ITV

Tag: Zindagi

  • Salman Khan backs Indian Army strike & Pak artistes

    Salman Khan backs Indian Army strike & Pak artistes

    NEW DELHI: Bollywood superstar Salman Khan says TV and film artistes from Pakistan should not be treated like terrorists and art and terrorism should not be mixed.

    “Pakistani artistes are just artistes and not terrorists. Terrorism and art are two different subjects. They come with proper visa and the government gives them a work permit.” A PTI report quotes Salman as saying when asked about his take on banning the actors from Pakistan.

    Salman said the action (surgical strike) taken by the Indian Army is proper as it was against terrorism, but he would prefer to have a situation of peace and harmony.

    The Indian Motion Picture Producers Association passed a resolution Friday to ban Pakistani actors from the industry in the wake of the Uri attack.

    The resolution came after Indian Army announced that seven terror launch pads were targeted across the border in Pakistan by special forces during a ‘surgical strike’.

    “Ideal situation should have been that of peace. But, now a reaction to an action has happened. It was a proper action as they were terrorists. But still in this day and age, I think if we lived in peace and harmony it would have been better for everyone and especially for common people,” Khan said while speaking at the launch of his jewellery range for Being Human, the PTI report stated.

    Last week, Raj Thackeray-led MNS issued an ultimatum to Pakistani artistes and actors including Fawad Khan, who is part of one of the productions under Salman’s banner, and Ali Zafar, to leave India by September 25 or else they would be “pushed out”.

    Recently concerts of Pakistani singers Shafqat Amanat Ali and Atif Aslam, scheduled in Bengaluru and Gurgaon, respectively were also cancelled.

    Media moghul and Rajya Sabha MP Subhash Chandra’s Zee group also took a decision recently to take off the air all Pakistani TV serials f rom its channel Zindagi, which was originally started to promote peace and brotherhood between the two countries.

  • Zeel relaunches Zindagi with new shows; dual audio feed

    Zeel relaunches Zindagi with new shows; dual audio feed

    MUMBAI: Zee Entertainment Enterprises Ltd’s alternative Hindi GEC Zindagi, as announced earlier, is going in for a refresh. And in its new avatar Zindagi is rolling out a programming line up consisting of South Korean, Latin American, Spanish Italian, Turkish and home grown Indian shows from 3 October. For the first time, it will be available with a dual audio feed – in English and Hindi.

    In another innovation, the channel will be streamed live on Periscope, along with the live television feed.

    The channel has garbaged the Pakistani shows for which it has been known. The new programs include a light-hearted Turkish drama, ‘Little Lord’ at 7.30 pm, which is an endearing tale of a parent-child relationship seen through the lens of a six year old, Mehmet. And, the Turkish blockbuster Fatmagul is the story of an innocent girl whose fairytale life is turned into a nightmare when she is raped and is forced to marry the accused will continue to entertain viewers at 9.00 PM.

    Three Indian originals that push societal thinking are being introduced. These include a rip-roaring comedy by Sunjoy Wadhwa’s Sphere Origins’ titled ‘TV Ke Uss Paar’ at 8.30 pm that is a tongue-in-cheek sitcom on the world of daily soaps and a reality check on how today’s society is obsessed with television. The three endearing romances from India includes Anupam Kher’s first fiction production on TV called ‘Khwaabon Ki Zamin Par’ that will air at 10.00 pm and produced by his company, An Actor Prepares.

    It is the story of a 24 year old boy, Arya, who leaves behind his girlfriend, Niyati, and his family to come to Bombay to fulfill his dream of being a star! Gulshan Sachdeva’s Film & Shots has produced the next love story, ‘Agar Tum Saath Ho’ to air at 7.00 pm. It centres around the journey of a rich Delhi girl, Neema, who marries a simple, middle class boy, Ravi, much against her father’s wishes and how they deal with her meddling father.

    After the phenomenal success of Feriha, Zindagi will soon premiere its second season. Coming soon for the movie buffs on Sunday, ‘Zindagi Awesomes’ will feature the most iconic films that have defined Indian cinema.

