ITV

Tag: Zimbabwe

  • Zimbabwe-Sri Lanka-WI cricket tri-series live on dittoTV

    Zimbabwe-Sri Lanka-WI cricket tri-series live on dittoTV

    MUMBAI: Cricket lovers who miss their favourite matches due to various reasons can breathe a sigh of relief. Over the top (OTT) platform dittoTV will provide live feed of the Zimbabwe – Sri Lanka -West Indies cricket tri-series match, which commenced on 14 November 2016.

    The matches can be watched live on Ten1 HD channel available on the digital platform. The series comprises six round-robin matches and subscribers can watch the channel at 1 pm on November 14, 16,19, 21, 23 and on the concluding day, 27 November.

    “Cricket is unarguably the most celebrated sport in India. However, with the tri-series airing in the middle of the day, working professionals and students may miss out on the matches. With dittoTV, cricket enthusiasts can catch up on all the action live via their smartphones, laptops or any internet connected device. We are very excited to bring the tri-series live to viewers on our platform,” said dittoTV business head Archana Anand in a statement.

    The dittoTV app is available on Android and iOS platforms, with a monthly subscription charge of Rs 20.

  • Zimbabwe-Sri Lanka-WI cricket tri-series live on dittoTV

    Zimbabwe-Sri Lanka-WI cricket tri-series live on dittoTV

    MUMBAI: Cricket lovers who miss their favourite matches due to various reasons can breathe a sigh of relief. Over the top (OTT) platform dittoTV will provide live feed of the Zimbabwe – Sri Lanka -West Indies cricket tri-series match, which commenced on 14 November 2016.

    The matches can be watched live on Ten1 HD channel available on the digital platform. The series comprises six round-robin matches and subscribers can watch the channel at 1 pm on November 14, 16,19, 21, 23 and on the concluding day, 27 November.

    “Cricket is unarguably the most celebrated sport in India. However, with the tri-series airing in the middle of the day, working professionals and students may miss out on the matches. With dittoTV, cricket enthusiasts can catch up on all the action live via their smartphones, laptops or any internet connected device. We are very excited to bring the tri-series live to viewers on our platform,” said dittoTV business head Archana Anand in a statement.

    The dittoTV app is available on Android and iOS platforms, with a monthly subscription charge of Rs 20.

  • IndiaCast to launch Colors on Africa’s DStv in October

    IndiaCast to launch Colors on Africa’s DStv in October

    MUMBAI: IndiaCast is all set to launch Viacom18’s Hindi general entertainment channel (GEC) Colors in Africa through its partnership with MultiChoice. 

     

    Colors, which is present in more than 135 countries, will be available to DStv Indian customers in South Africa from 15 October, 2015. The channel will reach out to Indian viewers in 13 countries including South Africa, Bostwana, Democratic Republic of Congo, Malawi, Namibia, Swaziland, Zimbabwe, Angola, Lesotho, Mozambique, Tanzania, Zambia and Zanzibar.

     

    Colors CEO Raj Nayak said, “In the seven years since it first launched, Colors has been a game changer in the television industry with path-breaking content that has appealed to viewer sensibilities. As the channel launches on DStv in Africa, the channel’s global penetration in more than 135 markets, with shows syndicated in over 100 markets, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences.”

     

    IndiaCast group CEO Anuj Gandhi added, “At IndiaCast, it is our endeavour to present South Asian viewers across the world with quality Hindi entertainment avenues bringing a taste of Indian culture and values to their fingertips. Our association with MultiChoice is a partnership which enables us to further expand our footprint within Africa and keep viewers entertained through our varied offerings. We are happy to be able to reach out to DStv customers with content from the Colors library and look forward to reaching out to more viewers in Africa as our relationship with the network strengthens.”

     

    IndiaCast Middle East & Africa business head Sachin Gokhale said, “We are very excited to grow our presence in Africa through our partnership with MultiChoice. Brand Colors is already known by all South Asian diaspora worldwide for its innovative content, clutter breaking marketing and local connect. We are well aware that DStv customers are a discerning lot, given that they are well exposed to the best of global content, and we now look forward to ensuring that Colors exceeds their expectations, delights them and becomes a meaningful part of their lives.”

