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Tag: Zing

  • Zing is set to air K-Drama ‘Cheer Up’ in its Hallyu time slot

    Zing is set to air K-Drama ‘Cheer Up’ in its Hallyu time slot

    Mumbai: The leading youth entertainment channel, Zing, is all set to air Cheer Up on 22 August in its popular Hallyu Time slot from 6 p.m. to 7 p.m. on weekdays.

    A fascinating teen drama set in Seoul, South Korea, Cheer Up revolves around a group of five high-school students who hail from two school clubs who are always clashing. However, the clubs must collaborate to form a cheerleading squad for greater benefit. This mission brings the five youngsters together, who go through unforgettable misadventures and experience love, heartbreak, pain, and most importantly, friendship like never before.

    Zing chief channel officer Arghya Roy Chowdhary shared, “Zing is the most preferred platform for entertaining content, which resonates with GEN-Z’s. Our “apni vibe, apni tribe” mantra matches the ever-increasing popularity of Korean dramas around the world. Airing K-dramas for a while now, our special Hallyu time slot features hit Korean fictional shows, dubbed exclusively in Hindi on Zing. Cheer Up is the latest exciting addition to that slot. We hope that Cheer Up entertains the viewers and reaches new audience demographics across the country.”

    Zing will amp up the excitement by launching the ‘Hallyu Time Watch and Win’ contest, which will run from 29 August to 9 September. Viewers can win exciting Zing Merchandise by simply watching their favourite K-drama show from 6 p.m. to 7 p.m. every Monday through Friday and answering simple questions!

  • Zing brings Korean dramas and fiction shows in Hindi

    Zing brings Korean dramas and fiction shows in Hindi

    Mumbai: India’s leading entertainment channel, Zing is all set to bring a special segment featuring Korean fiction shows in Hindi.  The move comes following their motto, ‘Apni Vibe, Apni Tribe’.

    With this, Zing becomes the only Indian channel to bring all these popular K-Dramas in Hindi.

    The special segment for K-Dramas called the “Hallyu Time” will be broadcasted from 6 pm to 7 pm on weekdays. The platform has an enviable ensemble of fascinating Korean fiction shows, specially curated for the youth.

    This collection of dramas will get updated from time to time as per the viewers’ demand.

    The interesting “Hallyu Time” line-up is a celebration of Korean art and culture. It includes endearing slice-of-life stories of love, friendship and achievements. The first on the list Fight for My Way (June), featuring popular actors Park Seo Joon and Kim Ji Won, is a story of two individuals, who wades through all the hurdles of life to fulfill their dreams. Angel’s Last mission (July), the next show in the line-up, will make you fall in love all over again; Cheer Up (August) is a story of a bunch of young adults forming a cheerleading club; Meow the Secret Boy (September) is an out-and-out romantic comedy. All four fiction shows have earned critical acclaim across the globe.

    Talking about the initiative Zing chief channel officer Arghya Roy Chowdhary said, “At Zing, we believe in understanding and celebrating the youth and their choices. Our ‘Apni Vibe, Apni Tribe’ has been created with the idea of providing them with entertainment they can connect with. The ever-growing craze around Korean dramas / Korean fiction shows is unmissable and we wanted to do something more in that space. We have been showing K-dramas for some time now, but decided to take it to the next level by introducing a special Hallyu Time slot that will only air popular & acclaimed shows and that too in Hindi.”

  • Zing revamps brand strategy and channel packaging to appeal to Gen Z

    Zing revamps brand strategy and channel packaging to appeal to Gen Z

    Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

    “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as ‘aap nahi samjhoge’,” said the statement.

    Zing’s revamped programming includes music slots that showcase Punjabi, Indie-Pop, foot-tapping party songs as well as evergreen hits. It will also bring popular Korean Dramas in Hindi for its young viewers. The channel is set to launch the 13th season of their popular show Pyaar Tune Kya Kiya that has completed 12 seasons in eight years. Also, returning will be the new season of Zing’s gamified chat show Game On which features popular cricketers. The first season featured elite cricketers like Yuvraj Singh, Harmanpreet Kaur, and Shikhar Dhawan amongst others. Zing is planning to launch an exciting line-up of digital-first content.