    Since launch, Zindagi has garnered discerning and premium audiences. A press release states that it has maintained its No 1 premium entertainment channel position over the past 27 weeks with 710 average GTVTs. (Source: BARC Alpha Club ratings; TG: NCCS A1, 6 Metros, Period: WK5’ To WK 32’2016, AV GTVTs).

    It originally began as a channel aimed at building creative ties between India and Pakistan.
    “We at Zee, have tried for the past 24 years to bridge the gap, however, the one-way street is not working. We at Zindagi want to respect the sentiments of our viewers, and of our country. It’s an unfortunate decision we had to take to stop all programming from Pakistan,” said ZEE & Essel Group chairman Subhash Chandra. “Zindagi has been the reason for the rise of a number of stars from Pakistan but when we requested them to at least condemn the attacks without naming their country, none of them came forward.”

    Added ZEEL chief business officer Sunil Buch said: “Zindagi presents finite world stories with bold narratives which unveil universal emotions. What sets the channel apart is its consistent commitment to show finite, real, vibrant, and premium world stories. The channel’s positioning ’Yeh Lamha Hi Hai Zindagi’ does justice to the brilliant brand name, and mirrors the essence of the word Zindagi.”

    A robust marketing campaign is planned around digital and traditional media like print, cinema, DTH, TV, and OOH to push the new promise of Zindagi. It is being initiated with a simple yet thought provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around people’s life, or “Zindagi.’ And finally a high impact road block has been planned across the 33 channels of the Zee Network on 30 September

  • Zeel relaunches Zindagi with new shows; dual audio feed

    Zeel relaunches Zindagi with new shows; dual audio feed

    MUMBAI: Zee Entertainment Enterprises Ltd’s alternative Hindi GEC Zindagi, as announced earlier, is going in for a refresh. And in its new avatar Zindagi is rolling out a programming line up consisting of South Korean, Latin American, Spanish Italian, Turkish and home grown Indian shows from 3 October. For the first time, it will be available with a dual audio feed – in English and Hindi.

    In another innovation, the channel will be streamed live on Periscope, along with the live television feed.

    The channel has garbaged the Pakistani shows for which it has been known. The new programs include a light-hearted Turkish drama, ‘Little Lord’ at 7.30 pm, which is an endearing tale of a parent-child relationship seen through the lens of a six year old, Mehmet. And, the Turkish blockbuster Fatmagul is the story of an innocent girl whose fairytale life is turned into a nightmare when she is raped and is forced to marry the accused will continue to entertain viewers at 9.00 PM.

    Three Indian originals that push societal thinking are being introduced. These include a rip-roaring comedy by Sunjoy Wadhwa’s Sphere Origins’ titled ‘TV Ke Uss Paar’ at 8.30 pm that is a tongue-in-cheek sitcom on the world of daily soaps and a reality check on how today’s society is obsessed with television. The three endearing romances from India includes Anupam Kher’s first fiction production on TV called ‘Khwaabon Ki Zamin Par’ that will air at 10.00 pm and produced by his company, An Actor Prepares.

    It is the story of a 24 year old boy, Arya, who leaves behind his girlfriend, Niyati, and his family to come to Bombay to fulfill his dream of being a star! Gulshan Sachdeva’s Film & Shots has produced the next love story, ‘Agar Tum Saath Ho’ to air at 7.00 pm. It centres around the journey of a rich Delhi girl, Neema, who marries a simple, middle class boy, Ravi, much against her father’s wishes and how they deal with her meddling father.

    After the phenomenal success of Feriha, Zindagi will soon premiere its second season. Coming soon for the movie buffs on Sunday, ‘Zindagi Awesomes’ will feature the most iconic films that have defined Indian cinema.

    Since launch, Zindagi has garnered discerning and premium audiences. A press release states that it has maintained its No 1 premium entertainment channel position over the past 27 weeks with 710 average GTVTs. (Source: BARC Alpha Club ratings; TG: NCCS A1, 6 Metros, Period: WK5’ To WK 32’2016, AV GTVTs).