  • Animal Planet to air reality series ‘Lodging with Lions’

    Animal Planet to air reality series ‘Lodging with Lions’

    MUMBAI: Lions once roamed from the southern tip of Africa all the way to northwestern India. But today, their populations have declined drastically in Africa. Since 1975, 80-90 per cent of the African lion population has been decimated, due to hunting, habitat loss, and disease. Several efforts are on-going to help save these animals, which play an important role in the food chain and Africa’s ecosystem.

     

    There is a place in Africa where you can walk with lions. Where you can be part of the pride. And this is exactly what a group of volunteers are doing, as they take part in a unique conservation program at Zimbabwe’s Antelope Park. Animal Planet’s new series ‘Lodging with Lions’ follows the volunteers as they venture into the lions’ domain and find out more about these majestic animals, from how they hunt and stalk their prey, to how they play and nurture their young. This July, ‘Lodging with Lions’ airs on Animal Planet, every Monday to Friday at 9 pm.

     

    At Antelope Park, Zimbabwe, a group of volunteers from all over the world have signed up for a unique conservation program, which is part of the efforts of the African Lion and Environmental Research Trust (ALERT). For their own safety and survival, the volunteers must first learn how to read a lion’s posture, how to approach the lions in a non-threatening manner, and what to do when faced with a dangerous situation. Dan Matthews, who heads the volunteer program, then introduces the volunteers to the lions affectionately. Over the course of two weeks, the volunteers will observe the lions, walk with them, and watch them feed their cubs, follow them on hunts, and even tag them with microchips to obtain invaluable data which could help save lion populations. They also witness firsthand the devastating effects of poaching, and discover that in the African bush there are other dangers apart from wild beasts.

     

    Follow these passionate volunteers who are ‘Lodging with Lions’, discover the threats faced by the African lions, and find out what is being done to save these iconic animals known as ‘The King of the Beasts’.

  • Ten Sports upbeat about India tour of Zimbabwe

    Ten Sports upbeat about India tour of Zimbabwe

    MUMBAI: After all the hue and cry, the Board for Control of Cricket in India (BCCI) has finally decided to go ahead with the Zimbabwe tour, a week after reportedly calling it off.

     

    As per earlier reports, BCCI citing Team India’s fatigue and conflict with broadcaster Ten Sports had decided to cancel the Zimbabwe tour. But after rounds of negotiations between the representatives of the two boards in Barbados, the decision of going ahead with the tour was taken.

     

    Subhash Chandra owned Essel group, the parent company of Ten Sports, which is reportedly investing heavily to form an alternative cricket regulatory board and organise lucrative cricket leagues is what had irked BCCI and thus the decision to call off the series which is to be aired on Ten Sports.

     

    Speaking to Indiantelevision.com, Rajesh Sethi says, “The tour was never called off officially and we were always prepared for it. Ten Sports shares a very cordial relationship with all the five boards and pleased to have their broadcasting rights (Zimbabwe, South Africa, West Indies, Pakistan and Sri Lanka). We are upbeat about the series.”

     

    Adding some relief to the cricket fans of Zimbabwe board chairman Wilson Manase had earlier said, “While negotiations are still on with respect to Team India tour to Zimbabwe, but it seems confirmed that the tour will go ahead. Consequently Team India is expected in Zimbabwe on the 7th of next month. Team Zimbabwe must get ready and be prepared to give Team India a rousing welcome.”

     

    The tour will help Zimbabwe cricket raise some money which they are in real need of, says a cricket expert and historian on condition of anonymity. “In the battle of ego between BCCI and the broadcaster, we should not forget the third stake holder Zimbabwe cricket, which desperately needs to generate revenue. So I am thankful to BCCI that they have decided to go ahead with the tour. From cricket perspective it’s never over till the last ball is bowled and the Bangladesh tour is the proof of that. Zimbabwe cricketers will come hard to the Indians. Having said that the senior bras desperately needed a break and team sent will try their level best to leave a mark. Overall, I expect it to be a good series,” he adds.

     

    Media planning fraternity feels that the ad rate for the series will go down as big names are missing from the team. “MS Dhoni featured in the Forbes list of top 100 richest athletes and he also has a huge fan following and so does Virat Kohli. Hence their absence will make life difficult for the sales team of Ten Sports,” feels a senior media planner who closely deals with sports planning and buying.

     

    Normally for a bilateral series, a 10 second ad slot is sold at Rs 3.5 to Rs 4 lakh. But, with big guns missing from the playing 11, media buyers feel that Ten Sports will be able to fetch around Rs 2 lakh for every 10 second slot.

