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Tag: Zoher Kapuswala

  • Ferrero Rocher adds a golden glow to Diwali festivities

    Ferrero Rocher adds a golden glow to Diwali festivities

    MUMBAI: This Diwali, Ferrero Rocher is making celebrations a little shinier and a lot more indulgent. India’s favourite chocolate brand has launched its festive campaign, Add your Golden Touch, starring Hrithik Roshan, showing how a simple chocolate can turn everyday moments into luminous memories.

    The TVC follows Hrithik from morning to evening, greeting the day “with happiness at the gate” while clutching a Ferrero Rocher box. As the day progresses, the film transitions into an evening drenched in golden sparkles, with every smile, every gesture framed in a warm glow. The camera lingers lovingly on the signature Ferrero Rocher: crispy, creamy, crunchy and wrapped in gleaming gold, emphasising the magic that a small golden piece can bring. The film closes with Hrithik inviting viewers to celebrate loved ones, showing that a golden touch can turn ordinary moments into extraordinary memories.

    Ferrero India marketing head Zoher Kapuswala said, “Diwali is a season of warmth, light and togetherness. Over the years, Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik beautifully captures how Ferrero Rocher adds that golden touch to make your loved ones feel special.”

    Adding more sparkle to the festive season, every Ferrero Rocher piece now carries a QR code unlocking indulgent rewards. Consumers can win a limited-edition gold-plated champagne glass set, elegant Ferrero Rocher pyramid packs with 96 chocolates, or one of five gold vouchers worth Rs 9,999 each.

    The campaign is being amplified across Mumbai and Delhi through striking hoardings featuring Hrithik Roshan, and a strong digital rollout on Youtube and social media to reach consumers at every touchpoint this festive season.

    By blending Hrithik’s charm with the chocolate’s golden aura, Ferrero Rocher reinforces its position as the emblem of memorable gifting and indulgence, bringing its signature golden touch to Diwali celebrations across India.

  • Ferrero India launches Raffaello

    Ferrero India launches Raffaello

    Mumbai: Ferrero India is introducing its signature almond and coconut treat, Confetteria Raffaello, to the Indian market. Each piece contains a white almond at the center, surrounded by creamy filling, encased in a wafer shell coated with coconut flakes, all in white packaging.

    The product comes in two gift-ready packs: the Ballotin pack, inspired by Belgian chocolate shop packaging with a cubic shape, and available in India in two sizes – a 15-piece pack for Rs 450 and a three-piece pack for Rs 99, ideal for gifting, sharing, or personal consumption.

    Speaking about the new launch, Ferrero India’s marketing head, pralines – Zoher Kapuswala said, “Raffaello embodies Ferrero India’s commitment to delivering moments of pure pleasure and sophistication. Born in 1990, this exquisite Raffaello is a unique blend of flavours, designed to nourish relationships with love and care. We are excited to introduce this delicate treat, which we believe will become a cherished choice for those who want to express pure sincere thoughtfulness to their loved ones.”

    The Raffaello is available at leading outlets across India, including modern trade stores, e-commerce platforms, and other channel partners.

  • Tic Tac unveils limited edition mango flavour

    Tic Tac unveils limited edition mango flavour

    Mumbai: Are you looking to savour the spirit of summer? Then, Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has the perfect summer surprise for you. The brand has launched a limited-edition Mango flavoured Tic Tac which will be available across urban markets in India.

    Indians look forward to the summer season because of the arrival of the king of fruits – Mango, and it forms an intrinsic part of our country’s culture. The juicy flavour of a ripe mango is always a treat, and the launch of this new Tic Tac flavour is an added indulgence for all consumers who love the fruit and want to experience its rich, fruity taste in a convenient, on-the-go pack. Unlike other mints in the Tic Tac portfolio, this new variant will give the tastebud of consumers the real mango taste not just in flavour but also in the packaging colours – a bright yellow, refreshing mint.

    Tic Tac’s study on consumer preferences identified mango as one of the favourite flavour, among Indian confectionery lovers. This new mango Tic Tac perfectly aligns with the brand’s commitment to placing consumers at the heart of everything, ensuring their preferences and demands translate perfectly into its product innovations.

    Ferrero India marketing head (pills & gums) Zoher Kapuswala said, “All our product innovations at Ferrero India, focus on catering to local consumer preferences to give them products better than what they expect. By offering this seasonal tropical flavour, Tic Tac not only wants to celebrate the summer season in India but also wants to give its customers a chance to experience the perfect mangolicious refreshment.”

