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Tag: Zepto

  • The Trade Desk checks out with Zepto to deliver retail media magic on the open internet

    The Trade Desk checks out with Zepto to deliver retail media magic on the open internet

    MUMBAI: The Trade Desk has zipped into a game-changing partnership with quick commerce darling Zepto, unlocking fresh firepower for advertisers hungry for precision, scale, and results. The deal blends Zepto’s rich first-party data – drawn from over 60 million monthly shoppers across 80+ Indian cities — with The Trade Desk’s open-internet muscle, paving the way for sharper targeting and real-time optimisation.

    Unlike walled-garden retail media that confines campaigns within app borders, this tie-up takes Zepto’s audience segments — from grocery and baby care to wellness and electronics — and serves them up across the digital landscape. Think connected TV, OTT, music streaming, and more — wherever the eyeballs are, the ads will follow.

    Marketers using The Trade Desk’s platform can now track the full shopper journey, connecting media spend with actual sales on Zepto. It’s closed-loop attribution meets open-internet scale — a cocktail built for today’s ROI-obsessed climate.

    With this partnership, Zepto isn’t just delivering groceries in 10 minutes — it’s delivering marketing intelligence faster than ever before.

    “Retail data represents an incredible opportunity for brands looking to connect their marketing spend to sales. As marketers continue to seek ways to demonstrate the return on investment of their media spend, they increasingly value the data-driven precision of the open internet that enables them to effectively measure campaign performance,” said The Trade Desk managing director, India, Tejinder Grill. “Together with Zepto, we’re enabling a more scalable, privacy-conscious, and outcomes-focused advertising approach for modern marketers.”

    As marketers seek to drive greater effectiveness and efficiency, access to real-world consumer insight has become a top priority. This is especially critical in today’s volatile economic climate, where every marketing dollar must deliver tangible results. By connecting the right brands with the right buyers at the right time, this partnership promises to maximize campaign performance and deliver tangible business results — a critical need in today’s ROI-driven environment.

    Zepto’s unique first-party data unlocks high-intent audience segments across multiple buying categories including health and wellness, grocery, baby care, household, electronics and value bundles.

    “As the digital landscape evolves, privacy has become a key concern for consumers and marketers alike. This partnership reflects that shift, reinforcing our commitment to protecting customer data, while still enabling advertising that’s relevant and respectful,” said Zepto CBO Devendra Meel. “By grounding media decisions in actual purchase behavior, brands can better understand their audiences, optimize performance, and drive meaningful business outcomes. We’re proud to partner with The Trade Desk to build a more transparent and effective approach to advertising across on the open internet.”

  • Zepto gets to the root of fresh supply with farmer-first new playbook

    Zepto gets to the root of fresh supply with farmer-first new playbook

     MUMBAI: From mandi mayhem to farm-fresh flair, Zepto’s shaking up the supply chain. Zepto co-founder and CEO Aadit Palicha has revealed how the quick commerce player is rewriting the rules of India’s fragmented fresh produce market, one collection centre at a time. In a detailed post, he shared how the startup has quietly scaled its fresh category by 4x in just 12 months, leaping from 6.4 lakh to 22.1 lakh units sold per day.

    What’s behind this massive growth spurt? A shift away from the traditional mandi-led chaos to a tech-powered, decentralised model built on trust with farmers and rapid movement of goods. Zepto now sources directly from thousands of farmers across 70-plus Collection Centres hyperlocal hubs where fruits and vegetables are graded, packed, and dispatched within 12 hours of harvest.

    A key weapon in Zepto’s fresh arsenal is the Bloom app, the startup’s proprietary sourcing platform that turns real-time mandi price tracking, vendor scoring, and dynamic procurement into a science. The result? Better price visibility for farmers, automated planning for Zepto, and a win-win loop that cuts out intermediaries and reduces waste.

    This model isn’t just about speed, it’s also about dignity and predictability. “For the first time, Indian farmers are becoming part of a demand-driven, digital-first ecosystem,” Palicha noted. Through Bloom, they gain access to live market benchmarks, input support, and assured offtake features unheard of in India’s informal agri-supply chains.

