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Tag: Zing

  • AdClub’s M.Ad Quiz is scheduled for Saturday 14 Dec 2024 at 6:30 pm

    AdClub’s M.Ad Quiz is scheduled for Saturday 14 Dec 2024 at 6:30 pm

    MUMBAI: It may be called M.Ad. But the focus  at  the Ad Club’s M.Ad Quiz is not on the insanity of advertising, rather it is on the celebration of human ingenuity.  Scheduled for Saturday 14 December 2024 at 6.30 pm at The Great Room, Four Seasons Hotel, Worli, Mumbai, this event invites participants to unleash their creativity and passion for knowledge in a fun-filled evening led by the legendary Derek O’Brien, a master quiz host.

    This quiz involves  participants from the media, advertising, and marketing industries, as well as curious professionals from various sectors, including business school students.  The  program promises exciting prizes from leading brands, ensuring enjoyment for both participants and the audience. Winners can look forward to prizes such as an Ampere Electric Scooter, IFB washing machines, microwaves, and products from renowned brands like Britannia, Godrej Consumer Products, and Nestle.

    Co-powered by Radio City and Zing, with Mainland China as the associate sponsor, the M.Ad Quiz reaffirms The Ad Club’s commitment to nurturing young talent and promoting creativity.

    The Ad Club president Rana Barua stated, “The M.Ad Quiz is a testament to The Ad Club’s unwavering commitment to nurturing young professionals and creating platforms that inspire creativity and curiosity. With the legendary Derek O’Brien at the helm, this coveted quiz celebrates the brilliance of young minds and fosters connections that transcend industries.”

    Teams will consist of two members, and each team can bring five cheerleaders at no additional cost. The final six teams selected will compete on stage during the final session. Organisations can enter multiple teams.

    Entry Fee for Participation:

    1   Team Entry: Rs. 2000- plus 18% GST (total Rs. 2360/- for two team members and five cheerleaders)

    Donor Passes:

    1   Gold Member: Rs. 650

    2   Silver Member: Rs. 850

    3   Ad Club Senior Citizen Member: Rs. 500

    The event will conclude with cocktails and dinner.

  • Zing to launch youth-centric content for TV

    Zing to launch youth-centric content for TV

    Mumbai: Zing is set to transform television viewing by introducing digital content to traditional TV screens. Aiming to meet the evolving preferences of younger audiences, Zing combines the appeal of digital platforms with conventional television.

    As part of this initiative, Zing will launch ‘Short Storiyaan’ and ‘Series Showcase’, featuring popular shows in condensed formats tailored for today’s youth. In collaboration with production houses Natak Pictures and Content Ka Keeda, Zing curates content that reflects the interests of the younger generation.

    Starting 2 November, ‘Short Storiyaan’ will showcase award-winning short films known for their storytelling. Meanwhile, ‘Series Showcase’, launching on 17 November, will feature a selection of web series that explore themes of love, friendship, and heartbreak—topics relevant to Gen-Z. These narratives aim to entertain while resonating with the real-life experiences of today’s youth.

    Zing & FTA business head Pankaj Balhara said, “The entertainment landscape is evolving rapidly, with digital content gaining significant traction among young audiences. We are thrilled to bring these compelling stories to television screens, offering an experience that aligns with the preferences and lifestyles of today’s generation. While smart TV adoption continues to grow and streaming consumption still is prevalent on smaller screens, Zing bridges this gap by delivering high-quality content to larger television screens. This approach enhances the viewing experience and caters to our diverse audience across metropolitan and regional cities. Also, recognizing that television is inherently a family viewing experience, we have been mindful of the content we present, ensuring it is suitable and enjoyable for all viewers. At Zing, our unwavering commitment to innovation drives us to stay ahead of the curve by expecting and responding to the evolving needs and preferences of our audience. Through the continuous refinement and expansion of our offerings, we ensure that our content consistently exceeds consumer expectations, securing our position at the forefront of the entertainment industry.”

