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Tag: Zinio

  • Vogue celebrates six years in India with Frieda Pinto

    Vogue celebrates six years in India with Frieda Pinto

    MUMBAI: Vogue India completes six years in India this October, marking the milestone with a special issue dedicated to the infinite magic of black.
    The anniversary issue has actress Freida Pinto as the cover girl, playing the perfect muse to the theme.

     

    The magazine shares adventures of interesting personalities that start their work shift post 6:00 pm in ‘Midnights children’. ‘A study in black’ has the world’s most renowned designers share their love for black. Other than the ode to black in fashion, celebrities throw light on must-see hangouts in popular cities for the story, ‘Bright lights big city’. The anniversary issue also features a list of 50 selected scary movies and books over time for enthused readers.

     

    Vogue launched in India in 2007 as the country’s ultimate fashion bible, helmed by editor Priya Tanna. The magazine has grown from strength to strength over the years and the success story is evident by the increase in print run from 50,000 to 60,000 copies.

     

    Speaking on spearheading Vogue in India over the last six years, Priya Tanna said, “The last six years have been enthralling, inspiring and gratifying. Launching Vogue in India has been a journey that’s nothing short of incredible. We have evolved from amagazine to a multi-media brand through the years and even in our new avatar we endeavour to curate the best of Indian and international fashion for our readers. I am particularly excited about this Anniversary issue- our tribute to black. In the past we’ve surveyed many themes, but never one that has elicited as varied a range of interpretations, discussions and opinions as this one. From dark to decadent and from mysterious to magical, the issue celebrates fashions most ubiquitous hue.”

     

    Vogue India’s foray in the digital space took place with the launch of vogue.in in 2010, offering its readers the best in fashion and lifestyle in the virtual world at their fingertips. The launch of mobile applications like Vogue 365 and Vogue Stylist further enhanced the magazine’s digital footprint. The digital edition is available on Magzter, Zinio and Readwhere.

     

    The magazine’s Twitter and Facebook pages are equally popular with almost 66k followers and about 45k likes respectively to date.

  • BBC launches a digital version of ‘Top Of The Pops’ magazine

    BBC launches a digital version of ‘Top Of The Pops’ magazine

    MUMBAI: UK publisher BBC Magazines has launched an online edition of its Top Of The Pops magazine in conjunction with Zinio Systems.

    The company says that Top of the Pops is the UK’s number one teen entertainment title selling almost 120,000 copies every four weeks (ABC Jan-Jun 06) and this digital edition marks another significant step in the title’s digital strategy designed to capture teen interest in new media and technology.

    The digital edition will offer an enhanced and more interactive reading experience in tandem with the newsstand version offering extras such as Rich Media exclusives of the Pussycat Dolls and Neyo music videos. As well as offering increased reach, advertisers will be afforded the unique opportunity of enhancing their print creative like never before with live linking to web addresses and auto-play audio/visual content.

    Following the first complimentary edition, readers can sign up for an annual subscription to the digital edition for just £9.99. Subscribers to the digital version will have the unique opportunity of receiving the online version of the magazine five days before it hits the newsstands. In a market where the immediacy of gossip is so crucial, this will be seen as particularly attractive to the average teenager.

    BBC Magazines Teen Group associate publisher Duncan Gray says: “We’re really excited to be the first teen title to enter this side of the digital marketplace. We see this digital edition as a complimentary purchase that offers up a whole new way for readers to enjoy the magazine by incorporating a range of interactive features.

    “Our readers love the celebrity interviews, fashion, gossip, cringes and real life stories and the digital edition enables us to deliver this directly to their inbox and bring elements of them to life with enhanced interactive content such as embedded music videos and film and TV trailers.”

    Readers can also receive details on downloading the digital edition through the magazine’s website and it will also be promoted through its recently launched email newsletter which has already attracted over 3000 members. Zinio will be promoting the magazine on www.zinio.com and through it’s vast digital database aiming at international sales.

  • BBC launches a digital version of ‘Top Of The Pops’ magazine

    MUMBAI: UK publisher BBC Magazines has launched an online edition of its Top Of The Pops magazine in conjunction with Zinio Systems.

    The company says that Top of the Pops is the UK’s number one teen entertainment title selling almost 120,000 copies every four weeks (ABC Jan-Jun 06) and this digital edition marks another significant step in the title’s digital strategy designed to capture teen interest in new media and technology.

    The digital edition will offer an enhanced and more interactive reading experience in tandem with the newsstand version offering extras such as Rich Media exclusives of the Pussycat Dolls and Neyo music videos. As well as offering increased reach, advertisers will be afforded the unique opportunity of enhancing their print creative like never before with live linking to web addresses and auto-play audio/visual content.

    Following the first complimentary edition, readers can sign up for an annual subscription to the digital edition for just ?9.99. Subscribers to the digital version will have the unique opportunity of receiving the online version of the magazine five days before it hits the newsstands. In a market where the immediacy of gossip is so crucial, this will be seen as particularly attractive to the average teenager.

    BBC Magazines Teen Group associate publisher Duncan Gray says: “We’re really excited to be the first teen title to enter this side of the digital marketplace. We see this digital edition as a complimentary purchase that offers up a whole new way for readers to enjoy the magazine by incorporating a range of interactive features.

    “Our readers love the celebrity interviews, fashion, gossip, cringes and real life stories and the digital edition enables us to deliver this directly to their inbox and bring elements of them to life with enhanced interactive content such as embedded music videos and film and TV trailers.”

    Readers can also receive details on downloading the digital edition through the magazine’s website and it will also be promoted through its recently launched email newsletter which has already attracted over 3000 members. Zinio will be promoting the magazine on www.zinio.com and through it’s vast digital database aiming at international sales.