Tag: Zomato Live

  • Zomato changes corporate name to Eternal

    Zomato changes corporate name to Eternal

    MUMBAI; After gorging on acquisitions from Blinkit to Paytm’s ticketing business, the Indian food delivery giant formerly known as Zomato has rebranded itself as Eternal Ltd—though fans need not worry, as the familiar Zomato app will continue to serve up curry in a hurry.

    The company, founded by Deepinder Goyal and Pankaj Chaddah in 2008, received approval from the registrar of companies at the ministry of corporate affairs on 20 March, marking the culmination of a rebranding process first announced to stock exchanges in February. (read: Deepinder Goyal’s Zomato levels up to its final form: Eternal Ltd)

    What began as a restaurant discovery service has morphed into an ambitious conglomerate with fingers in many pies. After floating on the stock market in July 2021 at a whopping valuation north of $8 billion, Zomato—pardon, Eternal—has been cooking up a storm of diversification.

    The aptly named Eternal has shown a voracious appetite for expansion. In June 2022, it splashed out $568 million to snap up quick-commerce upstart Blinkit, allowing customers to receive groceries and essentials in minutes rather than hours.

    .Last August 2024, the corporate tentacles stretched further with the launch of District, an events and ticketing app built on the bones of Paytm’s ticketing business. It runs a B2B service company addressing procurement and supply chain challenges for the HoReCa industry, which includes hotels, restaurants, and cloud kitchens. It offers ingredient sourcing, a modern central kitchen, and temperature-controlled warehousing and logistics to support the growth of restaurants and quick commerce. 

    Zomaland by Zomato is India’s largest food and entertainment carnival to enjoy a wide range of culinary delights, an assortment of fun games and a fantastic artist line-up to ensure your weekend is truly what it should be – filled with food, fun and frolic!It also runs Weather Union  – which tracks weather across the country.

    While the corporate entity will henceforth answer to Eternal Limited, the food delivery app that made the company’s name will continue to operate under the Zomato brand, ensuring that hungry Indians need not learn a new name when their tummies start to rumble.

  • RuPay secures naming rights for Zomaland Season 5

    RuPay secures naming rights for Zomaland Season 5

    Mumbai: Zomato Live has announced the fifth season of RuPay Zomaland, the most anticipated food and entertainment festival. This event brings together the best in food, live entertainment, music, and games. RuPay is the first partner to have its name seamlessly integrated into Zomaland’s entire framework, marking a unique collaboration.

    As part of the Integrated Logo Unit (ILU), this edition of Zomaland will feature RuPay-exclusive zones and lanes, showcasing the brand’s dedication to innovation and consumer-centricity. This partnership allows RuPay to directly connect with a young, dynamic audience and reinforces its commitment to promoting positive lifestyle choices.

    This season, RuPay Zomaland will kick off in Delhi on 18 January 2025 and will travel to seven cities across India, including Mumbai, Bengaluru, Pune, Kolkata, Jaipur, and Indore. Prepare for an unforgettable experience with a unique blend of food, entertainment, music, and games.

    NPCI chief marketing officer Ramesh Yadav said “We are happy to collaborate with Zomato for the fifth season of Zomaland, which promises a mix of innovation and immersive experiences. It allows us to tweak consumer engagement with RuPay-exclusive zones, express lanes, and curated premium experiences. We believe in transforming each touchpoint to connect with digitally savvy and socially active users. The partnership cements our commitment to making RuPay synonymous with unforgettable moments and enabling good lifestyle choices for cardholders.”

    Commenting on the Zomaland Season 5, Zomato Live CEO Zeenah Vilcassim said “We’re thrilled to mark five incredible years of Zomaland. This isn’t just a festival, it’s a celebration of India’s diverse food heritage and how integral it is to our modern culture. The success of the fourth season set a new benchmark, and we are super excited for what’s to come this season. We’ve gone bigger and bolder this season, featuring premium experiences with curated food tastings by some of the most exciting restaurants in the country, new ticket categories, and both a main stage and a brand-new workshop stage. From exclusive dining experiences to electrifying entertainment, RuPay Zomaland Season 5 will be an immersive celebration of all things food and culture. We’re looking forward to switching the ‘Feast Mode On’ with everyone this season!”

