl, 86% of businesses now use video as a marketing tool, and 93% say it’s an effective tool for reaching their target audience. Short-form videos (under 10 minutes) are having a major moment on social media, with platforms like TikTok and Instagram Reels seeing explosive growth in recent years. A 2023 report by Cisco found that short-form videos will account for 82% of all internet traffic by 2022. A 2023 report by HubSpot found that 63% of viewers say they are more likely to watch a short-form video than a long-form video.
With all this happening globally and in India, brands must use video content & ensure it becomes as viral as possible through social media. Let’s ponder deeper into how some well-known Indian brands have benefited from short-form videos on social media.
Top Indian brands leveraging from short-form videos and how
Netflix
Being the most watched OTT platform in the world, short videos have predominately been the best way to promote this brand on social -media. The best part for Netflix is that they already have the commercial rights to pick short snippets from their ongoing movies & TV shows to promote their page. The number of engagements, impressions, and discussions started with the utilization of short-form videos alone are only one of the many elements that make Netflix supreme at online entertainment.
Sabyasachi has been acing in the social media space for a long time now. They have been following the idea of using the video content of their happy customers and garnering a steady follower base through organic methods. Sabyasachi knows this very well because they regularly introduce their customers on their Instagram profiles. This was a pleasant surprise for customers to be featured on the official Sabyasachi page. They are also well-placed among celebrities and thus recruit influencers for raw original content. Engaging influencers helps attract more followers because these influencers have a loyal following. It works wonders for a fashion brand when you see the designs live in action through short-form videos.
If you’re looking for quirky content and the encouragement to try out tasty food, Zomato helps you binge on some mouthwatering short-form video content. Not only have they become the lead in the food delivery sector, but they have also become one of the country’s best brands on social media. Food discovery brand Zomato knows its audience well and how to retain them. Be it contests, trending topics, or innovative video content, Zomato is attracting attention across all social media platforms.
This brand wholly & almost has been relying on short-form video content for brand building & upscaling. Since their business proposition is unique, they are here to break through many stereotypes. They are going all out in exploiting the trend of video content to showcase their range of products & effectiveness on Indian Men skin types. Both men & women have been applauding their efforts, and it has become a popular gifting option for Men.
Pizza Hut is the leader in the pizza market on social networks compared to other pizza chains. The brand regularly launches UGC campaigns for its viewers to participate and increase its follower base. The brand uses social media influencers to discuss its products through challenges, which has worked for them so far. The short videos are raw and real since they reach out to celebrities, food bloggers, and other popular influencers, maximizing their follower base.
On International Women’s Day, Audi India launched a catchy short video campaign called #drivethechange. The campaign was a big hit as it resonated very well with the changing trends in societal reforms towards women. Also, it tried to break stereotypes about women driving cars in general and all comic remarks around women drivers. It encouraged modern-day women to step out and chase their dreams since they are the true force that drives our lives. Hundreds of women participated and appreciated the initiative.
Short-form videos are here to stay.
The rise of social media has changed the concept of online communication and the division between personal and public space online. According to HubSpot’s 2022 Marketing Industry Survey, short-form video has the highest ROI among all social media content. That’s why 30% of marketers prioritized short-form videos in their marketing budget this year.
These are lessons for all new startups and upcoming brands to use short format messages to tell their story and build a narrative around their brands. Integrating Internet features, such as digital music and video, user-generated content, and digital media sales, improves content consumption. Hence, short-form videos, the brand-owned tool, must be maximized to gain credibility and brand recognition in the long run and sustainable marketing strategies.
The author of this article is C Com Digital founder/director Chandan Bagwe
Mumbai: Zomato, India’s food ordering and delivery platform has launched its Durga Puja campaign. Celebrating the spirit of Durga Puja and the magic and foods of Pandals, Zomato’s latest captivating ad film captures the spirit of the festival by showcasing the culinary treasures that make Durga Puja a gastronomic delight.
In its ad film, Zomato pays a heartfelt tribute to the essence of this sentiment—the magic and delectable cuisine of the pandals. It narrates the story of someone who, despite being stuck at home, enjoys the festival’s culinary delights, all thanks to Zomato.
The film captures the essence of Durga Puja, where food transcends mere sustenance to become a symbol of love, unity, and tradition.