    Even last-mile delivery hasn’t been spared a makeover. Zepto has invested in smart handling systems that preserve freshness while slashing delivery timelines. Combined with direct relationships with farmers, this allows the company to keep quality high and prices sharp, something traditional retail has long struggled with.

    In a sector long marred by price volatility and perishability, Zepto’s fresh strategy is a rare blend of logistics, localisation, and digital insight. The real disruptor here isn’t just tech, it’s trust.

  • Polycab plugs into Zepto for a breezy 10-minute delivery

    Polycab plugs into Zepto for a breezy 10-minute delivery

    MUMBAI: Polycab India has flicked the switch on a zippy new distribution channel—Zepto. The electricals heavyweight is now delivering its energy-efficient ceiling fans straight to urban doorsteps in just 10 minutes, making sure no household has to sweat it out this summer.

    As the mercury rises, so do expectations—and consumers are no longer willing to wait. Spotting this shift, Polycab has entered the quick commerce (Q-commerce) race, listing its Super ROI fans on Zepto across 14 major cities, from Mumbai and Bengaluru to Kolkata and Jaipur.

    “We’re not just selling fans, we’re delivering instant comfort,” said Polycab India executive president and chief business officer – B2C Ishwinder Khurana. “Today’s consumers want speed, quality, and ease. Zepto is helping us tick all three.”

    The ceiling fans, priced between Rs 1,800 and Rs 3,500, and exhaust fans starting at Rs 1,000, are now just a tap away for urban India’s sweat-weary. While buyers will need to handle installation for now, Polycab backs its products with robust after-sales service.

    Already a staple on Amazon and Flipkart, Polycab’s latest Q-commerce pivot reflects its ambition to dominate not just the wires and cables segment—but the entire FMEG landscape. With Rs 224+ billion in FY25 turnover and presence in 84 countries, the company is going full throttle on modern retail.

    For India’s heat-stricken metros, this tie-up brings a gust of good news

  • Continental Coffee brews a summer twist with lemon iced tea debut

    Continental Coffee brews a summer twist with lemon iced tea debut

    MUMBAI: Continental Coffee, best known for its hot brews, is diving headfirst into chilled territory with the launch of Continental This lemon iced tea premix—marking its first consumer-facing foray into tea.

    Part of the CCL Products (India) Ltd portfolio, the new iced tea aims to tap into India’s rising thirst for at-home refreshment. While Continental’s tea blends were earlier reserved for institutional buyers under the Continental Chaay banner, this lemony twist is now hitting shelves nationwide in two formats: a 400g pouch and a handy 140g stick pack (10g x 14).

    The product will brew its presence across general trade, modern retail and e-commerce players like Big Basket, Blinkit, Swiggy, Zepto and Amazon—serving up café vibes straight from the kitchen counter.

    Continental Coffee chief marketing officer Raja Chakraborty said: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    Head of marketing Preetam Patnaik added: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    With Indian summers stretching longer and hotter, Continental’s pivot to iced tea could be just the cool-headed move it needs to expand beyond its coffee comfort zone.

  • Kurta in a Hurry? Libas and Zepto Stitch Up 10-Minute Fashion Fix

    Kurta in a Hurry? Libas and Zepto Stitch Up 10-Minute Fashion Fix

    MUMBAI: Who needs a fairy godmother when your new kurta shows up in 10 minutes flat? In a move that fuses style with speed, Libas has become one of India’s first fashion brands to leap into the world of quick commerce by launching on Zepto. Now live across 50 cities, including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, Libas’ best-selling kurta sets, co-ords, and everyday chic essentials can reach your doorstep faster than your pani puri cravings.

    This snappy partnership marks a major milestone for the ultra-fast fashion brand and the 10-minute delivery app known for grocery speed. Together, they’ve turned wardrobe malfunctions and last-minute outfit panics into just another tap on your screen.

