Tag: ZEUX Innovation

  • ZEUX Innovation redefines design leadership with groundbreaking workshop series

    ZEUX Innovation redefines design leadership with groundbreaking workshop series

    Mumbai: ZEUX Innovation, a UX design and innovation firm, sets a new benchmark with the launch of its Design Leadership Workshop series for design professionals seeking to elevate their leadership skills and impact. Headquartered in Mumbai, ZEUX operates with an outcome-based focus and approach, creating frictionless digital experiences across sectors. Through its Design Leadership Workshops, the firm aims to cultivate design leadership and innovation, empowering participants with the skills and mindset to transition from executing design tasks to leading strategic initiatives.

    The workshops are a call to action for UX Designers, creative directors, design managers, product designers, and founders who face challenges in clearly defining design problems, thinking strategically within the design ecosystem, communicating design ideas effectively, and embracing disruption to drive innovation. ZEUX’s initiative seeks to address these common struggles, providing professionals with the tools and insights needed to navigate and lead in the ever-evolving landscape of design.

    Led by  ZEUX Innovation co-founder Saurabh Gupta and an expert in UX design and innovation, the workshops are generating a strong interest. An alumnus of the National Institute of Design, Saurabh has trained more than 8,000 people across the globe. With over twenty years of experience, he conducts workshops to develop design leadership and innovation, introducing participants to his ABCD framework: Articulating the problem, Big-picture thinking, Clear communication, and Delivering disruption. Leveraging his long track record of providing successful UX solutions for both startups and Fortune 500 businesses, he is a renowned mentor for aspiring leaders owing to his experience in effortlessly integrating design and innovation into company culture.

    The workshops maintain a limited capacity of 26 participants per session to ensure an interactive and immersive experience. This approach attracted design professionals from diverse backgrounds, including UX, Product, and Visual Design, as well as, founders and project leaders seeking to enhance their design leadership capabilities.

    Reflecting on the success of the UX design workshops, Saurabh Gupta expressed “We are thrilled by the overwhelming success of our Design Leadership Workshop. It underscores the growing demand for strategic design leadership skills in today’s competitive landscape. Our commitment to fostering design excellence and innovation remains unwavering. We are expanding our workshop series to meet the needs of design professionals seeking to drive meaningful change through design.”

    These workshops have received overwhelmingly positive feedback from participants, who commended the sessions for their insightful content and practical applicability.  The attendees found immense value in the program’s practical framework and fresh perspectives on problem definition in design, strategic thinking, communication clarity enhancement, and leveraging disruption for innovation and growth.

    In response to participant requests for a more comprehensive program, ZEUX is also exploring the possibility of introducing a multi-day residential certificate program. This extended format would enable a deeper exploration of key concepts and foster stronger connections among participants.

    Sharing his experience, Capgemini a UX design manager Sandesh Mandlik, expressed gratitude for the exceptional workshop, highlighting its enlightening presentation and the blend of theory and practical exercises. Karthik Chaganty, a senior design specialist at Dream 11, found the curriculum inspiring, with relevant lectures and engaging activities driving home the concepts. Nandini Bhosale, UI/UX designer, TCS, shared that as a young designer, hearing Saurabh decode the mindset and perspective required for leadership was invaluable. She noted that the workshop advanced her career by 2-3 years. Khushboo Shah, founder of Studio Juxta, found the sessions insightful, covering overlooked UX aspects with simplified topics, and expressed excitement to implement the knowledge gained in their design process. Overall, the workshop provided a comprehensive and immersive learning experience, leaving attendees eager to apply their learnings.

    ZEUX Innovation remains steadfast in its dedication to fostering design excellence and innovation. With plans to deliver unique and practical content in an engaging format, ZEUX aims to further solidify its position as a leader in equipping designers with the skills and perspectives necessary for driving meaningful change through design.

  • ZEUX Innovation partners with Discovery India to deliver country’s first aggregated real-life entertainment app

    ZEUX Innovation partners with Discovery India to deliver country’s first aggregated real-life entertainment app

    MUMBAI: ZEUX Innovation, outcome-driven UX design firm, has partnered with Discovery India to design the Discovery+ app. The app was launched on 18 March 2020 and continues to garner rave reviews across major app stores for its content and user experience.

    Discovery India business head Issac John said: “As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various researches and design workshops that ZEUX led for us, placed user motivations at the heart for solving these barriers. The iterative work, completed over several months, has paid rich dividends for us as expressed by the umpteen user reviews that have highlighted the rich yet simple to navigate UI & UX of Discovery Plus”.

    ZEUX designed the Discovery+ app with an end objective to deliver a best-in-class and differentiated OTT experience.

    The ZEUX Edge: 5 key UX design pillars for Discovery+

    One-stop-shop

    As a first step, ZEUX conducted foundational research with target users across India to ascertain Discovery’s app consolidated strategy. Other insights gathered regarding content preferences, subscription models, pricing, etc. also helped establish a clear app strategy and laid down a solid foundation for the design effort.  

    Discoverability

    ZEUX completely re-imagined the content categorisation approach for Discovery+ and created several innovative content buckets and micro-genres (such as: time of day, emotion, content length, life stage, brag value, etc.). This not only ensured that the overall information architecture of the app matches the target users’ mental models but also enhanced content findability. 

    Stickiness

    The unique ”Shorts” feature was an innovation crafted specifically to enhance engagement for the new-age generation. Never seen before on any OTT platform, Shorts brought snackable non-fiction content & infinite scrolling to offer a unique engagement strategy for Discovery+ 

    Shareability

    ZEUX built a hyper-simple sharing experience by seamlessly integrating user’s most preferred sharing channel (WhatsApp) into the app interface. This innovation has proven to be a key factor in enhancing content share-ability resulting in higher organic user acquisitions for Discovery+

    Intelligence

    Circular content toggles at the top of key pages were created by ZEUX to ensure that the home & landing pages for core content categories showcase Discovery’s vast content breadth and depth. Click-data from the toggles also fortified the app’s intelligence gathering mechanism and fuelled its content personalisation & recommendation engines.

    Saurabh Gupta, co-founder, ZEUX Innovation, said: “We are proud to be the UX design partner for Discovery+. We leveraged the science of human performance & persuasion design to craft an OTT experience that is a perfect balance between delivering specific business outcomes, addressing diverse user needs and effectively managing technology considerations”.

    Adding to the perspective, Hemal Gathani, co-founder, ZEUX Innovation, said: “Client support was the key factor in transforming our thoughts into reality. The fact that the Discovery team supported our thought process and empowered us to think laterally, led to a seamless delivery from our end”.

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