ITV

Tag: Zing

  • Consistency &Change in ZEEL’s topline FY ’15-16 growth

    Consistency &Change in ZEEL’s topline FY ’15-16 growth

    MUMBAI: Consistency and change are the buzzword in Zee Entertainment Enterprises Ltd (Zeel)’s new swanky office, spread over several floors, in India’s financial capital. And these two words also are also the guiding factors for the company as it continues to spread its wings globally even while consolidating its position at home.

    While company chairman and promoter of India’s first private satellite TV channel(s) Subhash Chandra feels digital is the way forward, taking a macro view, the team at ZEEL, led by Chandra’s elder son, Punit Goenka, peg away at initiatives to make the company bottomline blacker and live up to the visions of the visionary chairman.

    That’s why even in the international market, the group has successfully taken ZEEL’s popular domestic content in the original as well as repurposed form to focus not just on the South Asian diaspora, but on a wider cross section of global audiences in 171 countries.

    Media mogul Subhash Chandra led Zee Entertainment Enterprises Ltd (Zeel) has registered the net profit for the year 2015-16 Rs 10, 267 million representing a margin of 17.5 percent.  This paper is based on Zeel’s Annual report for FY-2015- 16.

    “We are a local player in the markets we enter, identifying content The lines between global and local are getting increasingly blurred. ZEEL is focused on enhancing reach and emerging as a truly world-scale player in the M&E segment,” ZEEL said in its annual report for FY 2015-16 ending March 31, 2016.

    Sample some consolidated facts put out in the annual report: net profit of Rs 10, 267 million representing a margin of 17.5 percent; consolidated revenues of Rs 58,515 million representing a growth of 19.8 percent over previous year; operating profit (EBITDA) of Rs 15,095 million registering a 20.4 percent growth and resulting in a margin of 25.8 percent; Rs 34,297 million in ad revenue; Rs 20,579 million subscription revenue; 33 domestic channels and 38 international channels; Facebook fanbase of 5,10,000 plus and a 1,98,000 plus Twitter family.

    “Zeel has grown steadily since inception establishing itself as a dependable brand and organisation that is efficiently managed, well-governed and forward thinking. Our performance in FY 2015-16 is a further testimony to these practices. Our growth has been ahead of the market growth trajectory, duly reflected in the growing viewership share of our network (17.9 percent),” company MD and CEO Punit Goenka said in his director’s report in the annual report.

    To further strengthening the viewership share in the domestic market through a right-fit content strategy, Zee’s new Hindi GEC, &TV, built onto its successful launch and increased its popularity with the urban audience.

    Noting that the new audience measurement system rolled out by BARC is a welcome change especially as rural audiences are also been counted, Chandra observes, “This (rural audience measurement) is an important reset for all players as strategies are being revisited or drawn afresh. For Zee this is a welcome step given the depth and breadth of our content offerings and the reach of our channels.”

    The Zee network in India has four Hindi general entertainment channels, including Zee TV, Zee Anmol, Zindagi and &TV. While in the regional category, the brand has six channel under its umbrella and four channels under the Hindi movie cluster. The group has two channels under music genre and two in its English entertainment section even as Zee Q is categorised under special and niche genre.  

    We list here some highlights of the Zee family as enumerated in the annual report.

    Hindi GEC highlights

    Zee’s first Hindi GEC Zee TV has ranked third amongst the HGEC in the FY 2015-16. The channel delivered a weekly average of 10 shows among top 50 shows, led by the highly- rated shows like Kumkum Bhagya, Jamai Raja, Tashan E Ishq and Ek Tha Raja Ek Thi Rani.

    The free to air channel Zee Anmol continued to maintain its number 1 position in the FTA GEC category. Shows like Jodha Akbar, Choti Bahu and Bandini were the top performing shows on the channel as per BARC rural data.

    Zindagi, a channel showcasing a mix of content of various hues, including some sourced from Pakistan, introduced original productions in FY 2015-16 starting with the first non-fiction show Shukriya. The channel also introduced Turkish content with the show Feriha, aimed at attracting younger audiences.

    The youngest member of the Zee family, &TV, which completed a year of operations in March 2016 continued to grow in popularity with urban audiences. It achieved 50 percent viewership growth since its launch month and 64 percent viewership growth in weekday primetime.