    “Zing is India’s foremost youth entertainment channel and we pride ourselves on having our finger on the viewer’s pulse,” said Zing, &TV and Big Magic chief cluster officer Vishnu Shankar. “Our extensive interactions with youth across metros and tier 1 and tier 2 cities revealed a common grouse – ‘Koi nahin samajhta hummein’; we are expected to understand without being understood. This feeling led us to our brand purpose and the latest campaign wherein we highlighted some of the key moments where they feel ignored or misunderstood. At Zing, we wish to create a mahaul where the youth feel this is truly my space, my vibe, my tribe.”

    “In India, Gen Z comprises the largest population segment and with our new identity we want to reinforce that we are an extension of their tribe,” said chief channel officer – music cluster Arghya Roy Chowdhary. “We are a channel that mirrors their life and lets them be themselves. With our new positioning in place, all we needed was the right brand ambassador, and given his personality, swag, and ability to connect with the youth, there is no one better than Siddhant Chaturvedi. He is the perfect brand fit! With the campaign kicking off this week we can’t wait for our viewers to experience the all-new Zing.”

    “The aspect of Gen Z not being understood is very real and I felt the same while starting out,” said Siddhant Chaturvedi. “It was my tribe that helped me keep my head in the game through that phase which is why I instantly connected with Zing’s campaign. It’s great that youth have a safe space that celebrates and vibes with them. My own introduction to the world of music was through Zing which makes this partnership even more personal and I’m super excited to be a part of Zing’s tribe!”

    Zing will kick start its campaign on 25 May with the launch of the brand film featuring Siddhant Chaturvedi.

  • Zing’s Diwali campaign urges individuals to gift their time

    Zing’s Diwali campaign urges individuals to gift their time

    Mumbai: Youth channel Zing has launched a campaign ‘Be a Sparkle With Zing’ that urges individuals to gift their time by being mentors to those in need.

    Through this program, Zing is trying to educate the youth about mentoring, and bring them together to lead the change at these NGOS, who play an instrumental role in instilling a positive attitude amongst their beneficiaries, making them socially aware and preparing them for the future, it said in a statement.

    “Zing, as a brand, believes in consumer centricity and always tries to connect and engage with the youth while making a difference in their lives,” said music cluster chief channel officer Pankaj Balhara. “Diwali is the perfect occasion to initiate a campaign to take our ideologies forward. A small contribution in terms of time can go a long way in adding a sparkle to the lives of these kids and contribute towards building a brighter future for them.”

    The channel has tied up with NGOs – The Lighthouse Project, Mentor Together, Antarang Foundation and Katalyst India to help connect under resourced youths to their perfect mentors.

    “We are driven towards greater equality of opportunity for every young person in India,” said Mentor Together associate director of operations Jean Paul Boddu. “Through our one-to-one mentorship, it is not just young people who learn skills and gain direction for their future; mentors also learn skills of empathy and leadership.”

    “Antarang Foundation has been working towards forming a healthy world for the youth that motivates them to ‘passionately, productively, and positively’ choose their career,” said Antarang Foundation student outcomes Carmel Rasquinha. “So, when Zing came with this wonderful mentorship initiative that encourages people to allot some time to help a young person from an under-resourced background to grow, we were more than happy to join forces.”

  • ‘Pyaar Tune Kya Kiya’ returns with season 12 on Zing

    ‘Pyaar Tune Kya Kiya’ returns with season 12 on Zing

    Mumbai: Zing is all set to showcase season 12 of its hugely popular show “Pyaar Tune Kya Kiya” (PTKK) starting 14 August every Saturday at 7 p.m. 

    The show will present 15 new-age love stories filled with friendship, drama, and romance. The idea behind this season’s theme emerges from the insight that the definition of love has evolved for GenZ, said the channel.