    Reaching shelves exclusively in urban markets across India, the new Mango Tic Tac comes in two packs priced at Rs 15 (9.7g) and Rs 20 (13g). respectively. This launch is expected to fuel growth further for the brand and solidify Tic Tac’s position as one of the leading players in the Indian confectionery market.

  • Ferrero India’s star-studded Christmas season

    Ferrero India’s star-studded Christmas season

    Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet-packaged products is set to dazzle this holiday season with two enchanting Christmas campaigns featuring Hindi film actors, Hrithik Roshan for Ferrero Rocher and Sara Ali Khan with Ferrero Rocher Moments.

    The two new digital films, each starring an Indian luminary, capture the magic and warmth of the holiday season. The campaigns are meticulously crafted to resonate with the festive spirit and highlight the brand’s commitment to making every Christmas moment extraordinary with your loved ones.

    In the Rocher Christmas film, the charismatic Roshan invites viewers into his festive haven, adorned with Christmas decorations. Expressing his family’s deep love for Christmas, especially for gifts, Hrithik reveals the perfect gift to light up their Christmas with Ferrero Rocher. He is seen savouring the exquisite taste of Ferrero Rocher, emphasizing that “Roshans love Rocher.”

    For Ferrero Rocher Moments, Khan takes centre stage in #Makethemmmmomentperfect Christmas campaign, which revolves around the theme of creating perfect moments with loved ones this festive season. The campaign film begins with Sara asking the viewers if they wish to know how they can make their Christmas perfect. She reveals her secret to a perfect Christmas, by sharing the Ferrero Rocher Moments. Sara is also seen savouring the tantalizing creamy hazelnut and cocoa filling inside a crispy shell with crunchy cocoa sprinkle. The film ends with Sara asking the viewers to be a Santa for your special people with Ferrero Rocher Moments.

    Both films not only capture the premiumness of Ferrero Rocher and Ferrero Rocher Moments but also echo the sentiment that every moment can be made perfect for loved ones.

    Speaking on the campaigns, Ferrero India marketing head, pralines, Zoher Kapuswala said, “Christmas is a time of joy, love, and sharing precious moments with our dear ones. Ferrero Rocher and Ferrero Rocher Moments has always stood for premium gifting, and our Christmas campaigns featuring Hrithik Roshan and Sara Ali Khan embody these values. The essence of the brand aligns seamlessly with the festive season, making Ferrero Rocher and Ferrero Rocher Moments the ideal choice for gifting, while celebrating the precious relationships we cherish.”

    The overarching theme of the campaign is to fortify Ferrero Rocher’s position as a premium brand, emphasizing it’s role as a natural choice for consumers seeking to gift moments of delight to their loved ones.

  • Tic Tac rolls out two new flavours to drive local relevance

    Tic Tac rolls out two new flavours to drive local relevance

    Mumbai: Tic Tac, the confectionery brand of Ferrero India, one of the world’s leading manufacturers of sweet-packaged products, has announced the nationwide launch of two of its latest flavours, Tic Tac Strawberry pills in the core, and Jeera-Black Salt pills from the Tic Tac Seeds range.

    These unique flavours are set to redefine the way Indians savor mint, the sweet refreshing taste of strawberries and the exotic depth of Indian traditional flavour Jeera-black salt. These new flavours have a refreshing taste profile, with a dose of minty freshness, coupled with mild sweetness.

    Based on Tic Tac’s consumer insights, Strawberry ranks as one of the most popular flavour within the fruit category, while Jeera-Black Salt is the preferred flavour among Indian consumers in the mouth freshener category. Responding to a longstanding demand, Tic Tac introduced these innovative flavours to cater to the sweet and savory mouth freshener markets, perfect for post-meals, after-workouts, and on-the-go moments.

    The Jeera-Black Salt variant is the product of extensive research and development done at our R&D lab in Baramati, Pune. This harmonious blend of aromatic jeera and distinctive black salt is launched exclusively for the Indian market, thus capturing the essence of Indian culinary traditions, and delighting the Indian taste buds.

    Packaged in a pocket-sized pack, Tic Tac Strawberry in the core and Jeera-Black Salt from the Tic Tac Seeds range are designed for convenience and sharing with friends. Tic Tac now will be available and displayed in the iconic Tic Tac refill jar design that is known for its distinctive appearance and reusability.

    “At Tic Tac, we continue to delight consumers with a wide range of unique taste experiences. Tic Tac’s delectable flavours Strawberry in core and Jeera-Black Salt from the Tic Tac Seeds range are proudly crafted in India, offering a unique blend of bold and complex flavours while maintaining local relevance,” said Ferrero India marketing head, pills & gums Zoher Kapuswala.