     

     “Ad rates are directly proportional to the viewership. Dhoni, Kohli are big names and they generate huge word of mouth which results in higher ad rates. So the fact that they are missing will certainly impact the ad rates. But, if the tour was cancelled it would have yielded nothing. Hence it’s good for all three parties involved that the tour is happening,” says a media planner.

     

    Ajinkya Rahane who was dropped after the first ODI in Bangladesh will be leading the team in Zimbabwe. The selection committee has given a career reviving opportunity to veteran wrist spinner Harbajjan Singh by selecting him in place of Ravichandran Ashwin. Singh’s performance in IPL 2015 was key to Mumbai Indian’s success and was acknowledged by numerous pundits. Now it remains to be seen if Rahane can pull off a successful tour in the land of Lions.

     

    The ODI squad for Zimbabwe tour:  Ajinkya Rahane (capt), M Vijay, Ambati Rayudu, Manoj Tiwary, Kedar Jadhav, Robin Uthappa, Manish Pandey, Harbhajan Singh, Axar Patel, Karn Sharma, Dhawal Kulkarni, Stuart Binny, Bhuvneshwar Kumar, Mohit Sharma, Sandeep Sharma.

  • BCCI calls off Zimbabwe tour citing issues with Ten Sports

    BCCI calls off Zimbabwe tour citing issues with Ten Sports

    MUMBAI: Issues between the Board for Control of Cricket in India (BCCI) and broadcaster Ten Sports remain unresolved. As a fallout of this, the BCCI on 22 June made known its decision to call off the forthcoming tour of Zimbabwe.

     

    Along with the tussle in the broadcast rights according to reports, the decision was also taken citing the fatigue factor of Indian cricket team players.

     

    India were scheduled to play three ODIs and two T20 Internationals in Zimbabwe from 10 July this year.

     

    There were a cloud of uncertainty over the tour due to the broadcast issue, which prompted Zimbabwe Cricket (ZC) to issue a a press release on 21 June that it may be postponed for next year. The release further added that it was hopeful of going ahead with India’s tour and that it was in constant contact with both the BCCI and Ten Sports to resolve the issues prior to the series.

     

    “There have been reports that an issue over Zimbabwe Cricket’s broadcasting partner is threatening the forthcoming India tour to Zimbabwe. The position is that ZC is in constant contact with both the BCCI and Ten Sports, over issues which should be resolved before the tour,” the ZC release said.

     

    “If the matters take too long to resolve, ZC and the BCCI might mutually agree to push the tour to next year,” said ZC chairman Wilson Manase.

     

     

    At the time of filing this report, Ten Sports officials were unavailable for comment.

  • Chris Gayle creates history in CWC 2015

    Chris Gayle creates history in CWC 2015

    MUMBAI: The Caribbean giant known for his flamboyant hitting of the cricket ball Christopher Henry Gayle has scored the first double century in the history of World Cup cricket. The southpaw hammered Zimbabwe all over the park in Canberra to score 215 of just 147 balls with the help of 16 sixes and 10 fours.

     

    After achieving the milestone the Jamican told Star Sports, “Getting a bit of cramps, feeling a bit tired. We still have 50 overs to get through. I didn’t want to be out with the first ball. I said “you can’t be serious?” I just want to thank god for this knock. I was under pressure to score runs, and I kept getting messages from twitter and on my cell phone. I have never felt this kind of pressure, but in the end, I am sure I gave them something to talk about. It was a bit slow at the start, not to mention keeping it low. I just tried to take the bull by the horns and hang out there and try and build an innings. After a while I was able to pick a bowler to target and then, in the end, I was out off the last ball (chuckles). A lot of time people don’t know what you are going through as I had some issues with injuries. I am also not getting any younger so age is definitely catching up on me. Overall I am really happy, and I just want to try and build on this as much as possible. Want to build on this momentum and move ahead as we look towards the South Africa game. It was a bit easier to bat later on. I am very happy to get this first double hundred and ever since Rohit got two, I have been hounded to get one as well.”

     

    He was well accompanied by Marlon Samuels who scored undefeated 133 runs. The right hand – left hand partnership yielded West Indies 372 runs.

     

    The milestones achieved in the match were:

     

    · Chris Gayle became the first cricketer to score a double century in World Cup history.

