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Tag: Zohar Furniturewala

  • Scarecrow ropes in Anjali Rawat as ECD Art

    Scarecrow ropes in Anjali Rawat as ECD Art

    MUMBAI: After adding interesting new brands like Radio City, Hungama, QuikSilver, Steve Madden, Kenneth Cole and many more in its kitty, Scarecrow has beefed up its art department by hiring Anjali Rawat as executive creative director for its Mumbai Office.

     

    The office will be divided in three art groups respectively headed by ECDs – Kapil Tammal, Zohar Furniturewala and Rawat.

     

    Scarecrow founder director Manish Bhatt said,” Anjali is an articulate creative person with an edge in art, design and craft. Scarecrow is always in a hunt for great idea people with tasteful sense of craft. Adding Anjali in the senior talent pool will help us strengthening Scarecrow’s second line.”

     

    A graduated from Sir JJ school of Art, Rawat over 12 years of experience and has handled brands such as Zoom, Cadburys, Bru, Godrej, Morphy Richards, Rasna, Huggies, Malayala Manorama, Fortis hospitals, Dainik Bhaskar, Axis Mutual Fund, Platinum, Star Gold, Movies Ok, Cox and Kings, TWU, Star CJ Alive, Eureka Mobile Advertising, Relaince, Parle, Fillerton India and so on.

     

    Rawat said, “A creative persons dream is to work with creative stalwarts of the industry, always. And I am happy to have gotten this opportunity to work with Manish and Raghu. I see Scarecrow as a hub of good creativity. I hope to add a bit to it and to learn a lot from them in the process.”

  • Zohar Furniturewala joins Scarecrow as ECD

    Zohar Furniturewala joins Scarecrow as ECD

    MUMBAI: To beef up its art department – Scarecrow – is bringing Zohar Furniturewala on board as ECD.

     

    Commenting on the development, Scarecrow founder director Manish Bhatt said:  “At the current stage of Scarecrow’s nonstop four year long journey, Scarecrow handles many  brands like ITC  (Vivel & Fiama Di Wills), Joy Cosmetics, Vimal, Lava and other brands across various categories like lifestyle, personal care, beauty, fashion etc. which demand new design ideas every day. So, apart from Kapil Tammal, Scarecrow was looking for one more design mentor, which we found in Zohar. He is not only a great design mind but also a great idea person and an occasional writer too. And his experience of running a design house will help him to become one of the rare creative people who understand the business we are in.”

     

    Furniturewala will be joining the agency’s Mumbai office on 1 April. As its aftermath, Scarecrow Mumbai Art department will be divided into two groups. Kapil Tammal and Zohar Furniturewala will mentor the Art department and each group will handle more than 15 brands.

     

    Zohar has fifteen years of experience in creating and executing idea-led brand campaigns & design projects, while running agencies and creative departments. Specific areas of expertise include: creative leadership, robust knowledge of advertising and communication, great inter-personal relationships, team playing, perfectionism, freethinking and learning.

     

    Thorough with creative business management aided by a keen insight and understanding of how businesses and clients work, Zohar founded the Thunk Design Company in 2007, where he handled fashion & lifestyle brands, home appliances and media brands (Reliance Corporate, Mustang Socks and Accessories, Optima Communications -Middle East, Chromozome Men’s Innerwear, Futurebazaar.com.)

     

    After studying BFA from Sir J.J. Institute of Applied Arts majoring in Typography, Zohar started his career in Ambience in 1998.