    Regional GEC

    As per the Annual Report, Zee Telugu increased its market share to become the number two channel in the Telugu GEC genre and number one channel in the urban Telugu market with 27.5 percent relative share in urban markets. The channel dominated the fiction genre with 35.4 percent relative share and the non-film viewership with 32.2 percent  relative share in urban market.

    ZEEL’s other regional channel, Zee Kannada, maintained the number two ranking in the urban Kannada GEC genre during the financial year under review.

    Zee Tamil’s growth is steady in the urban market with 6 percent relative share among Tamil GECs, whereas Zee Marathi maintained dominant leadership in Marathi general entertainment space with 50 percent market share.

    Zee Bangla grew to a stronger number two player with a 40 percent share in urban market, while Sarthak TV   maintained its no. 1 position in the Oriya market with over 50 percent market share.

    Hindi Movie Cluster

    The Hindi movies cluster was the market leader in its genre where it increased its viewership share to 34 percent despite a competitive environment with a significant increase in share of Zee Action and Zee Classic.

    Music Genre

    ZETC gained a 14 percent increase in urban and rural viewership since the inclusion of rural markets. Relative share of ZETC increased to 6percent in the music genre.

    Another music channel, Zing, witnessed a 28 percent increase in urban and rural viewership since the inclusion of rural markets in audience measurement. Relative share of Zing increased to 36 percent in the Youth GEC genre.

    English GEC

    Zee Café maintained its position as the most watched English GEC with a 24 percent market share. The channel boasts of an extensive library of some top US shows like House of Cards, Gotham, The Big Bang Theory, Grey’s Anatomy, Scandal, Two and A Half Men, The Vampire Diaries and Pretty Little Liars.

    Zee Studio had a packed year with Indian television premieres to woo audience. The channel has grown from a 9 percent share to a 13 percent share in FY 2015-16.

    Niche & Special Interest Genre

    Zee Q achieved a stable and consistent rating during a volatile period of market fluctuations. It is the default destination for all things ‘DIY’ or do-it- yourself.

    Sports Channels

    Ten Sports in FY 2015-16 focused on content acquisitions to increase revenue streams and expanding existing ones. Ten Sports concentrated on acquiring/ creating content that created long-term strategic value, a strong programming backbone and also strengthened production as a function.

    New initiatives

    In FY 2015-16, the brand created a new entertainment vertical – Zee Theatre. Zee Theatre created over 30 unique theatre productions during 2015-16 that are ready for showcasing, ZEEL said in its annual report. Of this, nearly 12 will be available as live performances while the entire catalogue will be available for screenings and broadcast. This initiative’s aim is introduce theatre to a larger audience, making it accessible to viewers at their convenience and position theatre as a viable career opportunity for talent.

    Zeal for Unity is another unique endeavour that aims to bring people of India and Pakistan together by creating a cultural bridge. Launched at the historic Wagah-Atari border, Zeal for Unity brought together 12 accomplished filmmakers from India and Pakistan. Their task: to collaborate and make films that change the way citizens of the two countries think about each other.

    It would be quite apt to summarise ZEEL’s journey in the words of company chairman, quoted in the annual report, Chandra as saying, “Just as consistency has been a hallmark of our journey, so has change!”

  • Consistency &Change in ZEEL’s topline FY ’15-16 growth

    Consistency &Change in ZEEL’s topline FY ’15-16 growth

    MUMBAI: Consistency and change are the buzzword in Zee Entertainment Enterprises Ltd (Zeel)’s new swanky office, spread over several floors, in India’s financial capital. And these two words also are also the guiding factors for the company as it continues to spread its wings globally even while consolidating its position at home.

    While company chairman and promoter of India’s first private satellite TV channel(s) Subhash Chandra feels digital is the way forward, taking a macro view, the team at ZEEL, led by Chandra’s elder son, Punit Goenka, peg away at initiatives to make the company bottomline blacker and live up to the visions of the visionary chairman.

    That’s why even in the international market, the group has successfully taken ZEEL’s popular domestic content in the original as well as repurposed form to focus not just on the South Asian diaspora, but on a wider cross section of global audiences in 171 countries.