    PTKK is among the most successful IPs at the channel and has been running for the past seven years.

    Commenting on the launch of the latest season, ZEEL’s deputy business head – music cluster, Pankaj Balhara said, “It has been a wonderful journey for us with PTKK. The show has hit all the right chords with the viewers from the first season. We are glad that we have a dedicated audience base that is connected deeply with the show. Like every season, even this time we have taken a theme that is relevant to Gen Z and their relationships today, making the content extremely relatable. We are confident that this season, like every other season, will strike a chord with our audience.”  

  • Zing ropes in Arjun Kanungo for World Music Day special video

    New Delhi: After the success of the first edition of Zing Fan Jam on World Music Day last year, Zing is back with – ‘Zing Fan Jam Level 2’. The channel has roped in Bollywood singer & pop sensation Arjun Kanungo and gave an opportunity to two of his biggest fans to jam alongside him and feature in a music video.

    Riding the Hallyu wave, earlier this year Zing introduced K-Dramas dubbed in Hindi for their viewers. The theme this year brings together the music of India and Korea. “With the rising popularity of K-Pop & K-Dramas in India, this theme seemed the most apt for the ultimate fusion of the year,” it said in a statement. “The talented fans across the country got a golden chance to impress Arjun by participating in the activity where they performed, recorded, and shared a singing video. The top two fans got a chance to get featured in this video along with Arjun.”

    The cover comprises a Hindi song with a strong Korean touch. It will be telecasted on the channel throughout the day on 21 June and will be uploaded on the channel’s YouTube and social media pages.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Zing! (@zingtv)

     

    ZEEL, deputy business head, music cluster, Pankaj Balhara said, “Zing Fan Jam received a great response last year from all our fans and followers. This year we take the World Music Day celebrations a notch higher by not just roping in Arjun Kanungo, who is a Pop sensation in India along with being a multi-talented singer, but also keep up with the current trends by adding a Korean Twist to the cover. While the thought of uniting fans and musicians to collectively celebrate music prevails, the celebrations are also more customized and personalized. Keeping up with the K-raze, fans will surely enjoy this ultimate fusion.”  

    Singer Arjun Kanungo said, “The concept of Zing Fan Jam is really very interesting as it’s a unique way to connect with my fans. This was a memorable experience for me. Music is an integral part of our lives and during these trying times, it’s been a constant companion and has helped us to sail during these times. I hope through this project; we will be able to spread the cheer all over again. I am happy to be celebrating World Music Day with Zing and my fans.”   

  • Zing is all set to play Korean dramas in Hindi

    Zing is all set to play Korean dramas in Hindi

    MUMBAI: Hallyu has impacted Indian youth in a big way. Korean pop, dramas, and beauty were already thriving subcultures in India, but in 2020 these became part of India’s mainstream.

    The testimony is in the rising numbers of everything Korean. A recent OTT platform report stated, “The viewing for K-dramas on their platform in India increased more than 370 per cent in 2020 over 2019”. The number of streams for K-pop doubled in 2020 and BTS was among the top five artists overall on a leading music streaming app. At many levels, K-Dramas are more relatable than US or British shows due to the similarity in cultures of both the countries, adding to their popularity.

    Keeping in mind the obsession that GenZ & millennials have, Zing became the first channel in the genre to launch K-Dramas & tap into this fast-growing trend. Zing aired Boys Over Flowers which got an overwhelming response from the audience. The show pushed Zing back into leadership position. Viewership was high across all time-bands but the original time-band increased by 2X! Given the success of the first show, Zing has decided to continue to bring joy in the viewer’s lives by launching more K-Dramas, starting with Descendants of the Sun this week.