    RuPay Zomaland Season 5 will host various culinary maestros who will bring their global expertise to the Indian stage through masterclasses, offering attendees a truly unique and unforgettable dining experience. Elevating the festival experience further, Zomaland will feature premium, top-pick, and legendary restaurant partners to tantalize taste buds and

    showcase the best of Indian and international cuisines with personalized menus for festival attendees.

    The presale of tickets for the festival will be exclusively available for RuPay cardholders on the District app from noon on 29 November 2024 till 12 PM on 4 December 2024. Following this, the tickets will be available for general purchase starting noon on 4 December 2024 on the District app.

    Festival Schedule:

    ●   18th & 19th January – New Delhi
    ●   1st & 2nd February – Pune
    ●   15th & 16th February – Mumbai
    ●   22nd & 23rd February – Jaipur
    ●   1st & 2nd March – Kolkata
    ●   15th & 16th March – Bengaluru
    ●   22nd & 23rd March – Indore

  • Mostly Sane, Kusha Kapila, Vishnu Kaushal, and 150 creators to take over vivo V30 Series Social Nation 2024!

    Mostly Sane, Kusha Kapila, Vishnu Kaushal, and 150 creators to take over vivo V30 Series Social Nation 2024!

    Mumbai: Mumbai folks! We’ve got news for you! vivo V30 Series Social Nation is set to make a grand return as one of Asia’s Largest Creator Festivals, on the 20th & 21st of April at Jio World Garden, Mumbai. This two-day extravaganza, presented by One Digital Entertainment and exclusively ticketed through Zomato LIVE, offers a unique platform for creators and their fans to connect and celebrate all things cool on the internet.

    The second edition of this creator fan fest promises to be twice as epic, featuring 150+ creators like Prajakta Koli aka Mostly Sane, Kusha Kapila, Funcho, Uorfi, Viraj Ghelani, Vishnu Kaushal, Be YouNick, Dolly Singh, Ankush Bahugana, Sakshi Shivdasani, Rohan Joshi, Kaam Bhari, amongst other big names in the industry. Prepare to be starstruck with exclusive ‘Meet & Greet’ opportunities with your favourite creators.

    That’s not all! The festival promises electrifying performances by Yung Raja, Sumukhi, Yashraj Mukhate, MJ5, Anam Darbar, and many more. Furthermore, deep dive into the world of social media with ‘Social Nation Academy’, where one can attend interesting and informative workshops around topics like “Doodle Time with Rob” led by Harun Robert a.k.a Art Guy Rob, “Making of a Digital Superstar” led by Rohit Raj, Founder of BB Ki Vines Productions, “How do Creators Build Businesses” led by Saransh Goila, amongst other coveted mentors.

    So, clear your calendars and get ready to experience the thrill of vivo V30 Series Social Nation 2024! Join your tribe and feel the vibe, get your tickets now from the LIVE tab on the Zomato App. It’s going to be an epic adventure!

  • All roads led to Zomaland this season with a whopping footfall of over 120,000 attendees

    All roads led to Zomaland this season with a whopping footfall of over 120,000 attendees

    Mumbai: From the cheerful streets of Pune and Delhi to the lively bylanes of Kolkata and the shores of Mumbai, the fourth season of Zomaland by Zomato Live, the LIVE experiences and ticketing by Zomato, which scaled across eight cities this year, culminating in a high-energy finale at Bengaluru. Witnessing a footfall of over 120,000 attendees across all cities, Zomaland orchestrated multi-genre entertainment, diverse cuisine and immersive experiences, highlighting the festival’s extensive scale.

    The undeniable love for food showed brightly as gastronomes from all corners of these eight cities gathered to indulge their taste buds and choose from a spread of 4380 dishes and over 15 beverages. Zomaland served as a stage for 438 established and upcoming food and beverage brands that served up a delightful affair of international and local cuisine.