    Media mogul Subhash Chandra led Zee Entertainment Enterprises Ltd (Zeel) has registered the net profit for the year 2015-16 Rs 10, 267 million representing a margin of 17.5 percent.  This paper is based on Zeel’s Annual report for FY-2015- 16.

    “We are a local player in the markets we enter, identifying content The lines between global and local are getting increasingly blurred. ZEEL is focused on enhancing reach and emerging as a truly world-scale player in the M&E segment,” ZEEL said in its annual report for FY 2015-16 ending March 31, 2016.

    Sample some consolidated facts put out in the annual report: net profit of Rs 10, 267 million representing a margin of 17.5 percent; consolidated revenues of Rs 58,515 million representing a growth of 19.8 percent over previous year; operating profit (EBITDA) of Rs 15,095 million registering a 20.4 percent growth and resulting in a margin of 25.8 percent; Rs 34,297 million in ad revenue; Rs 20,579 million subscription revenue; 33 domestic channels and 38 international channels; Facebook fanbase of 5,10,000 plus and a 1,98,000 plus Twitter family.

    “Zeel has grown steadily since inception establishing itself as a dependable brand and organisation that is efficiently managed, well-governed and forward thinking. Our performance in FY 2015-16 is a further testimony to these practices. Our growth has been ahead of the market growth trajectory, duly reflected in the growing viewership share of our network (17.9 percent),” company MD and CEO Punit Goenka said in his director’s report in the annual report.

    To further strengthening the viewership share in the domestic market through a right-fit content strategy, Zee’s new Hindi GEC, &TV, built onto its successful launch and increased its popularity with the urban audience.

    Noting that the new audience measurement system rolled out by BARC is a welcome change especially as rural audiences are also been counted, Chandra observes, “This (rural audience measurement) is an important reset for all players as strategies are being revisited or drawn afresh. For Zee this is a welcome step given the depth and breadth of our content offerings and the reach of our channels.”

    The Zee network in India has four Hindi general entertainment channels, including Zee TV, Zee Anmol, Zindagi and &TV. While in the regional category, the brand has six channel under its umbrella and four channels under the Hindi movie cluster. The group has two channels under music genre and two in its English entertainment section even as Zee Q is categorised under special and niche genre.  

    We list here some highlights of the Zee family as enumerated in the annual report.

    Hindi GEC highlights

    Zee’s first Hindi GEC Zee TV has ranked third amongst the HGEC in the FY 2015-16. The channel delivered a weekly average of 10 shows among top 50 shows, led by the highly- rated shows like Kumkum Bhagya, Jamai Raja, Tashan E Ishq and Ek Tha Raja Ek Thi Rani.

    The free to air channel Zee Anmol continued to maintain its number 1 position in the FTA GEC category. Shows like Jodha Akbar, Choti Bahu and Bandini were the top performing shows on the channel as per BARC rural data.

    Zindagi, a channel showcasing a mix of content of various hues, including some sourced from Pakistan, introduced original productions in FY 2015-16 starting with the first non-fiction show Shukriya. The channel also introduced Turkish content with the show Feriha, aimed at attracting younger audiences.

    The youngest member of the Zee family, &TV, which completed a year of operations in March 2016 continued to grow in popularity with urban audiences. It achieved 50 percent viewership growth since its launch month and 64 percent viewership growth in weekday primetime.

    Regional GEC

    As per the Annual Report, Zee Telugu increased its market share to become the number two channel in the Telugu GEC genre and number one channel in the urban Telugu market with 27.5 percent relative share in urban markets. The channel dominated the fiction genre with 35.4 percent relative share and the non-film viewership with 32.2 percent  relative share in urban market.

    ZEEL’s other regional channel, Zee Kannada, maintained the number two ranking in the urban Kannada GEC genre during the financial year under review.

    Zee Tamil’s growth is steady in the urban market with 6 percent relative share among Tamil GECs, whereas Zee Marathi maintained dominant leadership in Marathi general entertainment space with 50 percent market share.

    Zee Bangla grew to a stronger number two player with a 40 percent share in urban market, while Sarthak TV   maintained its no. 1 position in the Oriya market with over 50 percent market share.