    “AtLibas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery, it’s about empowering our customers with instant access to style,no matter the occasion. We’re excited to be among the first fashion brands in India to embrace quick commerce at this scale,” said Libas founder & CEO, Sidhant Keshwani.

    Zepto chief business officer Devendra Meel shared, “Our mission has always been to make lives easier, this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend, it’s now a timeline and we are glad to have Libas trust Zepto to reach their customers.”

    To drive home the point, the brands have rolled out a cheeky brand film capturing the familiar chaos of last-minute wardrobe dilemmas. The message? Forgot about that puja invite? Suddenly have a sangeet to slay at? Don’t sweat it Libas and Zepto have your back. And your outfit.

    From planned looks to panic orders, this collab captures the pulse of today’s hyper-spontaneous generation. Because who says fashionably late is the only way to arrive?

     

  • Zepto pads up for PMS with a comfort-first search that feels your feels

    Zepto pads up for PMS with a comfort-first search that feels your feels

    MUMBAI: Ever searched for “appraisal” and been served peanuts? Or typed “Prashant” only to get croissants? On Zepto, it wasn’t just a glitch, it became a vibe. What started as meme-worthy misfires on the quick commerce app’s search bar has quietly morphed into something far more meaningful: a barometer for mood, emotion and, now, premenstrual meltdowns.

    Zepto’s latest feature, the PMS Search Experience, is a dedicated landing page curated by the women of Zepto to tackle the monthly rollercoaster of premenstrual syndrome with empathy and humour. Typing “PMS” into the app now leads users not just to pads and painkillers, but to a digital moodboard of comfort: herbal teas, heating patches, chocolate bars, plush toys, aromatherapy, and even boxing gloves because some days, “ragey” needs a release.

    The page is cleverly divided into relatable moods Crampy, Ragey, Lazy, Irritated, Sad, and Hangry each with tailored product recommendations that promise to soothe, snack or simply see you.

    “We heard you. ‘PMS’ is now a search term on Zepto,” said Zepto chief brand and cultural officer Chandan Mendiratta “This wasn’t just about adding period care SKUs we built what we’re calling an emotion page. Something that mirrors the mental and physical state of our users, especially during tough days. We hope it brings comfort, even if you don’t buy anything. And I want to be clear: I won’t and shouldn’t take credit for this. This was built entirely by the women of Zepto. They get you.”

    The brand, which earlier launched the viral Period Box, seems to be on a roll when it comes to blending commerce with cultural context. In a world where search bars have long been functional, Zepto’s is slowly becoming emotional and refreshingly human.

    For anyone who’s ever searched “Monday blues” or “comfort food” and hoped for more than just items in a cart, this is Zepto quietly saying: we get you.

  • Plant one on mum as Ugaoo digs into Mother’s Day with a twist

    Plant one on mum as Ugaoo digs into Mother’s Day with a twist

    MUMBAI: Forget flowers and chocolates this Mother’s Day, Ugaoo is going off the beaten path and straight into your living room with leafy love and a lot of laughs. The brand’s new campaign, Moms In All Forms, is a charming shout-out to the many flavours of modern motherhood equal parts heartfelt and hilariously on point.

    With a brand film that opens with the cheeky question, “What even is a mom today?”, Ugaoo flips the script on tired tropes. The answer? She could be anyone your therapist-friend, your elder sister, your chaos-managing auntie, or your boss-turned-mentor who always brings tissues to meetings. And what do all these mum energies deserve? A thriving plant, of course just like they help you thrive.

    The campaign features a delightful bouquet of characters, from Jia the Zen plant mom to Ishi the emergency-contact bestie, and Sheela, the OG no-nonsense mum who swears by neem oil. Each one is paired with a perfectly symbolic plant pod, now available for lightning-fast 10-minute delivery via Blinkit, Zepto and Instamart. Quick commerce just got a dose of green goodness and emotional intelligence.