    It originally began as a channel aimed at building creative ties between India and Pakistan.
    “We at Zee, have tried for the past 24 years to bridge the gap, however, the one-way street is not working. We at Zindagi want to respect the sentiments of our viewers, and of our country. It’s an unfortunate decision we had to take to stop all programming from Pakistan,” said ZEE & Essel Group chairman Subhash Chandra. “Zindagi has been the reason for the rise of a number of stars from Pakistan but when we requested them to at least condemn the attacks without naming their country, none of them came forward.”

    Added ZEEL chief business officer Sunil Buch said: “Zindagi presents finite world stories with bold narratives which unveil universal emotions. What sets the channel apart is its consistent commitment to show finite, real, vibrant, and premium world stories. The channel’s positioning ’Yeh Lamha Hi Hai Zindagi’ does justice to the brilliant brand name, and mirrors the essence of the word Zindagi.”

    A robust marketing campaign is planned around digital and traditional media like print, cinema, DTH, TV, and OOH to push the new promise of Zindagi. It is being initiated with a simple yet thought provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around people’s life, or “Zindagi.’ And finally a high impact road block has been planned across the 33 channels of the Zee Network on 30 September

  • Uri reaction: Zee considers dropping Pak shows from Zindagi

    Uri reaction: Zee considers dropping Pak shows from Zindagi

    MUMBAI: It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in the footsteps of a political party sloganeering that Pakistan artistes working in India had better look for greener pastures elsewhere.

    In his tweet, Chandra says, “Unfortunate stance of Mia Sharif at UN. Zee is considering stopping Zindagi programs from Pak, as well as artistes from there should leave.” Chandra’s reaction comes in the wake of a recent attack on the Indian forces by Pakistan-trained terrorists in Uri (Jammu and Kashmir) that left 18 army men dead. He is the chairman of India’s leading entertainment company as well as a member of the upper house of parliament, the Rajya Sabha.

    Chandra has all along been making attempts to act as a bridge between India and Pakistan by himself or through his media empire. He even had meetings with the Pakistan prime minister Nawaz Shariff around two years ago when he launched Zindagi. At that stage, his son as well as Zeel MD & CEO Punit Goenka had tweeted: “Jodey Dilon Ko: Chairman Sh Subhash Chandra in conversation with Pakistan PM NawazSharif at the launch of @ZeeZindagiTV”

    Zee Zindagi was positioned as a channel differentiated from the rest of the GECs as it offered a bunch of popular Pakistani TV shows which it had acquired from channels in the green flag nation. The purpose: give a ‘hungry for variety’ Indian audience a chance to engage with finite TV shows, shot with a focus on scripting and different dramatization.

    Some of the Pakistani artistes who rose to fame and got work in the film industry figure are: Fawad Khan, Mahira Khan, Ali Zafar, Imran Abbas, Atif Aslam, and Rahat Fateh Ali Khan.

    Zeel had earlier announced a revamp of the channel from 3 October and changed its slogan from ‘Jode Dilo ko’ to ‘Yeh Lamha Hi Hai Zindagi.’

    Earlier this year, Chandra had taken another step towards promoting Indo-Pak unity with an initiative called Zeal For Unity (ZFU). Through ZFU, ZEEL brought together 12 filmmakers, six each from India and Pakistan, and funded their one-hour shorts, which were showcased across platforms like film festivals, television, theatre and digital under the ZFU initiative.

    Questions that are being asked include whether Chandra will back his tweet with decisive action by pulling off all of Zindagi’s Pakistani content. Or, whether he was just posting his tweet at an emotional moment? Or, whether he had already decided to drop shows provided to it commercially by producers and broadcasters in the neighbouring state earlier, and was just latching on to the being-nationalistic opportunity.

    Other questions that are being raised include whether other media houses will follow suit? Will they yank Pakistani content and artistes off their programmes? Will they air trailers featuring them? One can only wait and watch how this unravels.

  • Uri reaction: Zee considers dropping Pak shows from Zindagi

    Uri reaction: Zee considers dropping Pak shows from Zindagi

    MUMBAI: It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in the footsteps of a political party sloganeering that Pakistan artistes working in India had better look for greener pastures elsewhere.