    ZeeL music cluster  deputy business head Pankaj Balhara said, “K-Pop and K-Dramas have been an important sub-culture among India’s GenZ for a few years now and 2020 took this fandom many-folds higher. One of the key reasons for the popularity of K-Dramas is the massive similarities between the two cultures. For e.g. Romance is depicted in a very similar manner and themes include Rich boy, poor girl, intense love story triangles, etc. They also believe in family values which resonates well with the Indian audiences. After the massive success of Boys over flowers, we have decided to air more K-dramas on the channel. Through content innovation either creating or curating, we want to give best of entertainment to our consumers.”

    Catch Descendants of the Sun, Mon – Fri, 2pm only on Zing

  • Paree’s integration with Pyar Tune Kya Kiya aims to set a progressive narrative

    Paree’s integration with Pyar Tune Kya Kiya aims to set a progressive narrative

    NEW DELHI: While most youth-focused brands now prefer to market themselves digitally, where most of their core audience is, homegrown sanitary pad maker Paree is counting on a TV show to strike a chord with its TG. The young brand has recently partnered with Zing’s popular TV show Pyar Tune Kya Kiya’s (PTKK) season 11 as presenting sponsors.

    In conversation with Indiantelevision.com, Paree founder and CEO Sahil Dharia asserted that TV is far from being ruled out in any brand’s marketing mix. “Digital, no doubt, is a great alternative medium to reach the younger generation but it will never get as big as TV. We see if an association can help us in reaching around 10 crore women or not before we make any marketing decision, and this certainly does.”

    Paree GM – marketing Samta Datta stated that the brand wanted to solidify its foundation with the core TG, and the show is in complete synergy with that.

    However, it doesn’t mean that Paree is shying off from going digital for its promotions. “Paree is going to be a digitally-enabled brand but this particular show has a great outreach amongst the gen-Z, who are the decision-makers. Also, it will be running on Zee5 as well, taking us to the digital audience too,” Dharia added. 

    Pyar Tune Kya Kiya is one of the most popular shows on Zing and has been running for the past six years. Currently, in its season 11, the show explores the theme of confusion in love with complicated twists, starring actors like Arijit Taneja, Ketki Kadam, Eisha Singh, Charlie Chauhan, and many others. Apart from Paree, the show is co-powered by Yamaha Fascino 125 Fi, Vicks Cough drops, and has Philips Trimmer as grooming partner and Godrej Protek as associate sponsor.  

    As the presenting sponsor for the show, Paree has done a total of five brand integrations across five episodes. Each episode will have a minimum of 2.5 minute-long interaction around the brand. 

    Datta explained, “Our idea was not to get viewing minutes or just plaster our product on-screen. We wanted to start active conversations with this integration. So, you will see our product as a part of the narrative within the show wherein young couples, friends, and parents will be seen talking about it.”

    Dharia mentioned that the representation is a step-ahead from the age-old anathemas that surround menstruation and sanitary pads. “We have shown a couple talking about PMS that mostly becomes a taboo topic within young partners. We have shown a guy buying Paree pads for his girlfriend, and many such instances to set the ball rolling towards a progressive society.” 

    Discussing the overall marketing plan for the brand, Dharia shared that they are currently spending heavily on their marketing initiatives as they want to reach out to the maximum audience. While TV and digital take the biggest portions of their budgets, print also plays a key role in promoting topics like menstrual hygiene.

    “Our aim is to grow from the existing three per cent market share that we have today and we want to be on the top of the mind of the users. More than five to 10 per cent of our revenues are reserved for marketing activities. So, we try to remain on-air always. We are very much satisfied with the voice share that we have on television right now. We are active both during the prime time and RODPs spot,” he signed off saying. 

  • Zing’s Pyaar Tune Kya Kiya has touched 14 million hearts with the campaign #DearLove

    Zing’s Pyaar Tune Kya Kiya has touched 14 million hearts with the campaign #DearLove

    MUMBAI: After a successful run for six years and ten seasons, Pyaar Tune Kya Kiya on Zing came back with an all new season 11, showcasing new age love. The show has been a favorite among Gen Z and they have always come back for more. The theme of the new season, currently on-air is about confusions in love. Love and confusion go hand in hand especially for this young audience. Backed with a strong consumer insight that suggested that Gen Z are always in need to understand these confusions and looking for to navigate through these situations.

