ITV

Tag: Zing TV

  • Paree & Pyaar Tune Kya Kiya team up to bust menstruation taboos

    Paree & Pyaar Tune Kya Kiya team up to bust menstruation taboos

    NEW DELHI: Homegrown sanitary pad brand Paree has associated with Zing TV’s No.1 fiction show Pyaar Tune Kya Kiya as their title sponsors. The integration with the series is an attempt to reach out to the youth and encourage open dialogue about periods and the real issues faced by women such as heavy flow, mood swings etc.  

    Pyaar Tune Kya Kiya is an entertainment show which clearly depicts the problems faced by the youth and how the right understanding and support from their family and peers is important. This association exemplifies the synergy between the two brands and the belief and vision they carry.

    The series beautifully captures the true sentiments of the protagonists having a candid conversation on periods, and understanding the physical and mental discomfort of heavy flow, cramps and PMS. Whether it is an interaction between two girl-friends where one advises the other to use Paree Sanitary Pads for her heavy flow; or between a girl and boy where the boy buys Paree Sanitary Pads for the girl and becomes an active part of the period conversation, these episodes depict the progressive outlook and approach towards periods.

    ZeeL CGO Ashish Sehgal said, “We are delighted to associate with Paree for this season of Zing's flagship property – Pyaar Tune Kya Kiya – a show which has received immense love from the youth over the last six years and 10 seasons. This association attempts at raising awareness levels on menstrual hygiene issues and reducing inhibitions among the youth, resulting in much-needed conversations on the topic and is a great example of the value that Zee delivers through its unmatched customer-centric solutions."

    “Pyaar Tune Kya Kiya is a show that is attuned to the pulse of the young generation. Similarly, we at Paree understand the many avatars of modern Indian woman and bring products that make a positive difference in her life.  So, this association is a coming together of  two such voices to present a progressive take on menstruation,” said Paree founder CEO Sahil Dharia.

    Pyaar Tune Kya Kiya is a 15-episode show, where Paree has been integrated in five episodes that focus on different kinds of love stories. Each episode has an hour long run time, and airs every Saturday 7pm on Zing.

  • Dish TV’s Zing to enter Tamil market

    Dish TV’s Zing to enter Tamil market

    MUMBAI: India’s first DTH service from the Zee stable – Dish TV has now extended its regional offering – Zing TV – to the Tamil market.

     

    After launching Zing in seven states across India, it has now launched in Tamil Nadu and will offer 49 Tamil channels and services (depending on the pack). Overall 145+ channels are available at a price of Rs 99 per month in base pack, making it available at almost the same price as the cable.

     

    Zing TV was specially conceptualized and customized keeping in mind the preferences of its Tamil viewers that are moving over to the digital platform.

     

    The DTH service believes that the TV viewing needs of Tamil viewers are very different as compared to the rest of India. No other DTH player till now has been able to cater to these unique needs in a 360 degree manner, bringing the truly local, state specific and even language specific touch to make it a truly memorable viewing experience.

     

    Moreover, the offerings are not limited to providing regional channels only, the customer will also be provided with a dedicated Tamil speaking call center and local dealers will be empowered to solve all their issues, thus making it a seamless service.

     

    Dish TV chief operating officer Salil Kapoor reveals that a consumer demographic study had indicated that larger segment of TV viewers from tier 2 and tier 3 cities prefer regional content.

     

    “Zing will address this need very efficiently and provide maximum available regional content to viewers through its exciting packs as compared to other DTH brands. Zing is our unique initiative where a complete new brand is being launched to address this need for regional content. Now, not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice,” said Kapoor.

  • Dish TV adds ‘Zing’ to Tripura market

    Dish TV adds ‘Zing’ to Tripura market

    KOLKATA: A month after launching its sub-brand ‘Zing’ in West Bengal and Orissa, direct-to-home (DTH) TV services provider, Dish TV, has introduced it in Tripura. The move is in keeping with Dish TV’s plans to expand its footprint in the eastern region of the country.

     

    “Zing digital TV has been launched in Tripura with 27 Bengali channels including Khobor 365 Din, the only satellite channel of Tripura,” said a Dish TV official, pointing out that at the time of its launch, Zing offered only 26 channels. More than 80 per cent of the population in Tripura speaks Bengali, he added.

     

    The official further said that Zing was a part of Dish TV’s strategy to search for newer ways to reach out to viewers through relatable content. “Besides content, all above-the-line (ATL) and below-the-line (BTL) advertising, packaging and other marketing activities will be available in Bangla in Tripura as it is mainly a Bengali-speaking market,” he added.

     

    Apparently, Dish TV has earmarked an investment of Rs 7 crore for the 360-degree marketing campaign.

     

    Meanwhile, users can buy Zing from any Dish TV retailer for Rs 1,099, with packages available for Rs 175, Rs 249 and Rs 349.

     

    Going forward, Dish TV is likely to look at Gujarat and Maharashtra for expansion of its Zing sub-brand, as was reported by this website last month.