     

    · He is also the first Non – Indian to score a double century. Sachin Teldulkar, Virender Sehwag, Rohit Sharma were the only batsmen to reach the milestone before.

     

    · The 372 runs partnership between Chris Gayle and Marlon Samuels broke Sourav Ganguly and Rahul Dravid’s 318 runs partnership record to take the pole position in World Cup cricket.

     

    · The Gayle – Samuels partnership (372) also broke Sachin – Dravid’s (331) to register highest partnership in One Day International cricket for any wickets.

     

    · Gayle scored 16 mammoth sixes to equal the record of most sixes in an innings. He shares the record with South African AB de Villiers.

  • DigiVive bags mobile streaming rights for Ind-Zim series

    DigiVive bags mobile streaming rights for Ind-Zim series

    NEW DELHI: DigiVive has bagged the mobile streaming rights for live and repeat ODI matches between India and Zimbabwe from Seven Sports.

    The master distributor of the India-Zimbabwe series is Taj sports. The five ODI match series scheduled to take place in Zimbabwe between 24 July and 3 August will be streamed on DigiVive’s mobile TV platform nexGTv. Over 14 million users of nexGTv and nexGTv HD will be able to enjoy the live matches right on their handsets.

    Also, users will be able to watch matches at their convenience by watching repeat matches under the Video-on-Demand section.

    DigiVive’s mobile TV service nexGTv is second only to YouTube in video streaming space on mobile experiencing over 30,000 downloads every day is what the mobile service claims. In the past also DigiVive had picked up rights to stream live events, especially cricket series like T20 World Cup, IPL 2013 and others, attracting huge audience on nexGTv.

    nexGTv’s continuous strive towards providing appropriate and desirable content like Indian cricket matches, live channels, short and full-length movies, premium content during festivals, etc. has made it the people’s choice for entertainment.

    nexGTv has maintained its top position on various online stores and on other app stores as it remains among top five apps in the entertainment category.

    DigiVive director G.D. Singh said, “Cricketing events on nexGTv help us to connect with masses at large because this is what they want to see and stay connected to.”

    “Cricket on mobile platform has become a popular phenomenon through nexGTv. Now people are not only watching live action on the move on nexGTv but it is becoming a second television at homes. We have been living to our commitment of offering all Indian cricket extravaganzas to our end users. This will enable them to watch entire five match series”, Singh added. 

  • ‘Sports broadcast ad market to grow to Rs 7 billion this year’ : Rukin Kizilbash – Taj Television India GM

    ‘Sports broadcast ad market to grow to Rs 7 billion this year’ : Rukin Kizilbash – Taj Television India GM

    It has been a busy and somewhat testing time for Ten Sports. Last year Zee took a 50 per cent stake in its parent Taj Television while this year the channel has had to make do without any India cricket showcase. As a result, it has had to push other properties.

     

    Additionally, a plethora of cricket rights that it holds come up for bidding in the coming months. Indiantelevision.com’s Sibabrata Das and Ashwin Pinto caught up with Taj Television India GM Rukin Kizilbash to find out more.

     

    Excerpts:

    How has not having India cricket this year impacted Ten Sports?
    It has impacted us quite a bit. It is a fact of life that things are not as smooth without India cricket. For each India series you make in the region of Rs 700 million to Rs 1 billion. Last year, Ten Sports had one series. The year before, there were two.

     

    However our reach and GRPs have not been impacted. This is in part due to WWE (wrestling). Our reach is at 30 per cent.

     

    Next year should be better though as we will have India’s tour of Zimbabwe and Sri Lanka.

    But wouldn’t it be a crucial phase for Ten Sports as two prime properties – Pakistan and Sri Lanka boards – come up for bids next year?
    It will be a crucial 12 months for us as the rights for Pakistan, Sri Lanka and West Indies come up for renewal. But we expect to renew our contracts.

    Will the acquisition price for these rights shoot up with Sony back in the race and the others showing hunger to pocket more cricket properties?
    I don’t think that the acquisition price will shoot up drastically. India, after all, visits them just once in four years. So when you buy board rights, you basically buy one India tour. It is not like the ICC events where India always participates.
    Why is it that you recently bought the South Africa rights for just one year?
    We got the rights for South Africa and Zimbabwe for one year. We will hopefully get these rights for five years once the current period gets over. India visits South Africa in 2010.