    In his tweet, Chandra says, “Unfortunate stance of Mia Sharif at UN. Zee is considering stopping Zindagi programs from Pak, as well as artistes from there should leave.” Chandra’s reaction comes in the wake of a recent attack on the Indian forces by Pakistan-trained terrorists in Uri (Jammu and Kashmir) that left 18 army men dead. He is the chairman of India’s leading entertainment company as well as a member of the upper house of parliament, the Rajya Sabha.

    Chandra has all along been making attempts to act as a bridge between India and Pakistan by himself or through his media empire. He even had meetings with the Pakistan prime minister Nawaz Shariff around two years ago when he launched Zindagi. At that stage, his son as well as Zeel MD & CEO Punit Goenka had tweeted: “Jodey Dilon Ko: Chairman Sh Subhash Chandra in conversation with Pakistan PM NawazSharif at the launch of @ZeeZindagiTV”

    Zee Zindagi was positioned as a channel differentiated from the rest of the GECs as it offered a bunch of popular Pakistani TV shows which it had acquired from channels in the green flag nation. The purpose: give a ‘hungry for variety’ Indian audience a chance to engage with finite TV shows, shot with a focus on scripting and different dramatization.

    Some of the Pakistani artistes who rose to fame and got work in the film industry figure are: Fawad Khan, Mahira Khan, Ali Zafar, Imran Abbas, Atif Aslam, and Rahat Fateh Ali Khan.

    Zeel had earlier announced a revamp of the channel from 3 October and changed its slogan from ‘Jode Dilo ko’ to ‘Yeh Lamha Hi Hai Zindagi.’

    Earlier this year, Chandra had taken another step towards promoting Indo-Pak unity with an initiative called Zeal For Unity (ZFU). Through ZFU, ZEEL brought together 12 filmmakers, six each from India and Pakistan, and funded their one-hour shorts, which were showcased across platforms like film festivals, television, theatre and digital under the ZFU initiative.

    Questions that are being asked include whether Chandra will back his tweet with decisive action by pulling off all of Zindagi’s Pakistani content. Or, whether he was just posting his tweet at an emotional moment? Or, whether he had already decided to drop shows provided to it commercially by producers and broadcasters in the neighbouring state earlier, and was just latching on to the being-nationalistic opportunity.

    Other questions that are being raised include whether other media houses will follow suit? Will they yank Pakistani content and artistes off their programmes? Will they air trailers featuring them? One can only wait and watch how this unravels.

  • Zindagi expands programming duration; to launch HD, bi-lingual feed

    Zindagi expands programming duration; to launch HD, bi-lingual feed

    MUMBAI: Zee Le Zindagi. Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Limited (Zeel), Zindagi, positioned itself as a premium Hindi-Urdu channel.

    Launched in 2014 as the channel for broadcasting short-run programming, it is now expanding the duration of programmes from 26 episodes to 96 episodes. “One of the learnings we had is that people need time to connect with the characters and storyline. Earlier, we tried to the cater audience with less number of episodes but it didn’t work out well, but it will never be three or four years long shows,” says ZEEL chief business officer Sunil Buch.

    The channel has also changed its slogan from ‘Jode Dilo ko’ to ‘Yeh Lamha Hi Hai Zindagi.’

    Starting on 3 October, the channel is introducing a new line-up. The new shows include a light-hearted Turkish drama, Little Lord, three Indian originals that push societal thinking including Sunjoy Wadhwa’s Sphere Origins’ ‘TV Ke Uss Par’, ‘Khwaabon Ki Zamin Par’ by Anupam Kher’s Actor Prepares and ‘Agar Tum Saath Ho’ by Gulshan Sachdeva’s Film & Shots. Bringing different cultures together is a co-production with Geo TV titled, ‘Teri Meri Jodi.’ Also, Zindagi’s blockbuster Turkish drama Fatmagul will continue to entertain viewers.

    Buch adds, “Zindagi was launched with the promise of bringing the best shows from across the world to the Indian television screens. Our compelling content has always been our calling card. A thought-leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives which unveil universal emotions. The Alpha Club numbers give us resounding encouragement that we are on the right path of providing premium entertainment. What sets the channel apart is its consistent commitment to show real, vibrant, and premium world stories.”