  • Zing launches #Apnichoicessechamko campaign

    Zing launches #Apnichoicessechamko campaign

    Mumbai – Zing is set to brighten the festive season with campaign, #Apnichoicessechamko. Aiming to make a meaningful impact, the campaign highlights the importance of personal victories achieved through everyday choices, celebrating how even the smallest decisions, rooted in self-belief and perseverance, contribute to a life filled with true joy and purpose. The campaign reminds us that, just like Diwali lights up our lives, our own choices can lead us toward lasting happiness and fulfilment, embodying the festive spirit of transformation and renewal.

    The new promo presents a powerful narrative that resonates with young audiences, drawing parallels to the teachings of the Ramayana, where good triumphs over evil. It highlights relatable moments of self-discipline and resilience in the lives of young individuals, who face modern distractions and challenges yet choose to stay true to their goals. This message of staying grounded despite life’s hurdles reflects the essence of Diwali’s light—symbolizing the gradual but sure triumph of positive choices over challenges. Through these small, steadfast victories, Zing’s campaign shines a spotlight on the youth’s potential to not only transform their lives but also inspire those around them.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zing! (@zingtv)

     

    Commenting on the campaign, Zing business head,  Pankaj Balhara said, “Diwali, with its roots in ancient scriptures, symbolizes the ultimate triumph of light over darkness. With #Apnichoicessechamko, we are connecting this timeless message to today’s world, encouraging our young audience to discover strength in their own positive choices and to recognize the lasting glow they bring to their lives and the lives of others. Our viewers face unique pressures in today’s world, but we believe that with consistency and courage, they can illuminate their lives and those around them. We are thrilled to present this message of empowerment, which also reflects the wisdom of our cultural heritage.”

  • Get your giggles on with “Oh Teri!” on Zing!

    Get your giggles on with “Oh Teri!” on Zing!

    Mumbai: Popular youth entertainment channel, Zing, remains steadfast in its commitment to embodying the spirit of the youth. Following the successful launch of ‘Snaackz’, which features content tailored to Gen-Z’s lifestyle needs from upcoming lifestyle content creators, Zing now aims to delight audiences with ‘Oh Teri!’. This exciting addition promises to elevate the humour quotient with a collection of prank videos from the top creators in the space.

    Scheduled to premiere on 5 May 2024, which is ‘World Laughter Day’, ‘Oh Teri’ is set to become a staple for those seeking a good laugh. The line-up of contributors includes ‘Sahil Virwani Pranks from Mumbai’, ‘Devraj Das and Swagata Banerjee aka Prank Buzz from Kolkata’ and ‘Ravi Yadav aka DR Prank from Prayagraj’, each renowned for their distinct comedic flair. These creators have a robust fan base across social media platforms with over 4Mn subscribers collectively. Oh Teri! guarantees a laugh-a-minute with a unique brand of humour on display, from rib-tickling prank videos and light-hearted mischief to hilarious chaos. Just like ‘Snaackz’, ‘Oh Teri!’ will also be promoted across mediums to ensure it reaches our audiences on TV and Social Media.

    Commenting on the launch, Zing business head Pankaj Balhara shared, “With ‘Oh Teri!’ we have an exciting addition to Zing’s content offering! Humorous content has a unique way of connecting Gen-Z and spreading joy, especially given the fast-paced world we live in where everything is on the go. By providing a platform for up-and-coming creators, Zing is not only entertaining its audience but also fostering a community where talent can thrive. With this initiative, our aim is not only to entertain but also to empower creators from across India to reach wider audiences. With “Oh Teri!” Zing endeavours to become the go-to destination for hilarious and engaging content that resonates with the youth.”

    By offering a stage to creators nationwide, Zing persistently reshapes the digital entertainment landscape, forging stronger bonds with its audience while serving up limitless entertainment. Zing has always been at the forefront of creating relevant content for the Youth and with Snaackz and Oh Teri! this is just the beginning to what lies ahead.

    ‘Oh Teri!’ premieres 5 May, only on Zing! Brace yourselves for laugh riots and to say Oh Teri!