    Hindi Movie Cluster

    The Hindi movies cluster was the market leader in its genre where it increased its viewership share to 34 percent despite a competitive environment with a significant increase in share of Zee Action and Zee Classic.

    Music Genre

    ZETC gained a 14 percent increase in urban and rural viewership since the inclusion of rural markets. Relative share of ZETC increased to 6percent in the music genre.

    Another music channel, Zing, witnessed a 28 percent increase in urban and rural viewership since the inclusion of rural markets in audience measurement. Relative share of Zing increased to 36 percent in the Youth GEC genre.

    English GEC

    Zee Café maintained its position as the most watched English GEC with a 24 percent market share. The channel boasts of an extensive library of some top US shows like House of Cards, Gotham, The Big Bang Theory, Grey’s Anatomy, Scandal, Two and A Half Men, The Vampire Diaries and Pretty Little Liars.

    Zee Studio had a packed year with Indian television premieres to woo audience. The channel has grown from a 9 percent share to a 13 percent share in FY 2015-16.

    Niche & Special Interest Genre

    Zee Q achieved a stable and consistent rating during a volatile period of market fluctuations. It is the default destination for all things ‘DIY’ or do-it- yourself.

    Sports Channels

    Ten Sports in FY 2015-16 focused on content acquisitions to increase revenue streams and expanding existing ones. Ten Sports concentrated on acquiring/ creating content that created long-term strategic value, a strong programming backbone and also strengthened production as a function.

    New initiatives

    In FY 2015-16, the brand created a new entertainment vertical – Zee Theatre. Zee Theatre created over 30 unique theatre productions during 2015-16 that are ready for showcasing, ZEEL said in its annual report. Of this, nearly 12 will be available as live performances while the entire catalogue will be available for screenings and broadcast. This initiative’s aim is introduce theatre to a larger audience, making it accessible to viewers at their convenience and position theatre as a viable career opportunity for talent.

    Zeal for Unity is another unique endeavour that aims to bring people of India and Pakistan together by creating a cultural bridge. Launched at the historic Wagah-Atari border, Zeal for Unity brought together 12 accomplished filmmakers from India and Pakistan. Their task: to collaborate and make films that change the way citizens of the two countries think about each other.

    It would be quite apt to summarise ZEEL’s journey in the words of company chairman, quoted in the annual report, Chandra as saying, “Just as consistency has been a hallmark of our journey, so has change!”

  • 36% youth watch shows on TV,18% watch shows online: MTV study

    36% youth watch shows on TV,18% watch shows online: MTV study

    MUMBAI: Today’s generation is considered to be full of zest, zing and vim. The youth have their own unique odds which would be irritating to older people but which generation has not manifested such behaviors in the past? The young on-the-go audience is constantly connected to each other and has easy access to the world with information at its finger-tips. This generation’s interests are not one, but many wherein it seamlessly transcends online and offline versions of self. This generation doesn’t believe in discriminating through race, religion, or gender. It firmly believes that with these values, it will be able to build a better India in the future. The youth is dynamic, but not impulsive; is complex, but not chaotic, reveals MTV Youth Marketing Forum.

    MTV is back with the 10th edition of its research titled ‘The Many Me Project’ stressing on what content is consumed and what is published. The survey covered 11,000 young people in the age group of 13 to 25 across 50 plus cities and has reached out to NCCS A, B and C across the age bracket of 13-25 years to increase the robustness of the research. For the 6 month long interactive survey, the qualitative part of the study was conducted in association with Third Eye Research whereas the quantitative segments were handled by Juxt Smart Mandate.

    The investigation was done by undertaking key initiatives the like selfie project, digital shadowing and by studying peerscope and ethnographies of the youth.  The data discloses youth to be multi-dimensional, open minded, brave, witty, inspired, mindful, fun, a sum of many me’s.

    “We have not tortured data”, says Viacom18 head of youth and English entertainment Ferzad Palia in jest. “This data is an eye-opener for all of us. This young generation is not the era of ‘jugaadus’, but they are smart-thinkers and are not looking for shortcuts. The youth wants to strategically work smart and hard. Through this data many important insights will be presenting at the forum which are sure to change the way marketers view the youth of India today”, he further adds.