    Hand-picked stories from India, Turkey, Spain, Italy, Pakistan, Latin America and Korea will now be available on Zindagi.

    The channel is also planning to launch the HD feed. “We are waiting for the licensing process to be completed. For our bi-lingual premium audiences, Zindagi will soon be available on a dual feed of Hindi and English,” he informs.

    The channel’s positioning ’Yeh Lamha Hi Hai Zindagi’ mirrors the essence of the word ‘Zindagi.’ Anywhere in the world, life is a finite progression of moments and it’s important that we live each and every one of them. There is no sense in doing rewind – play and lose our today, our moment, in the quest of analyzing / living in the past. That’s the top line of the channel, literally. Again a departure from traditional base lines associated with most brands/channels and true to the thought leader grain of Zindagi,” adds Buch.

    Unparalleled creativity and innovation will be a part of the robust marketing campaign designed to deliver across all traditional and digital mediums about Zindagi. The channel’s campaign will be initiated with a simple yet thought-provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around our life, our Zindagi.

    #ZindagiKehtiHai will dip in the currency of the world happenings and reflect the sentiments of people as they voice their views on everything that affects their lives. There will be a high impact roadblock across Zee network of 33 channels on 30 September. Engaging campaigns that will empower audiences will be visible across print, TV, DTH, digital, cinema, mobile and OOH. The publicity campaign will build advocacy through unique experiences that evoke the brand proposition and mirror the viewer’ premium lifestyles.

  • Zindagi expands programming duration; to launch HD, bi-lingual feed

    Zindagi expands programming duration; to launch HD, bi-lingual feed

    MUMBAI: Zee Le Zindagi. Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Limited (Zeel), Zindagi, positioned itself as a premium Hindi-Urdu channel.

    Launched in 2014 as the channel for broadcasting short-run programming, it is now expanding the duration of programmes from 26 episodes to 96 episodes. “One of the learnings we had is that people need time to connect with the characters and storyline. Earlier, we tried to the cater audience with less number of episodes but it didn’t work out well, but it will never be three or four years long shows,” says ZEEL chief business officer Sunil Buch.

    The channel has also changed its slogan from ‘Jode Dilo ko’ to ‘Yeh Lamha Hi Hai Zindagi.’

    Starting on 3 October, the channel is introducing a new line-up. The new shows include a light-hearted Turkish drama, Little Lord, three Indian originals that push societal thinking including Sunjoy Wadhwa’s Sphere Origins’ ‘TV Ke Uss Par’, ‘Khwaabon Ki Zamin Par’ by Anupam Kher’s Actor Prepares and ‘Agar Tum Saath Ho’ by Gulshan Sachdeva’s Film & Shots. Bringing different cultures together is a co-production with Geo TV titled, ‘Teri Meri Jodi.’ Also, Zindagi’s blockbuster Turkish drama Fatmagul will continue to entertain viewers.

    Buch adds, “Zindagi was launched with the promise of bringing the best shows from across the world to the Indian television screens. Our compelling content has always been our calling card. A thought-leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives which unveil universal emotions. The Alpha Club numbers give us resounding encouragement that we are on the right path of providing premium entertainment. What sets the channel apart is its consistent commitment to show real, vibrant, and premium world stories.”

    Hand-picked stories from India, Turkey, Spain, Italy, Pakistan, Latin America and Korea will now be available on Zindagi.

    The channel is also planning to launch the HD feed. “We are waiting for the licensing process to be completed. For our bi-lingual premium audiences, Zindagi will soon be available on a dual feed of Hindi and English,” he informs.

    The channel’s positioning ’Yeh Lamha Hi Hai Zindagi’ mirrors the essence of the word ‘Zindagi.’ Anywhere in the world, life is a finite progression of moments and it’s important that we live each and every one of them. There is no sense in doing rewind – play and lose our today, our moment, in the quest of analyzing / living in the past. That’s the top line of the channel, literally. Again a departure from traditional base lines associated with most brands/channels and true to the thought leader grain of Zindagi,” adds Buch.