  • Zing’s #NoBahanaDutyNibhana campaign encourages youth to vote

    Zing’s #NoBahanaDutyNibhana campaign encourages youth to vote

    Mumbai: India, the world’s largest democracy, is gearing up for its grandest celebration of governance by the people – its Lok Sabha elections. The first leg kicked off on 19 April. However, a concerning issue gripping the country: low voter turnout at the electoral process, prevalent among both urban and rural youth.

    To address this issue, Zing, the popular youth entertainment channel from Zee Network, has launched the #NoBahanaDutyNibhana campaign. The modern life of today’s youth is characterized by a fast pace with numerous commitments such as work, family, social engagements, and personal pursuits. Dealing with the paucity of time is a multifaceted issue influenced by a combination of personal, societal, and environmental factors.

    People often prioritize and schedule important life events in the process, but voting does not receive the same attention. Using the device “Time Nahi Hai” to highlight the crucial importance of making time to exercise your fundamental right as a citizen. Zing’s campaign urges viewers to prioritize voting, acts as a reminder to its viewers of the phased Lok Sabha election dates by directing them to the Election Commission of India website, leveraging its reach on TV and social media.

    Additionally, Zing will also be engaging with the youth on social media, through a series of activities to encourage voting and drive awareness using interactive polls, influencers, and informative content.

    Your vote isn’t just your duty, it’s your responsibility. Let’s shape our future together. Go vote and let your voice be heard!

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zing! (@zingtv)

     

  • Zing’s Women’s Day campaign ‘Empower Not Embarrass’ takes a stand against online trolling

    Zing’s Women’s Day campaign ‘Empower Not Embarrass’ takes a stand against online trolling

    Mumbai: In a bid to counter rampant online harassment against women, Zing, the popular youth entertainment channel, launched its impactful Women’s Day campaign, ‘#EmpowerNotEmbarrass’. The campaign went beyond the mere celebration of women’s achievements; it challenged the status quo and advocated for a shift in people’s behaviour online. Zing firmly opposed the culture of trolling and negativity while iterating the importance of fostering a digital sphere free from harassment and abuse.

    The #EmpowerNotEmbarrass campaign shed light on the harsh reality of how every eight out of ten women faced online harassment, often in the form of abuse, malicious gossip, trolling, and even threats of violence. The data paints a grim picture, as women face three times more abuse than men with cities like Mumbai, Delhi, and Hyderabad reporting particularly high occurrences. As per surveys in 2023, nearly 83 per cent of those surveyed believed more actions needed to be taken to make it safer for women to use the internet. It is also observed that regardless of their profession or content style, women face trolling. It’s not just limited to dance reels or entertainment; it affects all forms of content creation. Through this campaign, Zing endeavoured to initiate a positive transformation within society.

    Zing has always advocated and supported a positive space for women, whether through its flagship show Pyaar Tune Kya Kiya, or the recently launched Snaackz video series featuring three up-and-coming content creators. For this Women’s Day, Zing rolled out a captivating video featuring women from different walks of life following their passion and expressing themselves, only to be met with comments of ridicule and hate. The video concluded with a resounding message, empowering women, and commemorating Women’s Day with the ethos of Empower Not Embarrass. Additionally, Zing also asked its viewers on-air to pledge support through a vignette, by trolling the trollers with love and to comment using the hashtag #EmpowerNotEmbarrass to make a difference. The videos successfully resonated with the masses and garnered over 1.1M video plays, 935K reach across platforms. It also received 30% higher engagement as compared to other posts on Zing.

    Talking about the campaign, Zing chief channel officer Pankaj Balhara said, “This Women’s Day, we at Zing made a strong stand against online trolling directed towards women with the #EmpowerNotEmbarrass campaign. There are enough and more studies online on the current reality of trolling, Zing is trying to bring about a positive change in society through this initiative. We seek to educate society and convey the message, that the power to change lies within, they can make a difference and act towards this change.”