    Is cricket saturated in terms of ad rates?
    No! We believe that the spot rate can keep going up. To give you a parallel, in the US a 30-second spot for the Super Bowl sells for $2.5 million. For us it sounds unbelievable but in the US clients like Budweiser and Microsoft are willing to spend $25 million on one match. They create campaigns just for that event. An India series costs $4 million to sponsor. So there is room to grow.

     

    We sold the India Pakistan series last year for Rs 350,000 for a 10-second spot. I believe that ESPN Star Sports sold the final of the T20 World Cup for Rs 750,000 per 10 seconds. The next India versus Pakistan series could see spots sold for Rs 500,000 per 10 seconds – or even more. Advertisers realise that India cricket is the only way to reach the entire country at one shot. Even the highest rated soap does not reach the entire country. Its primary audience is the Hindi belt.

    Which is why the sports broadcasting market is going to see ad revenue growth this year?
    We expect the sports broadcast ad market to be in the region of approximately Rs 7 billion this year, up from Rs 4.5 billion a year ago.

    Industry estimates Ten Sports’ ad revenue to be around Rs 600-700 million this year. Is this true?
    I can’t comment on our revenue figures.

    In terms of rates, how do India cricket series stack up
    against each other?
    India versus Pakistan would be number one, followed by the series against Australia. A series against South Africa would be third. Clients need India cricket to create a big bang. Also a lot of the ad rates depend on when a series is held. Is it coinciding with the summer season or Diwali?

    To what extent did T20 rejuvenate cricket?
    It turned the sport upside down. It is certainly worth a lot more from an advertisers perspective than a 50 over ODI. The ratings for the T20 World Cup were double what you got for the India Australia ODI series. There is a lot more viewer retention as it lasts for just three hours. The instant cricket that T20 offers fits in with today’s lifestyle.
    ‘IPL and ICL will not get in each other’s way. One initiative is from the governing body, while the other is from a private player trying to boost the game’s popularity and reach. They can co-exist‘

    Have ratings gone up for other sports?
    Not substantially. There has been some growth though for tennis, soccer. Moto GP has also shown a decent jump. We have gone from maybe 0.2 to 0.4.

    And what about ad rates?
    We are seeing a surge in football. When we telecast the World Cup in 2002, we got an ad revenue of $2.5 million. We believe ESPN Star Sports got around $8.5 million this World Cup.

     

    The ad revenue you get from a non-India series like Australia versus South Africa is probably about the same as what you make for a season of Uefa Champions League.

    How do you view the opportunities for broadcasters to grow other sports in India?
    The opportunities are there for other sports to grow. Soccer, hockey, tennis are doing quite well, which we are trying to develop. Having said that, Indian cricket drives the sports broadcasting space. The challenge is to take the other sports on par with India cricket.

     

    We have to figure out how to deliver more TRPs and revenues from these sports. India will evolve from being a one sports nation but it will take time – and a lot of marketing effort from sports broadcasters to push these properties.

    Can you offer an example of a non cricket sports event that has grown through nurturing?
    A good example of nurturing is the soccer World Cup. The response it got last year surpassed all expectations.

     

    When EPL first started airing in India not many people were familiar with it. It has developed over the years due to sustained coverage. We will be doing the same with our properties including motorsports.

    What marketing innovations are being done by Ten Sports to push these events?
    We are doing an On Tour innovation. This is a six-month on-air promotion and the sponsors are Tata Sky, Idea and McDonalds. We take four contest winners each month for a different event. We started off in September with WWE in Paris. In October we took them to Kuala Lumpur for the MotoGP. This month is the Uefa Champions League and next month is Sri Lanka Cricket.

     

    In January, we will be featuring South Africa cricket. In February, there will be horse racing in Dubai. And we are marketing them in different ways.

    Do you see Olympics becoming bigger in India this time?
    I would rather say that the Olympics as an event was bigger in the 1970s and 1980s compared to now. For next year I have heard that ESPN is looking to air it, besides DD. If that happens then the event will get a bigger marketing push that usual. Still the fact that Indian participation in the Olympics as well as performance is limited means that interest will accordingly be limited.

    What are the rights you have recently bagged?
    We have bought the soccer rights to the Dutch and French leagues. We believe that if we nurture them they can over the next three years reach the status of EPL.

     

    In terms of upcoming rights, the Australian Open tennis Grand Slam rights are currently being bid for. Wimbledon rights come up next year.

