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Tag: Zero Gravity Communications

  • Millimetre names Zero Gravity Communications its agency of record

    Millimetre names Zero Gravity Communications its agency of record

    Mumbai: Millimetre, the flagship brand of Lamitude has announced Zero Gravity Communications (“ZGC”) as its creative, strategic and media planning agency of record. ZGC is an independent advertising agency based in Ahmedabad. The agency will handle brand strategy, creative execution, and digital media duties for Millimetre.

    “ZGC is filled with strong talent, creative minds and extensive experience in creating meaningful brand actions” said Lamitude partner Punit Tambi. Together ZGC and Lamitude will be launching a series of campaigns to strengthen the market presence of Millimetre brand in a hyper personalized way by leveraging a strategic mix of traditional and digital channels to maximize reach, engagement and impact across the value chain.

    The pursuit of redefining interior surfaces gave birth to Millimetre. It’s first iteration is of 36 beautifully crafted decors, under three categories. Millimetre is all set to transform the surfaces industry with innovative product launches this year.

    Speaking about the mandate, ZGC founder Khushboo Sharma Solanki said “We are thrilled and honoured to be chosen as Millimetre’s Integrated Marketing Agency of Record. Our team at ZGC is deeply committed in doing our part in the success story of Millimetre through our digital-first approach and creative marketing strategies. We understand the significance of Millimetre’s vision, and we are excited to embark on this transformative journey together.”

  • Zero Gravity Communications bags the full-service mandate of Gopal Namkeen

    Zero Gravity Communications bags the full-service mandate of Gopal Namkeen

    Mumbai: Zero Gravity Communications has recently onboarded Gujarat’s legacy snack brand Gopal Namkeen for the full-service integrated mandate.

    The agency will be in charge of brand strategy, overall communications, and advertising duties.

    From its beginnings in 1994 to its current form, Gopal Namkeen boasts of being the taste tycoon of the state, famous all over India for its snacks.

    Expressing their aim to rope in Zero Gravity Communications, Gopal Namkeen executive director Raj Hadvani said, “We trust the creative direction of Khushboo Solanki Sharma and her team. We wish to have an integrated approach that gives strong brand awareness. We are excited about this association with Zero Gravity Communications and look forward to growing on the path we carved for our brand together.”

    Zero Gravity Communications founder Khushboo Solanki Sharma said, “We are elated to bring Gujarat’s respected snack brands, such as Gopal Namkeen, to our client roster. With our experience and expertise, we are determined to contribute to the brand’s growth. We look forward to a long and strong association with them.”

  • Zero Gravity Communications bags 7 new clients amid lockdown

    Zero Gravity Communications bags 7 new clients amid lockdown

    NEW DELHI: While Covid2019 has led to a struggle for survival for some of the integrated communication consultancies, it has turned out to be an opportunity for Zero Gravity Communications. The Ahmedabad-headquartered consultancy was quick to adapt to the new normal through leveraging creativity, communication and collaboration. The team tapped sectors such as health and wellness, e-commerce and education and intensified its investment into digital strategy and showcased its landmark achievements in the domain. 

    While many firms struggled to hold the fort to their existing clients, Zero Gravity Communication achieved a unique distinction of onboarding seven clients amid lockdown. The new addition to its clientele includes Nimba Nature Cure, Roastea, Clear Water, Jivraj 9, Asia NEI from the CK Birla Group, Clearth, Hygiene Labs, and Troikaa Nutrascience. Another trend is the diversification of its portfolio into health and wellness. It has onboarded some interesting firms in this segment like Synershield Z- a Troikaa. Nutrascience’s immunity medicine, Imbue – a women’s hygiene and intimate wash, and Clearth – a sanitiser range. The diversification will enrich its portfolio and hasten its expansion due to its ability to cater to new segments.

     Zero Gravity Communications founder and CEO Khushboo Sharma credited her team #theideapeople for this remarkable success. "The pandemic has demonstrated the resilience and adaptability of integrated marketing consultancies. We foresee agility and out-of-the-box thinking to become enablers to navigating exigencies. Upon the imposition of the lockdown, our team worked virtually and brainstormed on strategy and creative ideas that had the potential to resonate with consumers. We channelised our energies into digital as it had gained currency during this unprecedented time. Our collaborative efforts and perseverance lead to our success. We intend to redefine the communication landscape by evolving continuously to cater to changing tastes and preferences of consumers."