    A question always arises that where does the youth consume new content from? The youth are discerning about content but not about where they watch it. The study reveals that TV still remains a go to for Indian youth and they’ll not go anywhere other than TV to consume good content. Each device has its benefits and disadvantages and the sources for discovery and consumption may differ. 36 per cent of the youth watch shows only on TV, while 18 per cent watch shows only online. The study shows that young audiences first discover a new show on TV and then watch it online.

    The study shows how the role of technology has changed for multi-taskers with 32 per cent people having the opinion that they have more choices now as compared to 16 per cent in 2014.

    Speaking about the MTV Youth Marketing Forum 2016, Viacom 18 group CEO Sudhanshu Vats says, “As a content powerhouse, it is mandatory for us to understand the pulse of our audience. Hence, MTV’s constant endeavor to understand its primary target audience – the youth, what they are up to and how they feel about various aspects of life – is extremely crucial. For the last 10 years, MTV has been working incessantly to understand every nuance of each interaction young people have amongst themselves and their media consumption habits.  It is these patterns of consumption and interaction which then form the basis of everything we do at MTV. The headline study for this year – ‘MTV Many Me Project’ – has thrown up some fascinating insights into the lives and minds of this absolutely dynamic demographic. I am positive that every single person who has been a part of the MTV Youth Marketing Forum 2016 will now be able to decode the ever-changing youth of India much better!”

    Youth also considers entertainment as enrichment and resonatee that good content always has that hangover effect wherein it urges them to think, share, create and comment. Entertainment and content are not about just filling gaps of time between doing other things, reveals the data. On the one hand, 50 per cent of the young people in the age group of 13 to 17 years and 63 per cent between 18 to 25 years think that they learn a lot about coping with tricky situations through the characters and storylines of their favourite shows.

    The report also reveals how 81 per cent of the youth aspire for eventually becoming self-employed, while 17 per cent of them think of working for a stable organization.  The new high is becoming self-employed rather than just doing a job.

    “The MTV Youth Marketing Forum is our flagship insights series and the idea was to make it as experiential for the attendees as possible. So we thought why not we actually create a teenager’s room? And what better way for you (the audience) to do it than being a part of it? So you are the prop and he (the teenager) is the protagonist. Every element in the room reflects his passion – stuff that he listens to, stuff he plays with, brands he flaunts, etc. It’s not 3D but a 4D stage because you can actually see a live protagonist, a specific boy, who was recruited (we actually did screenings and auditions) only for this activity”, adds Viacom 18 youth cluster head marketing, media and insights Sumeli Chatterjee

    “No other brand does this kind of a research like us. We want to stay ahead of the curve. These insights will be shared across and will help advertisers. 2016 was a more pronounced year than 2014 and had many complexities than we ever thought”, she further adds.

    Palia voices that the study will help the channel and its business partners in building a strong connect with the young audience.

    Click here to view the complete report:

  • 36% youth watch shows on TV,18% watch shows online: MTV study

    36% youth watch shows on TV,18% watch shows online: MTV study

    MUMBAI: Today’s generation is considered to be full of zest, zing and vim. The youth have their own unique odds which would be irritating to older people but which generation has not manifested such behaviors in the past? The young on-the-go audience is constantly connected to each other and has easy access to the world with information at its finger-tips. This generation’s interests are not one, but many wherein it seamlessly transcends online and offline versions of self. This generation doesn’t believe in discriminating through race, religion, or gender. It firmly believes that with these values, it will be able to build a better India in the future. The youth is dynamic, but not impulsive; is complex, but not chaotic, reveals MTV Youth Marketing Forum.

    MTV is back with the 10th edition of its research titled ‘The Many Me Project’ stressing on what content is consumed and what is published. The survey covered 11,000 young people in the age group of 13 to 25 across 50 plus cities and has reached out to NCCS A, B and C across the age bracket of 13-25 years to increase the robustness of the research. For the 6 month long interactive survey, the qualitative part of the study was conducted in association with Third Eye Research whereas the quantitative segments were handled by Juxt Smart Mandate.

    The investigation was done by undertaking key initiatives the like selfie project, digital shadowing and by studying peerscope and ethnographies of the youth.  The data discloses youth to be multi-dimensional, open minded, brave, witty, inspired, mindful, fun, a sum of many me’s.