    “Motherhood today is layered, dynamic and beyond biology,” says Ugaoo founder Siddhant Bhalinge. “With Moms In All Forms, we wanted to move past traditional, emotional tropes and spotlight the many ways women nurture, guide, and uplift us. Our partnership with quick commerce platforms makes this appreciation instant and impactful.”

    This isn’t just a gifting gimmick, it’s Ugaoo positioning itself as more than just a plant company. With Moms In All Forms, it plants its flag in the fertile space where culture, content, and commerce intersect. A lush little tribute to the mums (and mum-types) who make life bloom.

    Would you like a short caption version of this for social media?

  • VIP Clothing zips into quick commerce with Zepto

    VIP Clothing zips into quick commerce with Zepto

    MUMBAI:  VIP Clothing, one of India’s top innerwear brands, is getting snug in the quick-commerce space by launching its premium range on Zepto. Shoppers can now snap up Frenchie, Feelings, and VIP with just a few taps, enjoying rapid doorstep delivery.

    Zepto chief business officer Devendra Meel called it a perfect fit. “We’re thrilled to have VIP Clothing on board. Our Sellers goal has always been to provide users with fast and reliable access to daily essentials,
    and this partnership enhances that mission. Thanks to our sellers for enabling this. With VIP’s premium
    innerwear now available on Zepto, we are confident that users will enjoy the ease of shopping for their
    favourite products with just a few clicks.”

    VIP Clothing chairman & managing director Sunil J. Pathare said, “We are looking forward to our partnership with Zepto, as it represents a significant step towards enhancing the shopping experience. This collaboration aligns perfectly with our vision of making high?quality innerwear easily accessible—whenever and wherever our customers need it. As we expand into quick commerce, we look forward to reaching more consumers and providing them with the efficiency and convenience they need for their everyday purchases.”

    After a successful launch on Swiggy Instamart, VIP Clothing is doubling down on digital, adapting to modern shopping habits. With Zepto’s lightning-fast network, the brand is set to reach consumers across Mumbai, Delhi NCR, Bengaluru, and Chennai.

    As VIP Clothing rethreads its retail strategy, blending digital and physical stores, the message is clear: convenience is king, and getting premium innerwear is now faster than ever.

  • Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    MUMBAI: Crack open a cold one with no rules attached. Coolberg, India’s favourite non-alcoholic beer brand, is shaking up the beverage aisle and the status quo with its new campaign, “No Rules, Just Cool.” A celebration of everything unapologetically Gen Z, the campaign invites India’s youth to drop the labels, ditch the expectations, and sip on their own terms.

    Whether you’re breaking free from a bad breakup or just breaking the mould, Coolberg wants you to know that the best rebound isn’t a person it’s a mindset. Kicking off with cheeky relationship advice and rolling out across digital platforms like Snapchat, Spotify, Meta, and OTT channels, the campaign is every bit as quirky and unfiltered as the generation it speaks to.

    Commenting on the campaign, Ghodawat Consumer Limited, head of marketing, Shubham Shukla said, “Coolberg is the ultimate drink for Gen Z as it’s fun, inclusive and unique. With No Rules, Just Cool, our objective is to align with the evolving mindset of Gen Z, a generation that values authenticity, individuality, and freedom of expression. This campaign kicks off with a quirky take on relationship advice, a reminder that the best rebounds aren’t people, they’re powerful mindset shifts. At Coolberg, we are not just making a drink but building a brand that resonates with today’s youth culture.”

    And the numbers fizz louder than ever. Since its acquisition by Ghodawat Consumer Limited in 2022, Coolberg has gone from cool to cooler. Now available in over 50,000 outlets across 150 cities, the brand has even made its way to 15 plus international markets. It’s not uncommon to spot Coolberg alongside your burger and fries at KFC, Barbeque Nation, or Wow Momos, and it’s just a few clicks away on Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, and Amazon.

    With a flavour profile as bold as its branding, Coolberg is serving up more than a sip, it’s serving a cultural reset. So the next time you crack open a bottle, remember: the only rule is to be cool.