ITV

Tag: ZO

  • 9X Jalwa looks to hook media agencies with Dubsmash challenge

    9X Jalwa looks to hook media agencies with Dubsmash challenge

    MUMBAI: Not only has the Dubsmash craze hooked stars and the common man alike, but television channels are also now making good use of the in-vogue platform. Hindi music channel 9X Jalwa, which launched a filler show 9X Jalwa Ki Dailoguebaazi in July, is now looking at engaging media agencies by throwing the 9X Jalwa Ki Dailoguebaazi Dubsmash Challenge on them.

     

    What started with getting 9X Jalwa fans and viewers engaged with the competition via social media has now reached media agencies across Mumbai and Delhi.

     

    According to 9X Jalwa vice president marketing Kapil Sharma, around 80 – 120 people from every agency will participate in the competition. “The reason why 9X Jalwa keeps doing these activities is to be on top of the mind of not only our viewers but media agencies as well. The idea is to reach out and connect with the media agencies,” Sharma said.

     

    Besides promoting the challenge across television, digital and social media, the channel has taken this contest on-ground through trade activations across Mumbai and Delhi. “To promote this property and generally to have fun with media agencies, we have rolled out the Dubsmash challenge across several media agencies,” informed Sharma.

     

    Three weeks back the channel opened entries for consumers and after gaining traction on social media, it approached media agencies.

     

    Those participating in the competition include: Starcom, Group M, Lintas, Lodestar, Mediacom, MPG, Madison and ZO. The on-ground activation starts between 1 – 2 pm in the media agencies’ cafeteria, where people come and choose a song or any dialogue of their choice and make the Dubsmash video. Participants can perform individually or in a group and upload their entry. Winners get a chance to win a Bluetooth headphone or other general merchandise and every media agency will have one winner. 

     

    “We have done the activations with these media agencies in the past and have received a good response,” he added.

     

    Since 9X Jalwa Ki Dailoguebaazi Dubsmash Challenges are being held only in media agencies, the channel is carrying the promotional activities in the same sector.

  • Nat Geo kick starts the second season of ‘Covershot’

    Nat Geo kick starts the second season of ‘Covershot’

    MUMBAI: The only reality TV show on photography is back! Nat Geo’s ‘Covershot’ franchise returns with its second season in a brand new avatar to unlock ‘Mission North-East’. And to get the season off to a grand start, National Geographic Channel has organized a photo exhibition of the masterpieces clicked by last year’s contestants.

    Targeting leading agencies, such as Group M, Madison, ZO, Starcom, Lodestar and Mediacom, across Delhi and Mumbai, from 27th January to 4th February for the photo exhibition, Nat Geo aims to create a buzz and conversation-starters around the very coveted, aspirational field of photography and their hugely successful ‘Covershot’ property in its latest season. While the exhibition in itself is a treat for the layman and photography enthusiasts alike, what comes across most poignantly yet again is the fact that the show served as a brilliant platform for amateurs to showcase their talent. And in addition to the more obvious attractions, at a time when National Geographic Channel is primed to launch one of its biggest properties for the year, the photo exhibition stands out as a pertinent, yet engaging go-between to reach out to multiple stakeholders, including their key partners.

    Commenting on the importance of engagement through varied approaches, Ms. Debarpita Banerjee, VP, Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

    10 exciting episodes, 10 illustrious contestants, 1 cut-throat competition – ‘Nat Geo Covershot: Mission North-East’ will take you on the exquisite north-eastern trail this season, with host Shibani Dandekar and judges Rajiv Laxman and Lana Šlezi? – launching early April.