     

  • Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan

    Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan

    Mumbai: Ferrero India Pvt Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet, packaged products is set to make this Diwali an episode to remember. The company has announced two captivating campaigns featuring two of Bollywood’s most loved stars, Hrithik Roshan and Sara Ali Khan. The #LightupyourDiwali campaign with Hrithik Roshan and the #MakeDiwaliMommmentsPerfect campaign with Sara Ali Khan is designed to reinforce Ferrero Rocher and Ferrero Rocher Moments as the ultimate gifting choice for consumers during this festive season.

    The “Light up your Diwali” campaign by Ferrero Rocher is about fostering heartfelt connections between our loved ones. As part of this initiative, Ferrero Rocher has launched a unique Light Up Your Diwali Greetings platform where people can create and share “Customised Diwali Greetings” for their loved ones. Not only this the Light Up Your Diwali campaign has a contest leg as well where people can participate in the contest and 100 lucky winners stand a chance to win the iconic Ferrero Rocher Pyramid containing 96 golden-wrapped Ferrero Rocher, adding a touch of excitement to this year’s Diwali celebrations.

    In a display of elegance and indulgence, the brand has come up with a campaign film, where Hrithik Roshan gracefully articulates the desire to light up Diwali for his family. He unveils that Ferrero Rocher is the Golden Secret to light up his family’s Diwali.

    In the #MakeDiwaliMommmentsPerfect campaign, everyone’s favourite Sara Ali Khan takes the spotlight. In the brand film, Sara revealed how Diwali celebrations are always spectacular at her home thanks to Ferrero Rocher Moments. She also highlights the sentiment of how one could make every Diwali moment into an unforgettable and dhamakedar occasion with the affordable premium Ferrero Rocher Moments.

    Speaking upon both campaigns, Ferrero India Marketing head Zoher Kapuswala said, “Diwali is a time of joy, togetherness, and making cherished memories. With our #LightupyourDiwali and #MakeDiwaliMommmentsPerfect campaigns, we aspire to establish Ferrero Rocher and Ferrero Rocher Moments as the go-to choice for consumers who seek to infuse elegance and luxury into their festivities. We share a long-standing relationship with Hrithik and Sara and their appearance amplifies the festive spirit, making Diwali a truly unforgettable experience. We encourage everyone to light up their Diwali with the magic of Ferrero Rocher and Ferrero Rocher Moments.”

    Ferrero Rocher and Ferrero Rocher Moments have been a symbol of perfection and indulgence, making it the preferred choice for special occasions and gifting. This Diwali, get ready to celebrate in style and elevate your festive moments with Ferrero Rocher and Ferrero Rocher Moments.

     

     

     

     

  • Ferrero India introduces ‘Ferrero Collection’

    Ferrero India introduces ‘Ferrero Collection’

    Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet packaged products, has announced the launch of ‘Ferrero Collection, a go-to-choice for ultra-premium gifting during important festive occasions. With this new offering, Ferrero India expands its luxury chocolate and confectionery portfolio which includes the widely loved Ferrero Rocher. An exquisite addition to the product range of Ferrero India – Ferrero Collections embodies the highest form of craftsmanship, made for the select few who wish to experience the art of fine taste.

    The Ferrero Collection has a selection of the signature Ferrero range of products: Ferrero Rocher®, Raffaello®, and Ferrero Rondnoir®. The collection aims to offer an experiential journey through taste, packaging and presentation, aligning with the evolving lifestyles and taste of the Indian consumers.

    Ferrero Rocher®: A Hazelnut Speciality with a whole hazelnut inside

    Raffaello®: A crisp Coconut speciality with a whole almond inside

    Ferrero Rondnoir®: A crisp dark Chocolate specialty

    Ferrero Pralines marketing head Zoher Kapuswala said, “India has a long-standing custom of gifting during festivals and special occasions. With the premium gifting market on the rise, today’s consumers are looking for novel premium gifting options that create lasting impressions and Ferrero Collection is the perfect gift choice. The luxurious set and select assortment of different products in the Ferrero Collection are ideal for consumers looking for a premium gift for their loved ones.”

    The brand has further strengthened its relationship with Bollywood actor Hrithik Roshan who features in the campaign film, where Hrithik Roshan explains how some things in life are meant to be exquisitely designed, crafted, and curated to stand out from the rest, just like the Ferrero Collection.

    Ferrero Collection is available in packs of 15 and 24 pieces in leading modern trade stores and e-commerce platforms.