Tag: Zerofifty

  • Tiger tackles Kabaddi fever as JioStar amps up Season 12 campaign

    Tiger tackles Kabaddi fever as JioStar amps up Season 12 campaign

    MUMBAI: When Tiger Shroff says “Ghus Kar Maarenge,” you know things are about to get physical on screen and on the mat. JioStar has dropped the second film of its high-octane Pro Kabaddi League Season 12 campaign, and the action star brings all the grit and swagger that mirrors kabaddi’s raw intensity.

    Conceptualised by Zerofifty, the cinematic spot kicks off with Tiger facing down a mob of hostile neighbours at his gates. Instead of flinching, he walks out with a kabaddi player’s composure, serving up a line as fierce as a raid: “Ghus kar maarne ki baatein toh sab karte hain, par yahaan hum kar ke dikhate hain” (everyone talks of attacking, but here we do it and prove it).

    The campaign, titled “Ghus Kar Maarenge,” doubles down on the league’s promise of fearless aggression and edge-of-the-seat drama. Released in Hindi and Marathi, the film highlights that kabaddi is not about bravado, it’s about backing it up, move for move.

    “This is going to be the most exciting season of Pro Kabaddi League yet,” a JioStar spokesperson said, pointing to format changes and new rules designed to guarantee a result in every clash. “Tiger Shroff was the perfect face to embody this season’s intensity.”

    For Tiger, the campaign is personal: “Kabaddi is raw, real, and Indian to the core. It’s not just strength but fearless conviction, and I can’t wait to see India’s toughest athletes rise again.”

    Season 12 kicks off on 29 August 2025 with a southern derby between Telugu Titans and Tamil Thalaivas, broadcast live on JioHotstar and Star Sports Network. With a new format, guaranteed outcomes, and Tiger leading the war cry, the mat is set for kabaddi’s fiercest showdown yet.