    The campaign kickstarted with a promo called #DearLove, which was an open letter to love. It encapsulated numerous things which the youth wanted to tell, ask or even express their confusion to #DearLove. The promo had the exact amount of emotional sentiment, confusion and thus sparked a conversation among Youth. The promo was showcased extensively on TV (across Zee Network) and on digital mediums.

    Content marketing was the focus of the first leg of the campaign wherein Zing roped in young influencers who carried forward this conversation with #DearLove. From Anubhav Bassi, Ansh Pandit, Nidhi Narwal to Saloni Gaur, who all have a very strong follower base among young India, took to Instagram and created short videos in their own style titled #DearLove. Soon this conversation was all over the internet, people joined in by making their own versions of #DearLove. The campaign got 7.68 million views across social media and YouTube. The conversations addressed to #DearLove were in the form of videos, messages, reels and everyone joined in to say something to love amassing 21.2 million impressions & 14 million reach across the Internet. To make it even more fun, Zing launched a Pyaar Tune Kya Kiya filter on Instagram. The filter had messages from Love itself. The responses left people smiling because of its high relatability and quirkiness. People joined in curiously to know what love has in store for them. The filter received 300K impressions within three days of its launch and was used by 35K users within this time period. Apart from the above, Zing caught on to the popularity of doodle art among this TG and created comic strips as a teaser for each episode. The comic strips received a phenomenal response from the audience as they were widely shared by the youth.

    Top brands such as Paree Sanitary Pads, Yamaha Faschino 125 Fi, Vicks cough drop, Philips One Blade, made most of the opportunity and partnered with the show’s launch campaign to strengthen their connect with youth

    Zing has Paree Sanitary Pads as PTKK’s title sponsors. Zing took an innovative approach for this association by not just doing TV integrations but generating larger conversations across digital mediums through comic strips, engagement polls, digital videos, etc. The conversations were not just addressing women, but the channel attempted to normalize these conversations with men as well. This association is a true exemplification of the synergy between the two brands and the belief and vision carried out by them.

    #DearLove campaign has won hearts with people pouring in with their messages to Love. Due to high relatability, people connected with the campaign and created a lot of conversation around the same.

    Zeel music cluster deputy business head Pankaj Balhara said, “It's been a wonderful journey for us with PTKK for the past six years and we are glad that we have a fresh and edgy content that connects directly with the youth, their sentiments and perception. Coming from a strong consumer insight that suggested how love is confusing for this young audience and they are always looking for ways in order to navigate through these confusions, we designed the campaign #DearLove. Just like the show, #DearLove campaign has also struck a right chord with the youth and received tremendous response. With an all-encompassing marketing plan and a good media strategy in place, the campaign created endless conversations across Zing's digital and social media assets.”

  • Pyaar Tune Kya Kiya returns with season 11 on Zing

    Pyaar Tune Kya Kiya returns with season 11 on Zing

    MUMBAI: Pyaar Tune Kya Kiya is back with a brand new season on Zing in the face of popular demand.

    Fans were eagerly waiting for the show’s return and made their wishes known to the makers through requests, DMs, comments. A digital video on Zing’s social media handles announced season 11 of the popular series, followed by a promo – ending the ordeal for the fandom.

    The theme of the new season is confusion in love – about the myriad situations which Gen Z goes through in order to understand this simple word ‘love’ but with a complicated twist. This season’s promo called ‘Dear Love’ captures the sentiment of the youth where they are writing an open letter to love and expressing their inner dilemma as well.  

    Pankaj Balhara, deputy business head of ZEEL’s music cluster, said, "This new season promises to showcase what love means to this new generation. Our audience understanding also indicated that the youth understands themselves and their problems better with such relatable content which gradually helps them navigate their lives.”  

    Season 11 of Pyaar Tune Kya Kiya began on 24 October, and will air every Saturday at 7 PM only on Zing.