    There is a trend of sports broadcasters doing long-term deals with a few clients. Is Ten Sports examining this route?
    No! We prefer to do yearly deals as we know exactly what is on our calendar. Also if you do a long-term deal, you do not know what the ad rates will be the next year and the year after that. You could be under-selling.

     

    Another issue is that if I say lock in Pepsi for three years, then I exclude Coca-Cola and who knows? Maybe next year Coca Cola ups their marketing budget and launches three new products. I miss out on that action. With long-term deals you run the risk of ticking off companies by blocking them completely off the channel. These companies will then be more than happy to hop on to a rival channel.

    How do you see the ICL and IPL faring?
    ICL will rock. At the moment there is some uncertainty as it is a new format. But once it starts, it will catch on in a big way. You have established names, good production values, good stadium facilities. There will be Bollywood glamour. So it will be a fun experience for the family.

     

    While it is early for me to say anything about IPL, I don’t think that they will get in each other’s way. One initiative is from the governing body while the other is from a private player trying to boost the game’s popularity and reach. They can co-exist.

    After acquiring stake, why did Zee decide to sell ads through Ten Sports for its own sports channel?
    We already have a dedicated ad sales team in place. We are selling ICL for them. We are selling it on air while they are selling it on-ground. Sometimes we package some of Zee Sports’ properties along with our channel. At other times like for Indian soccer, it is done separately.

     

    It also depends on the client. If say someone like an LG is spending Rs 10 million, he may want to split it between the two channels. So we work out a package. We have products that Zee Sports does not have and vice versa. So it helps us sell better. It is a joint effort in terms of sales.

    Are you looking at organising a sports event at a
    grassroots level?
    Yes! We are working with Zee. We have identified three sports and we are deciding how to go about things. We might create an event from scratch or we might associate with an existing one and take it to another level. Zee is working with soccer. ESPN is working with hockey. We too are looking at a sport.

    In terms of other sports, do you see soccer or hockey
    becoming a number two sport?
    It is difficult to say which will come out on top. Hockey has picked up with our recent win and the whole Chak De spirit. Unfortunately, we are not playing in the Champions Trophy. Hockey has had its ups and downs. In terms of soccer, the Champions League is taking off. Both sports will depend on how India fares at them. But currently, soccer is bigger than hockey.

    How is Ten Sports gearing up for new media? And is marketing on the mobile going to go beyond just SMS?
    We are planning to do this next year. We are talking with Idea and Reliance in terms of how to take this forward. We are looking for a bigger platform.

    You did a film innovation last year where you aired
    sports films. Are you planning more of the same?
    Absolutely! We are planning to have the next batch soon. It is a question of getting sports movies. We are currently showing a series Simply the Best. Each episode looks at a great sports person like Sir Donald Bradman, Jesse Owens. Mohammed Ali, Sachin Tendulkar.

    Is a one-sport channel like a Golf channel economically
    viable with new distribution platforms like direct-to-home emerging?
    I think that a couple of years down the line it will be. When DTH reaches 5 million homes, you will see niche channels dedicated to topics like cooking, golf, travel and action adventure coming up.
  • Nimbus signs more global broadcasters for India cricket

    Nimbus signs more global broadcasters for India cricket

    MUMBAI: Nimbus Communications Limited, the global media rights partner of the BCCI, has entered into TV licensing agreement for terrestrial broadcast of Indian cricket in Kenya, Botswana, Malawi, Namibia, Tanzania, Uganda, Zambia and Zimbabwe.

    The company has also closed a four year deal with Super Sport, the South African pay TV service.
    Nimbus, in an official release, claimed that it worked out a comprehensive telecast strategy for the Middle East with the signing of the radio rights deal with Hum FM and the TV rights deal with Ten Sports.

    According to the official communiqué, the Sinhala ‘edutainment’ channel Derana has secured the terrestrial TV rights for Sri Lanka for the ongoing England series. The series’ non exclusive pay TV rights for Hong Kong and Sri Lanka have been acquired by Ten Sports.

    Says Nimbus VP International & Syndication Vikram Das, “We are proud to be associated with the phenomenal expansion of the reach of Indian cricket. In a very short space of time we’ve achieved outstanding results in terms of reach, revenues and platforms.”

    With the latest round of deals announced, Indian cricket is now going live onto every continent: America, Europe, Australia, Africa and Asia and is available on television, radio and internet broadband, the release adds.