    “The idea is to reduce the impact through positive comments, by doing so we can dilute the negativity on the timelines of women. To celebrate Women’s Day, we asked our viewers and followers to support the #EmpowerNotEmbarrass movement to build a future where women are celebrated and respected both online and offline,” he further added.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zing! (@zingtv)

     

  • Zing introduces short-format video property ‘Snaackz’

    Zing introduces short-format video property ‘Snaackz’

    Mumbai: Zing, one of the most popular youth entertainment channels, gets the pulse of its Gen-Z audience and strives to cater to their discerning taste. Whether it’s their distinctive fashion sense or love for Korean culture, Gen-Z does not shy away from expressing and embracing their life choices. They also take immense pride in being vocal about their stance on prioritizing mental health, navigating the complexities of modern-day love, and dealing with the ups and downs of their dating life. In a strategic move that proves Zing’s unwavering commitment to staying abreast with Gen-Z trends, Zing is set to launch ‘Snaackz’, a short-format video property tailored exclusively to the ever-evolving content preferences of the generation.

    At the heart of Snaackz are the topics that are a crucial aspect of Gen-Z’s life such as love, fashion, and culture. These videos will feature up-and-coming content creators who are experts in their respective domains. ‘With Love’ with Kuvelu Tetseo, who hails from Nagaland, will cover all things Korean which includes their culture and lifestyle. Kuvelu’s love and inclination for Korean culture makes her an ideal fit. ‘You & I’ with Ekta Khurana will delve into challenges faced by Gen-Z and help them navigate through the modern-day dating scene by providing tips, tricks, and love hacks. Ekta has been creating content in the space of love and mental well-being owing to her extensive work in the mental health domain. ‘Closet’ with Jumni Kamki will create fun and engaging content in the fashion space and dissecting the latest fashion trends for our audiences. Jumni, a popular fashionista from Arunachal Pradesh, has also been crowned as the first runner-up in the Miss Arunachal Pradesh pageant.  Zing has long been at the forefront of curating content that hits the right chord with the youth. Continuing that legacy, these content creators will only help the channel strengthen its connection with Gen-Z through Snaackz.  But that’s not all for Snaackz, stay tuned for more exciting updates to find out what Zing has in store for the audience with its latest offering.

    Reflecting on the launch of Snaackz, &TV and music channels business cluster head Vishnu Shankar shared, “Zing has consistently led the way in crafting content that deeply resonates with the Gen-Z audience. As an extension of our consumer-centricity, we have created Snaackz – a short format video property spanning relevant topics like Love, Fashion, and Korean Culture. As the go-to platform of Gen-Z, we are delighted to bring on-board extraordinary content creators to showcase their talent and continue to cater to the evolving content consumption needs of our audience.”

    So, don’t miss out on these fun ‘Snaackz’ between your favourite shows only on Zing!

  • Zing brings ‘Pyaar Tune Kya Kiya’ season 13

    Zing brings ‘Pyaar Tune Kya Kiya’ season 13

    Mumbai: Zing’s flagship show Pyaar Tune Kya Kiya, also popularly known as PTKK, is geared up for its season 13, which starts on 22 October. The show, with 12 seasons and over 200+ episodes under its belt, will continue building a strong legacy of romance with nuanced tales of love that resonate with gen-z.

    The theme for this season is “Har Love Hai Khaas,” which is aligned with the present-day dating landscape. This season brings together love stories from different perspectives, which will be a perfect blend of passion, emotions, complications, true love, and friendship.

    Zing, &TV & Big Magic chief cluster officer Vishnu Shankar said, “Love and its trials and tribulations” is what every young heart is well-versed with and connects with. Having a finger on the consumer’s pulse, or should I say, heart, is what led us to conceptualise Pyaar Tune Kya Kiya nine years ago, making it the longest-running show capturing real, young, Indian love stories. After twelve successful seasons, we are proud and excited to launch Pyaar Tune Kya Kiya Season 13. Through this season, we hope to take our viewers on an amazing journey of stories that celebrate the various unique hues of love and romance.”