    In this season, Zomaland curated an eclectic ensemble of 98 musicians and comedians, featuring a mix of international, national, and regional artists, to treat its attendees to 135 hours of pure entertainment. Some of the celebrated names in the music industry and crowd favourites such as Jay Sean, Juggy D, King, Ritviz, Jonita Gandhi, Daler Mehendi, and Indravathi among others set the stage of Zomaland ablaze with their electrifying performances.

    Complementing the musical euphoria, renowned comedians of the country like Biswa, Gaurav Kapoor, Atul Khatri, and Aaditya Kulshreshth wooed the audience across these cities with their epic anecdotes and impeccable comic timing.  

    King, reflecting on his Zomaland experience, said “It was incredibly enjoyable to perform at Zomaland in different cities. The crowd’s energy was electrifying. As an artist, witnessing the audience genuinely enjoy the performance brings me immense joy”.

    Jay Sean added, “I had an amazing time performing at Zomaland in India. It’s truly a special feeling to hear fans sing along to all the songs, even from the early days of my 2-decade career. A big shout out to every fan who came out to the event and had a great time, because I certainly did!”

    Zomaland was a symphony of sights, sounds, and flavours! The iconic Ferris wheel, a towering landmark of the festival, presided over a scene bursting with carnival cheer. Laughter mingled with the excited chatter as attendees captured the vibrant atmosphere with a flurry of selfies. Games within the carnival city fueled the excitement, keeping the energy infectious.

    That’s not all! From the “Table for Everyone” by Black & White Ginger Ale, a haven for discerning palates, to beauty pop-ups and stations for makeup aficionados, the festival catered to every desire. Immersed in the festival’s joyful spirit, Zomalanders savoured delicious food, captivating entertainment, and memories that would last a lifetime.

    Commenting on the fourth season of Zomaland, Zeenah Vilcassim, CEO, of Zomato Live said, “Zomaland Season fourth was a resounding success! We soared to new heights, bringing the magic of India’s food and entertainment festival to eight cities across the country. We delivered on our promise of crafting a bigger and better experience than ever before.

    As a platform that celebrates everything India loves, we poured our hearts into curating the ultimate extravaganza of food, LIVE entertainment, and culture. The overwhelming response this season has set a new standard. We’re already buzzing with ideas to make the next season even more immersive and unforgettable.”

  • Nine prominent brands to elevate Solskjaer’s India Tour into premium event

    Nine prominent brands to elevate Solskjaer’s India Tour into premium event

    Mumbai: In a bid to elevate the prominence of football legend Ole Gunnar Solskjaer’s inaugural India tour which is hosted by Tilak Gaurang Shah, a dedicated Manchester United fan and the founder of Ace of Pubs, nine leading brands have joined hands to transform this unprecedented event into an exclusive and experiential spectacle.

    Sharing his thoughts on partnering with numerous brands to amplify the prominence of the event, Ace of Pubs founder Tilak Gaurang Shah commented, “With Ole Gunnar Solskjaer’s historic visit on the horizon, we wanted to further increase its significance by partnering with distinguished brands and creating a high-quality experiential event. The collaboration with these brands signifies our commitment to delivering a truly immersive experience. Together with our esteemed partners, we aim to make this a historic event that fans will cherish for a lifetime.”

    Taking place at ITC Gardenia, Bengaluru on 9 February, ITC Grand Central, Mumbai on 10 February and ITC Maurya, New Delhi on 11 February, the exciting three-city tour is set to seamlessly connect fans with the Norwegian football icon in a premium experiential manner, with the presence of prominent brands propelling the event’s stature.

    “We are thrilled to associate with ITC Hotels which is the world’s largest chain with maximum LEED zero carbon certified hotels. Also, Club ITC which is the signature Loyalty program for ITC Hotels offers a wide range of exclusive member benefits and memorable money can’t buy experiences, so this will be a great opportunity for their members to interact with football legend Ole Gunnar Solskjær. Inspired by an endeavor to blend Responsible Luxury with the thrilling world of sports, this partnership will be the first of many engaging interactions, creating memorable moments for their members.” stated Tilak.