Mumbai: Sunfeast Baked Creations, ITC’s gourmet bakery and desserts brand, launched Milletverse – an innovative new range of offerings that is an ode to the International Year of Millets, as well as gives consumers the choice of healthy, nutritious snacking options. The Milletverse range offers a variety of millet-based treats, including Finger Millet Caramel Brownie, Dark Fantasy Choco Fill Millet Brownie, Multigrain Millet Wellness Bread and Parmesan & Pepper Millet Sourdough Crackers with Pesto Dip. These delectable options not only satisfy cravings but also provide nourishment to consumers looking for both taste and nutrition.
Each product in the Milletverse range has been thoughtfully curated with the deep knowledge that millets are more than just grains. The range comprises:
1. Finger Millet Caramel Brownie: The brownie is meticulously crafted and combines caramel flavour with finger millet flour’s nutritional goodness. Indulging in this brownie will surely please the taste buds, while offering a guilt treat that supports the health goals of our consumers.
2. Dark Fantasy Choco Fill Millet Brownie: This brownie stands out because of its topping made with Dark Fantasy Chocofill biscuits. It adds a combination of chocolate and crunchy goodness to every bite. The fusion of these textures and flavours coupled with the benefits of ragi millet make it an irresistible and enjoyable addition to millet-based treats.
3. Multigrain Millet Wellness Bread: This delicious and nourishing bread brings a medley of millets and grains in every slice. With jowar, navane, bajra, ragi and quinoa blended together, this bread offers a tasty way to include millets in the daily diet.
4. Parmesan & Pepper Millet Sourdough Crackers with Pesto Dip: These light and crispy crackers are carefully crafted with the goodness of millet and a bold, peppery flavour. Pair them perfectly with the delightful pesto rosso dip. By incorporating millets, these crackers align with Milletverse’s mission of offering healthy treats.
These delicacies are available on Swiggy and Zomato in Bengaluru and Chennai.
Mumbai: Building on the tremendous success of the past two seasons, Sony LIV is thrilled to announce the return of India’s beloved entrepreneurial reality show, Shark Tank India, for its highly anticipated third season. Adding to the roster of esteemed Sharks, after entrepreneurs like OYO Rooms founder and CEO Ritesh Agarwal and Zomato founder and CEO Deepinder Goyal is the remarkable Azhar Iqubal, co-founder and CEO of the groundbreaking news app, Inshorts.
In addition to these new sharks, the panel will feature sharks from the previous seasons – Aman Gupta (co-founder and CMO of boAt), Amit Jain (CEO and co-founder of CarDekho Group, InsuranceDekho.com), Anupam Mittal (founder and CEO of Shaadi.com – People Group), Namita Thapar (executive director of Emcure Pharmaceuticals), Vineeta Singh (co-founder and CEO of SUGAR Cosmetics) and Peyush Bansal (founder and CEO of Lenskart.com).
With the unparalleled expertise of these Sharks and the charismatic host Rahul Dua guiding the way, Shark Tank India 3 is poised to reach new heights. As budding entrepreneurs from across India prepare to dive into the Tank of dreams, once again, brace yourselves to witness the power of innovation, entrepreneurship, and unparalleled determination like never before.
Stay tuned for more updates on Shark Tank India 3, streaming soon exclusively on Sony LIV.
Mumbai: Zomato Live Entertainment has announced the fourth edition of Zomaland, one of India’s greatest and most awaited carnivals that brings together the best in food, Live entertainment, music, and games. Kickstarting this season in Pune on 4 November 2023, the festival will be held in eight cities including Pune, Mumbai, Delhi, Bengaluru, Chandigarh, Hyderabad, Ahmedabad, and Kolkata.
Zomaland by Zomato is a truly immersive and holistic experience for people across age groups and has something for everyone. Like every edition, Zomaland 2023-24 will be a grand ensemble that brings together some of the best restaurants from across the country, a power-packed artist lineup and a plethora of stunning experiences. The Carnival will also have exclusive experience zones and games to engage the live audience.
The lineup for Pune will be announced soon. Meanwhile, early bird/ phase 1 tickets are now live on the Zomato application. Following Pune, Zomaland enters Ahmedabad on 25 & 26 November; followed by 16 & 17 December in Delhi; and ending the year at Chandigarh on 23rd & 24 December. In the New Year, Zomaland comes to Hyderabad on 20 & 21 January; followed by Mumbai on 10 and 11 February; then heading to Kolkata on 24 & 25 February; and closing the 4 season at Bengaluru on 16 & 17 March.