    “We have not tortured data”, says Viacom18 head of youth and English entertainment Ferzad Palia in jest. “This data is an eye-opener for all of us. This young generation is not the era of ‘jugaadus’, but they are smart-thinkers and are not looking for shortcuts. The youth wants to strategically work smart and hard. Through this data many important insights will be presenting at the forum which are sure to change the way marketers view the youth of India today”, he further adds.

    A question always arises that where does the youth consume new content from? The youth are discerning about content but not about where they watch it. The study reveals that TV still remains a go to for Indian youth and they’ll not go anywhere other than TV to consume good content. Each device has its benefits and disadvantages and the sources for discovery and consumption may differ. 36 per cent of the youth watch shows only on TV, while 18 per cent watch shows only online. The study shows that young audiences first discover a new show on TV and then watch it online.

    The study shows how the role of technology has changed for multi-taskers with 32 per cent people having the opinion that they have more choices now as compared to 16 per cent in 2014.

    Speaking about the MTV Youth Marketing Forum 2016, Viacom 18 group CEO Sudhanshu Vats says, “As a content powerhouse, it is mandatory for us to understand the pulse of our audience. Hence, MTV’s constant endeavor to understand its primary target audience – the youth, what they are up to and how they feel about various aspects of life – is extremely crucial. For the last 10 years, MTV has been working incessantly to understand every nuance of each interaction young people have amongst themselves and their media consumption habits.  It is these patterns of consumption and interaction which then form the basis of everything we do at MTV. The headline study for this year – ‘MTV Many Me Project’ – has thrown up some fascinating insights into the lives and minds of this absolutely dynamic demographic. I am positive that every single person who has been a part of the MTV Youth Marketing Forum 2016 will now be able to decode the ever-changing youth of India much better!”

    Youth also considers entertainment as enrichment and resonatee that good content always has that hangover effect wherein it urges them to think, share, create and comment. Entertainment and content are not about just filling gaps of time between doing other things, reveals the data. On the one hand, 50 per cent of the young people in the age group of 13 to 17 years and 63 per cent between 18 to 25 years think that they learn a lot about coping with tricky situations through the characters and storylines of their favourite shows.

    The report also reveals how 81 per cent of the youth aspire for eventually becoming self-employed, while 17 per cent of them think of working for a stable organization.  The new high is becoming self-employed rather than just doing a job.

    “The MTV Youth Marketing Forum is our flagship insights series and the idea was to make it as experiential for the attendees as possible. So we thought why not we actually create a teenager’s room? And what better way for you (the audience) to do it than being a part of it? So you are the prop and he (the teenager) is the protagonist. Every element in the room reflects his passion – stuff that he listens to, stuff he plays with, brands he flaunts, etc. It’s not 3D but a 4D stage because you can actually see a live protagonist, a specific boy, who was recruited (we actually did screenings and auditions) only for this activity”, adds Viacom 18 youth cluster head marketing, media and insights Sumeli Chatterjee

    “No other brand does this kind of a research like us. We want to stay ahead of the curve. These insights will be shared across and will help advertisers. 2016 was a more pronounced year than 2014 and had many complexities than we ever thought”, she further adds.

    Palia voices that the study will help the channel and its business partners in building a strong connect with the young audience.

    Click here to view the complete report:

  • DishTV ties up with Shemaroo; launches Miniplex

    DishTV ties up with Shemaroo; launches Miniplex

    MUMBAI:  DishTV has expanded its gradient of value added services by tying up with Shemaroo Entertainment, one of India’s leading entertainment content houses, to launch a new premium service called ‘Miniplex”.

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view premiere and also premium movie content for a nominal monthly subscription fee. 

    Speaking to the tie-up,  DishTV CEO Arun Kumar Kapoor, “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     Shemaroo Entertainment Limited director Hiren Gada too  shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

    The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.

  • DishTV ties up with Shemaroo; launches Miniplex

    DishTV ties up with Shemaroo; launches Miniplex

    MUMBAI:  DishTV has expanded its gradient of value added services by tying up with Shemaroo Entertainment, one of India’s leading entertainment content houses, to launch a new premium service called ‘Miniplex”.