    American Express, a globally integrated payments company, has been roped in as the official lifestyle partner to contribute its expertise and enhance the overall experience for the attendees.

    American Express Banking Corp India CEO and country manager Sanjay Khanna said “We understand our Card Members well and look to create special experiences in areas they love across dining, sports, retail and entertainment. We are excited to be part of Ole Gunnar Solskjaer’s maiden tour to India by collaborating with Ace of Pubs to give a memorable experience to football fans in India. We know when our Card Members attend one of these events, they tend to be more engaged with our brand.”

    The event will be curated by Zomato Live, with tickets exclusively available on the Zomato app which will provide a convenient and hassle-free way for fans to secure their spot at this historic event.

    Zomato Live CEO Zeenah Vilcassim said, “We are thrilled to bring the Manchester United Legend, Ole Gunnar Solskjaer’s tour to India. This landmark event is poised to captivate football enthusiasts nationwide, as we are looking forward to bringing this experience to our audiences and to his strong Indian fanbase. This continues our dedication to delivering exceptional experiences and fostering vibrant communities across India.”

    Radio City came on board as the official Radio partner to build the excitement and buzz around the event in all three event cities. Truefitt & Hill, the world’s oldest barbershop, has been signed as the official grooming partner.

    Simba, the official roaring partner, will add an element of excitement to the event, whereas Outcry Entertainment, a new-generation integrated experiential and marketing agency, has been signed as the official production partner, promising a visually stunning and entertaining experience for fans.

    12th Man Brewing, who has come on board as the official gameday partners in Mumbai, will contribute to creating a unique atmosphere in the city surrounding the event. Corporate engagements for the tour will be orchestrated by Ace of Trades, ensuring that corporate partners have an unforgettable experience with the legendary Solskjaer.

    According to a survey, out of about 160 million football fans in India, 35 million are Manchester United fans.

    Fans can book their tickets with the links below:

    Bengaluru: https://zoma.to/live-event/27858

    Mumbai: https://zoma.to/live-event/27850

    New Delhi: https://zoma.to/live-event/27826 

  • Goya & Edible Issues’ Food Nerd Festival returns with Zomato Live in Bengaluru

    Goya & Edible Issues’ Food Nerd Festival returns with Zomato Live in Bengaluru

    Mumbai: Looking to sink your teeth into the business of food with like-minded connoisseurs? The Food Nerd Festival is your gateway to culinary culture and conversation with India’s most celebrated chefs, restaurateurs, small business owners, content creators and authors. A  two-day confluence curated by Goya Media and Edible Issues, the festival’s Food Nerd Playground cooked in collaboration Zomato Live, is set to host insightful panels on brand building led by India’s most ingenious and successful businesspeople and entrepreneurs including Pooja Dhingra, Thomas Zacharias, Alicia Souza, Latika Khosla and more!

    Grab your apron as Food Nerd Labs has four exclusive hands-on workshops by industry experts on fermentation, meat curing, cheese pairings, and spice appreciation. But that’s not all! Tantalize your palette with food and beverages from different restaurants at the Food Nerd Market.

    What’s more? Top up the festivities with Food Nerd After Hours, where Chef Pooja Dhingra of Le 15 Patisserie and Vinesh Johny of Lavonne will headline the party for a first-time-ever collaboration. There will also be a range of exciting cocktails by Talisker, Tanqueray London Dry, Godawan and Baileys. What are you waiting for? Grab your passes for the Food Nerd  Festival, serving the most delectable experiences on a platter for India’s hottest food nerds,  available exclusively on the Zomato app.

    When: 25 November 
    Where: Courtyard & Conservatory, Shanthinagar, Bengaluru 
    Cost: Rs 1,999 onwards 
    Bookings via: Zomato App