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Tag: Ziff Davis

  • Fork Media and Ziff Davis announce Mashable India

    Fork Media and Ziff Davis announce Mashable India

    MUMBAI: Fork Media, India’s fastest growing publishing and ad tech media company,  announced a new agreement with Ziff Davis, the digital media company with market-leading positions in the technology, entertainment, gaming and shopping categories, to operate Mashable India (in.mashable.com). The expanded partnership builds on Forks’ existing operation of other Ziff Davis brands, IGN and AskMen, in India.

    Mashable is obsessed with culture and tech, offering smart, spirited coverage of the products and innovations that shape our connected lives and the digital trends that keep us talking. A recognised authority in tech, social and digital culture, Mashable’s audience believes in taking action to shape a better future. One of the most prominent and premium brands in media, Mashable became a Ziff Davis brand in 2017.

    Mashable India will curate and localize the best of Mashable’s delightfully offbeat global content, while adding originally created unique content specifically produced for the Indiamarket.

    Fork Media has emerged as India’s most talked about digital media company, winning the Deloitte Technology Fast 50 India & APAC, FT 1000 High-Growth Companies APAC, and India Emerging Global 20 awards. Founded in Mumbai in 2013 with offices across India, Southeast Asia and the Middle East, Fork’s brand-first philosophy, authentic branded content solutions and multi-screen platform reaches an audience of more than 100 million users per month.

    Samar Verma, CEO of Fork Media, said: 

    “We’re excited to expand our partnership with Ziff Davis, having developed real traction with IGN and AskMen, we view Mashable as a game changer to our content publishing business. We believe Fork Media can drive Mashable India to its true potential with our integrated content, sales and marketing approach.”

    Adam Doree, on behalf of Ziff Davis, said: “As a new chapter for Mashable’s international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators – both existing and new to our partner group. In India, our partners at Fork Media are building a world class media company and their values are a perfect match for Mashable India.”

    Ziff Davis’ international profile represents a rare opportunity to reach a truly global audience, offering both scale and local relevance in every major territory worldwide. Ziff Davis’ world map can be seen at: http://world.ziffdavis.com. Operation of Ziff Davis’ PCMag.com in India continues under itsseparate partnership with Times Internet Ltd.

  • Ziff Davis in online, print media pact with Microsoft

    Ziff Davis in online, print media pact with Microsoft

    MUMBAI:The New York-headquartered gaming magazine and online publisher Ziff Davis has announced an integrated media collaboration with Microsoft. Ziff Davis will serve as the independent editorial voice for Microsoft’s Games for Windows initiative. As part of the strategic relationship, Ziff Davis is launching a new magazine called Games for Windows: The Official Magazine and a companion website on the 1UP Network.

    Microsoft will drive traffic and readership to the magazine and to the 1UP Network, and will promote the Games for Windows magazine as part of their Games for Windows marketing efforts. The magazine and integrated online components will launch in Fall 2006, informs an official release.

    Ziff Davis’ online integration will include a Games for Windows website on the 1UP network. The website will host editorial features, social networking, and blogs, as well as game demos, patches, downloads, trailers and original video content from FileFront.com and GameVideos.com. In addition, Ziff Davis will collaborate with Microsoft in the area of online and interactive content for Games for Windows. Microsoft’s website, GamesForWindows.com, will also link to the 1UP Network for users who want additional content, adds the release.

    “We believe Ziff Davis Game Group is the ideal industry partner for Microsoft as we advance the Windows platform and Games for Windows initiative,” says Rich Wickham, director of Games for Windows at Microsoft. “We value Ziff Davis’ innovation in integrating diverse media together and wanted that creative force driving the official Games for Windows magazine
    and website on the 1UP Network.”

    The collaboration with Ziff Davis Game Group represents a significant step in Microsoft’s larger marketing push for the Games for Windows brand: the magazine shares the same “Games for Windows” branding that will appear on game packaging and in leading retailers throughout the U.S. beginning this Fall.

    “We share Microsoft’s passion for expanding the Windows gaming market,” says Ziff Davis Game Group president Scott McCarthy. “This alliance will enable us to reach a wider audience than ever before, both in print and online, and it affirms Microsoft’s commitment to gaming on the Windows platform. We’re looking forward to working with Microsoft.”