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view premiere and also premium movie content for a nominal monthly subscription fee. 

    Speaking to the tie-up,  DishTV CEO Arun Kumar Kapoor, “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     Shemaroo Entertainment Limited director Hiren Gada too  shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

    The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.

  • Zing launches new talk show ‘Bad Company’

    Zing launches new talk show ‘Bad Company’

    MUMBAI: Zee Entertainment Enterprises’ youth entertainment channel Zing is all set to launch a talk show called Bad Company that will bring Indian television stars closer to the viewers. Starting 10 October, the show will be aired at 7 pm, every Saturday.

     

    The no-holds-barred talk show will be hosted by Vikas Gupta. The show will feature television stars like Ranvijay Singh, Gurmeet Choudhary, Karanvir Bohra, Kushal Tandon, Divyanka Tripathi and Prathyusha Banerjee amongst others.

     

    Zing channel head Vishnu Shankar said, “Bad Company is a never seen before concept on television. With fresh, edgy and bold content in store, it will surely take viewers by storm. For the first time on TV, your favourite small screen stars will be exposed. Their real and humane fun side will be the USP of the show. We, at Zing are confident that the viewers will lap up this new talk show with great enthusiasm and fan following.”

     

    The viewers will get a chance to know the real side of the celebrities revealing some candid insights with conversations revolving around their lives, relationships, regrets and work. The excitement doesn’t end here, as there are fun games and quiz rounds to look forward too.

     

    To engage with the core audience, besides an all-encompassing marketing plan, Zing has a media strategy in place ranging from hosting contests to creating endless conversations across its digital platforms. A special contest will be hosted on the channel’s Facebook and Twitter pages where viewers can share their views and tag it to #BC.

  • Zing to launch sixth season of ‘Pyaar Tune Kya Kiya’

    Zing to launch sixth season of ‘Pyaar Tune Kya Kiya’

    MUMBAI: Zing is all set to launch the sixth season of its show Pyaar Tune Kya Kiya (PTKK) from 2 October at 7 pm.

     

    The new season PTKK will showcase new fictional love stories that are filled with friendship, drama, love and romance.

     

    The theme of the sixth season of PTKK will be a notch higher, by showcasing fairy tale love stories that are always going to be etched in our memory. Zing has collected many such moments of romance and weaved them together in a series of 13 special episodes, which will be hosted by Karan Kundra.

     

    Zing head Vishnu Shankar said, ”It’s been a wonderful journey for us with PTKK from season 1 to 5. We are glad that we have a dedicated audience that connects directly with the youth and their perception. With the upcoming season, we continue to keep up with this commitment and assure that the viewers get the best out of it.”

     

    To engage with the core audience, besides an all-encompassing marketing plan with on air promotion across Zee Network, Zing will also promote the show on digital and social media.

     

     

  • Dish TV launches Zing in Kerala with 27 Malayalam channels

    Dish TV launches Zing in Kerala with 27 Malayalam channels

    MUMBAI: A decade after serving the nation with direct to home (DTH) services media mogul Dr Shubash Chandra owned Dish TV has now launched its regional DTH brand Zing in the Kerala market targeting Malayalam viewers.

     

    It may be recalled that in an exclusive interview with Indiantelevision.com recently, Dish TV CEO RC Venkateish had said that after being present in the Bengal, Tamil Nadu, Andhra Pradesh and Maharashtra market, Zing would expand into the Kerala market.

     

    Special conceptualisation and customization has been done keeping the Malayalam viewers in the state of Kerala, who are rapidly moving over to the digital platform. 

     

    The bouquet of services are derived from a consumer survey revealing the most watched channels in this region. As an attempt to give the best services to the consumers at a reasonable price, Zing will offer 27 Malayalam channels and services along with 150+ channels at an exclusive price of Rs 99 per month.

     

    Venkateish said, “Our consumer demographic study has indicated that large segment of TV viewers from medium and small town prefer content from their own region. Zing will address this need and provide maximum available regional content (27 Malayalam Channels and Services) to viewers through exciting packs as compared to other DTH brands.”

     

    He added, “Zing is our unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice.”