    Unparalleled creativity and innovation will be a part of the robust marketing campaign designed to deliver across all traditional and digital mediums about Zindagi. The channel’s campaign will be initiated with a simple yet thought-provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around our life, our Zindagi.

    #ZindagiKehtiHai will dip in the currency of the world happenings and reflect the sentiments of people as they voice their views on everything that affects their lives. There will be a high impact roadblock across Zee network of 33 channels on 30 September. Engaging campaigns that will empower audiences will be visible across print, TV, DTH, digital, cinema, mobile and OOH. The publicity campaign will build advocacy through unique experiences that evoke the brand proposition and mirror the viewer’ premium lifestyles.

  • News24 ropes in Satish Singh as consulting editor

    News24 ropes in Satish Singh as consulting editor

    MUMBAI: The news television industry is seeing many high profile resignations and reappointments in the last couple of months. The latest to also make a move is Satish Singh. He has joined News24 as consulting editor.

    Singh will work to enhance the editorial output of the channel on its digital platforms and will report to News24 editor-in-chief Anuradha Prasad.

    In his last stint, he was with News Express as consulting editor from January 2014.

    He has over two decades of experience in journalism. Singh was earlier the editor for Zee News for about 15 years. His earlier stints include editor-in-chief of Live India, the Hindi news channel from Sri Adhikari Brothers and and News Director of Focus TV.

    After his famed stint at Zee, Singh joined NDTV India in 2005 and returned to Zee News as senior executive editor in 2007 and left again in 2012.

    He started his career with an English publication in 1993 and then joined Nalini Singh’s project Hello Zindagi before moving on to DD News.

  • News24 ropes in Satish Singh as consulting editor

    News24 ropes in Satish Singh as consulting editor

    MUMBAI: The news television industry is seeing many high profile resignations and reappointments in the last couple of months. The latest to also make a move is Satish Singh. He has joined News24 as consulting editor.

    Singh will work to enhance the editorial output of the channel on its digital platforms and will report to News24 editor-in-chief Anuradha Prasad.

    In his last stint, he was with News Express as consulting editor from January 2014.

    He has over two decades of experience in journalism. Singh was earlier the editor for Zee News for about 15 years. His earlier stints include editor-in-chief of Live India, the Hindi news channel from Sri Adhikari Brothers and and News Director of Focus TV.

    After his famed stint at Zee, Singh joined NDTV India in 2005 and returned to Zee News as senior executive editor in 2007 and left again in 2012.

    He started his career with an English publication in 1993 and then joined Nalini Singh’s project Hello Zindagi before moving on to DD News.

  • Zindagi presents ‘Paani Jaisa Pyaar’ by Humsafar director Sarmad Sultan Khoosat

    Zindagi presents ‘Paani Jaisa Pyaar’ by Humsafar director Sarmad Sultan Khoosat

    MUMBAI: Known for its good storytelling, Zindagi will present a new fiction series, ‘Paani Jaisa Pyaar’. It is yet another masterpiece by the ‘Humsafar’ and ‘Shehr-E-Zaat’ director, Sarmad Sultan Khoosat. With a versatile ensemble cast featuring Saba Qamar, Mikaal Zulfiqar and Juggan Kazim in the lead roles along with established actors like Ahsan Khan, Samina Peerzada, Babrik Shah, Rizwan Ali and Nausheen Shah, ‘Paani Jaisa Pyaar’ will premiere on 9 June, 2016 at 8:00 PM, every Monday to Saturday.

    The compelling story of a strong headed girl, ‘Paani Jaisa Pyaar’ is about Sana’s journey and her tryst with life and destiny. An entangled love story, the show revolves around Sana (Saba Qamar), a 25-year-old girl from Faisalabad with two older siblings, Hassan and Dua. Sana has been engaged to Adarsh (Mikaal Zulfiqar), the son of her mother’s best friend Arfa ever since she was a child. Adarsh, however, unaware of this engagement, is in love with Sasha (Juggan Kazim), a childhood friend of his and wishes to marry her. The story takes an interesting turn when Adarsh tells his parents of his intentions and is informed by them that he is already engaged to Sana and he will have to leave their home if he doesn’t marry her.