A true amalgamation of the best culinary experiences, electrifying LIVE performances and a carnival atmosphere, Zomaland 2023-24 is all set to amp this up to the next level this season with an unmissable lineup. With over 60 iconic and trendy establishments in the food space including Brgrmeister, Souk by Cafe Arabia and Forennte Patisserie, among others, setting up shop, attendees will be spoilt for choice to indulge their palate, as they watch the stage set ablaze with artists Indian audiences have been waiting for!
In its previous edition that spread across seven cities, Zomaland witnessed a staggering 175k attendees and saw participation from around 400 restaurants, with 90 performances and delivering 120 hours of entertainment.
Zomato Live CEO Zeenah Vilcassim said, “We are extremely excited to be back with our fourth season; poised to be our biggest to date. Starting in Pune, the festival will now be pitching tents across eight cities, more than any other edition before it. The previous seasons of Zomaland charmingly captured the heart of each city and this year, we are gearing up to take it to new heights. It is a true celebration of food, music, and culture and we can’t wait to entertain and delight our audiences as always”
Going beyond the realm of food, music and performances, Zomaland also features ‘Carnival City’, a space where attendees can immerse themselves in fun, interactive installations and Instagram-worthy spaces.
Mumbai: Zomato’s previous brand campaign, “Zomaito vs Zomahto” left India debating about the brand’s correct pronunciation. The debate continues in their all-new World Cup campaign that celebrates India’s unwavering love for cricket. As the excitement and anticipation for the ICC Men’s Cricket World Cup 2023 soars in India, Zomato’s latest brand campaign is live with superstar Ranveer Singh and legendary cricketer Chris Gayle. The campaign is live across major digital and offline channels across the country.
In the campaign, Bollywood superstar and Zomato’s brand ambassador, superstar Ranveer Singh is seen hosting a watch party at his home for cricket fans, along with the legendary cricketer, Chris Gayle! No watch party is complete without food, and Zomato joins the celebrations by delivering joy on time. However, Superstar Ranveer and Chris get into a debate while collecting the Zomato order. When the duo can’t decide whether it’s “Zomahto” or “Zomahto”, the Zomato delivery partner says, “Ab Zomaito–Zomahto nahi, India-India ka time hai!” As that penny-drop statement fills them with pride, the film ends with everyone celebrating together. Cricket is one of the key uniting forces in India and Zomato is an integral part of this celebration. After all, match ho toh Zomato!
In another leg of the campaign, Zomato has launched an AI-generated film featuring superstar Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.
As India hosts the Cricket World Cup, the love for the sport and the Indian team is at an all-time high. There’s only one thing that matters for the next 45 days — supporting Team India. Zomato captures this very feeling and declares that supporting India is more important than the brand itself, in a film packed with excitement.
Zomato marketing head Sahibjeet Singh Sawhney commented, “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”
Expressing his enthusiasm on the collaboration, Singh said, “I am a big fan of Team India and Zomato’s World Cup campaign is the perfect ode to cricket, this season. Zomato is an energetic brand and quite the outlier in their industry — that really stands out to me. I’m excited to celebrate cricket with Zomato, Chris Gayle and the nation. Also, don’t ask me if it’s Zomaito or Zomahto”
Mumbai: Zomato is introducing a unique game show where Sanya Malhotra will be seen chatting with a special foodie in each episode. This foodie face-off is divided in two parts, where in the first half they share about their lives and answer interesting questions they pick from a fish bowl. In the next section, they will go head-to-head in some fun and engaging games (like ‘speed-o-meter’, ‘guess the dish?’, etc). Points are awarded after each round to decide the winner. The show lasts for 10 minutes, making it a quick and enjoyable experience.
Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the highly anticipated Bollywood movie, Jawan. Zomato can be seen at several key moments in the film, one of which has been disclosed in the trailer launch of the movie.
Jawan, starring one of the greatest actors of all time, Shah Rukh Khan, features Zomato in four scenes within the movie. Additionally, the Zomato brand name has made a cameo appearance in the movie’s trailer, sparking excitement among viewers.
Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, stating, “We are thrilled to be working with SRK and to be a part of the excitement surrounding the mega-release of Jawan. Look out for Zomato while you watch the movie.”
Extending its illustrious integration with this year’s most awaited Bollywood extravaganza, Zomato has placed two billboards in Bombay. Additionally, it has released an engaging ad film on Zomato’s official YouTube channel and Instagram account, which features Shah Rukh Khan himself. The ad film humorously weaves in the suspense of the movie ‘Jawan’ with the long-running “ZoMaato-ZoMaito” debate, mirroring the excitement around the film.