    Since its debut in 2014, the show has gained traction with stories about young people dealing with various aspects of love and romantic relationships. Immersive storylines, relatable characters, and a new cast and story for each episode ensured that PTKK stayed in the hearts of its viewers.

    Popular TV stars such as Parth Samthaan, Surbhi Jyoti, Shivangi Joshi, Mohsin Khan, Priyank Sharma, Mansi Srivastava, and Niti Taylor have been part of this show over the years. The unmissable anthem of Pyaar Tune Kya Kiya, sung by singer Jubin Nautiyal, is the soul of the show, which has made it to the playlist of every PTKK fan.

  • Zing brings a supernatural thriller ‘Master’s Sun’

    Zing brings a supernatural thriller ‘Master’s Sun’

    Mumbai: Youth-centric channel Zing has added a crowning stroke to its “Apni Vibe, Apni Tribe” mantra with its new showMaster’s Sun.

    It’s the first supernatural thriller in Zing’s Hallyu time slot, and its social media announcement has already gotten the ‘Rizing Tribe’ (Zing’s K-drama tribe) fans excited!

    Master’s Sun will premiere on Zing on 17 October and will air every Monday to Friday from 6 p.m. to 7 p.m.

    Commenting on this occasion, Zing chief channel officer Arghya Roy Chowdhury said, “At Zing, we always aim at entertaining our audience with quality entertainment. We are beyond excited about bringing various K-Dramas to our audiences in the past few months, and their tremendous success on our channel is overwhelming. Keeping the excitement up, the latest addition to our content line-up, Master’s Sun, has an engaging storyline and a beguiling soundtrack that will hold viewers’ attention.
    Master’s Sun tells the story of Joo Joong-won (So Ji-sub) and Tae Gong-shil (Kim Myung-soo), a young couple whose lives are filled with shocking supernatural encounters. Destiny brings them together, and Gong-shil realises that as long as Joong-won is by her side, the ghosts don’t bother her. This situation sets in motion a heartfelt journey of love and adventure that will captivate K-drama fans.

  • Zing introduces short video content series ‘Tiny Tales’

    Zing introduces short video content series ‘Tiny Tales’

    Mumbai: Zing has launched Tiny Tales, a digital-first short-form video content series aimed at gen Z. The first launch is Tiny Tales – Pyaar Tune Kya Kiya on 1 October, which is a heartfelt extension of Zing’s marquee show Pyaar Tune Kya Kiya, featuring endearing stories of love, friendship, and much more.

    It just takes a moment to fall in love. Staying true to its theme of love, Pal Bhar Mein, Tiny Tales will feature six stories of up to six minutes each, acting as a prelude to an exciting development regarding the channel’s iconic show – Pyaar Tune Kya Kiya.

    Tiny Tales – PTKK will be first launched across Zing’s YouTube, Facebook, and Instagram handles and then on television with fresh episodes every weekend for three weeks. Because Zing is all about community, it has been forming tribes under the banner of “#ApniVibeApniTribe.”

    The latest one, the PTKK Tribe, has joined the likes of the existing Music Tribe and the Rizing Hallyu Tribe. Tribe members are treated to curated content and exclusive contests, which keeps them highly engaged.

    Each of the six stories will revolve around the characters’ finding love in quite unlikely settings. Whether it’s in an office or a hospital, these heart-warming and relatable stories will strike the right chord with gen-Z. The stories will feature a host of fresh and young TV artists such as Richa Rathore, Alisha Praveen, Priyal Gupta, Gaurav Amlani, Aanchal Srivastava, and others.

    Commenting on the new series, Zing chief channel officer Arghya Roy Chowdhury shared, “Zing is now home to entertainment that the youth/gen-Z loves. This has been on the back of modern stories in the form of music, movies, and series that celebrate them and their spirit. As a brand that serves the young, we understand the importance of moving ahead with the changing times. Today, our audience is present across a spectrum of mediums to entertain and stay connected. With the launch of Tiny Tales, we are excited to create digital-first content that converges with our repertoire of broadcast content. We look forward to taking Tiny Tales to greater heights with our stellar line-up of content.”